+91-80100-33033 | info@digitalvidya.com

Our Alumni Work in Top Companies

Industry Vouches for Digital Vidya

The work Digital Vidya does is very important to help traditional companies and marketers reinvent themselves to become digital.
Virginia-Sharma-Director-Marketing-Solutions-LinkedIn-India
Virginia Sharma
EX - Director, LinkedIn Marketing Solutions
Digital Vidya is doing a great job in making everyone digital ready!
Aparna Lal
Aparna Lal
Marketing Lead, Global Demand Center
Digital Vidya is leading by example and doing some great work in the field of digital marketing.
Sakhee Dheer
Sakhee Dheer
EX - Digital Marketing Lead
You are shaping the digital minds of the future. As India transforms into a digital economy, it will need more and more people who are well equipped to handle the immense possibilities the future holds and Digital Vidya will be playing a key role. You should be very proud of that! Not only are you a catalyst in this changing equation but you are also the fuel!...
Kanika Mittal
Reebok India, Director – Brand Marketing​ and Communications
course-report
5
Trustpilot
4.4
mouthshut
4.1
ambitionbox
4.9
glassdoor
4.2

Our Customer Reviews

"This course was very helpful for me. I got better understanding of digital marketing and various tools. The trainers are very helpful and supportive."
Manika Jha Manika Jha
Social Media Marketer
It was an amazing experience studying digital marketing course with digital Vidya .i am glad I become a part of this organisation
Sakshi Kharbanda Sakshi Kharbanda
Content Writer Intern
it was a privilege to learn digital marketing with digital vidya, their modules and interactive learning pattern is aligned in such a perfect manner where a fresher would also grasp everything completely.
Abhinav Abhinav Kumar
Management Trainee
Really enjoyed the sessions . If going into the field of digital marketing you should must try digital vidya
Alakh Alakh Sachdeva
SMM Intern

Certificate Program in Digital Marketing Course Curriculum

In today’s fast-paced digital landscape, effectively navigating and leveraging online platforms is crucial for business success. The Certificate Program in Digital Marketing will equip you with the skills and knowledge needed to excel in this dynamic field. Whether you are a marketing professional looking to enhance your digital expertise or a newcomer eager to learn digital marketing, this program offers comprehensive training in the latest digital marketing strategies and tools.

Our curriculum covers a wide array of topics including search engine optimization (SEO), social media marketing, content marketing, email marketing, pay-per-click advertising, and web analytics. Through a combination of theoretical insights and practical applications, you will learn how to create and execute effective digital marketing campaigns that drive engagement and achieve measurable results.

This program is delivered by industry experts who bring real-world experience and cutting-edge insights to this digital marketing course. You will benefit from interactive sessions, hands-on projects, and networking opportunities that will prepare you for the challenges and opportunities of the digital marketing world.

Upon completion of the Certificate Program in Digital Marketing, you will possess a strong foundation in digital marketing principles and practices, enabling you to strategically manage online marketing initiatives and contribute to the growth and success of your organization.

Search Engine Optimization (SEO)
  • Keyword search and on-page optimization
  • Off-page SEO and link-building
  • SEO audit and measurement tracking
Search Engine Marketing (SEM)
  • Google AdWords
  • Digital Display Advertising
  • Remarketing Campaigns
  • Cross-Device Marketing
Social Media Marketing (SMM)
  • Effective Social Media Strategy
  • Paid Campaigns on Social Media Platforms
  • Measuring RoI on Social Media
Email Marketing
  • Effective Email Design and Functionality
  • Customer acquisition strategies
  • Email Marketing Analytics
Web Analytics
  • Understanding Data than Matters
  • Setting up Google Analytics
  • Understanding user data
Specialised Sessions

 

1. Role of Artificial Intelligence (AI) in Digital Marketing

  1. Introduction to AI
  2. Using AI in Digital Marketing
  3. AI Marketing Use Cases
  4. Data Analysis
  5. Natural Language Processing
  6. Media Buying
  7. Automated Decision Making
  8. Content Generation
  9. Real-time Personalization

  10. Example around Chatbot, the Importance of AI around Digital Marketing

2. Podcast Marketing

  1. Introduction & Importance of Podcast
  2. Understand the Podcast Genres and Diversity
  3. How to indulge in listening to a Podcast?
  4. Learn to create your own
  5. Impact of Podcast & Personal Development

3. Enhance your Instagram Profile

  1. Learn to Optimize Your Bio
  2. Understand the importance of relevant hashtags & right time for your
  3. Content
  4. How to increase the number of followers?
  5. Sponsored posts and product reviews
  6. Learn ways to engage with the audience
  7. Instagram ads and track your followers

4. E-commerce Marketing

  1. Explore how the billion-dollar online market industry
  2. How do we be a part of the new age e-tail?
  3. The pros and cons of listing on the marketplace and owning a website
  4. Set up your own store
  5. Drive marketing campaigns for conversions and sales

5. Adobe Analytics

  1. Calibrate the digital marketing strategies based on the results
  2. How to create a digital measurement strategy?
  3. How to utilize the best-of-class tools to understand the needs of your audience and cater to them with the relevant products and services?
  4. How to measure the ROI from different marketing channels?

6. Content Marketing in association with LinkedIn

  1. Identifying & creating “Good” Content
  2. Framework to begin a content marketing program
  3. How to show ROI for content programs
  4. About key resources and tools to create and curate content

7. Media Buying & Planning

  1. Setting up the objectives
  2. Understand the key tasks to draft an “awesome” digital media plan
  3. Segmentation & targeting of the audience
  4. Best practice to execute the campaigns
  5. Multiple formats & appropriate for our targeted digital platforms

8. Programmatic Marketing

  1. Real-time bidding
  2. How Programmatic Advertising Works
  3. Types of Programmatic Advertising
  4. Advantages and Challenges

9. How to Become a Freelancer in Digital Marketing

  1. Brand’s Necessity to Utilize Digital Marketing Services
  2. How The Brand Is Currently Reaching Out To Customers?
  3. Generating Custom Reports & Automated Reports
  4. Evaluating Other Digital Marketing Services Providers
  5. Creating Customized Presentations and Proposal

10. Integrated Digital Marketing Strategy

  1. The Customer, India on Digital – digital trends: internet users, male v/s female, age groups, Devices, multi-screening,
  2. Marketing Principles: AIDA, Purchase Cycle, Moments of Truth
  3. Creating Digital Moments of Truth – AHA Moments
  4. Digital Strategy: Branding v/s Acquisition. What would differ?
  5. Analytics (Attribution: various models, cross-device)
  6. Campaign Optimization – Test, Learn, and Deploy what works. Repeat
  7. Trends (Power of the internet (Arab Spring, #MeToo, US Elections, branded: Jago Re, Internet brands – OnePlus)

11. Power of Marketing Automation

  1. Introduction to Marketing Automation & How it Works?
  2. Benefits & Uses for Business
  3. Understand the Key Components of Automation
  4. Challenges, Consideration & Best Practices of Marketing Automation
  5. Learn the implementation of Automation for your Business
  6. Get deeper into Future Trends and use cases of Marketing Automation

12. Quora Marketing

  1. Learn how to set up your account.
  2. Basics of research
  3. How to drive traffic from Quora?
  4. How to avoid common mistakes using Quora?
  5. Learn How to create a Personal brand through Quora.
  6. Learn to Run High Converting Ads through Quora.

13. Affiliate Marketing

  1. Find profitable offers
  2. Spy on other affiliates
  3. Run profitable campaigns
  4. Scale successful campaigns to multiply earnings
  5. Tools used by super-affiliates

14. Digital Marketing with Chat GPT

  1. Learn to create an effective Customer Persona
  2. Creating ads for Facebook, Google, and LinkedIn
  3. Social Media Content Planning & generating engaging social media updates using Chat GPT
  4. Identifying hashtags, topics, and keywords for social media posts
  5. Using Chat GPT to create compelling emails, effective subject lines, and assess email potential
  6. Creating and optimizing funnels for your business and marketing channels
  7. Identifying bottlenecks and drop-off points
  8. Generating insights from marketing metrics
  9. Understanding how to use prompts in Chat GPT for digital marketing tasks

15. Advance SEO

  1. Local SEO (Google My Business)
  2. Mobile App SEO
  3. Voice Search SEO
  4. Youtube SEO
40+ Modules

Digital Marketing Course Certifications

LinkedIn Certification Facebook Certification Google Ads Search Certification Google Ads Video Certification Google Ads Measurement Certificate Google Ads Display Certification Hubspot Content Marketing Certification Hubspot Social Media Certification Hubspot Search Engine Marketing Certification Hubspot SEO Certification Hubspot Email Marketing Certification Google Analytics Certification

Digital Marketing Assignments

Digital Marketing Assignments are a critical component of mastering the digital marketing landscape. These assignments provide hands-on experience in real-world scenarios, allowing you to apply theoretical knowledge to practical tasks. Through a variety of assignments, such as creating SEO-optimized content, developing social media campaigns, analyzing web traffic using analytics tools, and designing effective email marketing strategies, you gain valuable skills that are directly applicable to the digital marketing field. By working on these assignments, you enhance your problem-solving abilities, creative thinking, and technical proficiency, preparing you to tackle the challenges of digital marketing with confidence and expertise.

Search Engine Optimization (SEO) Assignment

Assignment Promises

  1. Research the right keywords to get your website ranked better on Google.
  2. Analyze your website pages and implement on-page SEO techniques.
  3. Identify your competitors and analyse their websites to build competitive advantage.
  4. Learn local SEO and Mobile SEO to target users specifically. Identify the keywords and strategies implemented by your competitors.

Tools you will Learn

  1. RankWatch
  2. Google Keyword Planner
  3. Broken Link Checker
Search Engine Marketing (SEM) Assignment

Assignment Promises

  1. Set up a Google Ads Account to run ads on Google.com and Google’s associated properties
  2. Understand how to create ad groups, write catchy ad text, and select keywords to
  3. run and optimize your ad campaign’s performance
  4. Create and run responsive ads on Google Display Network to show your ads on all devices
  5. Connect your marketing objective to Ads solutions to achieve a business’s objective

Tools you will Learn

Google Ads Merchant Centre

Social Media Marketing (SMM) Assignment
  1. Assignment Promises
  2. Learn to create a buyer persona and create a content calendar for multiple Social Media platforms
  3. Create pages and set automation on Facebook and Instagram
  4. LinkedIn Business Page creation and setting up post
  5. Twitter account creation and posting threads
  6. Create end-to-end campaigns on Facebook, LinkedIn, and Twitter
  7. Learn how to create a Youtube video

Tools you will Learn

  1. Canva
  2. HootSuite
Email Marketing Assignment

Assignment Promises

  1. Become hands-on on Legal Aspects involved in sending Emails in various countries
  2. Never let your emails land in Spam Folders – Be equipped with key techniques
  3. Start to manage your emails professionally using MailChimp

Tools you will Learn

  1. MailChimp
  2. Hubspot
  3. Active Campaign
  4. Get Prospect Covert Kit
  5. SPF Validation Tools
  6. Chrome Extensions: Clearbit Connect, Anymail finder, Email Extractor, VoilaNorbert, Email Generator
Web Analytics Assignment

Assignment Promises

  1. Presenting data in a storytelling format
  2. Studying a live e-commerce website’s data Understanding user behaviour
  3. Understanding Traffic and
  4. Share your data analysis observations
  5. Draw your campaign life cycle and outreach plan.
  6. Creating and Implementing Measurement Models for any type of Business.
  7. A simulation of real-life project enables you to work with a deeper understanding and the best practices.

Tools you will Learn

It’s a practical implementation of Google Analytics with select tools covered in the entire Digital Marketing Course depending upon the tactics ans strategies you define for your assignment project.

Case Studies & Capstone Projects

Digital Marketing Case Studies and Capstone Projects are essential for bridging the gap between theoretical knowledge and real-world application. Case studies provide insights into successful digital marketing strategies and campaigns, showcasing best practices and innovative solutions across various industries. They help students understand the intricacies of planning, executing, and analyzing marketing efforts. Capstone projects, on the other hand, offer a hands-on, immersive experience where students can apply what they’ve learned to solve real business challenges. By working on these projects, students develop critical thinking, problem-solving, and strategic planning skills, preparing them for professional roles in the digital marketing landscape. Together, case studies and capstone projects ensure a comprehensive and practical understanding of digital marketing principles and their effective implementation.

SMM Case Study Exercise: Cadbury Dairy Milk

Learning Outcomes

  1. Generate a perfect idea to create a rewarding social media marketing campaign.
  2. Learn to connect your social media marketing campaign with a special event to ensure maximum attention from the audience.
  3. Identify the best ways to get user-generated content.
  4. Choose the most relevant social media channels for your campaign to ensure better results with minimal effort.
SEO Case Study Exercise: ICICI Bank

Learning Outcomes

  1. Gain competency in improving the search engine ranking of your website content and blogs.
  2. Implement and learn to get your content indexed in the search engines frequently.
  3. Learn to analyze which web pages are working well and which need improvement.
  4. Research and shortlist best keywords to make your content searchable.
SEM Case Study Exercise: Carwale

Learning Outcomes

  1. Create an effective search engine marketing campaign to target relevant people.
  2. Learn to set appropriate budget to get the most out of your campaigns.
  3. Analyze the performance of your campaigns and keep track of the conversions.
Web Analytics Case Study Exercise: Puma

Learning Outcomes

  1. Discover ways to turn your website into a conversion tool that ensures sales.
  2. Identify the geographies from where your website traffic is coming from.
  3. Analyse the interaction of the visitors with your website.
  4. Assess the points of improvement and update your website to deliver better experience.
Email Marketing Case Study Exercise: Microsoft

Learning Outcomes

  1. Create appealing content for your promotional emails.
  2. Learn to properly segment users based on their demographics and interests.
  3. Create relevance of your product for the prospects to convert them into customers.
Search Engine Marketing Capstone Project

Learning Outcomes

  1. Learn how to research and segment keywords based on the themes
  2. Use Google Keyword Planner for the forecast & prepare a final list of keywords based on data analysis
  3. Hands-on learning on keyword match types and segments based on matches
  4. Create and launch 1st live campaign on the Search network
  5. Create video and banner assets on Canva
  6. Conduct research & create 1st live campaign for your YouTube and Display network
  7. Analyze the search terms of the Google search campaign
  8. Learn to use filters in reports and create pivot tables
  9. Perform report analysis through data and quantitative tables

 

Search Engine Optimization Capstone Project

Learning Outcomes

  1. Learn to make end-to-end SEO strategies.
  2. Detailed research on keywords and brand requirements.
  3. SEO-friendly content writing.
  4. Executing On-Page Optimisation Techniques for best results.
  5. Learn best practices for Link building including Outreaching.
  6. SEO Audit and Competitor Research.

 

Social Media Marketing Capstone Project

Learning Outcomes

  1. Create a result-oriented social media Strategy for – Building awareness, increasing followers & engagement, manage website traffic and sales – for businesses at different Life cycle stages.
  2. Applying the macro & micro business objectives for creating optimal marketing mix for various SM platforms – LinkedIn, FB, Instagram, etc
  3. Understanding the user journey by tracking various metrics like – Reach – CTR – Traffic – Conversion by executing case studies in a structured manner Attempt to all the customer queries and create required FAQs.
100+ Hrs of Hands on Assignments

Exclusive Digital Marketing Internship

Our digital marketing internship offers hands-on experience in online marketing. Interns have the opportunity to work with our digital marketing professionals, gaining insights into the latest strategies and tools used to drive engagement and achieve business goals. Through tasks such as analyzing social media accounts, website traffic for paid and organic campaigns, and creating content, interns develop practical skills that are highly sought after in the industry. This real-world exposure not only enhances their technical abilities but also provides a deeper understanding of market trends and consumer behavior.

1
SEO Internship
  1. Company: Digital Vidya
  2. Duration: 1.5 months
  3. Time Commitment: 10 hrs/week (Work from Home)
  4. Eligibility: SEO Module completion
Digital Vidya
2
Performance Marketing Internship

Company: Digital Vidya

Duration: 15 days

Time Commitment: 10 hrs/week (Work from Home)

Eligibility: SEM Module completion

Digital Vidya
3
Social Media Marketing Internship

Company: Digital Vidya

Duration: 15 days

Time Commitment: 10 hrs/week (Work from Home)

Eligibility: SMM Module completion

Digital Vidya

40+ Tools Bundled in Our Digital Marketing Course

Navigating the digital marketing landscape requires leveraging a variety of tools to optimize performance, streamline processes, and enhance results. With over 40 digital marketing tools available, professionals can address every aspect of their strategy. From analytics platforms like Google Analytics and SEMrush for tracking and analyzing website performance, to social media management tools like Hootsuite and Buffer for scheduling and monitoring posts, the options are extensive. Email marketing platforms such as Mailchimp and Constant Contact help automate and personalize campaigns, while SEO tools like Ahrefs and Moz improve search engine rankings. Additionally, graphic design tools like Canva assist in creating visually appealing content. Utilizing these diverse tools empowers you to execute comprehensive, data-driven strategies, ensuring staying ahead in the competitive digital landscape.

Digital Marketing Trainers

Praful Jain
Praful Jain
Digital Marketing Manager - Amazon Ads Operation
amazon-logo
12+ Years of Experience in Digital Marketing
Anchal Sharma
Anchal Sharma
Digital Marketing Manager - Skillset Pvt Ltd
Skillstek
8+ Years of experience in SEO
Ruchi Sinha Digital Vidya Trainer
Ruchi Sinha
Digital Marketing Head - Baggit
Baggit Logo
10+ Years of Experience in Digital Marketing
Prateek Mehta
Prateek Mehta
Head of Analytics - Times Internet
Times Internet
12+ Years of Experience in Digital Marketing

Why do You Need to Register for an Online Course?

More than 1500 participants from all over India (Delhi, Gurgaon, Bangalore, Mumbai, Chennai, Hyderabad, Noida, Pune, Kolkata), Dubai, Singapore, Malaysia, Asia, USA & Europe take part in 50 + batches each week!

Best Industry Trainers

Get the chance to learn directly from 10 + Digital Marketing experts with experience of up to 18 + years.

Interactive & Practical

100 + hours of tasks to ensure hands-on Digital Marketing preparation.

Attend from Anywhere & Save Time

Learn from anywhere with just a laptop & save up-to 120+ hrs of precious time.

Updated Course Recordings

Missed a session live? No issue. Catch up your classes via registered class sessions which you can always access.

Individual Attention & Collaborative Learning

Intensive classes, brainstorming & a vibrant Q&A community create a perfect environment for collaborative learning.

Lifetime Updates

Access to the revised content for a lifetime lets you get opportunities to participate in competitions & continue to sharpen your skills.

Register for Upcoming Batches

Preferred Live Session Days
Open Batch
  • Start Date: Dec 14, 2024
  • Duration: 4 Months
  • Delivery: Online
  • Seats Available: 8
INR 45,000
EMI and Finance Support Available

100% Unconditional Money Back Guarantee

After attending 1st live session, if you think that this course is not valuable for you, you can ask for a full refund. We will refund your entire money without asking a question. Please note that this offer is only valid after you have attended 1st live session completely and requested a refund before the start of your 2nd live session.

Digital Marketing Course FAQs

What is the Certification Program in Digital Marketing?

This program provides comprehensive training on various aspects of digital marketing, including SEO, SEM, content marketing, social media marketing, email marketing, and more. It aims to equip participants with the skills needed to excel in digital marketing roles.

Who is this program for?

The program is designed for students who are aspiring digital marketers, marketing professionals looking to upgrade their skills, business owners, and entrepreneurs who want to enhance their online presence.

What topics are covered in the program?

The program covers a wide range of topics, including:

  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Content Marketing
  • Social Media Marketing
  • Email Marketing
  • Web Analytics
  • Mobile Marketing
  • Affiliate Marketing
  • Online Reputation Management
What are the prerequisites for enrolling in this program?

There are no specific prerequisites for enrolling in the certification program. However, a basic understanding of marketing concepts and familiarity with internet usage will be beneficial.

How is the program structured?

The program is structured into various modules, each focusing on a specific area of digital marketing. It includes lectures, hands-on exercises, case studies, and real-world projects to provide practical experience.

How long does it take to complete the program?

The duration of the program varies depending on the pace at which a participant chooses to learn. Typically, it ranges from 3 to 6 months.

Will I receive a certificate upon completion?

Yes, participants will receive a course completion certification and will also apply for other certifications like Google, Hubspot, Meta, and Linkedin  upon successful completion of the program, which can be used to demonstrate their skills and knowledge in digital marketing.

What kind of support is available during the program?

Participants will have access to a range of support services, including instructor-led sessions, peer-to-peer interactions, discussion forums, and dedicated support from the program’s faculty.

Are there any assessments or exams in the program?

Yes, the program includes periodic assessments, quizzes, and a final exam to evaluate participants’ understanding of the course material. These assessments are designed to reinforce learning and ensure proficiency.

What are the career opportunities after completing this certification?

Upon completion, participants can pursue various career paths, including:

– Digital Marketing Executive

– SEO Specialist

– Content Marketing Strategist

– Social Media Manager

– Email Marketing Specialist

– SEM/PPC Expert

– Web Analytics Executive

Discuss With A Career Advisor

Not Sure, What to learn and how it will help you?

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