Certified Digital Marketing Master (CDMM) Program

6-month instructor-led online course [option to complete in 3 months]

Trained 26500+ professionals (incl. CXO's) from 12,000+ brands in 1900+ trainings across Asia since 2009

Priti Urmila Anuj Diksha Raj Jinto
Ravi Sagar Guiv Hensila Pravin Tanya

Rating : star out of 4 | () | Read reviews

Training Partner For
Microsoft & Google Partners

Training Salient Features

240+ Learning Hours (10 hours/week)
140+ Hours Hands-on Assignments
60+ Hours Industry Case Study Exercises
10+ Industry Certifications
Exclusive Research Based Internship
Lifetime Access to Latest Content
Rs 74,000+ worth Digital Marketing Tools

*We provide complete Placement Assistance for Freshers, Digital Marketers & Professionals with less than 2 Years of Work Experience.

1 hr Demo Session (Free) & Digital Marketing Guide!

Limited Seats Available!

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Who Participates?

Sales & Marketing Professionals41%

Entrepreneurs/Business Owners23%

Digital Marketing Professionals13%

Students (BBA, MBA, B.E, Commerce...)8%

Other Professionals (IT, HR..)15%

Upcoming Dates For Master Certification (CDMM) Course

Dates Timings Days Duration Price
Apr 21, 2018 - Sep 29, 2018 10:00 AM to 1:30 PM (IST) Sat 115 hrs USD 929 Register Now
Apr 22, 2018 - Sep 30, 2018 10:00 AM to 1:30 PM (IST) Sun 115 hrs USD 929 Register Now
Apr 24, 2018- Oct 04, 2018 8:00 PM to 9:30 PM (IST) Tues & Thurs 115 hrs USD 929 Register Now

Money Back Guarantee: If you do not like our training, ask for 100% course fees refund after your 1st live session.
Special Offer: Price includes Certification Exam fee.
Group Discount: 10% discount for 3 or more registrations

Topics covered in the Course

Personalized Curriculum for Everyone's Objectives

Sales, Marketing & IT Professionals, Entrepreneurs, Digital Marketers, Students and others

Take a Demo Class to Experience it Live!

 

Course Syllabus

CORE MODULES (Everyone should attend these sessions)

  • Search Engine Optimization (SEO) – Learn how to get website listed among top Search Engine results.
  • Search Engine Marketing  – Learn how to effectively run ads on Search Engines.
  • Social Media Marketing (SMM) – Learn how to build brand, generate leads & aggregate audience on Social Media.
  • Email Marketing – Learn how to effectively build your users lists, deliver e-mails & generate relevant clicks.
  • Inbound Marketing – Learn how to attract & convert customers by earning their trust through various techniques such as content marketing.
  • Web Analytics  – Learn how to make business decisions from the metrics available in Digital Media.

SPECIALIZATION MODULES (Participants can choose these sessions based on their online marketing objectives. These sessions happen on weekday evening hrs.)

  • Facebook Marketing (in association with Facebook) 
  • Affiliate Marketing
  • Content Marketing (in association with LinkedIn)
  • Integrated Digital Marketing Strategy
  • How to become a Freelancer in Digital Marketing?
  • E-commerce Listing vs Website vs Marketplace
  • How to create an Infographic Resume?
  • Programmatic Marketing
  • Media Buying and Planning
  • Adobe Analytics - SiteCatalyst
  • Video Advertising
  • Shopping Advertising
  • Advanced Display Advertising
  • Google Analytics Individual Qualification

Hands-on Assignments & Projects - The real learning at any digital marketing institute happens through hands-on work. The participants will get 140+ hours of hands-on Assignments and Projects across various Core & Specialization Modules to build mastery across multiple Digital Marketing areas.

Industry Case Study Exercises - For each of the core modules, participants will do a hands-on exercise based on a real-life industry case study. These 60-hour case study exercises are of various brands such as Cadbury Dairy Milk, Carwale, Microsoft, Myntra, ICICI Bank & Puma.

Digital Marketing Tools - Experience the opportunity of various Digital Marketing tools by using them practically. We've partnered with various industry leaders to provide you complimentary access to tools worth over Rs 75,000.

Research-Based Internship - We have designed research-based internship in which you will do a research on one digital marketing topic. For every quality research submission, you will publish a blog post on Digital Vidya's website with your credentials. On 10 successful submissions, you will be awarded an Internship Certificate.

Research-Based Internship will be available after 75% of course completion. It is mandatory to clear Selection Test for Internship*. 

*Selection Test will test basic Content Writing and English Language Skills.

Build Your Blog - Since all the participants do not have a personal business or a blog, we help them to build a blog through an intensive 2 hours course. This is done right after registration in order to give students a platform to work upon. Participants who already own a blog/business do not need to create a fresh one. Moreover, each student is given access to a self-paced Promote Your Blog course.

Download Detailed Curriculum (.pdf)

Instructors and Course Creators

Himanshu Arora

Co-Founder of Social Panga

Kapil Nakra Co-founder Digital Vidya

Kapil Nakra

Co-Founder at Digital Vidya

Manuj Bajaj Digital Vidya Trainer

Manuj Bajaj

Business Growth Consultant

Nikhil Kumar Digital Vidya Trainer

Nikhil Kumar Verma

Lead Trainer at Digital Vidya

Nithyanandan Ramakrishna

Senior Marketing Manager, Strategic Outsourcing Services Pvt Ltd

Pradeep Chopra CEO & Co-founder Digital Vidya

Pradeep Chopra

CEO & Co-Founder at Digital Vidya

Prateek Shah Digital Vidya Trainer

Prateek Shah

Lead Trainer at Digital Vidya

Satyam Gambhir Digital Vidya Trainer

Satyam Gambhir

Consultant, Infosys | Founder & Editor, Marketinomics

Google Certifications

Vskills CertificationGoogle offers multiple certification exams in Digital Marketing Domain. Digital Vidya course will help you prepare (and pass) the following exams:

  • AdWords Fundamentals
  • Search Advertising
  • Display Advertising
  • Mobile Advertising
  • Video Advertising
  • Shopping Advertising
  • Google Analytics Individual Qualification (GAIQ)

Btw, these exams are conducted online by Google for FREE. Anyone can register & appear in these exams.


HubSpot Inbound Marketing Certification

HubSpot CertificationHubSpot offers Inbound Marketing Certification which covers segments to digital marketing on how to attract visitors, convert customers and delighting customers to convert them into promoters of business. After your training with Digital Vidya you can clear the exam.[/icon-box]

Industry Recognition

Page Traffic “Digital Vidya's certifications will not just be an add-on to your qualification, but will help you in getting better job opportunities. It is essential for marketing professionals to keep themselves updated about happenings and trends in online marketing & a digital marketing certification like CDMM is surely going to help them move forward in the right direction”. – Navneet Kaushal, CEO, PageTraffic


Social Wavelength Logo "A person coming up with Digital Vidya's certifications will have a good background, and can start quicker. We will surely give preference to candidates with CSMMP accreditation for entry level positions at Social Wavelength." - Sanjay Mehta, Joint CEO, Social Wavelength

logo_internet_mogul "A great initiative by Digital Vidya, the need of the industry as it evolves is to have this as an integral part of their training initiatives. With the medium fast evolving, Digital Vidya's certification programs provide not only a value add from HR point of view but also brings Huge operational efficiencies and betters the talent pool of the agency." - Avijit Arya, CEO, Internet Moguls
logo_bcwebwise "We are looking forward to the trained and certified employees and gauge the impact it has made to the way they work as opposed to those who walk in untrained. I am pretty sure the certification is going to make a huge and positive impact to the way they work." - Chaaya Baradhwaaj, Founder & MD, BC Web Wise Pvt. Ltd.
simplify360 "Digital Vidya is the pioneer in the industry of Digital Media education and has great contribution for the growth of the industry in India. We are very happy to be associated with Digital Vidya and compliment them in their good work." - Bhupendra, CEO @ Simplify360

Live Walk-throughs in the course

In this program, participants will get live walk-throughs and exercises on following tools.


Social Media Analytics

Social Media Listening


Web Analytics

Search Engine Optimization



Search Engine Marketing


Email Marketing

Exclusive offers for Digital Vidya Participants

$100 Credit to Amazon AWS
Additional Access to VWO (A/B Testing Tool)
Uber Credits for Interview & Exam
Google Adwords Free Credits

Why are People Learning Digital Marketing?

Digital Marketing Certification Process

How to get CDMM Certification?

  1. On registration, you will receive participation details for 6 months live instructor-led online sessions. You can attend these sessions from anywhere. There will be 2 types of sessions:
    Online Training Sessions (Instructor-led)

    Days: Saturday or Sunday (Weekend Batches) / Tues & Thur (Weekdays Batch)
    Time: 10:00 AM to 1:30 PM (IST) / 8:00 PM to 9:30 PM (IST)
    Venue: Online [You could be living anywhere in India (e.g. Delhi, Gurgaon, Bangalore, Mumbai, Chennai, Hyderabad, Noida, Pune) or outside India (e.g. Singapore, Malaysia, Dubai, Australia)]
    Attendance: 60% attendance mandatory

    Online Industry Interaction Sessions (by Industry Leaders)

    Days: Fridays
    Time: 3 PM to 4:30 PM (IST/GMT +5:30)
    Attendance: Optional

  2. Once you complete 6 months training course, you will become eligible to appear in the CDMM® Exam, at your preferred testing center across India or online, if you are an international candidate. Following are the exam details:
    • Exam Duration: 60 minutes
    • No. of Questions: 50
    • Maximum Marks: 50, Passing Marks: 35 (70%)
    • There is No Negative Marking in this Exam
    • 70+ Exam Centers in India

Internet Marketing Course FAQs

Who​ ​should​ ​do​ ​CDMM​ ​course? 

CDMM​ ​course​ ​is​ ​for​ ​anyone​ ​who’s​ ​looking​ ​at​ ​learning​ ​&​ ​leveraging​ ​Digital Marketing​ ​for​ ​individual​ ​or​ ​organizational​ ​growth.​ ​Here’s​ ​a​ ​chart​ ​showing representation​ ​of​ ​various​ ​profiles​ ​of​ ​people​ ​in​ ​the​ CDMM​ ​program​ ​over​ ​last​ ​5+ years

Who​ ​will​ ​award​ ​CDMM​ ​certification? 

Digital​ ​Vidya​ ​and​ ​Vskills​ ​will​ ​jointly​ ​offer​ ​this​ ​certification.

Who​ ​is​ ​Vskills?

Vskills​ ​is​ ​the​ ​largest​ ​certification​ ​body​ ​in​ ​India.​ ​Vskills​ ​certification​ ​exams​ ​are conducted​ ​by​ ​ICSIL,​ ​a​ ​Govt.​ ​of​ ​India​ ​Undertaking​ ​and​ ​Govt.​ ​of​ ​NCT​ ​Delhi Company.​ ​It​ ​is​ ​one​ ​of​ ​the​ ​largest​ ​manpower​ ​companies​ ​of​ ​the​ ​Government​ ​of NCT​ ​Delhi.​ ​Vskills​ ​certifications​ ​help​ ​candidates​ ​quantify​ ​and​ ​prove​ ​their​ ​skills​ ​in a​ ​particular​ ​domain​ ​-​ ​skills​ ​that​ ​are​ ​valued​ ​by​ ​the​ ​employer​ ​and​ ​are​ ​in​ ​great demand.

How​ ​can​ ​I​ ​trust​ ​that​ ​CDMM​ ​is​ ​the​ ​Best​ ​Digital​ ​Marketing​ ​Course​ ​in the​ ​industry?

There​ ​are​ ​a​ ​number​ ​of​ ​reasons​ ​especially

  • Curriculum​ ​designed​ ​by​ ​Digital​ ​Vidya's​ ​co-founders,​ ​who​ ​individually​ ​have 17+​ ​years​ ​of​ ​industry ​experience
  • Experience​ ​of​ ​training​ ​20,000+​ ​participants​ ​from​ ​10,000+​ ​brands​ ​across 50+​ ​countries​ ​through​ ​1200+​ ​online​ ​marketing​ ​training​ ​programs​ ​since 2009
  • Offered​ ​in​ ​exclusive​ ​association​ ​with​ ​Vskills
  • Offers​ ​Facebook​ ​Marketing​ ​certification​ ​developed​ ​in​ ​association​ ​with Facebook
  • Offers​ ​Content​ ​Marketing​ ​certification​ ​in​ ​association​ ​with​ ​LinkedIn
  • Highly​ ​comprehensive​ ​&​ ​practical​ ​curriculum​ ​with​ ​200+​ ​learning​ ​hours​ ​(10 hours/week)
  • Delivered​ ​by​ ​20+​ ​industry​ ​experts
  • 100%​ ​placement​ ​support​ ​to​ ​students,​ ​entry​ ​level​ ​professionals​ ​and​ internet marketing​ ​professionals​ ​through​ ​a​ ​dedicated​ ​placement​ ​cell
  • Industry’s​ ​most​ ​practical​ ​program​ ​with​ ​200+​ ​hours​ ​of​ ​hands-on assignments
  • Benefits​ ​of​ ​instructor-led,​ ​online​ ​delivery​ ​format
  • Provides​ Tools​ ​worth​ ​Rs​ ​75,000​ ​Free
  • Includes​ ​exclusive​ ​research​ ​based​ ​remote​ ​Internship​ ​Program
  • Lifetime​ ​Access​ ​&​ ​Support
Can​ ​I​ ​complete​ ​this​ ​course​ ​in​ ​~3​ ​months?

Yes!​ ​If​ ​you​ ​participate​ ​in​ ​2​ ​batches​ ​then​ ​you​ ​can​ ​complete​ ​CDMM​ ​program​ ​in around​ ​3.5​ ​months.​ ​Around​ ​45%​ ​of​ ​our​ ​participants​ ​choose​ ​this​ ​accelerated mode.

What​ ​kind​ ​of​ ​practical​ ​experience​ ​will​ ​I​ ​get​ ​in​ ​this​ ​digital marketing course?

In this​ ​training​ ​program,​ ​you​ ​will​ ​get​ ​200+​ ​hours​ ​of​ ​hands-on​ ​assignments​ ​to master​ ​various​ ​aspects​ ​of​ ​Online ​Marketing. These​ ​opportunities​ ​include​ ​running​ ​live​ ​Advertising​ ​(e.g.​ ​Google,​ ​Facebook) campaigns,​ ​performing​ ​live​ ​SEO​ ​audit,​ ​creating​ ​Social​ ​Media​ ​Strategy,​ ​practicing various​ ​tools​ ​and​ ​exercises​ ​based​ ​on​ ​real-life​ case​ ​studies. You​ ​may​ ​also​ ​get​ ​an​ ​opportunity​ ​to​ ​do​ an internship​ ​with​ ​any​ ​of our​ ​corporate​ ​clients​ ​based​ ​on​ ​your​ ​availability​ ​and​ ​their​ ​requirement.

I​ ​don't​ ​have​ ​a​ ​website​ ​or​ ​a​ ​blog.​ ​How​ ​will​ ​I​ ​learn​ ​hands-on​ ​in​ ​this  program?

No​ ​problem.​ ​You​ ​are​ ​not​ ​alone.​ ​We​ ​will​ ​begin​ ​your​ ​program​ ​with​ ​you​ ​creating your​ ​own​ ​blog​ ​so​ ​that​ ​you​ ​can​ ​apply​ ​the​ ​learnings​ ​of​ ​this​ ​internet​ ​marketing course​ ​practically.

What​ ​will​ ​happen​ ​if​ ​I​ ​miss​ ​any​ ​live​ ​session?

We​ ​understand​ ​that.​ ​We​ ​will​ ​provide​ ​you​ ​the​ ​recording​ ​of​ ​every​ ​session.​ ​Even after​ ​your​ ​course​ ​is​ ​completed,​ ​you​ ​will​ ​continue​ ​to​ ​get​ ​recordings​ ​of​ ​future sessions​ ​for​ ​you​ ​to​ ​review​ ​and​ ​stay​ ​abreast​ ​of​ ​latest​ ​happenings​ ​in​ ​the​ ​digital marketing​ ​industry.

Do​ ​you​ ​offer​ ​Placement​ ​Assistance?

Having conducted over 1500+ internet marketing training programs for participants from 12,000+ brands across the globe, we are regularly approached by agencies and brands for their hiring needs. We also approach brands and agencies based on the requirements of our participants. Moreover, ​the​ ​skills​ ​(e.g.​ ​how​ ​to​ ​leverage​ ​LinkedIn)​ ​you​ ​acquire​ ​in​ ​this​ ​program, will​ ​help​ ​you​ ​in​ ​fulfilling​ ​your​ ​professional​ ​objectives​ ​including​ ​getting​ ​an internship,​ ​part-time/freelancing​ ​or​ ​full-time​ ​job​ ​opportunities.

Does​ ​your​ ​Digital​ ​Marketing​ ​Institute​ ​offers​ ​any​ ​Money​ ​Back Guarantee?

Yes!​ ​After​ ​attending​ ​the​ ​1st​ ​online​ ​session​ ​of​ ​CDMM​ ​course,​ ​if​ ​you​ ​don't​ ​like​ ​the course​ ​then​ ​ask​ ​us​ ​for​ ​a​ ​refund.​ ​We​ ​will​ ​refund​ ​your​ ​digital​ ​marketing​ ​course​ ​fee and​ ​will​ ​not​ ​ask​ ​any​ ​question​ ​except​ ​taking​ ​your​ ​feedback.​ ​However,​ ​we​ ​will​ ​not be​ ​able​ ​to​ ​offer​ ​refund​ ​your​ ​fees​ ​in​ ​any​ ​other​ ​condition.

What's​ ​the​ ​salary​ ​range​ ​for​ ​professionals​ ​in​ this industry?

At​ ​an​ ​entry​ ​level,​ ​a​ ​student​ ​or​ ​a​ ​fresher​ ​who​ ​may​ ​not​ ​be​ ​even​ ​a​ ​graduate​ ​starts his/her​ ​career​ ​as​ an ​Executive​ ​and​ ​earns​ ​between​ ​Rs​ ​1.5​ ​-​ ​4​ ​Lacs salary​ ​per​ ​annum​ ​in​ ​India.​ ​At​ ​a​ ​Head​ ​position,​ ​salary​ ​rises​ ​to​ ​as high​ ​as​ ​Rs​ ​30​ ​Lacs.​ ​Here’s​ ​the​ ​salary​ ​range​ ​based​ ​on​ ​profiles​ ​and​ ​years​ ​of experience:

For​ ​professionals​ ​with​ ​exceptional​ ​educational​ ​qualification​ ​(e.g.​ ​from​ ​IITs/IIMs), with​ ​highly​ ​relevant​ ​work​ ​experience​ ​and​ ​with​ ​mastery​ ​of​ the subject,​ ​high growth​ ​start-ups,​ ​large​ ​corporations​ ​&​ ​platform​ ​companies​ ​such​ ​as​ ​Flipkart, Amazon,​ ​Google,​ ​Facebook,​ ​LinkedIn​ ​offer​ ​as​ ​high​ ​as​ ​Rs.​ ​1​ ​crore​ ​salary​ ​as​ ​well

Will​ ​I​ ​be​ ​able​ ​to​ ​clear​ ​Google​ ​AdWords​ ​&​ ​Analytics​ ​Certifications​ ​& HubSpot​ ​Inbound​ ​Marketing​ ​Certification,​ ​if​ ​I​ ​participate​ ​in​ ​CDMM?  

Yes,​ ​as​ ​mentioned​ ​earlier,​ ​participation​ ​in​ ​this​ ​​course​ ​will​ ​help you​ ​prepare​ ​&​ ​pass​ ​6​ ​of​ ​the​ ​Google​ ​AdWords​ ​Certifications​ ​and​ ​Google​ ​Analytics Certification​ ​along​ ​with​ ​HubSpot​ ​Inbound​ ​Marketing​ ​Certification​ ​through​ ​our relevant​ ​core​ ​and​ ​specialization​ ​modules. As​ ​shared​ ​earlier,​ ​you​ ​will​ ​also​ ​get​ ​certifications​ ​from​ ​Facebook​ ​and​ ​LinkedIn​ ​on successfully​ ​completing​ ​respective​ ​modules.

Why​ ​did​ ​you​ ​choose​ ​the​ ​online​ ​medium​ ​for​ ​delivery?  

We ​could​ ​have​ ​easily​ ​offered​ ​this​ ​course​ ​in​ ​a​ ​classroom​ ​environment​ ​like​ ​a typical​ ​internet​ ​marketing​ ​training​ ​institute.​ ​We've​ ​been​ ​successfully​ ​organising instructor-led,​ ​online​ ​courses​ ​for​ ​more​ ​than​ ​7​ ​years.​ ​Here’s​ ​the​ ​list​ ​of​ ​key​ ​benefits of​ ​our​ ​delivery​ ​format:

  • You​ ​will​ ​never​ ​miss​ ​any​ ​of​ ​your​ ​live​ ​sessions​ ​even​ ​if​ ​you​ ​are​ ​traveling
  • In​ ​case​ ​you​ ​miss​ ​any​ ​session,​ ​you​ ​will​ ​get​ ​the​ ​recording
  • You​ ​will​ ​save​ ​a​ ​lot​ ​of​ ​precious​ ​time​ ​and​ ​money,​ ​which​ ​otherwise​ ​would​ ​get wasted​ ​in​ ​100+​ ​hours​ ​of​ ​travel
  • Attend​ ​from​ ​the​ ​comfort​ ​of​ ​your​ ​home,​ ​office​ ​or​ ​any​ ​other​ ​place.
  • You​ ​will​ ​always​ ​be connected​ ​with​ ​your​ ​fellow​ ​participants​ ​and​ ​program leaders​ ​through​ ​an​ ​exclusive​ ​LMS​ ​(Learning​ ​Management​ ​System)​ ​for​ ​any kind​ ​of​ ​support
  • You​ ​will​ ​learn​ ​from​ ​the​ ​variety​ ​of​ ​experiences​ ​of​ ​your​ ​fellow​ ​participants based​ ​in​ ​different​ ​locations

You​ ​will​ ​get​ ​the​ ​Best​ ​possible​ ​learning​ ​as​ ​over​ ​20+​ ​industry​ ​experts​ ​will​ ​take​ ​your​ ​batch
That's​ ​why​ ​we've​ ​20,000+​ ​of​ ​participants​ ​from​ ​across​ ​the​ ​world​ ​including​ ​India (Delhi,​ ​Gurgaon,​ ​Bangalore,​ ​Mumbai,​ ​Chennai,​ ​Hyderabad,​ ​Noida,​ ​Pune,​ ​Kolkata), UAE​ ​(Dubai),​ ​South​ ​East​ ​Asia​ ​(Singapore,​ ​Malaysia),​ ​Africa,​ ​USA​ ​&​ ​Europe participating​ ​in​ ​around​ ​50​ ​batches​ ​at​ ​any​ ​point​ ​of​ ​time. For​ ​the​ ​same​ ​reasons,​ ​some​ ​of​ ​our​ ​corporate​ ​clients​ ​have​ ​opted​ ​to​ ​do​ ​online trainings​ ​for​ ​them.​ ​E.g.,​ ​we've​ ​trained​ ​Fidelity​ ​India's​ ​team​ ​through​ ​an instructor-led,​ ​online​ ​course​.

Still​ ​not​ ​sure?​ ​Attend​ ​our​ ​upcoming​ ​Digital​ ​Marketing​ ​orientation​ ​session​ ​and​ ​you will​ ​fall​ ​in​ ​love​ ​with​ ​Internet​ ​Marketing,​ ​Digital​ ​Vidya​ ​and​ ​our​ ​Online​ ​Delivery format​ ​:).​ ​Also,​ ​convince​ ​yourself​ ​by​ ​going​ ​through​ ​the​ ​experience​ ​of​ ​our​ ​Digital Marketing​ ​course​ ​participants.

Can​ ​I​ ​offer​ ​Digital​ ​Marketing​ ​services​ ​as​ ​a​ ​freelancer​ ​after​ ​doing​ ​this ​course?  

Yes,​ ​you​ ​can​ ​choose​ ​to​ ​be​ ​a​ ​freelancer​ ​and​ ​offer​ ​digital​ ​marketing​ ​services​ ​to clients.​ ​In​ ​order​ ​to​ ​become​ ​a​ ​freelancer,​ ​you​ ​will​ ​surely​ ​need​ ​to​ ​learn​ ​digital marketing​ ​even​ ​more​ ​seriously​ ​than​ ​your​ ​fellow​ ​participants​ ​as​ ​you'll​ ​have​ ​a​ ​lot​ ​of responsibility​ ​on​ ​your​ ​shoulder​ ​when​ ​you​ ​do​ ​it​ ​for​ ​someone​ ​else. As​ ​you​ ​would​ ​have​ ​read​ ​earlier,​ ​we​ ​have​ ​a​ ​special​ ​module​ ​on​ ​'Selling​ ​digital marketing​ ​services'​ ​for​ ​the​ ​same​ ​purpose.​ ​We​ ​have​ ​a​ ​number​ ​of​ ​our​ ​digital marketing​ ​certification​ ​alumni,​ ​who​ ​are​ ​successfully​ ​offering​ ​services​ ​to​ ​their clients.​ ​Some​ ​of​ ​them​ ​have​ ​even​ ​started​ ​their​ ​own​ ​agencies​ ​and​ ​are​ ​doing​ ​really well.

Can​ ​I​ ​earn​ ​money​ ​as​ ​an​ ​Affiliate​ ​Marketer​ ​after​ ​doing​ ​this​ ​course?

In ​addition​ ​to​ ​full​ ​time,​ ​part-time,​ ​paid​ ​internship​ ​or​ ​freelancing​ ​opportunities,​ ​you can​ ​earn​ ​money​ ​in​ ​by​ ​becoming​ ​an​ ​affiliate​ ​marketer.​ ​As​ ​an affiliate​ ​marketer,​ ​you​ ​promote​ ​others​' ​products/services​ ​or​ ​run advertisement​ on your​ ​blog​ ​or​ ​a​ ​website. Unlike​ ​various ​other​ digital marketing ​training​ ​institutes,​ ​we​ ​don't​ ​want​ ​to​ ​mislead you​ ​by​ ​showing​ ​a​ ​dream,​ ​which​ ​can't​ ​be​ ​fulfilled.​ ​Earning​ ​a​ ​lot​ ​of​ ​money​ ​as​ ​an affiliate​ ​marketer​ ​is​ ​possible​ ​but​ ​requires​ a significant​ ​amount​ ​of​ ​time,​ ​patience, skill​ ​and​ ​even​ ​luck.​ ​If​ ​it​ ​were​ ​so​ ​easy​ ​then​ ​we​ ​would​ ​have​ ​hired​ ​people​ ​and trained​ ​them​ ​to​ ​do​ ​that​ ​for​ ​us​ ​:)

Can​ ​you​ ​please​ ​share​ ​more​ ​about​ ​your​ ​partnership​ ​with​ ​Google​ ​& Microsoft​ ​India?  

Google​ ​India​ ​has​ ​2500+​ ​partners,​ ​which​ ​are​ ​brands​ ​or​ ​agencies,​ ​who​ ​fulfill​ ​certain criterion​ ​such​ ​as​ ​spending​ ​certain​ ​amount​ ​of​ ​budget​ ​on​ ​Google​ ​AdWords.​ ​These partners​ ​include​ ​Premium​ ​Partners,​ ​who​ ​spend​ ​even​ ​higher​ ​budget​ ​on​ ​Google AdWords. However,​ ​the​ ​partnership​ ​Digital​ ​Vidya​ ​has​ ​with​ ​Google​ ​India​ ​is​ ​different.​ ​Digital Vidya​ ​is​ ​the​ ​only​ ​Digital​ ​Marketing​ ​Institute,​ ​which​ ​is​ ​a​ ​​Training Partner​ ​for​ ​Google​ ​Partners​ ​Academy​ ​in​ ​India.​ ​We​ ​train​ ​their​ ​partners​ ​(as mentioned​ ​above)​ ​through​ ​a​ ​variety​ ​of​ ​training​ ​programs. There​ ​are​ ​over​ ​15​ ​of​ ​our​ ​lead​ ​trainers,​ ​who​ ​are​ ​part​ ​of​ ​this​ ​association​ ​and​ ​these trainers​ ​lead​ ​different​ ​modules​ ​of​ ​our​ ​CDMM​ ​program. Similarly,​ ​we’ve​ ​trained​ ​Microsoft's​ ​partners​ ​(i.e.​ ​companies​ ​which​ ​sell​ ​Microsoft product​ ​&​ ​solutions)​ ​to​ ​help​ ​them​ ​learn​ ​and​ ​leverage​ ​Digital​ ​Marketing.​ ​That's​ ​the reason​ ​why​ ​participants​ ​of​ ​our​ ​program​ ​get​ ​extremely​ ​high​ ​value​ ​in​ ​our​ course.

Share​ ​about​ ​your​ ​partnerships​ ​with​ ​Facebook​ ​&​ ​LinkedIn 

Facebook​ ​Marketing​ ​especially​ ​Facebook​ ​Advertising​ ​has​ ​significantly​ ​grown.​ ​In order​ ​to​ ​cover​ ​various​ ​aspects​ ​of​ ​Facebook​ ​Marketing​ ​in​ ​a​ ​practical​ ​approach, we​ ​partnered​ ​with​ ​Facebook​ ​to​ ​co-create​ ​a​ ​Facebook​ ​Marketing​ ​course,​ ​which​ ​is now​ ​part​ ​of​ ​CDMM​ ​program.​ ​On​ ​successful​ ​completion​ ​of​ ​this​ ​course,​ ​you​ ​will get​ ​a​ ​joint​ ​certification​ ​from​ ​Facebook​ ​&​ ​Digital​ ​Vidya.Similarly,​ ​we​ ​partnered​ ​with​ ​LinkedIn​ ​to​ ​co-create​ ​a​ ​Content​ ​Marketing​ ​course, which​ ​will​ ​enable​ ​you​ ​get​ ​a​ ​joint​ ​certification​ ​from​ ​LinkedIn​ ​and​ ​Digital​ ​Vidya​ ​as part​ ​of​ ​the​ ​CDMM​ ​program.

I​ ​am​ ​not​ ​an​ ​Engineer​ ​and​ ​don't​ ​know​ ​Programming.​ ​Will​ ​I​ ​be​ ​able​ ​to do​ ​this​ ​​course?  

You​ ​don't​ ​need​ ​to​ ​know​ ​technology​ ​at​ ​all​ ​or​ ​come​ ​from​ ​engineering/technical background​ ​or​ ​be​ ​an​ ​MBA​ ​to​ ​be​ ​successful​ ​in​ ​digital​ ​media.​ ​The​ ​maximum​ ​you need​ ​to​ ​know​ ​is​ ​HTML,​ ​which​ ​takes​ ​around​ ​2​ ​hours​ ​to​ ​learn​ ​and​ ​we​ ​will​ ​take​ ​care of​ ​that​ ​in​ ​the​ ​CDMM​ ​program.

I​ ​am​ ​a​ ​Sales​ ​Professional​ ​with​ ​5+​ ​years​ ​of​ ​experience.​ ​What​ ​are​ ​the benefits​ ​of​ ​learning​ ​Digital​ ​Marketing​ ​for​ ​me? 

Sure.​ ​Sales​ ​&​ ​Marketing​ ​professionals​ ​is​ ​the​ ​largest​ ​community​ ​of​ ​people​ ​who participate​ ​in​ ​our​ ​CDMM​ ​program.​ ​There​ ​are​ ​a​ ​number​ ​of​ ​reasons​ ​for​ ​a​ ​Sales Professional​ ​to​ ​acquire​ ​digital​ ​marketing​ ​skills:

  • Grow​ ​in​ ​your​ ​existing​ ​profile​ ​and​ ​differentiate​ ​among​ ​your​ ​peers​ ​by leveraging​ ​digital​ ​marketing​ ​for​ ​sales​ ​objectives​ ​such​ ​as​ ​lead​ ​generation, lead​ ​closure​ ​and​ ​relationship​ ​building.
  • Join​ ​an​ ​agency​ ​in​ ​a​ ​business​ ​development​ ​role
  • Expand​ ​your​ ​profile​ ​by​ ​playing​ ​a​ ​role​ ​in​ ​marketing​ ​function​ ​of​ ​your organization.
  • Build​ ​personal​ ​brand​ ​using​ ​digital​ ​marketing
  • Make​ ​money​ ​through​ ​freelancing​ ​or​ ​by​ ​becoming​ ​an​ ​affiliate​ ​marketer
  • Realize​ ​your​ ​entrepreneurial​ ​dream​ ​if​ ​you​ ​aspire​ ​to​ ​be​ ​an​ ​entrepreneur
I​ ​am​ ​a​ ​Marketing​ ​Professional​ ​with​ ​5+​ ​years​ ​of​ ​experience.​ ​Should​ ​I learn​ ​Digital​ ​Marketing?  

Frankly​ ​speaking,​ ​you​ ​don’t​ ​have​ ​a​ ​choice​ ​but​ ​to​ ​learn​ ​this new age skill​ ​if​ ​you want​ ​to​ ​stay​ ​in​ ​a​ ​marketing​ ​role.​ ​With​ ​growing​ ​contribution​ ​of​ ​digital​ ​marketing, marketing​ ​is​ ​becoming​ ​integrated​ ​and​ ​every​ ​marketing​ ​professional​ ​(including PR/Media/Content)​ ​is​ ​expected​ ​to​ ​know​ ​it.

I​ ​am​ ​a​ ​Digital​ ​Marketing​ ​professional​ ​with​ ​experience​ ​in SEO/SEM/Social​ ​Media​ ​Marketing.​ ​Should​ ​I​ ​do​ ​this​ ​course?  

Anyone​ ​who​ ​wants​ ​to​ ​grow​ ​faster​ ​and​ ​to​ ​top​ ​positions​, should​ ​have​ ​knowledge​ ​and​ ​experience​ ​of​ ​various​ ​facets​ ​of​ ​the industry especially​ ​SEO,​ ​SEM,​ ​Social​ ​Media​ ​Marketing,​ ​Email​ ​Marketing,​ ​Inbound Marketing​ ​and​ ​Web​ ​Analytics.​ ​Based​ ​on​ ​gap​ ​between​ ​these​ ​areas​ ​and​ ​your current​ ​knowledge,​ ​you​ ​can​ ​choose​ ​to​ ​join​ ​specific​ ​modules​ ​or​ ​do​ ​entire​ ​CDMM program. For​ ​the​ ​same​ ​reason,​ ​~8%​ ​of​ ​CDMM​ ​participants​ ​are​ ​digital​ ​marketing professionals. Refer​ ​below​ ​question​ ​or​ ​this​ ​article​ ​about​ ​​'Should​ ​I​ ​learn​ ​only​ ​SEO,​ ​SEM,​ ​Social​ ​or everything​ ​in​ ​Digital​?’​ ​for​ ​further​ ​clarity.

Should​ ​I​ ​learn​ ​everything​ ​in​ ​Digital​ ​Marketing​ ​or​ ​specific​ ​areas​ ​such as​ ​SEO​ ​or​ ​SEM​ ​or​ ​Social​ ​Media​ ​Marketing? 

Yes, ​you​ ​should​ ​master​ ​various​ ​aspects​ ​of​ ​digital​ ​marketing​ ​vs​ ​acquiring​ ​skills​ ​in specific​ ​areas.​ ​There​ ​are​ ​a​ ​number​ ​of​ ​reasons:

  • These​ ​skills​ ​are​ ​interconnected.​ ​For​ ​e.g.,​ ​if​ ​you​ ​don’t​ ​know​ ​Social​ ​Media Marketing,​ ​you​ ​will​ ​not​ ​be​ ​able​ ​to​ ​produce​ ​best​ ​possible​ ​results​ ​through SEO
  • If​ ​you​ ​want​ ​to​ ​rise​ ​up to​ the​ ​Head​ ​role,​ ​you​ ​will​ ​be​ ​expected to​ ​have​ ​experience​ ​in​ ​various​ ​areas​.
  • Given​ ​the​ ​dynamic​ ​nature​ ​(i.e.​ ​there’s​ ​continuous​ ​variation​ ​in​ ​demand​ ​for various​ ​skills),​ ​you​ ​run​ ​a​ ​risk​ ​of​ ​career​ ​stagnation​ ​if​ ​you​ ​don’t​ ​learn​ ​various ​areas​ ​early​ ​in​ ​your​ ​career.
I​ ​am​ ​a​ ​non-Marketing​ ​professional​ ​with​ ​upto​ ​2-3​ ​years​ ​of experience.​ ​Can​ ​I​ ​build​ ​a​ ​career​ ​in​ ​this industry?  

Yes, ​it’s​ ​possible​ ​to​ ​switch​ ​your​ ​profile​ ​to​ ​digital​ ​marketing​ ​if​ ​you​ ​don’t​ ​have​ ​too many​ ​years​ ​of​ ​experience.​ ​Even​ ​if​ ​it​ ​means​ ​taking​ ​a​ ​cut​ ​in​ ​your​ ​1st​ ​salary​ ​in this growing industry,​ ​you​ ​should​ ​be​ ​up​ ​for​ ​it​ ​considering​ ​the​ ​long-term​ ​career​ ​growth both​ ​in​ ​terms​ ​of​ ​monetary​ ​and​ ​work​ ​profile.

I​ ​am​ ​a​ ​non-Marketing​ ​professional​ ​with​ ​5+​ ​years​ ​of​ ​experience.​ ​Why  should​ ​I​ ​learn​ ​Digital​ ​Marketing?  

If​ ​you​ ​are​ ​a​ ​non-Marketing​ ​professional​ ​(e.g.​ ​Finance,​ ​Operations)​ ​with​ ​significant experience,​ ​you​ ​should​ ​not​ ​look​ ​at​ ​positioning​ ​yourself​ ​as​ ​a​ ​digital​ ​marketing professional​ ​as​ ​you​ ​would​ ​be​ ​considered​ ​a​ ​fresher​ ​in​ ​this ​industry. Instead,​ ​you​ ​should​ ​look​ ​at​ ​following​ ​benefits​ ​of​ ​acquiring this skill:

  • Build​ ​personal​ ​brand​
  • Make​ ​money​ ​through​ ​freelancing​ ​or​ ​by​ ​becoming​ ​an​ ​affiliate​ ​marketer
  • Realize​ ​your​ ​entrepreneurial​ ​dream​ ​if​ ​you​ ​aspire​ ​to​ ​be​ ​an​ ​entrepreneur
  • Also,​ ​explore​ ​the​ ​possibility​ ​of​ ​playing​ ​a​ ​role​ ​in​ ​marketing​ ​function​ ​of​ ​your organization​ ​to​ ​expand​ ​your​ ​profile
I​ ​am​ ​a​ ​Web​ ​Developer/Designer​ ​with​ ​5+​ ​years​ ​of​ ​experience.​ ​Why should​ ​I​ ​learn​ ​Digital​ ​Marketing?  

As​ ​a​ ​Web​ ​Developer/Designer,​ ​your​ ​contribution​ ​towards​ ​your​ ​organization​ ​will significantly​ ​grow​ ​if​ ​you​ ​know​ this skill.​ ​The​ ​knowledge​ ​of​ ​digital marketing​ ​is​ ​already​ ​expected​ ​from​ ​Web​ ​Designer/Developer​ ​in​ ​many organizations.​ ​Acquire​ ​these​ ​critical​ ​skills​ ​before​ ​it’s​ ​too​ ​late. The​ ​other​ ​benefits​ ​as​ ​listed​ ​above​ ​include​ ​building​ your ​personal​ ​brand,​ ​making money​ ​and​ ​realizing​ your ​entrepreneurial​ ​dream.

I​ ​am​ ​an​ ​HR​ ​Professional​ ​with​ ​5+​ ​years​ ​of​ ​experience.​ ​Why​ ​should​ ​I do this course? 

Organizations​ ​are​ ​already​ ​using​ ​digital​ ​media​ ​for​ ​fulfilling​ ​HR​ ​objectives​ ​such​ ​as recruitment,​ ​employer​ ​branding​ ​&​ ​employee​ ​engagement.​ ​If​ ​you​ ​are​ ​an​ ​HR professional​ ​and​ ​want​ ​to​ ​stay​ ​ahead​ ​of​ ​your​ ​peers,​ ​go​ ​learn​ ​digital​ ​marketing before​ ​it’s​ ​too​ ​late. The​ ​other​ ​benefits​ ​as​ ​listed​ ​above​ ​include​ ​building​ ​personal​ ​brand,​ ​making money​ ​and​ ​realizing​ ​entrepreneurial​ ​dream.

I​ ​am​ ​an​ ​IT​ ​Professional​ ​with​ ​5+​ ​years​ ​of​ ​experience.​ ​Why​ ​should​ ​I learn​ ​Digital​ ​Marketing?  

A​ ​significant​ ​%​ ​of​ ​IT​ ​projects​ ​today​ ​are​ ​about​ ​Digital​ ​Transformation​ ​or​ ​involve digital​ ​media.​ ​As​ ​an​ ​IT​ ​professional,​ ​your​ ​knowledge​ ​of​ ​digital​ ​media​ ​will​ ​be valuable​ ​for​ ​your​ ​organization​ ​and​ ​can​ ​help​ ​you​ ​differential​ ​among​ ​your​ ​peers​ ​to stay​ ​ahead​ ​of​ ​technology​ ​trends.

The​ ​other​ ​benefits​ ​as​ ​listed​ ​above​ ​include​ ​building​ ​personal​ ​brand,​ ​making money​ ​and​ ​realizing​ ​entrepreneurial​ ​dream.

I​ ​am​ ​a​ ​Student​ ​in​ ​2nd​ ​year​ ​of​ ​my​ ​graduation.​ ​Should​ ​I​ ​do this course now? 

If ​you​ ​are​ ​looking​ ​at​ ​building​ ​a​ ​successful​ ​career​ ​in​ ​this industry,​ ​the​ ​earlier you​ ​acquire​ these ​skills,​ ​the​ ​better​ ​it​ ​will​ ​be​ ​for​ ​you.​ ​As​ ​a​ ​student,​ ​you are​ ​anyways​ ​spending​ a significant​ ​amount​ ​of​ ​time​ ​on​ ​Digital​ ​Media.​ ​How​ ​about making​ ​this​ ​time​ ​directly​ ​contributing​ ​to​ ​your​ ​career​ ​growth. We​ ​are​ ​sharing​ ​this​ ​based​ ​on​ ​our​ ​experience​ ​with​ ​even​ ​IIM​ ​graduates,​ ​for​ ​whom we’d​ ​organized​ ​a​ ​training​ ​program.​ ​Those​ ​who​ ​were​ ​part​ ​of​ ​it​ ​got​ ​many more​ ​interview​ ​opportunities​ ​than​ ​their​ ​peers​ ​who​ ​missed​ ​attending​ ​that​ ​​program.

I​ ​don't​ ​know​ ​anything​ ​about​ ​Digital​ ​Marketing.​ ​Will​ ​I​ ​be​ ​able​ ​to successfully​ ​complete​ ​this​ ​course?  

Yes,​ ​we​ ​don't​ ​assume​ ​that​ ​you​ ​have​ ​any​ ​prior​ ​knowledge​ of this domain. Through​ ​various​ ​modes​ ​&​ ​stages​ ​of​ ​the​ ​training​ ​program,​ ​we​ ​ensure​ ​that​ ​our participants​ ​with​ ​varying​ ​degree​ ​of​ ​knowledge​ ​about​ this industry successfully​ ​master​ ​all​ ​aspects​ required​ ​to​ ​fulfill​ ​their​ ​desired objectives.

How​ ​can​ ​I​ ​register​ ​into​ ​CDMM​ ​program?  

You​ ​can​ ​register​ ​into​ ​CDMM​ ​through​ ​your​ ​preferred​ ​mode​ ​of​ ​payment​ ​-​ ​credit card,​ ​cheque​ ​or​ ​NEFT.​ ​Choose​ ​the​ ​preferred​ ​batch​ ​(weekend​ ​or​ ​weekday)​ ​and register​ ​online.

Do​ ​you​ ​also​ ​offer​ a ​customized​ ​​Digital Marketing training​ ​program​ ​for an​ ​organization?

Yes!​ ​We’ve​ ​already​ ​conducted​ ​over​ ​200​ ​customized​ ​​training programs​ ​for​ ​various​ ​Organization​ ​such​ ​as​ ​Accenture,​ ​SAP,​ ​Oracle,​ ​Cognizant, Wipro,​ ​GE,​ ​EY,​ ​Cisco,​ ​Philips,​ ​Reliance,​ ​Tata​ ​Motors,​ ​Citibank,​ ​Intuit,​ ​Dabur,​ ​Dr Reddy’s​ ​and​ ​Institutions​ ​including​ ​IITs​ ​&​ ​IIMs​ ​since​ ​2009.

Please​ ​write​ ​to​ ​us​ ​at​ ​corporate@digitalvidya.com​ ​or​ ​call​ ​us​ ​at​ ​+91-9711614538​ ​if you​ ​are​ ​looking​ for​ ​a​ ​customized​ ​program​ ​for​ ​your​ ​team.

Does Digital Vidya not have an option for a degree or diploma in digital marketing?

There are many universities that offer a degree in Digital Marketing to the extent of rewarding their students with MSc or MBA in Digital Marketing. The greatest focus of these courses is either on the creative aspect of Digital Marketing or it is just many hours of theory. However, our digital marketing classes are designed in a manner that makes you job ready while you are far ahead of any graduate from a digital marketing college. All this is achieved in a shorter period of time and with less money invested. This is mainly because of our industry-relevant content, and the expertise of our trainers in their respective niche. Our focus is not on rewarding students with a Master’s in Digital Marketing degree, rather it is on producing masters of digital marketing who are ready to succeed.


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