Certified Digital Marketing Master (CDMM) Program

6-month instructor-led online course [option to complete in 3 months]

Trained 31000+ professionals (incl. CXO's) from 12,000+ brands in 2200+ trainings across Asia since 2009

Priti Urmila Anuj Diksha Raj Jinto
Ravi Sagar Guiv Hensila Pravin Tanya

Rating : star out of 4 | () | Read reviews

Training Partner For Microsoft & Google Partners

Training Salient Features

100+ Hours of Live Classes
140+ Hours of Hands-on Assignments
60+ Hours Industry Case Study Exercises
10+ Industry Certifications
Exclusive Research Based Internship
Lifetime Access to Latest Content
Rs 80,000+ worth Digital Marketing Tools

*To Freshers, Digital Marketers & Professionals with upto 2 Years of Experience

1 hr Demo Session (Free) & Digital Marketing Guide!

Limited Seats Available!

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Who Participates?

Sales & Marketing Professionals41%

Entrepreneurs/Business Owners23%

Digital Marketing Professionals13%

Students (BBA, MBA, B.E, Commerce...)8%

Other Professionals (IT, HR..)15%

Upcoming Dates For Master Certification (CDMM) Course

Dates Timings Days Duration Price
Nov 17, 2018 - Apr 27, 2019 10:00 AM to 1:30 PM (IST) Sat 115 hrs USD 840 Register Now
Nov 18, 2018 - Apr 28, 2019 10:00 AM to 1:30 PM (IST) Sun 115 hrs USD 840 Register Now
Nov 20, 2018- May 02, 2019 8:00 PM to 9:30 PM (IST) Tues & Thurs 115 hrs USD 840 Register Now

Money Back Guarantee: If you do not like our training, ask for 100% course fees refund after your 1st live session.
Special Offer: Price includes Certification Exam fee.
Group Discount: 10% discount for 3 or more registrations

Topics covered in the Course

Personalized Curriculum for Everyone's Objectives

Sales, Marketing & IT Professionals, Entrepreneurs, Digital Marketers, Students and others

Take a Demo Class to Experience it Live!

 

Course Syllabus

CORE MODULES (Everyone should attend these sessions)

  • Search Engine Optimization (SEO) [4 Weeks] – Learn how to get website listed among top Search Engine results.
  • Search Engine Marketing (PPC/Google AdWords) [5 Weeks] – Learn how to effectively run ads on Search Engines.
  • Social Media Marketing (SMM) [5 Weeks] – Learn how to build brand, generate leads & aggregate audience on Social Media.
  • Email Marketing [3 Weeks] – Learn how to effectively build your users lists, deliver e-mails & generate relevant clicks.
  • Inbound Marketing [4 Weeks] – Learn how to attract & convert customers by earning their trust through various techniques such as content marketing.
  • Web Analytics [5 Weeks]  – Learn how to make business decisions from the metrics available in Digital Media.

SPECIALIZATION MODULES (Participants can choose these sessions based on their online marketing objectives. These sessions happen on weekday evening hrs.)

  • Facebook Marketing (in association with Facebook) 
  • Affiliate Marketing
  • Content Marketing (in association with LinkedIn)
  • Integrated Digital Marketing Strategy
  • How to become a Freelancer in Digital Marketing?
  • E-commerce Listing & Marketplace Selling 
  • How to create an Infographic Resume?
  • Programmatic Marketing
  • Media Buying and Planning
  • Adobe Analytics - SiteCatalyst
  • Lead Sourcing

Hands-on Assignments & Projects - The real learning at any digital marketing institute happens through hands-on work. The participants will get 140+ hours of hands-on Assignments and Projects across various Core & Specialization Modules to build mastery across multiple Digital Marketing areas.

Industry Case Study Exercises - For each of the core modules, participants will do a hands-on exercise based on a real-life industry case study. These 60-hour case study exercises are of various brands such as Cadbury Dairy Milk, Carwale, Microsoft, Myntra, ICICI Bank & Puma.

Digital Marketing Tools - Experience the opportunity of various Digital Marketing tools by using them practically. We've partnered with various industry leaders to provide you complimentary access to tools worth over Rs 80,000.

Research-Based Internship - We have designed research-based internship in which you will do a research on one digital marketing topic. For every quality research submission, you will publish a blog post on Digital Vidya's website with your credentials. On 10 successful submissions, you will be awarded an Internship Certificate.

Research-Based Internship will be available after 75% of course completion. It is mandatory to clear a Content Writing & English Language Selection Test for the Internship. 

Build Your Blog - Since all the participants do not have a personal business or a blog, we help them build a blog through an intensive 2-hour course. This is done right after registration in order to give students a live platform to practice. Participants who already own a blog/business do not need to create a fresh blog. Moreover, each student is given access to a self-paced Promote Your Blog course.

  • Number of Training hrs in Core Modules: (78 hrs Live Sessions + 13 hrs Quizzes + 120 hrs Tasks)
  • Number of Training hrs in Specialization Modules: (27 Hrs Live Sessions + 6 Hrs Quizzes + 25 hrs of Tasks)
  • Number of live sessions in Specialization modules: 18 sessions (of 1.5 hrs each)

Download Detailed Curriculum (.pdf)

Instructors and Course Creators

Himanshu Arora

Co-Founder of Social Panga

Kapil Nakra

Co-Founder at Digital Vidya

Manuj Bajaj

Business Growth Consultant

Nikhil Kumar Verma

Lead Trainer at Digital Vidya

Nithyanandan Ramakrishna

Email Marketing Expert (12+ Years)

Pradeep Chopra

CEO & Co-Founder at Digital Vidya

Prateek Shah

Lead Trainer at Digital Vidya

Satyam Gambhir

Consultant, Infosys | Founder & Editor, Marketinomics

Google Certifications

Vskills CertificationGoogle offers multiple certification exams in Digital Marketing Domain. Digital Vidya course will help you prepare (and pass) the following exams:

  • AdWords Fundamentals
  • Search Advertising
  • Display Advertising
  • Mobile Advertising
  • Video Advertising
  • Shopping Advertising
  • Google Analytics Individual Qualification (GAIQ)

Btw, these exams are conducted online by Google for FREE. Anyone can register & appear in these exams.


HubSpot Inbound Marketing Certification

HubSpot CertificationHubSpot offers Inbound Marketing Certification which covers segments to digital marketing on how to attract visitors, convert customers and delighting customers to convert them into promoters of business. After your training with Digital Vidya you can clear the exam.[/icon-box]

Industry Recognition

Page Traffic “Digital Vidya's certifications will not just be an add-on to your qualification, but will help you in getting better job opportunities. It is essential for marketing professionals to keep themselves updated about happenings and trends in online marketing & a digital marketing certification like CDMM is surely going to help them move forward in the right direction”. – Navneet Kaushal, CEO, PageTraffic


Social Wavelength Logo "A person coming up with Digital Vidya's certifications will have a good background, and can start quicker. We will surely give preference to candidates with CSMMP accreditation for entry level positions at Social Wavelength." - Sanjay Mehta, Joint CEO, Social Wavelength

logo_internet_mogul "A great initiative by Digital Vidya, the need of the industry as it evolves is to have this as an integral part of their training initiatives. With the medium fast evolving, Digital Vidya's certification programs provide not only a value add from HR point of view but also brings Huge operational efficiencies and betters the talent pool of the agency." - Avijit Arya, CEO, Internet Moguls
logo_bcwebwise "We are looking forward to the trained and certified employees and gauge the impact it has made to the way they work as opposed to those who walk in untrained. I am pretty sure the certification is going to make a huge and positive impact to the way they work." - Chaaya Baradhwaaj, Founder & MD, BC Web Wise Pvt. Ltd.
simplify360 "Digital Vidya is the pioneer in the industry of Digital Media education and has great contribution for the growth of the industry in India. We are very happy to be associated with Digital Vidya and compliment them in their good work." - Bhupendra, CEO @ Simplify360

Live Walk-throughs in the course

In this program, participants will get live walk-throughs and exercises on following tools.


Social Media Analytics

Social Media Listening


Web Analytics

Search Engine Optimization



Search Engine Marketing


Email Marketing

Exclusive offers for Digital Vidya Participants

$100 Credit to Amazon AWS
Additional Access to VWO (A/B Testing Tool)
Uber Credits for Interview & Exam
Google Adwords Free Credits

Why are People Learning Digital Marketing?

Digital Marketing Certification Process

How to get CDMM Certification?

  1. On registration, you will receive participation details for 6 months live instructor-led online sessions. You can attend these sessions from anywhere. There will be 2 types of sessions:
    Online Training Sessions (Instructor-led)

    Days: Saturday or Sunday (Weekend Batches) / Tues & Thur (Weekdays Batch)
    Time: 10:00 AM to 1:30 PM (IST) / 8:00 PM to 9:30 PM (IST)
    Venue: Online [You could be living anywhere in India (e.g. Delhi, Gurgaon, Bangalore, Mumbai, Chennai, Hyderabad, Noida, Pune) or outside India (e.g. Singapore, Malaysia, Dubai, Australia)]
    Attendance: 60% attendance mandatory

    Online Industry Interaction Sessions (by Industry Leaders)

    Days: Fridays
    Time: 3 PM to 4:30 PM (IST/GMT +5:30)
    Attendance: Optional

  2. Once you complete 6 months training course, you will become eligible to appear in the CDMM® Exam, at your preferred testing center across India or online, if you are an international candidate. Following are the exam details:
    • Exam Duration: 60 minutes
    • No. of Questions: 50
    • Maximum Marks: 50, Passing Marks: 35 (70%)
    • There is No Negative Marking in this Exam
    • 70+ Exam Centers in India

Internet Marketing Course FAQs

What exactly is Digital Marketing?

Digital Marketing refers to all forms of Marketing done over the internet with an intention of promoting a business. It is a vital activity of an Integrated Marketing Communications strategy in the current day. Social Media Marketing, Search Engine Optimisation, Search Engine Marketing, Content Marketing, Influencer Marketing etc are all sub-segments of the greater term of Digital Marketing.

Is it worth taking a course in Digital Marketing?

Yes, it is of utmost importance that an aspirant of Marketing today, or even a traditional practitioner takes a Digital Marketing Course. Digital Marketing training from a reputed Digital Marketing Institute will make you learn the skill very fast. Plus, you would need support in the initial days of executing your Digital Marketing strategy, so your instructors will be very useful for mentorship initially.

How much Digital marketing course cost?

A Digital Marketing Course can cost from a few thousand to a few lakhs, depending on the institute or the university. It is highly recommended that the Digital Marketing Certification is sought from an institute of repute which focuses on the hands-on, industry-relevant curriculum and practical style of teaching. Digital Marketing is an applied skill, but most institutes only focus on the theory of the subject and price their courses very low. And universities, on the other hand, price their courses very high, yet have very little industry exposure in the entirety of their course curriculum. So, rather than focussing on the pricing of the course, its advisable to study the course content, reputation and the delivery method of the institute.

Who should do CDMM course? 

CDMM course is for anyone who’s looking at learning & leveraging Digital Marketing for individual or organizational growth. Here’s a chart showing representation of various profiles of people in the CDMM program over last 5+ years

Who will award CDMM certification? 

Digital Vidya offer this certification to all the participants who successfully complete the CDMM Training Program and clear the certification exam conducted by Digital Vidya.

Who is Vskills?

Vskills is the largest certification body in India. Vskills certification exams are conducted by ICSIL, a Govt. of India Undertaking and Govt. of NCT Delhi Company. It is one of the largest manpower companies of the Government of NCT Delhi. Vskills certifications help candidates quantify and prove their skills in a particular domain - skills that are valued by the employer and are in great demand.

What is Vskills Digital Marketing Certification?

Vskills in partnership with Digital Vidya offers various Digital Marketing Certifications. These certifications exams are conducted by Vskills. It is mandatory to take Digital Vidya Training to appear in Vskills Digital Marketing Certifications. Participants have to pay an additional certification fee to take this exam.

Know More about Vskills Digital Marketing Certification

How can I trust that CDMM is the Best Digital Marketing Course in the industry?

There are a number of reasons especially

Can I complete this course in ~3 months?

Yes! If you participate in 2 batches then you can complete the CDMM program in around 3.5 months. Around 45% of our participants choose this accelerated mode.

What kind of practical experience will I get in this digital marketing course?

In this training program, you will get 200+ hours of hands-on assignments to master various aspects of Online Marketing. These opportunities include running live Advertising (e.g. Google, Facebook) campaigns, performing a live SEO audit, creating Social Media Strategy, practicing various tools and exercises based on real-life case studies. You may also get an opportunity to do an internship with any of our corporate clients based on your availability and their requirement.

I don't have a website or a blog. How will I learn hands-on in this  program?

No problem. You are not alone. We will begin your program with you creating your own blog so that you can apply the learnings of this internet marketing course practically.

What will happen if I miss any live session?

We understand that. We will provide you with the recording of every session. Even after your course is completed, you will continue to get recordings of future sessions for you to review and stay abreast of the latest happenings in the digital marketing industry.

Do you offer Placement Assistance?

Having conducted over 1500+ internet marketing training programs for participants from 12,000+ brands across the globe, we are regularly approached by agencies and brands for their hiring needs. We also approach brands and agencies based on the requirements of our participants. Moreover, the skills (e.g. how to leverage LinkedIn) you acquire in this program, will help you in fulfilling your professional objectives including getting an internship, part-time/freelancing or full-time job opportunities.

Does your Digital Marketing Institute offers any Money Back Guarantee?

Yes! After attending the 1st online session of CDMM course, if you don't like the course then ask us for a refund. We will refund your digital marketing course fee and will not ask any question except taking your feedback. However, we will not be able to offer refund your fees in any other condition.

What's the salary range for professionals in this industry?

At an entry level, a student or a fresher who may not be even a graduate starts his/her career as an Executive and earns between Rs 1.5 - 4 Lacs salary per annum in India. At a Head position, salary rises to as high as Rs 30 Lacs. Here’s the salary range based on profiles and years of experience:

For professionals with exceptional educational qualification (e.g. from IITs/IIMs), with highly relevant work experience and with mastery of the subject, high growth start-ups, large corporations & platform companies such as Flipkart, Amazon, Google, Facebook, LinkedIn offer as high as Rs. 1 crore salary as well

Will I be able to clear Google AdWords & Analytics Certifications & HubSpot Inbound Marketing Certification, if I participate in CDMM?  

Yes, as mentioned earlier, participation in this course will help you prepare & pass 6 of the Google AdWords Certifications and Google Analytics Certification along with HubSpot Inbound Marketing Certification through our relevant core and specialization modules. As shared earlier, you will also get certifications from Facebook and LinkedIn on successfully completing respective modules.

Why did you choose the online medium for delivery?  

We could have easily offered this course in a classroom environment like a typical internet marketing training institute. We've been successfully organising instructor-led, online courses for more than 7 years. Here’s the list of key benefits of our delivery format:

You will get the Best possible learning as over 20+ industry experts will take your batch
That's why we've 20,000+ of participants from across the world including India (Delhi, Gurgaon, Bangalore, Mumbai, Chennai, Hyderabad, Noida, Pune, Kolkata), UAE (Dubai), South East Asia (Singapore, Malaysia), Africa, USA & Europe participating in around 50 batches at any point of time. For the same reasons, some of our corporate clients have opted to do online trainings for them. E.g., we've trained Fidelity India's team through an instructor-led, online course .

Still not sure? Attend our upcoming Digital Marketing orientation session and you will fall in love with Internet Marketing, Digital Vidya and our Online Delivery format :). Also, convince yourself by going through the experience of our Digital Marketing course participants.

Can I offer Digital Marketing services as a freelancer after doing this  course? 

Yes, you can choose to be a freelancer and offer digital marketing services to clients. In order to become a freelancer, you will surely need to learn digital marketing even more seriously than your fellow participants as you'll have a lot of responsibility on your shoulder when you do it for someone else. As you would have read earlier, we have a special module on 'Selling digital marketing services' for the same purpose. We have a number of our digital marketing certification alumni, who are successfully offering services to their clients. Some of them have even started their own agencies and are doing really well.

Can I earn money as an Affiliate Marketer after doing this course? 

In addition to full time, part-time, paid internship or freelancing opportunities, you can earn money in by becoming an affiliate marketer. As an affiliate marketer, you promote others ' products/services or run advertisement on your blog or a website. Unlike various other digital marketing training institutes, we don't want to mislead you by showing a dream, which can't be fulfilled. Earning a lot of money as an affiliate marketer is possible but requires a significant amount of time, patience, skill and even luck. If it were so easy then we would have hired people and trained them to do that for us 🙂

Can you please share more about your partnership with Google & Microsoft India?  

Google India has 2500+ partners, which are brands or agencies, who fulfill certain criterion such as spending certain amount of budget on Google AdWords. These partners include Premium Partners, who spend even higher budget on Google AdWords. However, the partnership Digital Vidya has with Google India is different. Digital Vidya is the only Digital Marketing Institute, which is a Training Partner for Google Partners Academy in India.

We train their partners (as mentioned above) through a variety of training programs. There are over 15 of our lead trainers, who are part of this association and these trainers lead different modules of our CDMM program. Similarly, we’ve trained Microsoft's partners (i.e. companies which sell Microsoft product & solutions) to help them learn and leverage Digital Marketing. That's the reason why participants of our program get extremely high value in our course.

Share about your partnerships with Facebook & LinkedIn 

Facebook Marketing especially Facebook Advertising has significantly grown. In order to cover various aspects of Facebook Marketing in a practical approach, we partnered with Facebook to co-create a Facebook Marketing course, which is now part of CDMM program. On successful completion of this course, you will get a joint certification from Facebook & Digital Vidya.Similarly, we partnered with LinkedIn to co-create a Content Marketing course, which will enable you get a joint certification from LinkedIn and Digital Vidya as part of the CDMM program.

I am not an Engineer and don't know Programming. Will I be able to do this course?  

You don't need to know technology at all or come from engineering/technical background or be an MBA to be successful in digital media. The maximum you need to know is HTML, which takes around 2 hours to learn and we will take care of that in the CDMM program.

I am a Sales Professional with 5+ years of experience. What are the benefits of learning Digital Marketing for me? 

Sure. Sales & Marketing professionals is the largest community of people who participate in our CDMM program. There are a number of reasons for a Sales Professional to acquire digital marketing skills:

I am a Marketing Professional with 5+ years of experience. Should I learn Digital Marketing?  

Frankly speaking, you don’t have a choice but to learn this new age skill if you want to stay in a marketing role. With growing contribution of digital marketing, marketing is becoming integrated and every marketing professional (including PR/Media/Content) is expected to know it.

I am a Digital Marketing professional with experience in SEO/SEM/Social Media Marketing. Should I do this course?  

Anyone who wants to grow faster and to top positions , should have knowledge and experience of various facets of the industry especially SEO, SEM, Social Media Marketing, Email Marketing, Inbound Marketing and Web Analytics. Based on gap between these areas and your current knowledge, you can choose to join specific modules or do entire CDMM program. For the same reason, ~8% of CDMM participants are digital marketing professionals. Refer below question or this article about 'Should I learn only SEO, SEM, Social or everything in Digital ?’ for further clarity.

Should I learn everything in Digital Marketing or specific areas such as SEO or SEM or Social Media Marketing? 

Yes, you should master various aspects of digital marketing vs acquiring skills in specific areas. There are a number of reasons:

I am a non-Marketing professional with upto 2-3 years of experience. Can I build a career in this industry?  

Yes, it’s possible to switch your profile to digital marketing if you don’t have too many years of experience. Even if it means taking a cut in your 1st salary in this growing industry, you should be up for it considering the long-term career growth both in terms of monetary and work profile.

I am a non-Marketing professional with 5+ years of experience. Why  should I learn Digital Marketing? 

If you are a non-Marketing professional (e.g. Finance, Operations) with significant experience, you should not look at positioning yourself as a digital marketing professional as you would be considered a fresher in this industry. Instead, you should look at following benefits of acquiring this skill:

I am a Web Developer/Designer with 5+ years of experience. Why should I learn Digital Marketing?  

As a Web Developer/Designer, your contribution towards your organization will significantly grow if you know this skill. The knowledge of digital marketing is already expected from Web Designer/Developer in many organizations. Acquire these critical skills before it’s too late. The other benefits as listed above include building your personal brand, making money and realizing your entrepreneurial dream.

I am an HR Professional with 5+ years of experience. Why should I do this course? 

Organizations are already using digital media for fulfilling HR objectives such as recruitment, employer branding & employee engagement. If you are an HR professional and want to stay ahead of your peers, go learn digital marketing before it’s too late. The other benefits as listed above include building personal brand, making money and realizing entrepreneurial dream.

I am an IT Professional with 5+ years of experience. Why should I learn Digital Marketing?  

A significant % of IT projects today are about Digital Transformation or involve digital media. As an IT professional, your knowledge of digital media will be valuable for your organization and can help you differential among your peers to stay ahead of technology trends.

The other benefits as listed above include building personal brand, making money and realizing entrepreneurial dream.

I am a Student in 2nd year of my graduation. Should I do this course now? 

If you are looking at building a successful career in this industry, the earlier you acquire these skills, the better it will be for you. As a student, you are anyways spending a significant amount of time on Digital Media. How about making this time directly contributing to your career growth. We are sharing this based on our experience with even IIM graduates, for whom we’d organized a training program. Those who were part of it got many more interview opportunities than their peers who missed attending that program.

I don't know anything about Digital Marketing. Will I be able to successfully complete this course?  

Yes, we don't assume that you have any prior knowledge of this domain. Through various modes & stages of the training program, we ensure that our participants with varying degree of knowledge about this industry successfully master all aspects required to fulfill their desired objectives.

How can I register into CDMM program?  

You can register into CDMM through your preferred mode of payment - credit card, cheque or NEFT. Choose the preferred batch (weekend or weekday) and register online.

Do you also offer a customized Digital Marketing training program for an organization?

Yes! We’ve already conducted over 200 customized training programs for various Organization such as Accenture, SAP, Oracle, Cognizant, Wipro, GE, EY, Cisco, Philips, Reliance, Tata Motors, Citibank, Intuit, Dabur, Dr Reddy’s and Institutions including IITs & IIMs since 2009.

Please write to us at corporate@digitalvidya.com or call us at +91-9711614538 if you are looking for a customized program for your team.

Does Digital Vidya not have an option for a degree or diploma in digital marketing?

There are many universities that offer a degree in Digital Marketing to the extent of rewarding their students with MSc or MBA in Digital Marketing. The greatest focus of these courses is either on the creative aspect of Digital Marketing or it is just many hours of theory. However, our digital marketing classes are designed in a manner that makes you job ready while you are far ahead of any graduate from a digital marketing college.

All this is achieved in a shorter period of time and with less money invested. This is mainly because of our industry-relevant content, and the expertise of our trainers in their respective niche. Our focus is not on rewarding students with a Master’s in Digital Marketing degree, rather it is on producing masters of digital marketing who are ready to succeed.

 


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