Mobile Marketing Training

Are you serious about building and promoting your brand on Mobile? Interested in expanding reach, generating leads and acquire customers using Mobile Marketing? Ultimately, scale up your revenues & profits and move ahead of your competition!

Let us empower and enable you to unleash the potential of Mobile Marketing for your organization. And, in the process, help you ensure that your people have acquired the right skills to take charge of your brand on Mobile.

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Training That Fits Your Business Needs

Let us customize training curriculum for you.

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Who Should Attend this Training?

  • CXO’s
  • Business Heads
  • Sales & Marketing Team
  • Digital Marketing Team
  • PR & Communication Team
  • Web Design & Development Team

Key Promises of this Training

  • Why should every brand care about Mobile Marketing?
  • Mobile Marketing Opportunity Landscape: Responsive Design, Ads, Apps
  • Leverage Mobile to Amplify the performance of other Channels
  • Leverage Mobile Marketing Tools to improve Productivity & Performance
  • How to measure ROI of Mobile Marketing Campaigns?

Mobile Marketing Training Duration

2 Days

Recommended Training Agenda

Module 1 Mobile Landscape

  • Penetration of mobile devices
  • User behavior on mobile – Online & offline
  • Male versus female usage patterns
  • Mobile evolution going forward

Module 2 Paid, Owned & Earned Media

  • Owned Media: Mobile site, apps, games, sms apps, IVR apps, videos
  • Earned Media: Facebook, Twitter, YouTube etc, social media apps, games,omnichannel experience
  • Paid Media: Display, search, social, text, voice, inapp ads, Mobile bills & related ad space
  • Exercises

Module 1 Mobile Media Planning and Buying

  • Busting mobile media myths
  • Mobile Media market size
  • Push/pull based mobile media
  • Steps to plan mobile campaigns
  • Video advertising
  • Bluetooth advertising
  • Measurement and tracking
  • Exercises

Module 2 Mobile Media Trends

  • Expected market size – 2015
  • Power of localization
  • Content is King
  • Convergence with other media
  • Sharing trends

Module 3 Measurement & Mobile Analytics Tools

What will participants get at the end of the training?

Why Digital Vidya’s in-house Trainings?

Our Awesome Corporate Customers


What Our Clients Speak About Us

Enlightening, Enriching, Empowering

Nasr Ul Haidi (Chief Sub Editor, NDTV)

It was a great program -an eye opener

VAK (Head Marketing, Intuit)

Excellent. Very Insightful

George John (Director of Marketing, Warner Bros)

Opened up the world of social media for me

Sonia Mehta (Chief Customer Experience Officer,

Three words - Fun + knowledge + perspective - define the two days spent with Digital Vidya.

Mansi Aneja (Head of Content, Shiksha at Infoedge India Ltd)

Very informative. Exposes you to a new world.­­­­­­­­­­­­­­

Manish Dewan (Vice President, SBI Card)

Shed light on the black box that was digital and helps me identify ways to ensure more value for every buck spend online.

Monisha Prasher (Group Product Manager, Dabur)

It was good understanding on basics of social media marketing,digital marketing & app marketing.

Somdip Das (Regional Manager, OnMobile)

It was a very engaging and useful training session. The beauty was that the trainer covered A-Z on the subject.

Aastha Juneja (Aastha Juneja, NASSCOM)

Excellent, honest-to-goodness Workshop brings some order to the chaos around SMM. Covers almost all aspects - creative, strategy, measurement, tools, ORM, etc.

Vikas Tondon (Director, Indigo)

Training That Fits Your Business Needs

Let us customize training curriculum for you.