Social Media Marketing Training

Are you serious about leveraging Social Media for Brand Building, Customer Engagement and Lead Generation? Want to exploit the opportunity of various Social Media platforms to scale up your revenues & profits and move ahead of your competition?

Let us empower and enable you to unleash the potential of Social Media for your business. And, in the process, help you ensure that your people have acquired the right skills to take charge of your brand on Social Media.

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Training That Fits Your Business Needs

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Who Should Attend this Training?

  • CXO’s
  • Business Heads
  • Sales & Marketing Team
  • Digital Marketing Team
  • PR & Communication Team
  • CRM Team

Key Promises of this Training

  • Orientation to Digital Marketing
  • Why should every brand care about Social Media?
  • Leverage Facebook, Twitter and other Social Media Channels for Brand Building, Customer Acquisition & Customer Insights
  • How to build integrated Social Media Strategy?
  • Social Media Marketing Toolbox to move rapidly and profitably against Competition
  • How to measure ROI of Social Media?

Training Duration

2 Days

Recommended Training Agenda

Module 1 Why care about Social Media?

  • Introduction to Digital Marketing
  • Orientation to Social Media: Opportunities and Trends
  • Relevant Global & Local Social Media Marketing Success Stories

Module 2 Demystifying Community Building on Facebook

  • Orientation to Communities (i.e. Brand Pages) on Facebook
  • Newsfeed Optimization – EdgeRank Algorithm
  • How to create strategy for building an engaging Community on Facebook?
  • Content Creation & Planning
  • Measuring Success through Facebook Insights

Module 3 Facebook Advertising

  • Orientation to Facebook Advertising
  • Facebook Advertising vs Google Adwords
  • Optimizing for Success: Importance of CTR and Targeting
  • Advanced Targeting (through Email, Phone & UID) & Retargeting
  • Measuring Success
  • Exercises: Media Planning & Targeting

Module 4 Twitter: The Jewel in Social Media Marketing Crown

  • Twitter in Plain English
  • Opportunity of Twitter for Branding, Lead Generation, Thought Leadership,CRM
  • Getting Comfortable in Twitter Terminology
  • Leveraging Twitter Tools: TweetDeck & Klout

Module 5 Twitter Exercises: Listen, Create, Engage

  • Smart Listening through Twitter Search
  • How to successful engage on Twitter?
  • How to gain Followers on Twitter?
  • Leveraging Lists, Hash Tags & Trends

Module 1 Twitter Marketing Strategy

  • Twitter Marketing Strategy Framework
  • Exercise: Creating & Presenting Twtiter Marketing Strategy

Module 2 LinkedIn for Personal Branding & B2B Lead Generation

  • LinkedIn in Plain English
  • Lead Generation through Individual Profiles
  • Lead Generation as Enterprise: Company Page, Ads, Developer API, Groups
  • Exercises: Profile Makeover, Answers, Groups, Status Updates, Recommendations

Module 3 Open Discussion on Other Social Media Channels

  • Opportunity of other Social Media Channels (e.g. Google+, SlideShare, Pinterest etc)
  • Open discussion on approach to leverage them

Module 4 Measuring ROI of Social Media

  • Guidelines for Measurement on Social Media
  • Importance of Qualitative Feedback
  • Framework for ROI Measurement
  • Creating ROI Metrics Dashboard
  • Tools to Measure Social Media ROI

Module 5 Creating Integrated Social Media Marketing Strategy

  • How to choose relevant Social Media channels?
  • Creating integrated Social Media strategy
  • Resource Planning: In-house vs Outsource, Key competencies, Tools etc

What will participants get at the end of the training?

Why Digital Vidya’s in-house Trainings?

Our Awesome Corporate Customers


What Our Clients Speak About Us

Enlightening, Enriching, Empowering

Nasr Ul Haidi (Chief Sub Editor, NDTV)

It was a great program -an eye opener

VAK (Head Marketing, Intuit)

Excellent. Very Insightful

George John (Director of Marketing, Warner Bros)

Opened up the world of social media for me

Sonia Mehta (Chief Customer Experience Officer,

Three words - Fun + knowledge + perspective - define the two days spent with Digital Vidya.

Mansi Aneja (Head of Content, Shiksha at Infoedge India Ltd)

Very informative. Exposes you to a new world.­­­­­­­­­­­­­­

Manish Dewan (Vice President, SBI Card)

Shed light on the black box that was digital and helps me identify ways to ensure more value for every buck spend online.

Monisha Prasher (Group Product Manager, Dabur)

It was good understanding on basics of social media marketing,digital marketing & app marketing.

Somdip Das (Regional Manager, OnMobile)

It was a very engaging and useful training session. The beauty was that the trainer covered A-Z on the subject.

Aastha Juneja (Aastha Juneja, NASSCOM)

Excellent, honest-to-goodness Workshop brings some order to the chaos around SMM. Covers almost all aspects - creative, strategy, measurement, tools, ORM, etc.

Vikas Tondon (Director, Indigo)

Training That Fits Your Business Needs

Let us customize training curriculum for you.