Digital Marketing Training

Are you serious about building and promoting your brand online? Do you want to reach out to your potential clients and convert them into customers through various Digital Marketing channels? Ultimately, scale up your revenues & profits and move ahead of your competition!

Let us empower and enable you to unleash the potential of Digital Marketing for your organization. And, in the process, help you ensure that your people have acquired the right skills to take charge of your brand on Digital Media.

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Training That Fits Your Business Needs

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Who Should Attend this Training?

  • CXO’s
  • Business Heads
  • Sales & Marketing Team
  • Digital Marketing Team
  • PR & Communication Team
  • CRM Team

Key Promises of this Training

  • Why should every brand care about Digital Media?
  • Strategic overview of various Digital Marketing Avenues – SEO, SEM, Social Media, Email Marketing, Inbound Marketing, Affiliate Marketing & Mobile Marketing
  • How to leverage Online Advertising (inc SEM, Display & Facebook Ads), Social Media (Facebook, YouTube, Twitter) for business?
  • How to create integrated Digital Marketing strategy?
  • How to leverage relevant Digital Marketing tools to improve efficiency & move ahead of competition?
  • How to analyze & measure ROI of Digital Marketing?

Training Duration

2 Days

Recommended Training Agenda

Module 1 Digital Marketing Orientation

  • Introduction to Digital Marketing
  • Why care about Digital Media: Opportunities and Trends
  • Relevant Global & Local Digital Marketing Success Stories

Module 2 Online Advertising (SEM & Display)

  • What’s SEM?
  • Why care about SEM?
  • SEO vs SEM
  • Display Advertising
  • Opportunity of Remarketing
  • Google Analytics
  • Exercises: Ad Copy Creation & Keyword Research Tool

Module 3 Facebook Advertising

  • Orientation to Facebook Advertising
  • Facebook Advertising vs Google Adwords
  • Optimizing for Success: Importance of CTR and Targeting
  • Advanced Targeting (through Email, Phone & UID) & Retargeting
  • Measuring Success
  • Exercises: Media Planning & Targeting

Module 4 & 5 Facebook Community Building

  • Orientation to Communities (i.e. Brand Pages) on Facebook
  • Newsfeed Optimization – EdgeRank Algorithm
  • How to create strategy for building an engaging Community on Facebook?
  • Content Creation & Planning
  • Leveraging Facebook Applications for Fan Growth & Engagement
  • Measuring Success through Facebook Insights
  • Exercise: Creating & Presenting Facebook Marketing Strategy

Module 1 Orientation to SEO (Search Engine Optimization)

  • What’s SEO?
  • Why care about SEO?
  • Key parameters behind Success in SEO
  • Exercises: Keyword Research Tool

Module 2 Twitter: The Jewel in the Social Media Crown

  • Twitter in Plain English
  • Opportunity of Twitter for CRM, Branding, Lead Generation, Thought Leadership, Research
  • Getting Comfortable in Twitter Terminology
  • Leveraging Twitter Tools: TweetDeck & Klout

Module 3 Twitter Exercises: Listen, Create, Engage

  • Smart Listening through Twitter Search
  • How to successful engage on Twitter?
  • How to gain Followers on Twitter?
  • Leveraging Lists, Hash Tags & Trends

Module 4 YouTube Marketing

  • Opportunity of YouTube Marketing
  • How to Promote Videos?

Module 5 Measuring ROI of Digital Marketing

  • Guidelines for Measurement on Digital Media (vs Social Media)
  • Defining Objectives: Brand Engagement, Lead Generation, Customer Acquisition…
  • Importance of Qualitative Feedback
  • Framework for ROI Measurement
  • Tools to Measure ROI

Module 6 Mobile Marketing

  • Opportunity of Mobile Marketing: Apps, Ads, Responsive Design

What will participants get at the end of the training?

Why Digital Vidya’s in-house Trainings?

Our Awesome Corporate Customers


What Our Clients Speak About Us

Enlightening, Enriching, Empowering

Nasr Ul Haidi (Chief Sub Editor, NDTV)

It was a great program -an eye opener

VAK (Head Marketing, Intuit)

Excellent. Very Insightful

George John (Director of Marketing, Warner Bros)

Opened up the world of social media for me

Sonia Mehta (Chief Customer Experience Officer,

Three words - Fun + knowledge + perspective - define the two days spent with Digital Vidya.

Mansi Aneja (Head of Content, Shiksha at Infoedge India Ltd)

Very informative. Exposes you to a new world.­­­­­­­­­­­­­­

Manish Dewan (Vice President, SBI Card)

Shed light on the black box that was digital and helps me identify ways to ensure more value for every buck spend online.

Monisha Prasher (Group Product Manager, Dabur)

It was good understanding on basics of social media marketing,digital marketing & app marketing.

Somdip Das (Regional Manager, OnMobile)

It was a very engaging and useful training session. The beauty was that the trainer covered A-Z on the subject.

Aastha Juneja (Aastha Juneja, NASSCOM)

Excellent, honest-to-goodness Workshop brings some order to the chaos around SMM. Covers almost all aspects - creative, strategy, measurement, tools, ORM, etc.

Vikas Tondon (Director, Indigo)

Training That Fits Your Business Needs

Let us customize training curriculum for you.