Digital Vidya 11 years of excellence

Digital Marketing Training

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Are you serious about building and promoting your brand online? Do you want to reach out to your potential clients and convert them into customers through various Digital Marketing channels? Ultimately, scale up your revenues & profits and move ahead of your competition!

Let us empower and enable you to unleash the potential of Digital Marketing for your organization. And, in the process, help you ensure that your people have acquired the right skills to take charge of your brand on Digital Media.
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Training Partner For Microsoft & Google Partners

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    • CXO’s
    • Business Heads
    • Sales & Marketing Team
    • Digital Marketing Team
    • PR & Communication Team
    • CRM Team

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    • Why should every brand care about Digital Media?
    • Strategic overview of various Digital Marketing Avenues – SEO, SEM, Social Media, Email Marketing, Inbound Marketing, Affiliate Marketing & Mobile Marketing
    • How to leverage Online Advertising (inc SEM, Display & Facebook Ads), Social Media (Facebook, YouTube, Twitter) for business?
    • How to create integrated Digital Marketing strategy?
    • How to leverage relevant Digital Marketing tools to improve efficiency & move ahead of competition?
    • How to analyze & measure ROI of Digital Marketing?

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    Training Duration

    2 Days

    Recommended Training Agenda

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    Module 1 Digital Marketing Orientation

    • Introduction to Digital Marketing
    • Why care about Digital Media: Opportunities and Trends
    • Relevant Global & Local Digital Marketing Success Stories

    Module 2 Online Advertising (SEM & Display)

    • What’s SEM?
    • Why care about SEM?
    • SEO vs SEM
    • Display Advertising
    • Opportunity of Remarketing
    • Google Analytics
    • Exercises: Ad Copy Creation & Keyword Research Tool

    Module 3 Facebook Advertising

    • Orientation to Facebook Advertising
    • Facebook Advertising vs Google Adwords
    • Optimizing for Success: Importance of CTR and Targeting
    • Advanced Targeting (through Email, Phone & UID) & Retargeting
    • Measuring Success
    • Exercises: Media Planning & Targeting

    Module 4 & 5 Facebook Community Building

    • Orientation to Communities (i.e. Brand Pages) on Facebook
    • Newsfeed Optimization – EdgeRank Algorithm
    • How to create strategy for building an engaging Community on Facebook?
    • Content Creation & Planning
    • Leveraging Facebook Applications for Fan Growth & Engagement
    • Measuring Success through Facebook Insights
    • Exercise: Creating & Presenting Facebook Marketing Strategy

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    Module 1 Orientation to SEO (Search Engine Optimization)

    • What’s SEO?
    • Why care about SEO?
    • Key parameters behind Success in SEO
    • Exercises: Keyword Research Tool

    Module 2 Twitter: The Jewel in the Social Media Crown

    • Twitter in Plain English
    • Opportunity of Twitter for CRM, Branding, Lead Generation, Thought Leadership, Research
    • Getting Comfortable in Twitter Terminology
    • Leveraging Twitter Tools: TweetDeck & Klout

    Module 3 Twitter Exercises: Listen, Create, Engage

    • Smart Listening through Twitter Search
    • How to successful engage on Twitter?
    • How to gain Followers on Twitter?
    • Leveraging Lists, Hash Tags & Trends

    Module 4 YouTube Marketing

    • Opportunity of YouTube Marketing
    • How to Promote Videos?

    Module 5 Measuring ROI of Digital Marketing

    • Guidelines for Measurement on Digital Media (vs Social Media)
    • Defining Objectives: Brand Engagement, Lead Generation, Customer Acquisition…
    • Importance of Qualitative Feedback
    • Framework for ROI Measurement
    • Tools to Measure ROI

    Module 6 Mobile Marketing

    • Opportunity of Mobile Marketing: Apps, Ads, Responsive Design

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    What will participants get at the end of the training?

    • Digital Vidya’s Certificate to every participant
    • All presentations of the workshop (soft copies)
    • Soft Copies of various Worksheets (e.g. Digital Marketing Strategy)
    • A comprehensive list of Digital Marketing Resources (including Tools) for continuous support
    • Digital Vidya Alumni Privileges: Access to Weekly Webinars, Exclusive offers on other training programs and more

    Why Digital Vidya’s in-house Trainings?

    • Curriculum developed by Digital Marketing thought Leaders with over 14 years of Digital Marketing Industry Experience
    • Customized to Your Business Objectives
    • Experiential Workshops with Live, Hands-on Exercises
    • Learning delivered through relevant Global & Local Case Studies



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