Digital Vidya 11 years of excellence

Email Marketing Training

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According to an earlier report by MarketingSherpa, B2C Marketers report an average of 256% ROI from this channel – pulling in $ 2.56 for every $1 invested. If you are serious about leveraging Email Marketing for Lead Generation, Lead Nurturing and Customer Acquisition, you would not like to miss this opportunity.

Let us empower and enable you to unleash the potential of Email Marketing for your business. And, in the process, help you ensure that your people have acquired the right skills to take charge of your brand and business in the Digital World.
Training Partner For Microsoft & Google Partners

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    • CXO’s
    • Sales & Marketing Team
    • PR & Communication Team
    • Advertising & Branding Team
    • Product Managers
    • Digital Marketing Team
    • CRM Team
    • Web Development & Design Team

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    • How to handle the deliverability issues in an impeccable manner?
    • How to set up lead process that generates 22% more profit in comparison to other channels?
    • How to source emails through Search Engines and LinkedIn?
    • Understanding of various tools and resources that helps to implement and experiment Email Marketing campaigns
    • How to persuade your buyer through a Lead Nurturing Campaigns?
    • How to measure ROI of Email Marketing?


    Training Duration

    2 Days

    Recommended Training Agenda

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    Module 1 Deliverability

    • Setting up an Email Marketing Machine
    • ISPs
    • Hosting Facility
    • MTA
    • IP/DNS
    • Shared vs. Dedicated IPs
    • Reverse DNS
    • MX Record
    • Whitelisting
    • Response Handlers
    • Bounces

    Module 2 Content

    • Conversation
    • Relevance
    • Incentives
    • Timing
    • Creative & Copy
    • Attributes

    Module 3 Customer Acquisition Strategies

    • Rented List Emails
    • Co-branded Emails
    • Third Party email Newsletters
    • Viral Emails
    • Event Triggered Emails
    • House e-newsletters


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    Module 1 Effective Creative

    • Introducing: CRABS
    • Does your emails have crabs?
    • Email template model
    • Best Practices
    • NLP Demonstrations (neuro linguistic programming) to understand customers better

    Module 2 Nurturing & Automation

    • Tools to enhance lead nurturing
    • Enhance better reach
    • Analyze behaviour patterns
    • Analyitcs
    • Automation and more..

    Module 3 Resources to do situational analysis and progressive updates

    • Customer personal tool kit
    • Complete email marketing worksheet
    • Content Editorial Calendar
    • Digital Marketing Strategy toolkit
    • Email contact strategy template
    • Email campaign calculator
    • Email Marketing Health Check
    • Structuring Digital Marketing Team
    • Web resources to improve subject lines, html codes, spam testers and deliverability issues


    What will participants get at the end of the training?

    • Digital Vidya’s Certificate to every participant
    • All presentations of the workshop (soft copies)
    • Soft Copies of various Worksheets (e.g. Email Marketing Strategy)
    • A comprehensive list of Digital Marketing Resources (including Tools) for continuous support
    • Digital Vidya Alumni Privileges: Access to Weekly Webinars, Exclusive offers on other training programs and more

    Why Digital Vidya’s in-house Trainings?

    • Curriculum developed by Digital Marketing thought Leaders with over 14 years of Digital Marketing Industry Experience
    • Customized to Your Business Objectives
    • Experiential Workshops with Live, Hands-on Exercises
    • Learning delivered through relevant Global & Local Case Studies

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