Digital Vidya 11 years of excellence

Mobile Marketing Training

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Are you serious about building and promoting your brand on Mobile? Interested in expanding reach, generating leads and acquire customers using Mobile Marketing? Ultimately, scale up your revenues & profits and move ahead of your competition!

Let us empower and enable you to unleash the potential of Mobile Marketing for your organization. And, in the process, help you ensure that your people have acquired the right skills to take charge of your brand on Mobile.
Training Partner For Microsoft & Google Partners

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    • CXO’s
    • Business Heads
    • Sales & Marketing Team
    • Digital Marketing Team
    • PR & Communication Team
    • Web Design & Development Team

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    • Why should every brand care about Mobile Marketing?
    • Mobile Marketing Opportunity Landscape: Responsive Design, Ads, Apps
    • Leverage Mobile to Amplify the performance of other Channels
    • Leverage Mobile Marketing Tools to improve Productivity & Performance
    • How to measure ROI of Mobile Marketing Campaigns?


    Mobile Marketing Training Duration

    2 Days

    Recommended Training Agenda

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    Module 1 Mobile Landscape

    • Penetration of mobile devices
    • User behavior on mobile – Online & offline
    • Male versus female usage patterns
    • Mobile evolution going forward

    Module 2 Paid, Owned & Earned Media

    • Owned Media: Mobile site, apps, games, sms apps, IVR apps, videos
    • Earned Media: Facebook, Twitter, YouTube etc, social media apps, games,omnichannel experience
    • Paid Media: Display, search, social, text, voice, inapp ads, Mobile bills & related ad space
    • Exercises


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    Module 1 Mobile Media Planning and Buying

    • Busting mobile media myths
    • Mobile Media market size
    • Push/pull based mobile media
    • Steps to plan mobile campaigns
    • Video advertising
    • Bluetooth advertising
    • Measurement and tracking
    • Exercises

    Module 2 Mobile Media Trends

    • Expected market size – 2015
    • Power of localization
    • Content is King
    • Convergence with other media
    • Sharing trends

    Module 3 Measurement & Mobile Analytics Tools


    What will participants get at the end of the training?

    • Digital Vidya’s Certificate to every participant
    • All presentations of the workshop (soft copies)
    • Soft Copies of various Worksheets (e.g. Social Media Strategy)
    • A comprehensive list of Digital Marketing Resources (including Tools) for continuous support
    • Digital Vidya Alumni Privileges: Access to Weekly Webinars, Exclusive offers on other training programs and more

    Why Digital Vidya’s in-house Trainings?

    • Curriculum developed by Digital Marketing thought Leaders with over 14 years of Digital Marketing Industry Experience
    • Customized to Your Business Objectives
    • Experiential Workshops with Live, Hands-on Exercises
    • Learning delivered through relevant Global & Local Case Studies

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