Digital Vidya 11 years of excellence

Online Reputation Management (ORM) Training

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Are you serious about leveraging Digital Media including Social Media for Brand Building & Customer Engagement? Ongoingly manage and build strong reputation for your brand online? Ultimately, scale up your revenues & profits and move ahead of your competition!

Let us empower and enable you to unleash the potential of Digital Media for your business. And, in the process, help you ensure that your people have acquired the right skills to take charge of your brand reputation on Digital Media.
Training Partner For Microsoft & Google Partners

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    • CXO’s
    • Business Heads
    • Sales & Marketing Team
    • Digital Marketing Team
    • PR & Communication Team
    • CRM Team

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    • Why should every brand care about Online Reputation?
    • How to measure and analyze sentiment for a Brand?
    • How to deal with Negative Conversations?
    • How to create & execute Online Reputating Management (ORM) strategy?


    Training Duration

    1 Day

    Recommended Training Agenda

    Module 1 Why care about Online Reputation Management (ORM)

    • Orientation to Online Reputation Management (ORM): Opportunities and Trends
    • Relevant Global & Local ORM Success Stories

    Module 2 How to Listen Online for Brand Conversations

    • Importance of Listening Online
    • Tools for Effective Listening: Google Alert, TweetDeck, HootSuite, Radian6…
    • Competitive Research
    • Exercise: Real Time Listening

    Module 3 Analyzing and Measuring Sentiment for a Brand

    • Corelation between Sentiment and Business Metrics
    • Measuring and Analyzing Sentiment for a Brand
    • Exercise: Real Time Analysis & Measurement

    Module 4 Dealing with Negative Conversations

    • The myth about Negative Conversations on Social Media
    • Importance of Acknowledgement
    • Effective response to negative conversations
    • Public vs Private resolution?

    Module 5 Creating ORM Strategy

    • ORM Strategy Framework: From Objectives to Measurement
    • Exercise: Creating & Presenting ORM Strategy

    What will participants get at the end of the training?

    • Digital Vidya’s Certificate to every participant
    • All presentations of the workshop (soft copies)
    • Soft Copies of various Worksheets (e.g. Social Media Strategy)
    • A comprehensive list of Digital Marketing Resources (including Tools) for continuous support
    • Digital Vidya Alumni Privileges: Access to Weekly Webinars, Exclusive offers on other training programs and more

    Why Digital Vidya’s in-house Trainings?

    • Curriculum developed by Digital Marketing thought Leaders with over 14 years of Digital Marketing Industry Experience
    • Customized to Your Business Objectives
    • Experiential Workshops with Live, Hands-on Exercises
    • Learning delivered through relevant Global & Local Case Studies

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    Let us customize training curriculum for you.
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