Digital Vidya 11 years of excellence

Search Engine Marketing (SEM) Training

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Are you serious about building and promoting your brand online? Interested in generating leads using Search Engine Marketing (SEM) including Display Advertising? Ultimately, scale up your revenues & profits and move ahead of your competition!

Let us empower and enable you to unleash the potential of Search Engine Marketing (SEM) for your organization. And, in the process, help you ensure that your people have acquired the right skills to take charge of your brand on Search Engines.
Training Partner For Microsoft & Google Partners

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    • CXO’s
    • Business Heads
    • Sales & Marketing Team
    • Digital Marketing Team
    • PR & Communication Team

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    • Why should every brand care about Search Engine Marketing (SEM)?
    • SEO (Search Engine Optimization) vs SEM
    • Leverage SEM (including Display Advertising) for Lead Generation
    • Advanced SEM Techqniues such as Remarketing
    • How to meaure ROI of SEM Campaigns through Google Analytics?


    Training Duration

    2 Days

    Recommended Training Agenda

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    Module 1 Search Engine Marketing Overview

    • Understanding Google search
    • What is SEM (Search Engine Marketing)
    • Overview of Google AdWords, Microsoft AdCenter and Yahoo Search Marketing

    Module 2 Pay Per Click Overview

    • PPC Definition & how it function
    • Important Terms – Quality Score, Conversion Rate etc.
    • Quality Score Overview – Understanding

    Module 3 Strategizing PPC Campaigns

    • Setting objectives, goals & expectations
    • Actionable metrics for performance measurements
    • Formulating account structure
      • Effective segmentation of keywords
      • Usage of multiple match types
      • Non overlapping Ad Groups

    Module 4 Keyword Targeting

    • Keyword Research
    • Choose appropriate keyword phase – Most Critical
    • Keyword Research – Tools & Techniques
      • Different Match types
      • Reduce costs – Using Negative Keywords
    • How to take benefit from high performing keywords

    Module 5 AD Writing Techniques

    • Compelling ads that increase click through rates (CTR’s) lower costs
    • Understanding, Analyzing & Improving – Relevance & Quality score
    • Improve conversion rates – Targeted ads & relevant landing pages
    • Ad Preview tool
    • Best Practices like using features such as reviews, +1 button etc


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    Module 1 Campaign Management

    • Overview of the tools
    • Understanding advance functionality

    Module 2 Bid Management Plan

    • Understand bidding strategy
    • Manual vs. Automated bid management
    • Different bid management features – CPA bidding, position preference etc.

    Module 3 Performance Tracking

    • Define Performance metrics
    • Monitor PPC activity with Google Analytics

    Module 4 reporting & analysis – google analytics

    • Integrate PPC account with Google Analytics
    • Understanding Google Analytics reports

    Module 5 Remarketing


    What will participants get at the end of the training?

    • Digital Vidya’s Certificate to every participant
    • All presentations of the workshop (soft copies)
    • Soft Copies of various Worksheets (e.g. Search Engine Marketing Strategy)
    • A comprehensive list of Digital Marketing Resources (including Tools) for continuous support
    • Digital Vidya Alumni Privileges: Access to Weekly Webinars, Exclusive offers on other training programs and more

    Why Digital Vidya’s in-house Trainings?

    • Curriculum developed by Digital Marketing thought Leaders with over 14 years of Digital Marketing Industry Experience
    • Customized to Your Business Objectives
    • Experiential Workshops with Live, Hands-on Exercises
    • Learning delivered through relevant Global & Local Case Studies

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