Digital Vidya 11 years of excellence

Social Media Marketing Training

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Are you serious about leveraging Social Media for Brand Building, Customer Engagement and Lead Generation? Want to exploit the opportunity of various Social Media platforms to scale up your revenues & profits and move ahead of your competition?

Let us empower and enable you to unleash the potential of Social Media for your business. And, in the process, help you ensure that your people have acquired the right skills to take charge of your brand on Social Media.
Training Partner For Microsoft & Google Partners

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    • CXO’s
    • Business Heads
    • Sales & Marketing Team
    • Digital Marketing Team
    • PR & Communication Team
    • CRM Team

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    • Orientation to Digital Marketing
    • Why should every brand care about Social Media?
    • Leverage Facebook, Twitter and other Social Media Channels for Brand Building, Customer Acquisition & Customer Insights
    • How to build integrated Social Media Strategy?
    • Social Media Marketing Toolbox to move rapidly and profitably against Competition
    • How to measure ROI of Social Media?


    Training Duration

    2 Days

    Recommended Training Agenda

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    Module 1 Why care about Social Media?

    • Introduction to Digital Marketing
    • Orientation to Social Media: Opportunities and Trends
    • Relevant Global & Local Social Media Marketing Success Stories

    Module 2 Demystifying Community Building on Facebook

    • Orientation to Communities (i.e. Brand Pages) on Facebook
    • Newsfeed Optimization – EdgeRank Algorithm
    • How to create strategy for building an engaging Community on Facebook?
    • Content Creation & Planning
    • Measuring Success through Facebook Insights

    Module 3 Facebook Advertising

    • Orientation to Facebook Advertising
    • Facebook Advertising vs Google Adwords
    • Optimizing for Success: Importance of CTR and Targeting
    • Advanced Targeting (through Email, Phone & UID) & Retargeting
    • Measuring Success
    • Exercises: Media Planning & Targeting

    Module 4 Twitter: The Jewel in Social Media Marketing Crown

    • Twitter in Plain English
    • Opportunity of Twitter for Branding, Lead Generation, Thought Leadership,CRM
    • Getting Comfortable in Twitter Terminology
    • Leveraging Twitter Tools: TweetDeck & Klout

    Module 5 Twitter Exercises: Listen, Create, Engage

    • Smart Listening through Twitter Search
    • How to successful engage on Twitter?
    • How to gain Followers on Twitter?
    • Leveraging Lists, Hash Tags & Trends


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    Module 1 Twitter Marketing Strategy

    • Twitter Marketing Strategy Framework
    • Exercise: Creating & Presenting Twtiter Marketing Strategy

    Module 2 LinkedIn for Personal Branding & B2B Lead Generation

    • LinkedIn in Plain English
    • Lead Generation through Individual Profiles
    • Lead Generation as Enterprise: Company Page, Ads, Developer API, Groups
    • Exercises: Profile Makeover, Answers, Groups, Status Updates, Recommendations

    Module 3 Open Discussion on Other Social Media Channels

    • Opportunity of other Social Media Channels (e.g. Google+, SlideShare, Pinterest etc)
    • Open discussion on approach to leverage them

    Module 4 Measuring ROI of Social Media

    • Guidelines for Measurement on Social Media
    • Importance of Qualitative Feedback
    • Framework for ROI Measurement
    • Creating ROI Metrics Dashboard
    • Tools to Measure Social Media ROI

    Module 5 Creating Integrated Social Media Marketing Strategy

    • How to choose relevant Social Media channels?
    • Creating integrated Social Media strategy
    • Resource Planning: In-house vs Outsource, Key competencies, Tools etc


    What will participants get at the end of the training?

    • Digital Vidya’s Certificate to every participant
    • All presentations of the workshop (soft copies)
    • Soft Copies of various Worksheets (e.g. Social Media Strategy)
    • A comprehensive list of Digital Marketing Resources (including Tools) for continuous support
    • Digital Vidya Alumni Privileges: Access to Weekly Webinars, Exclusive offers on other training programs and more

    Why Digital Vidya’s in-house Trainings?

    • Curriculum developed by Digital Marketing thought Leaders with over 14 years of Digital Marketing Industry Experience
    • Customized to Your Business Objectives
    • Experiential Workshops with Live, Hands-on Exercises
    • Learning delivered through relevant Global & Local Case Studies

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    Let us customize training curriculum for you.
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