Digital Vidya 11 years of excellence

Web Analytics Training

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Are you interested in expanding reach, generating leads and acquire customers using Digital Marketing including Mobile? Struggling to produce high ROI or confused about the right framework and web analytics tools to measure your performance? Ultimately, scale up your revenues & profits and move ahead of your competition!

Let us empower and enable you to unleash the potential of Web Analytics for your organization. And, in the process, help you ensure that your people have acquired the right skills to maximize the ROI of your Digital Marketing campaigns.
Training Partner For Microsoft & Google Partners

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    • CXO’s
    • Business Heads
    • Sales & Marketing Team
    • Digital Marketing Team
    • PR & Communication Team
    • Web Design & Development Team

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    • Why is Web Analytics Critical for success of every Digital Marketing campaign?
    • Understand Web Analytics Framework
    • Setting up Web Analytics System
    • Advanced Measurement Techniques
    • Leverage various Web Analytics Tools including Social Media Analytics


    Training Duration

    2 Days

    Recommended Training Agenda

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    Module 1 Introduction

    • What is Analysis?
    • Is analysis worth the effort?
      • Small businesses
      • Medium and large scale businesses
    • Analysis vs intuition
    • What is web analytics?
    • Getting started with Google Analytics
      • How Google Analytics works
      • Accounts, profiles, and users

    Module 2 Navigating Google Analytics

    • Basic Metrics
    • Main Sections of Google Analytics reports

    Module 3 Traffic Sources

    • Direct, referring, and search traffic
    • Campaigns
    • AdWords, Adsense

    Module 4 Content

    • Pages and Landing Pages
    • Event Tracking and AdSense
    • Site Search
    • How to take benefit from high performing keywords

    Module 5 Visitors

    • Unique visitors
    • Geographic and language information
    • Technical reports
    • Benchmarking


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    Module 1 Goals & Ecommerce

    • Setting-up goals
    • Goal reports
    • Ecommerce tracking

    Module 2 Actionable Insights and the Big Picture

    • Recap of Google Analytics reports and tools
    • Finding actionable insights
    • Getting the organization involved
    • Creating a data-driven culture
    • Resources

    Module 3 Social Media Analytics

    • Facebook insights
    • Twitter analytics
    • YouTube analytics
    • Social Ad analytics / ROI measurement

    Module 4 Social CRM & Analytics

    • Radian6
    • Sentiment analysis
    • Workflow management
    • Text analytics

    Module 5 Miscellaneous Topics

    • Common Mistakes Analysts Make
    • Making Better Decisions


    What will participants get at the end of the training?

    • Digital Vidya’s Certificate to every participant
    • All presentations of the workshop (soft copies)
    • Soft Copies of various Worksheets (e.g. Search Engine Marketing Strategy)
    • A comprehensive list of Digital Marketing Resources (including Tools) for continuous support
    • Digital Vidya Alumni Privileges: Access to Weekly Webinars, Exclusive offers on other training programs and more

    Why Digital Vidya’s in-house Trainings?

    • Curriculum developed by Digital Marketing thought Leaders with over 14 years of Digital Marketing Industry Experience
    • Customized to Your Business Objectives
    • Experiential Workshops with Live, Hands-on Exercises
    • Learning delivered through relevant Global & Local Case Studies

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