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Digital Marketing is impulsive in nature with frequent updates and algorithm changes further leading to fluctuations in the Digital Marketing industry. Digital Marketing tips that were once too productive might not work for you in the future.
This is the reason why having a good & updated curriculum is important when you are looking forward to learning Digital Marketing. A perfect digital marketing syllabus consists of two main qualities which include an updated curriculum as per recent updates in Digital Marketing and the capability of creating strong foundations.
This is exactly what we have focused on while designing our curriculum for CDMM Digital Marketing Course in Delhi. We concentrate on nurturing the skills and expertise of a Digital Marketing Consultant in the most efficient manner. Through our curriculum, we ensure that the learner is aware of all the digital marketing channels and their optimal usage. Further, the learning are strengthened by an in-depth strategy creation of each channel.
You will understand the concept of Digital Marketing right from the strategy point of view to the execution through 6 Core Digital Marketing Skills and our 44 different Digital Marketing Modules. Each of the modules will take one week to complete. Assignments and tasks are followed by instructor-led sessions which make sure that you practically apply your leanings. In this way, you can reap the benefits of an exceptional Digital Marketing Syllabus.
How do Search Engines work?
Organic Search vs. Paid Search Results
Keyword Research
HTML Basics
On-page SEO Elements
Technical SEO
Mobile SEO
Schema Markup
Link Building
Social SEO
Local SEO
Backlink Audits using SEMrush.com
SEO Audits
Algorithm Updates
Measurement with Google Analytics
SEO Resources, Careers in SEO
Introduction to SEM – Fundamentals & Case Studies
Creation of Google Display Network
Mobile Ad Campaigns
Shopping Campaigns – Introduction
YouTube Marketing – Introduction & Ad Formats
Getting Started with Social Media Marketing
Introduction to Social Media
Facebook Marketing
Creating Content for Facebook & Social Media
Tools for Content Creation
Facebook Marketing
What is Facebook Marketing
How does Facebook Advertising Work?
Instagram & LinkedIn Marketing
Marketing on Instagram
LinkedIn as a Marketing Platform
Twitter and Snapchat Marketing
Twitter Marketing
Snapchat Marketing
Pinterest Marketing & Creating a Successful Digital Marketing Strategy
Pinterest Marketing
Social Media Marketing Tools
Crafting a Successful Social Media Strategy
Deliverability
Effective Email Content
Customer Acquisition Strategies
Effective Creative Introducing
Nurturing & Automation
Resources to do situational analysis and progressive updates
Email Automation
Introduction to Automation
Choosing an Automation Platform
Simple Automation Functions from MailChimp
Attracting your potential customers into conversion funnel
Converting your prospects into leads using emails
Landing Page
Conversion Optimization
Conversion Optimization Patterns for Engaging website Visitors
Lifecycle Emails
Build an Integrated Digital Marketing Plan by understanding how to work on the concepts of conversions, define objectives, measure, evaluate and tweak your plan. You will also learn how to execute the strategy, what is the skill set required, how you can outsource your marketing activities.
1. Introduction
2. The Customer
3. Marketing Principles: AIDA, Purchase Cycle, Moments of Truth
4. Recap of Various Digital Channels: Digital POEM
5. Creating Digital Moments of Truth – AHA Moments
6. Digital Strategy: Branding v/s Acquisition. What would differ?
7. Analytics
8. Case Study: A look at the web presence of Starwood Hotels (more engagement less transactional)
9. Campaign Optimization – Test, Learn, Deploy what works. Repeat
10. Case Study: A look at the web presence of MakeMyTrip (acquisition focus, less engagement)
11. Trends
12. Tools for Measurement
You will be introduced to Affiliate Marketing, Models of Affiliate Marketing. Study how to generate and convert leads. In the session guidance to success with Affiliate marketing will be provided.
Learn how to sell digital marketing services by assessing the brand’s necessity to reach out to the customers. You will generate customized reports, evaluate other digital marketing service providers and prepare metrics to track performance.
Explore how the billion dollar industry of online market is shaping up. How do we be a part of the new age e-tail? The pros and cons of listing online/marketplace model and brand’s own website. This module will help you understand the various Models that Exist and how to set up your own store and how to drive marketing campaigns for conversions and sale.
Familiarize yourself with Evolution & Growth of Programmatic Advertising. Know how real-time bidding works, its types, its advantages and challenges, and myths related to programmatic marketing.
Learn how to use Adobe Analytics to analyze data of your digital platform and strategies digital marketing plans for your business based on the results.
Gives yourself the ultimate advantage in a competitive job market by strategically designing your resume to convey specific information in a visually compelling manner. Create a brand new designer resume with our power packed Infographic resume module.
You will identify the myths about Content Marketing and know the tactics to create “Good” Content. You will learn to develop a Framework to begin a content marketing program, show ROI for content programs. Also, explore key resources and tools to create and curate content with this module.
Digital marketing assignments are created in digital marketing course in Delhi to provide you hands-on tasks that reinforce theoretical knowledge and develop practical skills. These assignments involve creating and executing digital marketing campaigns, optimizing website content, and analyzing performance metrics. Tasks include keyword research, social media planning, and email campaign development. The goal is to apply concepts learned in the course to real-world scenarios, fostering a deeper understanding of digital marketing strategies. Through these assignments, participants gain valuable experience in navigating the complexities of online marketing, enhancing their ability to formulate effective campaigns, and preparing them for the challenges of the ever-evolving digital landscape.
Just after the registration, the participants are requested to register their already existing blogs/businesses. For those without an existing online property, it is mandatory that they build one. For this, we help them through our Build Your Blog course which is a 2-hours long course. We also have a self-paced course with 6 Pre-Recorded lessons on ways to Promote Your Blog.
Build Your Blog
Duration: 6 Hours
Assignment Promises
Promote Your Blog
Duration: 5 Hours
Assignment Promises
Duration: 8 Hours
Assignment Promises
Tools you will Learn
Duration: 15 hours
Assignment Promises
Tools you will Learn
These assignments will require running live Google AdWords Campaigns by spending Rs 1000.
Duration: 10 hours
Assignment Promises:
Tools you will Learn
These assignments will require running live Facebook Ad Campaigns by spending Rs 500.
Duration: 8 hrs
Assignment Promises
Tools you will Learn
Duration: 8 hours
Assignment Promises
Tools you will Learn
An efficient research & development team of Digital Vidya works constantly on shortlisting interesting Marketing Campaigns. Premium case studies are selected to offer our students the best practical experience. These case studies can be easily included in the strategy of any brand.
A total of 60 hours is devoted to Case Studies that incorporates in-depth exercises as well as tasks. The assignments and tasks lay a foundation with a vision to create a proficient Digital Marketer. These case studies and tasks are a prominent feature of our Digital Marketing Course in Delhi.
These case studies are created by well-researched internet marketing campaigns. You will have to create Business Case Solutions by applying your learnings. You will get to learn all of these aspects of Digital Marketing in Delhi.
Duration: 20 hours
Learning Outcomes
Tools you will Learn
Duration: 4 hours
Learning Outcomes
Tools you will Learn
Duration: 20 hours
Learning Outcomes:
Duration: 8 hours
Learning Outcomes
Tools you will Learn
Duration: 8 Hours
Learning Outcomes
Tools you will Learn
Duration: 4 hours
Learning Outcomes
Tools you will Learn
After the successful completion of this Digital Marketing course in Delhi, every participant will get a chance to do the Digital Marketing Internships. The internships will be with digital Vidya and other companies and it will significantly enhance your skills and resume value.
We at Digital Vidya, provide a wide range of Digital Marketing tools through this Digital Marketing Course in Delhi. By partnering with the best industry players, we offer you a premium set of paid Digital Marketing tools free of cost without any additional cost/fee. The duration to access these paid tools varies from a few weeks to a few months.
These tools are useful and contribute to making you learn and understands the real-time challenges in Digital Marketing. Perfect usage and implementation of these tools make your Digital Marketing training more practical. This additional feature separates us from other Digital Marketing Institutes in Delhi.
More than 1500 participants from all over India (Delhi, Gurgaon, Bangalore, Mumbai, Chennai, Hyderabad, Noida, Pune, Kolkata), Dubai, Singapore, Malaysia, Asia, USA & Europe take part in 50 + batches each week!
Get the chance to learn directly from 10 + Digital Marketing experts with experience of up to 18 + years.
100 + hours of tasks to ensure hands-on Digital Marketing preparation.
Learn from anywhere with just a laptop & save up-to 120+ hrs of precious time.
Missed a session live? No issue. Catch up your classes via registered class sessions which you can always access.
Intensive classes, brainstorming & a vibrant Q&A community create a perfect environment for collaborative learning.
Access to the revised content for a lifetime lets you get opportunities to participate in competitions & continue to sharpen your skills.
Get Rs 8,000/- Incentive on Course Completion
DigitalVidya with FutureSkills Prime & the Government of India are proud to introduce the first-of-its-kind incentive program for digital upskilling. India’s First Digital Marketing Course Accredited by Nasscom and Approved by Government of India. The incentive of Rs 8,000 will be given to students after successfully completing CDMM and clearing assessment at FutureSkills Prime.
After attending 1st live session, if you think that this course is not valuable for you, you can ask for a full refund. We will refund your entire money without asking a question. Please note that this offer is only valid after you have attended 1st live session completely and requested a refund before the start of your 2nd live session.
We'll strengthen your digital marketing profile offering support in crafting your resume, updating your LinkedIn profile, and obtaining relevant digital marketing certifications
Gain industry experience through 5 months of internship with Digital Vidya and our partner companies
We will assist you with sample interview questions to prepare for your interviews
We will arrange Interviews with relevant Agencies/Brands
You have the option to review class recordings to refresh your understanding even after the training completion
You have the opportunity to participate in specific training sessions again within one year of your training
Gain industry experience through multiple work from home internships with Digital Vidya and our partner companies
You have the option to review class recordings to refresh your understanding even after the training completion
You have the opportunity to participate in specific training sessions again within one year of your training
Gain industry experience through multiple work from home internships with Digital Vidya and our partner companies
30-minute coaching call with a digital marketing expert to develop an implementation roadmap for your Business. This session will guide you in applying the acquired course knowledge directly to your business endeavors.
Digital Marketing is a comprehensive strategy that utilizes digital channels such as search engines, social media, email, and websites to promote products or services. It involves various techniques to reach and engage the target audience online.
Delhi NCR is a hub for digital marketing activities with a booming business environment. Enrolling in a Digital Marketing course can provide you access to industry experts, networking opportunities, and practical insights into the local market trends which can help you to start your career in digital marketing or build your business online.
There are no specific prerequisites. However, a basic understanding of the internet and marketing concepts can be beneficial. The courses are designed to cater to beginners as well as those with some prior knowledge.
The CDMM course covers a wide range of topics, including Search Engine Optimization (SEO), Social Media Marketing (SMM), Content Marketing, Email Marketing, Pay-Per-Click (PPC) advertising, Web Analytics, Inbound Marketing and more. It aims to provide a holistic understanding of digital marketing channels.
You can learn digital marketing with a short term batch in 4 months or You can join weekend batch which can take 7 months to complete the course.
Yes, the courses are designed to accommodate beginners with no prior experience in digital marketing. The curriculum is structured to provide a step-by-step learning path, starting from the fundamentals.
Yes, CDMM Program by Digital Vidya include practical sessions and real-world projects. These hands-on experiences help students apply theoretical knowledge to real scenarios, enhancing their practical skills.
Graduates of Digital Marketing courses can explore various career paths, including Digital Marketing Executive, SEO Specialist, Social Media Manager, Content Marketer, Email Marketing Specialist, and more. The diverse skill set acquired opens doors to numerous opportunities in the digital landscape.
Yes, You can get Vskills Certification, Facebook, LinkedIn, Google and Hubspot certifications upon successful completion of the Digital Marketing course. This certification is recognized by industry professionals and can boost your credibility in the job market.
You can join Digital Vidya Digital Marketing Foundation Master-Class and talk with Training consultant for upcoming batch for CDMM Training program.
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