Best Digital Marketing Course Institute In Noida - Digital Vidya

Best Digital Marketing Course Institute in Noida

Instructor-Led Online Certification Training in Noida

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44

Modules

2

Internships

13

Certifications

100

Classes Hrs

250+

Placement Partners

₹ 72K

Worth Tools

140

Assignments Hrs

10+

Trainers/Batch

95%

Succeeded!

Why should you take a Digital Marketing Course in Noida?

Digital Marketing Skills are in serious demand & have become mandatory for a majority of professionals in the industry. Since 2009, we have trained 35,000+ entrepreneurs, professionals, and students through our courses.

Here are the key reasons for which people take a Digital Marketing Course in Noida:

  • Marketing Professionals: Upskilling
  • Professionals in other Roles: Upskilling, Career Shift, Freelancing
  • Business Owners & Entrepreneurs: Promote Business, Manage Agency
  • Digital Marketing Professionals: Career Growth
  • Students & Freshers: Job, Freelancing
  • Upskilling 50% 50%
  • Getting a Job 75% 75%
  • Freelancing 25% 25%
  • Business Promotion 15% 15%
Are you unsure about taking up a Digital Marketing Course?

Join Demo Class

Upcoming Digital Marketing Training Schedule

Instructor-Led Online Training

Live Online Classes (Option to complete in 4 or 7 Months)

Dates

Timings (IST)

Batch Days

May 24, 202208:00 PM to 09:30 PMTue & Thu
May 23, 202203:00 PM to 06:00 PMMon-Wed-Fri
May 21, 202210:00 AM to 01:30 PMSat
May 22, 202210:00 AM to 01:30 PMSun

Course Fee


Rs 49,900 (+18% GST)


Register Now

100% Satisfaction Guarantee

We are confident that this course delivers on its promises. However, we want you to experience the same. Accordingly, we are making a bold promise, not given by anyone else in the industry. 

  • 100% Unconditional Money Back Guarantee – After attending 1st live session, if you think that this course is not valuable for you, you can ask for a full refund. We will refund your entire money without asking a question. Please note that this offer is only valid after you have attended 1st live session completely and requested a refund before the start of your 2nd live session.

Guaranteed Job Interviews

Digital Vidya offers Interview support to eligible new graduates and working professionals on completion of Certified Digital Marketing Master’s Course.

We have a dedicated placement cell, which works closely with our participants for their placement needs. Here is a snapshot of our placement process.

Resume Creation

On successful completion of the course including assignments & certifications. we work with the candidate to create an effective resume.

Job Application

The updated Resume is then shared with relevant organizations. On shortlisting, we follow-up with an initial round of discussion.

Interview Readiness

Based on the organizations & the profiles for which the candidate is shortlisted, we help the candidate prepare for the complete interview process.

Selection & Joining

After a successful interview, we guide the candidate from accepting the offer to joining the organization for a successful career.

Incase a candidate is unable to pass the interview, He/She will have to work on specific inputs provided by our team before we schedule the next set of interviews with other companies.

Download Brochure (.pdf)

44 Modules

Curriculum of our Digital Marketing Course in Noida

Digital Marketing is a dynamic concept. Regular occurrence of new trends and updates leads to fluctuations in the landscape. Digital Marketing tips that might have done wonders a year before might not work now.

This is the reason, why it is essentially important to have a good Digital Marketing curriculum. A curriculum is said to be perfect if it incorporates all the recent updates and is laser-focused on creating strong foundations.

Digital Vidya has exactly focussed on this while designing its curriculum in Noida. We have embarked our journey to mould the skills of an aspiring Digital Marketing Consultant in a proficient manner. The focal point of our curriculum is to ensure that the learner is aware of all the Digital Marketing Channels and is capable of using them optimally. The learnings are backed by an in-depth strategy creation of each channel.

With 44 Different Marketing Modules, you will learn all about Digital Marketing right from strategy to execution. The average time span in which you will complete each module will be one week. The instructor-led online sessions are followed by assignments and tasks which ensure that you do apply your learnings practically. This process ensures to provide you with the benefits of a world-class Digital Marketing Curriculum in Noida.

Introduction to SEO

 

How do Search Engines work?
  •  Indexing & Crawling Basics
  • Optimizing Crawl Budget
  • Intro to SEO
Organic Search vs. Paid Search Results
  • Anatomy of a Search Result (Search Snippet)
  • What is On-page SEO (Content, Architecture, HTML)?
  • What is Off-page SEO/Link Building (Social, Content-based, PR)?
Keyword Research
  • Finding Seed Keywords: Mind Map for Keyword Research
  • Using Wikipedia, Forums for Keyword Research
  • Keyword Research Process – Identify Seed Keywords, Collect Metrics, Map Keywords
  • Google Keyword Planner Tool

On-page SEO

 

HTML Basics
  • Web Page Basics: What is HTML, JavaScript,CSS
  • Basic HTML Tags to create a web page
  • HTML Tags for SEO: Title, H1, META Tags, IMG, A
On-page SEO Elements
  • Crawling: XML, HTML Sitemaps, Robots.txt
  • Content Clusters (Creating SEO-based content)
  • Negative on-page to avoid
Technical SEO
  • URL Architecture
  • Page Speed Analysis (GTMetrix / YSlow / Google Page Speed Insights)
  • 301 Redirects
Mobile SEO
  • App Store Optimisation
  • Mobile Websites: Responsive, Adaptive, Dynamic
  • Optimising for Voice Search
Schema markup
  • What is Schema & Why is it relevant to SEO.
  • Schema Types – Micro, JSON-LD
  • Common JSON Schema Tags – Organisation, Website, Blog Posting LocalBusiness
  • How Schema shows up in SERPs

Off-page SEO

Link Building
  • What is Link Building
  • Link Building Tactics
  • Manual Link Building Process
  • Link Building Metrics
Social SEO
  • Quora
  • YouTube Video SEO
  • Slideshare, Scribd and other Social Channels for SEO
Local SEO
  • What is Local SEO, Pigeon Update
  • Google My Business, Bing Places
  • Local Pages on your website
  • Local Listings/Citations
Backlink Audits using SEMrush.com
  • Backlink audit of one website
  • How to audit backlinks of competitors and gain insights?

SEO Audit, Tools, Measurement

 

SEO Audits
  • What are SEO Audits?
  • Different Types of SEO Audits
  • Complete SEO Audit with Checklist – Screaming Frog SEO Spider, SEMRush Backlink Audit, Page
  • Speed Audit with GTMetrix / Google Page Speed Insights, Mobile Site Audit
  • Google Search Console
Algorithm Updates
  • History of Google Algorithms
  • Panda, Penguin, Pigeon, Caffeine updates
  • RankBrain and the Future of SEO
Measurement with Google Analytics
  • Basics of Google Analytics
  • SEO Metrics to Measure – On-page, Off-page, Technical
  • SEO Reporting
SEO Resources, Careers in SEO
  • Top Blogs to follow for SEO
  • Free Learning Resources – Moz, Google Analytics
  • A career in SEO

 

 

 

Introduction to SEM – Fundamentals & Case Studies

  • Consumer Journey
  • What is SEM? Why SEM?
  • What is Google AdWords? Why Google AdWords?
  • Google Network
  • AdWords Terminologies
  • How Does the SEM Auction Work?
  • Structure of an AdWords Account
  • Campaign Types – Introduction to Search, Display (including Videos),
  • Shopping and Mobile-specific campaign types, and when/why to use them.
  • Creation of Search Network Campaign
    • Ad
    • Ad Formats
    • Ad Text Policies
    • Ad Text Best Practices
    • DKI
    • Ad Extensions
    • Keyword Research
    • Tools – Keyword Planner & Estimator
    • Keyword Match types
    • Keyword Strategies
    • Landing Page
    • Bidding and Budget
    • Optimizing the Search Network Campaign using the Keyword Planner, Match types, Ad Text best practices, etc

Creation of Google Display Network

  • GDN Targeting Options
  • Display Ad Formats
  • Ad Gallery Tool
  • Conversion Tracking
  • GDN Campaign Creation – Demo
  • Remarketing
  • Advanced Display: RLSA, Dynamic Remarketing, YouTube Remarketing
  • Advanced Display: Smart Display Campaigns

Mobile Ad Campaigns

  • Universal App Campaigns
  • Mobile-Specific Bidding and Targeting Strategies
  • Measuring Mobile Ad Performance and Conversions Report Editor
  • Optimization Strategies
  • Account Audit Demo

Shopping Campaigns – Introduction

  • What are Google Shopping Ads /Product Listing Ads?
  • Where do they appear on Google? What Shoppers on the internet do?
  • What retailers need? – New Advertising technologies
  • Google Shopping set retailers up for success
  • Features of Google Shopping Why PLA’s? And the path to creating PLA Ads
  • Merchant Centre Steps
  • Create Shopping Campaign on Google AdWords
  • Track Performance and Optimize the Campaigns

YouTube Marketing – Introduction & Ad Formats

  • YouTube Ad Formats
  • YouTube Campaign Creation
  • YouTube Analytics
  • Video Campaign Optimization Tips

Getting Started with Social Media Marketing

Introduction to Social Media

Facebook Marketing

Creating Content for Facebook & Social Media

  • Why Content is the foundation of SMM
  • Psychology of Social Sharing
  • Building Content That is Inherently Shareable

Tools for Content Creation

Facebook Marketing

What is Facebook Marketing

  • Facebook Page Best Practices
  • KPIs to measure success
  • Facebook Insights
  • Facebook Business Manager

How does Facebook Advertising Work?

  • Facebook Ad Campaign Objectives
  • Facebook Ad Targeting

Instagram & LinkedIn Marketing

Marketing on Instagram

  • Optimizing your instagram business profile
  • Crafting an Instagram content strategy
  • Best Practices
  • Influencer Marketing on Instagram
  • Analytics & Measurement
  • Instagram Ads

LinkedIn as a Marketing Platform

  • LinkedIn for Personal Branding
  • Brand Marketing on LInkedIn
  • LinkedIn Company Pages
  • LinkedIn Advanced Search
  • LinkedIn Premium
  • LinkedIn Ads

Twitter and Snapchat Marketing

Twitter Marketing

  • Twitter Marketing for Brand Awareness
  • Twitter Ads
  • Twitter Analytics
  • Twitter Tools – Crowdfire, Tweriod, Hashtagify, Ritetag, TweetReach & TweetArchivist

Snapchat Marketing

  • Snapchat for business
  • Building a following
  • Driving Engagement
  • Analytics & Measurement

Pinterest Marketing & Creating a Successful Digital Marketing Strategy

Pinterest Marketing

  • Pinterest for business
  • Marketing on Pinterest
  • Best Practices
  • Leveraging Rich Pins
  • Analytics & Measurement

Social Media Marketing Tools

  • Hootsuite
  • Buffer
  • TweetDeck
  • Sprout Social

Crafting a Successful Social Media Strategy

  • 10-step framework to crafting a successful Social Media strategy
  • Building Content That is Inherently Shareable
  • Creating Content for multiple platforms
  • Generating content ideas and building a plan
  • Effective Content Distribution
  • Evaluating Success

Deliverability

  • Setting-up an Email Marketing Machine
  • ISPs, Hosting Facility and MTA
  • IP/DNS and Shared vs. Dedicated IPs
  • MX Record, Whitelisting, Response Handlers and Bounces

Effective Email Content

  • Conversation
  • Relevance
  • Incentives
  • Timing
  • Creative & Copy
  • Attributes

Customer Acquisition Strategies

  • Rented List Emails
  • Co-branded Emails
  • Third Party Email Newsletters
  • Viral Emails
  • Event Triggered Emails
  • House E-newsletters

Effective Creative Introducing

  • CRABS- Does your Emails have Crabs?
  • Email Template Model
  • Best Practices
  • NLP Demonstrations (Neuro Linguistic Programming) to Understand Customers Better

Nurturing & Automation

  • Tools to Enhance Lead Nurturing
  • Enhance Better Reach
  • Analyze Behavior Patterns
  • Analytics
  • Automation and More

Resources to do situational analysis and progressive updates

  • Customer Personal Toolkit
  • Complete Email Marketing Worksheet
  • Content Editorial Calendar
  • Digital Marketing Strategy Toolkit
  • Email Contact Strategy Template
  • Email Campaign Calculator
  • Email Marketing Health Check
  • Structuring Digital Marketing Team
  • Web Resources to Improve Subject lines, HTML Codes, Spam Testers and Deliverability Issues

Email Automation
Introduction to Automation

  • What is Automation?
  • How does it Work?
  • What are the Benefits?

Choosing an Automation Platform

  • Features & Functions Available
  • What are Workflows? How to Create a Workflow?
  • Cost
  • Most Widely Used Platforms

Simple Automation Functions from MailChimp

  • Click to Reply Options – Demonstrated
  • Other Features Explained
  • Results – Demonstrated – Practical

Attracting your potential customers into conversion funnel

  • Various Ways to Build Reach Through Digital Marketing
  • What are Engagement Magnets?
  • How to Identify Right Set of Engagement Magnets for your Business?
  • Effectiveness of Various Engagement Magnets
  • Digital Reach Building Strategy Through Inbound Interest Generation

Converting your prospects into leads using emails

  • What is Audience Aggregation?
  • Benefits of Audience Aggregation
  • How to do Audience Aggregation Through Emails

Landing Page

  • Conversion Oriented Landing Page Design
  • Investment in Landing Page
  • Is it for me?
  • What is it?
  • Critical Concerns to Address on Landing Page
  • What’s the Next Step?

Conversion Optimization

  • Role of Conversion
  • Understanding Customer Psyche
  • Conversion Optimization
  • User Flow and Persuasion
  • Online Persuasion
  • True Meaning of Landing Page User Flow and Online Persuasion

Conversion Optimization Patterns for Engaging website Visitors

  • Patterns for Engaging Website Visitors
  • Pattern #1 – Pop-Ups
  • Pattern #2 – Pop Under Call-to-Action
  • Pattern #3 – Inside Article CTA

Lifecycle Emails

  • What are Lifecycle Emails?
  • Where do Lifecycle Emails fit in?
  • Tools used for Lifecycle Emails
  • Lifecycle Emails – Case Studies
  • Lead Nurturing with Drip Email Marketing: Implementation

Introduction

  • What’s analysis?
  • Is analysis worth the effort?
    • Small businesses
    • Medium and Large scale businesses
  • Analysis vs Intuition
  • Introduction to Web Analytics

Google Analytics

  • Getting Started With Google Analytics
  • How Google Analytics works?
  • Accounts, profiles and users navigation
  • Google Analytics
  • Basic Metrics
  • The main sections of Google Analytics reports
    • Traffic Sources
    • Direct, referring, and search traffic
    • Campaigns
    • AdWords, AdSense

Content Performance Analysis

  • Pages and Landing Pages
  • Event Tracking and AdSense
  • Site Search

Visitors Analysis

  • Unique visitors
  • Geographic and language information
  • Technical reports
  • Benchmarking

Social Media Analytics

  • Facebook Insights
  • Twitter Analytics
  • YouTube Analytics
  • Social Ad Analytics /ROI measurement

Actionable Insights and the Big Picture

  • Recap of Google Analytics reports and tools
  • Finding actionable insights
  • Getting the organization involved
  • Creating a data-driven culture
  • Resources
  • Common mistakes analysts make
  • Additional Web analytics tools

Social CRM & Analysis

  • Radian6
  • Sentiment Analysis
  • Workflow Management
  • Text Analytics

Digital Analytics

  • WebMasters
  • AdWords Reports, Custom Reports, Custom Dimensions
  • Dashboard and Segmentation
  • Multi-Channel Funnels Reports
  • Attribution modeling and reports

Platform Principles

  • The platform components
  • The data model
  • Measurement Protocol data collection
  • Importing data into Google Analytics
  • Reporting APIs and Report Sampling

Facebook Marketing (in association with Facebook)

  • Introduction to Marketing
    Start by understanding the importance of planning your business marketing strategy. This module covers finding your business’ USP, defining your audience and developing a strategy around marketing funnel.
  • Facebook Pages and Post Best Practices
    Learn how to connect with people by planning your Facebook Page and understanding how it is structured to make the maximum use of it.
  • Facebook Ads – Campaign Objectives
    For each Facebook Ad, you have multiple objectives to choose from. This module helps you build the right objectives based on each business objective.
  • Facebook Ads – Targeting Audiences
    Understanding your audience is a challenge for many businesses today. But developing a marketing plan without knowledge of your audience is a step to failure. Segment your audience and target the right audience with this module.
  • Facebook Ads – Impactful Creatives
    Make an impact with creatives and know the different ad formats which look good on all devices.
  • Facebook Ads – Optimization and Reporting
    With this module, measure you adverts and get business insights to optimize how you are connecting with your audience.
  • Facebook Ad Policies
    Get an in-depth understanding of Facebook Ad policies, ad disapproval, account status and Facebook support for a smoother journey.
  • Facebook Messenger
    Connect and engage with your new or long-term customers on Facebook to get results. Offer them suggestions, support, engage with them or encourage purchase from one messenger.
  • Facebook Shop
    Plan and structure your Facebook shop to manage and sell more products with Facebook.
  • Building Brand Awareness
    Build your brand with Facebook to connect with people where they are- Facebook and Instagram. Plan your targeting, creatives, placements for brand awareness.
  • Driving In-store Footfall
    Build Facebook campaigns to drive traffic to your offline store. Learn how to develop a local campaign and sell more with Facebook.
  • Facebook Pixel
    Measure conversions, optimize ad delivery, automate audience building and do more with Facebook Pixel. Learn and work on Pixels with this module and get more insights on how people are using your website.
  • Driving Online Sales
    Learn how to get more sales and drive traffic with remarketing campaigns, targeting, creatives and placements and ad formats.
  • Generating Leads
    This module guides you through creating a lead generation campaign to drive results for your business.

Integrated Digital Marketing Strategy [2 Modules]

Build an Integrated Digital Marketing Plan by understanding how to work on the concepts of conversions, define objectives, measure, evaluate and tweak your plan. You will also learn how to execute the strategy, what is the skill set required, how you can outsource your marketing activities.

1. Introduction

2. The Customer

  • India demographics: overall market view
  • India on Digital – digital trends: internet users, male v/s female, age groups,
  • Devices, multi-screening,

3. Marketing Principles: AIDA, Purchase Cycle, Moments of Truth

4. Recap of Various Digital Channels: Digital POEM

5. Creating Digital Moments of Truth – AHA Moments

6. Digital Strategy: Branding v/s Acquisition. What would differ?

7. Analytics

  • Measurement: What do you measure? How can you measure (site analytics, cross-device) – sneak peek into the technology that powers this (cookies, user identity)?
  • Attribution: various models, cross-device

8. Case Study: A look at the web presence of Starwood Hotels (more engagement less transactional)

9. Campaign Optimization – Test, Learn, Deploy what works. Repeat

  • Kinds of tests

10. Case Study: A look at the web presence of MakeMyTrip (acquisition focus, less engagement)

11. Trends

  • What are people doing on the internet?
  • Power of the internet (Arab Spring, #MeToo, US Elections, branded: Jago Re, Internet brands – OnePlus)

12. Tools for Measurement

Affiliate Marketing [2 Modules]

You will be introduced to Affiliate Marketing, Models of Affiliate Marketing. Study how to generate and convert leads. In the session guidance to success with Affiliate marketing will be provided.

  • Definition
  • Purpose/Where and why is Affiliate Marketing used
  • Resources required to get started with Affiliate Marketing
  • Top Players in the market for Affiliate Marketing
  • Re-Brokering and Payout models
  • Segregation of Affiliate Marketing
  • Web
    • Display Inventories
    • Email inventories
    • Campaign types (CPM, CPC, CPV, CPA etc.)
    • Tracking methods
    • Fraud analysis and types of fraud
    • Key Optimization methods
    • Budget planning
    • Key Players
  •  Mobile
    • Attribution Tools
    • Incent vs Non-incent inventories
    • Tracking Methods
    • Campaign Types (CPI, CPS, CPA etc.)
    • Fraud Analysis and types of fraud
    • In-app events optimization
    • Budget Planning
    • Key Players
  • Overall Affiliate Marketing Budget and strategy planning
  • Facts and Current industry numbers for Affiliate Marketing industry
  • Global leads and affiliate marketing programs you can join today

Media Planning & Buying [2 Modules]

  • Setting up the objectives
  • Understand the key tasks to draft an “awesome” digital media plan
  • Segmentation & targeting of the audience
  • Best practice to execute the campaigns post the media plan
  • Understanding multiple formats & appropriate for our targeted digital platforms

How to become a Freelancer in Digital Marketing? [2 Modules]

Learn how to sell digital marketing services by assessing the brand’s necessity to reach out to the customers. You will generate customized reports, evaluate other digital marketing service providers and prepare metrics to track performance.

  • Assessing Brand’s Necessity To utilize Digital Marketing Services
  • Assessing How The Brand Is Currently Reaching Out To Customers?
  • Generating Custom Reports & Automated Reports
  • Evaluating Other Digital Marketing Services Providers
  • Creating Customized Presentations and Proposal
  • Setting Expectations and metrics to track performance

E-commerce Listing and Marketplace Selling [2 Modules]

Explore how the billion dollar industry of online market is shaping up. How do we be a part of the new age e-tail? The pros and cons of listing online/marketplace model and brand’s own website. This module will help you understand the various Models that Exist and how to set up your own store and how to drive marketing campaigns for conversions and sale.

  • Learn how the billion dollar industry of online market is shaping up. How do we be a part of the new age e-tail?
  • Understanding Different Models – Individual Brand Store and Marketplaces
  • Creating Your Own Store with Shopify
  • Solutions for Payment Gateway/Shipping/Order Fulfillment and other business Needs
  • Marketplace walkthrough
  • Marketplace Listing/Sign up Process
  • Live Demonstration of Marketplace Panels
  • Understanding Multi-Channel Retail and Solution Walkthrough
  • Understanding the concept of Dropshipping with Case Studies.
  • Advanced Facebook Ad Funnels for Driving E-commerce Sales and Conversions.
  • Going Global and Selling Cross Border with your products

Programmatic Marketing [1 Module]

Familiarize yourself with Evolution & Growth of Programmatic Advertising. Know how real-time bidding works, its types, its advantages and challenges, and myths related to programmatic marketing.

  • Evolution & Growth of Programmatic Advertising
  • Understanding Real-time Bidding
  • How Programmatic Advertising Works
  • Types of Programmatic Advertising
  • Advantages and Challenges
  • Myths of Programmatic Advertising

Adobe Analytics – SiteCatalyst [1 Module]

Learn how to use Adobe Analytics to analyze data of your digital platform and strategies digital marketing plans for your business based on the results.

  • Why do you need to analyze data of your digital platform?
  • Calibrate the digital marketing strategies on the basis of results
  • How to create a digital measurement strategy?
  • How to utilize the best of class tools to understand the needs of your audience and cater to them with the relevant products and services?
  • How to measure the ROI from different marketing channels?

How to create an Infographic Resume [1 Module]

Gives yourself the ultimate advantage in a competitive job market by strategically designing your resume to convey specific information in a visually compelling manner. Create a brand new designer resume with our power packed Infographic resume module.

  • Your outstanding Infographic Resume Toolkit
  • Learn basics of Infographic
  • Learn to convey information Quickly and Clearly
  • Learn to hold attention with bespoke text and design
  • Knowledge of open source design software

Content Marketing (in association with LinkedIn) [1 Module]

You will identify the myths about Content Marketing and know the tactics to create “Good” Content. You will learn to develop a Framework to begin a content marketing program, show ROI for content programs. Also, explore key resources and tools to create and curate content with this module.

  • Myths about Content Marketing
  • Identifying & creating “Good” Content
  • Framework to begin a content marketing program
  • How to show ROI for content programs
  • About key resources and tools to create and curate content

Lead Sourcing [1 Module]

  • How To Use Google To Source Information
  • How To Use Google To Ping Specific Domains For Information Such As Email Ids
  • How To Validate Email Ids
  • How To Source Segmented Database(however Possible)
  • Learn To Source Email Ids Of Anyone Who Represents A Corporation
  • Understand how to Source Information Directories
  • Learn About Known Sourcing Softwares/apps/plugins
  • Learn How To Use Sourced Databases

 

Learn everything about our Digital Marketing Course offering in Noida

Download curriculum (.pdf)

140 Hrs of Hands on Assignments

Hands-on Assignments

Practical elements play a major role when it comes to taking up a Digital Marketing Course. We at Digital Vidya, exactly focus on this point to enhance your Digital Marketing proficiency with the help of our comprehensive hands-on assignments.

Our course has three dimensions which are the Instructor-led online lessons, tasks, and hands-on assignments. Each of the modules is followed by assignments and case studies.

The assignments are specially designed so that you can apply your Digital Marketing learnings and get practical experience.

Module Assignments

Note: The following list is not comprehensive. We keep adding new assignments to our course regularly.

BUILD & PROMOTE YOUR BLOG

We request the participants to register their already existing blog or online business after they have completed the registration process. It is mandatory for every participant to have an online property just in case they don’t have one. To build the blog, we will help the participants via a 2-hour long course. The participants can take advantage of a self-paced course that incorporates 6 Pre-Recorded lessons.


Build Your Blog

Duration: 2 Hours

Assignment Promises

  • Decide a blog topic.
  • Purchase a domain name or acquire a free sub-domain name from Digital Vidya.
  • Initiate your blog using AWS & add $100 credit offered by Digital Vidya.
  • Opt for 5 blogs from other websites of the same niche.
  • Update website theme & logo. Create a domain email.
  • Set up all other important plugins in combination with Google Search Console, Google Analytics, Disqus, Author Tag.

 

Promote Your Blog

Duration: 5 Hours

 

Assignment Promises

  • Write your first blog post using SEO strategies.
  • Start sharing your content by making social media profiles.
  • Promote your blogs through emails.
  • Take advantage of Facebook Ads for promotions.
  • Traffic Analysis using Google Analytics
  • Build a content strategy
SEARCH ENGINE OPTIMIZATION (SEO)

Duration: 8 Hours

Assignment Promises

  1. Conduct keyword research to get your website ranked better on Google.
  2. Track the performance of your website pages and implement on-page SEO techniques.
  3. Look out for your competitors and observe their websites for valuable insights.
  4. Analyze the working of Local and Mobile SEO to target a specific audience.
  5. Conduct research on the keywords used & strategies implemented by your competitors.

Tools you will Learn

  1. RankWatch
  2. Google Keyword Planner
  3. Broken Link Checker
SEARCH ENGINE MARKETING (SEM)

Duration: 15 hours


Assignment Promises

  1. To ensure that your ads run effectively on Google.com & associated properties of Google, create a Google AdWords Account.
  2. Comprehend how to create ad-groups, write catchy ad text and select keywords to run and optimise your ad campaign’s performance.
  3. Use Google Display Network to run responsive Ads & show your ads on all possible devices.
  4. To attract the target audience on the basis of demographics & interest, create in-stream and video discovery ads.
  5. In order to create an ad group to run Google Shopping campaign, set up a Merchant Centre account.
  6. For achieving your business objective, join your marketing goal with AdWords solutions.

Tools you will Learn

  1. Google AdWords
  2. Merchant Centre

These assignments will require running live Google AdWords Campaigns by spending Rs 1000.

SOCIAL MEDIA MARKETING (SMM)

Duration: 10 hours


Assignment Promises:

  1. Implement strategies to create a conversion-focused Facebook Page.
  2. Create your network of existing customers and potential customers.
  3. Connect with the right audience by making your content viral on Social Media Platforms.
  4. Run ad campaigns specially designed for conversion oriented audience.
  5. Use Twitter as one of the crucial social media platforms for brand awareness.

Tools you will Learn

  1. Canva
  2. HootSuite

These assignments will require running live Facebook Ad Campaigns by spending Rs 500.

EMAIL MARKETING

Duration: 8 hrs

 

Assignment Promises

  1. Get hands-on training on the Legal Aspects of sending Emails in various countries.
  2. Prohibit your emails from entering into Spam Folders – Know the key techniques.
  3. Regulate your emails professionally using MailChimp.

Tools you will Learn

  1. MailChimp
  2. Google Advanced Search
  3. Chrome Extensions: Clearbit Connect, Anymail finder, Email Extractor, VoilaNorbert, Email Generator
  4. SPF Validation Tools
INBOUND MARKETING

Duration: 10 hrs

 

Assignment Promises

  1. Build profitable strategies to increase your target reach without disturbing the Ad Budget.
  2. Study the process of nurturing emails automatically.
  3. Design an effective Landing Page.
  4. Nurture your leads with Drip Marketing Campaigns.

Tools you will Learn

  1. Unbounce
  2. Customer.io
WEB ANALYTICS

Duration:  8 hours

 

Assignment Promises

  1. Learn how to present data via storytelling & showcase your observations.
  2. Set up Google Analytics to optimally evaluate the performance of your business/blog.
  3. On the basis of real-time, audience, acquisition and behaviour, check the business report.
  4. Set up an account on Google Merchandise Store study the working of the dashboard.
  5. Allocate a particular time slot for your campaign & create the outreach plan.

Tools you will Learn

  1. Google Analytics  
  2. Google Merchandise Store

Case Study Assignments

Digital Vidya has a strong research & development team that consistently works & conducts research on interesting Marketing Campaigns. To provide our students with the best practical experience we select the best-in-class case studies that can be easily included into any brand’s strategy.

We dedicate a total of 60 hours of Case Studies that also included in-depth exercises and tasks. By properly understanding and optimally applying these exercises is the foundation of becoming a proficient Digital Marketer.

These Case Studies require extensive solutions. Thus, you are required to create Business oriented Case Solutions by implementing and executing your recommendations. You will learn all of these aspects of Digital Marketing in Noida

Note: The following list is not comprehensive. We keep adding new assignments to our course regularly.

SEO Case Study: ICICI Bank

Icici bank 6c15795a8c9497cf7e7a4dfda1955cef

Duration: 20 hours

Learning Outcomes

  1. Implement strategies to improve your website’s blog’s search engine rankings.
  2. Learn the top ways to get your content indexed in the search engines.
  3. Know the best ways to analyze the performance of the web pages.
  4. Find out the most relevant keywords so that your content can be easily visible online.

Tools you will Learn

  1. Google Analytics
  2. Google Keyword Planner
  3. Google Search Console
SEM Case Study: Carwale

Carwale d7e3c9ed021afd33e83b0cc7f2e2966c

Duration: 4 hours

Learning Outcomes

  1. Know the top ways to create Search Engine Marketing campaigns & target the right audience.
  2. Understand the process of budget allocation & get the best results from the campaigns.
  3. Discover ways to track conversions and measure campaign performance.

Tools you will Learn

  1. Google Keyword Planner
  2. Google AdWords
Social Media Marketing: Cadbury Dairy Milk

Dairy milk 1062a6c00be494d15e4e5368a46cccb6

Duration: 20 hours

Learning Outcomes:

  1. Find out fresh ideas to develop and design profitable social media marketing campaigns.
  2. Join your social media marketing campaigns with events to attract a majority of the target audience.
  3. Identify premium ways to create user-generated content.
  4. Discover best fit social media channels, to attain optimal campaign results.
Email Marketing Case Study: Microsoft

Microsoft 363278980d4b37169f9b4024d688e6d5

Duration: 8 hours

Learning Outcomes

  1. Produce pleasing content for your promotional emails.
  2. On the basis of demographics and interests, segment your target audience.
  3. To complement the demand of the target audience, ensure that your products are relevant.

Tools you will Learn

  1. MailChimp
Inbound Marketing Case Study: Myntra

My mantra f09ac771b005d0e0d752fda7d5f3644d

Duration: 8 Hours

Learning Outcomes

  1. Have a look at the Inbound Marketing strategies of the top brands.
  2. Focus on designing a conversion-oriented Inbound Marketing strategy for your business.
  3. To increase the rate of conversion, make an appealing website and product pages.
  4. Design

 

Tools you will Learn

  1. Unbounce.com Landing Page Builder
Web Analytics Case Study: Puma

Puma 5ba0efd34de33bac8b9530fb33e20dab 1

Duration: 4 hours

Learning Outcomes

  1. Implement strategies to make your website a conversion tool.
  2. Discover the main geographical territories that result in more website traffic.
  3. Look into the interaction session between your website and the visitors.
  4. Focus on the areas of improvement & make your website up to date.

Tools you will Learn

  1. Google Analytics

Know the complete course content of our Online Digital Marketing Course in Noida

Download curriculum (.pdf)

Free Digital Marketing Tools Worth INR 72,000+

Tools Bundled in Our Digital Marketing Course

Through this Digital Marketing Course in Noida, we provide a wide range of Digital Marketing Tools that we have obtained by partnering with the best industry experts. We offer you an exclusive set of Paid Digital Marketing Tools absolutely free of cost. The duration to access these tools range from a few weeks to a few months and you do not have to pay any extra fee for these Digital Marketing Tools.

The usage of these tools will enable you to implement your learnings & understandings of Digital Marketing domain practically. Thus, we help you to perfectly implement and use the real industry tools to enhance your Digital Marketing skills. This feature makes us distinct from other Digital Marketing Institutes in Noida.

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Hosting: Server Space

Special Offer: ₹ 35,000 worth server space for startups joining this course

Server space will be provided on Industry leading cloud-based Web Hosting Provider.

Seo 1 6c7a679f0db687bf8680ddb72c881f75

Tool: SEO Software

Special offer: ₹ 11,500 worth tool subscription to all students

Tool to help you maximize your website SEO Traffic

Social listerning fe3760a6e1c62e2382abf2d0d5c66d29 1

Tool: Social Listening

Special offer: ₹ 40,000 worth tool subscription to all students

View and analyze all conversation about any brand on Social Media

Sem d90a1a9095f468024b0f5e9c0441da81

Tool: SEM Software

Special offer: ₹ 6,500 worth tool subscription to all students

Manage, Analyse and improve the performance of SEM Campaigns.

Landing page creator ae71e565d1b92f296e09258eb7de2632

Tool: Landing Page Creator

Special offer: ₹ 1,270 worth tool subscription to all students

DIY Landing Page Creator to create professional and appealing landing pages hassle-free

Push notification 0b62b39a48c92dab174f8d0669884d90

Tool: Push Notification

Special offer: ₹ 6,500 worth tool subscription to all students

Browser Push Notification tool to increase engagement and conversion rate

Wordpress theme 1780654f0c3f0f155ff3a4638b636200

Theme: WordPress Mega Theme

Special offer: ₹ 6,000 worth Theme to all students

Get access to Mega Theme to create a WordPress based website.

Know the complete offering and course curriculum of our Digital Marketing Course in Noida

Download Brochure(.pdf)

2 Internships

Exclusive Digital Marketing Internships in Noida

Successful completion of this online Digital Marketing Course is followed by internships. So, after you have efficiently completed the Digital Marketing Course, you will get a chance to do the following skills. These internships play a significant role in enhancing your skills and resume value.

Digital vidya website logo

Content Marketing Internship

Duration: 3 Months

Prerequisite: Complete CDMM Course Successfully”

Eligibility: Good written communication skills

What you will do? You will work with Digital Vidya’s Content Marketing Team to do research, author & promote articles for a blog hosted by Digital Vidya. This will teach you how to leverage blogging for visibility and brand building.

On successful completion, you will get an internship certification from Digital Vidya.

    Nasscom logo

    Social Media Internship

    Duration: 6 Months

    Prerequisite: Social Media Marketing Course

    Eligibility: Everyone is Eligible

    What you will do? You will work with NASSCOM Foundation Team to create content and engage on Social Media platforms. This will teach you to how to effectively leverage channels such as Facebook & Twitter for promoting social causes.

    On successful completion, you will get an internship certification from NASSCOM Foundation & Digital Vidya.

      This online marketing course in Noida comes with exciting internships. Our Advisor will tell you more.

      Join Demo Class

      13 Certifications

      Certifications by Internet Marketing Authorities

      3 Exclusive Internal Digital Marketing Certifications

      Digital Vidya offers exclusive Digital Marketing certifications together with concerned bodies after Digital Marketing Courses in Noida have been completed successfully. The Digital Marketing Course Fee contains the Certification Fee as well.

      Facebook marketing certi website image

      Facebook Marketing Certification

      How to get this Certificate?

      On successful completion of Facebook Marketing modules, you will get a Certificate issued by Facebook & Digital Vidya

      Awarded by

      Facebook
      Content marketing certification with linkedin

      Content Marketing Certification

      How to get this Certificate?

      On successful completion of Content Marketing module, you will get a Certificate issued by LinkedIn & Digital Vidya

      Awarded by

      Linkedin 2 3 1
      New cdmm e33dbb102ef4b886463a549dbcb64b70

      Digital Marketing Master Certification (CDMM)

      How to get this Certificate?

      On successful completion of the entire program, you will a get this Certificate issued directly by Digital Vidya

      Awarded by

      Digital vidya d41b7c1f8266f852fa5d6b85906e5826

      Our Digital Marketing training in Noida comes with reputed certifications. Enquire about them.

      Join Demo Class

      10 External Internet Marketing Certifications

      Digital Vidya will help you prepare for these external Internet Marketing certifications right from Noida. All of these exams are free except the Vskills certification, for which you can enroll at the time of registering into CDMM by paying an exclusive fee of Rs 1770.

      Via this Digital Marketing Online Course in Noida, you will be prepared to get certified in all these Indian & International Digital Marketing Certifications.

       8 Google Certifications

      These certification exams are conducted online and are free.

      Conducted By

      Google fe1390cb9c191e1f21aec65aa55fbd7d
      Google ads fundamentals 2ed2ae7ae189b132cac4c8d67ecb9ee1 1

      Google Ads Fundamentals

      Search advertising a70470da746ce54731973679945b4692 1

      Search Advertising

      Display advertising 9752fa1731ff5ab721e79a9f26052010

      Display Advertising

      Mobile advertising 8d74712c261ff88d161443f36dbc2fac

      Mobile Advertising

      Shopping advertising c166e90c2f992186fb50662faa331e7e 1

      Shopping Advertising

      Video advertising 27f6a9a1bf9d2f8b730be324cce1786f

      Video Advertising

      Digital sales certification ecdb18f3107f9916e72bc089cbe6256b 1

      Digital Sales Certification

      Google analytics individual ca7bb337b66bef46c401857f939d48ce 1

      Google Analytics Individual Qualification (GAIQ)

       Inbound Marketing Certification

      It’s a free online exam conducted by HubSpot

      Conducted By

      1 2 147544d532136fd2286dbff1ca26d259
      Inbound marketing certification 557c9845c902ea063a79a631123d3285

       Vskills Certification

      Vskills (an Indian Government Initiative) conducts this certification

      Conducted By

      Vskills 1 779695ea5f66119def1cdd3340b8a2ce
      Vskills govt. Of india certification 946e3a60c557c4e867f2361db9725a67

      Our Digital Marketing training in Noida comes with reputed certifications. Enquire about them.

      Join Demo Class

      95% Succeeded!

      What do our Customers say about Our Internet Marketing Course?

       

      %

      After the training, we ask every customer, 

      “Are you able to achieve your Objective?”

      95% of the user says “Yes”. 

      CDMM Course has very detailed modules and the instructors are also very knowledgeable in the subject areas.

      Edward Dzoboku

      Territory sales manager, Vodafone

      This course not only teaches the Digital Marketing Skills but covers the basic principles of marketing & Customer behaviour.

      Chandramohan S

      Entrepreneur

      I enjoyed learning a lot of new things in Digital Marketing. Thanks to all my Trainers & Digital Vidya’s team.

      Abhinay Patil

      Team leader, PayTM.

      What do Industry Leaders say?

       

      Virginia sharma, linkedin marketing solutions, ex - director, linkedin marketing solutions

      The work Digital Vidya does is very important to help traditional companies and marketers reinvent themselves to become digital.

      Virginia Sharma, EX - Director, LinkedIn Marketing Solutions

      Linkedin
      Aparna lal, microsoft india, marketing lead, global demand center

      Digital Vidya is doing a great job in making everyone digital ready!

      Aparna Lal, Marketing Lead, Global Demand Center

      Microsoft
      Sakhee dheer, facebook, ex - digital marketing lead

      Digital Vidya is leading by example and doing some great work in the field of digital marketing.

      Sakhee Dheer, EX - Digital Marketing Lead

      Facebook