Step 15: Activate Google Analytics

Set your website to measure all critical metrics

Why & What

Google Analytics is a freemium (free and premium versions) web analytics service offered by Google that tracks and reports website traffic.

Google Analytics allows you to see how many people visit your site, what pages they go to, and where they are coming from. It also allows you to create specific campaigns, goals, funnels, and reports that builds actionable data sets and provides key insight into otherwise vague data.

You activate Google Analytics by adding a piece of Javascript in your website HTML code that loads when someone visits your page. When working in WordPress, you can use a plugin that can perform the required steps without diving in to the actual code.

Note that you must have a Gmail account for configuring Google Analytics. Also, you must be logged in before executing these steps.

Steps to Follow

Search and install the Google Analytics by Yoast plugin.

From the Dashboard, go to Analytics > Settings.


Click Authenticate with your Google account.

The Request for Permission popup appears.


Click Allow.

The Google Analytics authentication code is generated:


Copy the COMPLETE code and close the popup.

You return to the Settings page:



Paste the copied code and click Save authentication code.

Back at the Settings page, select the Analytics profile named All Web Site data…:


Click Save Changes.

Get Started

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Where are you currently?

No. Step Duration
1. Choose a Domain Name – Is the domain name of your choice available for purchase? Let’s check 20 mins
2. Register & Host Your Domain Name – Time to commit 20 mins
3. Plan the Webpages – Decide the information you want to add on website 20 mins
4. Collect or Create Basic Website Content – Time to write all the content for the website 3 hrs
5. Install WordPress on Your Website – Let’s start creating website now 20 mins
6. Install a WordPress Theme – Start customizing your Website 20 mins
7. Install Useful Plugins- Add basic functionalities in your website 15 mins
8. Import Media Files – Add all the images & Videos 10 mins
9. Customize Your Website (Part 1) – Customize the Title, Tagline & Icon Image 10 mins
10. Customize the Selected Theme (Part 2) – Set Footer, Logo and other basic elements of your theme 20 mins
11. Create Website Pages and their Navigation System – Create Dummy Home page & other pages and set the website Menu 30 mins
12. Update the Webpages with Planned Content – Write the final copy of all WebPages 60 mins
13. Add a Call-To-Action to the Home Page – Prepare your website to generate leads 20 mins
14. Set the SEO parameters for the webpages – Make your website SEO Friendly 20 mins
15. Activate Google Analytics – Set your website to measure all critical metrics 15 mins