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Step 5: Get Started With A Drip Email Marketing Tool

Get started with Tool for Behavioural Marketing

Now, it’s time for getting on to the tool and setting up your campaigns for launch. Go to Customer.io and signup for a Free Account.

All you need to do is provide basic details and you are ready to launch your Email Campaign.

No.	Step	Duration
1.	Set Up Campaign Goal –Set up your goal and achieve it with further actions	15 mins
2.	Segmenting your Target Audience –Dividing your audience for better communications and campaign performance	15 mins
3.	Create Work Flow of Action – Start with creating a basic workflow of actions and communication strategy	30 mins
4.	Design Your Email Communications- Write relevant, crisp and effective emails for better performing campaigns	30 mins
5.	Get Started With A Behavioural Marketing Tool – Use Customer.io to set up campaigns	10 mins
6.	Start with Creating Segmentation – Segregate users based on attributes	30 mins
7.	Setting up email triggers – Create action based email campaigns framework	30 mins
8.	Analysie and Tweek Your Campaigns- Improve campaign’s performance	10 mins