Step1: Set the Group Objective

Be clear of the reason why you are creating the Facebook Group

Why & What?

What are your reasons for starting a group? Some of the common reasons are:

  • Building a community around a subject or an event
  • Promotion of commercial products or services
  • Networking for specific purposes

Next, define how the members of the group will benefit by joining and participating in the group. A group without an upside for the members will be wither away in no time!
Lastly, define the parameters to measure the success of the group. Achieving this outcome is the desired return of investment of your and other members’ time.


“Allow HR professionals working for non-MNC companies in Gurgaon to share best practices, experiences and job openings to enhance their professional lives”
“Bring together SME companies in ITES space to connect with freelance consultants for win-win professional relationships”


  • (Activity) It is a good idea to search out, join, and participate in public Facebook groups that have similar objectives or are in your specific area of interest. This way, you can learn how groups function and to see what works and what does not. In addition, you can define your group such that it can provide what is different than that is currently being offered elsewhere.
  • (Tip) Everything about your Group including Name, Description, Policy and Conversation Style & Tonality will be as per your Objective. Therefore it is advisable to think through before deciding your objective .

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No. Step Duration
1. Set the Group Objective – Be clear of the reason why you are creating the Facebook Group 10 mins
2. Create your group and complete basic settings – Time to get started! 5 mins
3. Update Group Title Image – Critical aspect of your group that will set the right expectations 15 mins
4. Complete advanced Group Settings – Time to set the privileges of users in this group 15 mins
5. Set clear guidelines – Decide the type of conversations people can have in this group 20 mins
6. Create the initial content – Create Welcome posts before inviting your friends 20 mins
7. Install Facebook Groups App – Add Credibility in your profile 10 mins
8. Launch your Group – Time to go Live! 20 mins
9. Get 1st 25 members – Group cannot exist without members. You 1st set of users are most critical 30 mins
10. Start with Initial Steps! – Learn to be a great admin! 30 mins