Step 3: Decide about your Campaign timings (Ad Scheduling)

Now you need to decide which days and what timings you should run your campaign.

Why is it required?

If you have a limited budget then ad scheduling is your best friend. Ad scheduling will help you to have control on your spend and also make sure that your ads are showing when there is maximum probability of your customers being online. Ad scheduling or Day Parting simply lets you decide certain days or hours of the week you would like your AdWords ads to show.

Here is a list of few scenarios to help you decide what time you should run your ads:

  • My target audience is searching during weekdays normal business hours 8am to 6pm
  • They are mostly searching on weekdays during travelling hours on mobile in the morning between 7am to 9am and then in the evening from 6pm to 9pm
  • They are mostly searching before weekend, such as on Thursdays to plan their weekend
  • They are online over the weekend
  • They are online during lunch break or before lunch to order something for lunch

To understand the scheduling better, let us go back to our example of ‘Classic Chocolate Bakery’ 

As they are targeting businesses and families, Richa decides to run her campaign  all week from 8am till 10pm.

At this point of time, if you are not sure what timings are best for your campaign, you can run it for ‘all day all time’ means 24×7. You can check performance report to figure out what day and hour are working best for you.

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Where are you currently?

No. Step
1. Clearly define the Goal you want to achieve from Google Adwords Campaign
2. Understand your Audience, Market, Timings and Budget
3. Decide about your Campaign timings (Ad Scheduling)
4. Understand your Campaign Budget
5. Open new Adwords Account and Create First Campaign
6. Decide your Bidding Strategy