Step 4: Understand your Campaign Budget

There are two ways to decide your budget:

  1. Allocated online marketing budget
  2. Use ‘Plan your budget and get forecasts’ option to get the budget estimation. (shown below)

For our ‘Classic Chocolate Bakery’ example, they have an allocated budget of Rs. 500/day.




  • Here is a great video to understand about keyword planner:
  • Here is the link to revise how the keyword planner can help to decide budget: 

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Where are you currently?

No. Step
1. Clearly define the Goal you want to achieve from Google Adwords Campaign
2. Understand your Audience, Market, Timings and Budget
3. Decide about your Campaign timings (Ad Scheduling)
4. Understand your Campaign Budget
5. Open new Adwords Account and Create First Campaign
6. Decide your Bidding Strategy