Step 2: Decide the theme of your Blog

So, what are you passionate about?

Based on your area of interest and objective select a theme your blog will focus upon. This is the most crucial element of your blog as you will spend a significant amount of time and efforts in researching and writing about the topic you select. Pick up a theme you really are passionate about and on which you can really write authoritative and unique content regularly.



  1. Ensure that your blog theme is generic enough that you end up writing sufficient number of posts on it.
  2. Keep in mind a successful blog should focus on what the audience wants to know about and not what you want to share. You can refer to Google Keyword Planner ( Tool to check if people are actually looking for the topic you are planning to write about.
    Following are the results of Average Monthly Search Volume in India for all keywords related to “Nail Paint”:
    keyword_resaech1Well if you are planning to create a blog “Bollywood”, the search volume is 30 times more!keyword_resaech2

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Where are you currently?

No. Step Duration
1. Start observing leading blogs in your domain – Learn from others 20 mins
2. Decide the theme of your Blog – So, what are you passionate about? 20 mins
3. Think about your Blog Name – The URL of your blog 10 mins
4. Set up Your Free Blog – Time to go onboard 10 mins
5. Set The Layout Of Your Blog – Decide the look and feel of your blog 10 mins
6. Identify the categories of content you will be blogging about – Time to take deeper look in other blogs 30 mins
7. Write your 1st blog post – Create the 1st communication that users will receive from you 30 mins
8. Publish A Blog Post – Time to put your content online 10 mins
9. Connect Your Site with the Online World – Give users option to spread it further 5 mins
10. Understanding the Stats – Understand the metrics that you will be tracking 10 mins
11. Understand Rules and Etiquettes of blogging – Get Going forever! 15 mins