Step 3: Think about your Blog Name

The URL of your blog

You can think of geeky names like 37signals and 42inception or you can go with more generic names like Mashable or you can go with more specific names such as You can go with any approach.

Do you not want to spend money on buying domain name and server space at this stage? If no, you can start with WordPress free hosting server. Using free hosted blog, you will have you take a subdomain on for e.g. you will be able to check the availability in the next step, while you will be setting up your blog. You will be able to shift your free hosted blog to paid hosted blog in limited time.

Guidelines for selecting the name:

  1. Try to keep the name generic to take care of future growth. For example, it will be very difficult for to venture in the space of email marketing or search engine marketing.
  2. Keep it unique: Unique names are difficult to promote in the initial period but the recall value is very high. So, over a period of time you will find it more valuable. While generic names like Indian Holiday are very relevant, but they are too generic to build high recall value.
  3. Having relevant keywords in domain name do helps in Search Engine Rankings.

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Where are you currently?

No. Step Duration
1. Start observing leading blogs in your domain – Learn from others 20 mins
2. Decide the theme of your Blog – So, what are you passionate about? 20 mins
3. Think about your Blog Name – The URL of your blog 10 mins
4. Set up Your Free Blog – Time to go onboard 10 mins
5. Set The Layout Of Your Blog – Decide the look and feel of your blog 10 mins
6. Identify the categories of content you will be blogging about – Time to take deeper look in other blogs 30 mins
7. Write your 1st blog post – Create the 1st communication that users will receive from you 30 mins
8. Publish A Blog Post – Time to put your content online 10 mins
9. Connect Your Site with the Online World – Give users option to spread it further 5 mins
10. Understanding the Stats – Understand the metrics that you will be tracking 10 mins
11. Understand Rules and Etiquettes of blogging – Get Going forever! 15 mins