Search Engine Marketing Workshop

Register for Free Orientation Session

Limited Seats
Date: 15th Dec, 2018 (Sat)
Time: 11 AM to 12:30 PM (IST/GMT +5:30)

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Search Engine Marketing Workshop
Access to industry experts webinars recording (100+ hrs)
Hands-on Projects and Assignments
Trainer's Support on Discussion Forum after the Training
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Digital Vidya is Asia's Leading Digital Marketing Training Company! We've trained over 11000 professionals (including CXO's) from 5000+ brands in our 600+ trainings across Asia & Middle East since Jan 2010.

Read Reviews of some of our past Participants

Upcoming Search Engine Marketing Workshop

Note!

Since there are no open workshops right now, you can checkout Online Search Engine Marketing Course →

Who should attend this session?

Search Engine Marketing Workshop Agenda

  • Understanding Google search
  • Rule based personalization of marketing at internet scale
  • Overview of Google Adwords, Microsoft AdCenter and Yahoo Search Marketing
  • PPC definition & it's functioning
  • Important Terms - Quality Score, Conversion Rate etc.
  • Quality Score Overview
  • Setting objectives, goals & expectations
  • Actionable metrics for performance measurements
  • Formulating account structure
  • Effective segmentation of keywords
  • Usage of multiple match types
  • Non-overlapping Ad Groups
  • Understanding industry key-drivers
  • Competitive Analysis
  • Organizational positioning
  • Targeting
  • Compelling ads that increase click-through-rate's (CTR) lower costs
  • Understanding, Analyzing & Improving - Relevance & Quality score
  • Improve conversion rates, targeted ads & relevant landing pages
  • Ad preview tool
  • Best practices like using features such as reviews, +1 button etc.
  • Overview of the tools
  • Understanding advance functionality
  • Understand bidding strategy
  • Manual vs. Automated bid management
  • Different bid management features like CPA bidding, position preference etc.
  • Importance of UI/UX design
  • Call-to-action
  • Set campaign objectives & goals
  • Define Performance Metrics
  • Monitor PPC activity with Google Analytics
  • Understand & connect with the user
  • Benefit from search behavior of prospective customer
  • Integrate PPC account with Google Analytics
  • Understanding reports and define the future plan of action
  • Multivariate Testing
  • A/B split Testing
  • Re-marketing
  • Mobile Advertising
  • Display & Video Formats
  • Optimize the display network campaigns
  • Track & measure views through conversions
Day 1
Day 2

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Nasr Ul Haidi (Chief Sub Editor, NDTV)

It was a great program -an eye opener

VAK (Head Marketing, Intuit)

Excellent. Very Insightful

George John (Director of Marketing, Warner Bros)

Opened up the world of social media for me

Sonia Mehta (Chief Customer Experience Officer, Yatra.com)

Three words - Fun + knowledge + perspective - define the two days spent with Digital Vidya.

Mansi Aneja (Head of Content, Shiksha at Infoedge India Ltd)

Very informative. Exposes you to a new world.­­­­­­­­­­­­­­

Manish Dewan (Vice President, SBI Card)

Shed light on the black box that was digital and helps me identify ways to ensure more value for every buck spend online.

Monisha Prasher (Group Product Manager, Dabur)

It was good understanding on basics of social media marketing,digital marketing & app marketing.

Somdip Das (Regional Manager, OnMobile)

It was a very engaging and useful training session. The beauty was that the trainer covered A-Z on the subject.

Aastha Juneja (Aastha Juneja, NASSCOM)

Excellent, honest-to-goodness Workshop brings some order to the chaos around SMM. Covers almost all aspects - creative, strategy, measurement, tools, ORM, etc.

Vikas Tondon (Director, Indigo)


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