+91-80100-33033 | info@digitalvidya.com

Who Should Participate in This Course?

Shambhavi Tiwari
Why did I opt for Digital Marketing after graduation?
Muskan Khurana CDMM Student
How did I secure my 1st job in Digital Marketing?
Shubham Dev
Why did I enhance my knowledge in Digital Marketing?
Varuna Anand
How has Digital Marketing boosted your career?
Cicily Kuruvila
How does Digital Marketing benefit my current profile?
Shivam Tripathi CDMM Student
How did I successfully transition my career to Digital Marketing?
Revant Vyas
In what ways does learning Digital Marketing assist me in my business?
Ritu Thapar CDMM Student
Why did I opt to learn Digital Marketing instead of outsourcing it?

Our Alumni Work in Top Companies

Industry Recommendations for Digital Vidya

The work Digital Vidya does is very important to help traditional companies and marketers reinvent themselves to become digital.
Virginia Sharma
EX - Director, LinkedIn Marketing Solutions
Digital Vidya is doing a great job in making everyone digital ready!
Aparna Lal
Aparna Lal
Marketing Lead, Global Demand Center
Digital Vidya is leading by example and doing some great work in the field of digital marketing.
Sakhee Dheer
Sakhee Dheer
EX - Digital Marketing Lead
You are shaping the digital minds of the future. As India transforms into a digital economy, it will need more and more people who are well equipped to handle the immense possibilities the future holds and Digital Vidya will be playing a key role. You should be very proud of that! Not only are you a catalyst in this changing equation but you are also the fuel!...
Kanika Mittal
Reebok India, Director – Brand Marketing​ and Communications

Our Customer Reviews

I learned invaluable strategies, from content creation to audience engagement, that have transformed my online presence. The course is up-to-date and full of practical insights.
Saksham Chhabra Saksham Chhabra
Digital Vidya is doing a fantastic job in imparting Digital Marketing training. The major reason for choosing Digital Vidya’s course was that it was convenient and cost-effective. Moreover, the online mode of delivery was an additional factor that grabbed my attention as I did not want to attend an online classroom institute.
Nazmul Nazmul
Digital Vidya is a unique course as it’s practical and focused. I learn to make a brand identity using my skills while getting the support of the experts in Digital Vidya. I’ve been able to learn how to lead a successful life as a Digital Marketer through the practical focused way of teaching them.
Rishabh Rishabh
I am Sourabh Singh. I am an engineer by degree and a marketer by profession. I started my career as an engineer, but somehow knowledge about brands and business pulls me when I always think about the future. One day I was scrolling Facebook casually and saw Digital Vidya’s Ad for a digital marketing career with a start of 4.8 LPA.
sourabh Sourabh Singh
Digital Vidya offers a high-quality digital marketing course that I highly recommend to anyone seeking to enhance their skills in this field. Trustworthy and valuable learning experience.
Nisha Jitin Thekkiniyedath Nisha Jitin Thekkiniyedath
This course was really amazing, our trainer was very creative and passionate about all things social media, his energy really motivated me to put in the hours as well.
amol pratap Amol Pratap Singh
Great learning experience. Trainer is very interactive easily approachable. Even a basic and simple queries are also entertained by him.
arun babu Arun babu
The sessions were very good and very informative . Loved the teaching methodology and the trainers were extremely supportive.
Nitin Menon Nitin Menon
I really enjoyed the training program. The trainer and coordinator both of them helped me where ever i got struck. Thanks for the excellent training provided by the Digital Vidya
Rama Subramanian S Rama Subramanian
Rohit has been a great trainer, addressing every question we had. The course material is great and I can say that I now have a great foundation in Social Media Marketing. The tasks in the assignment helped in gaining hands on experience. The session was great and productive!
Jahnavi Anumukonda Jahnavi Anumukonda

Digital Marketing Online Course Syllabus

Digital Marketing is a vast and expanding subject. Being both an art & a science, the syllabus of Digital Marketing Course must keep being updated. The regular updates keeps this Digital Marketing Program a league apart from that of other Digital Marketing Institutions.

In our Certified Digital Marketing Master Course, commonly called the CDMM course, our approach to Digital Marketing training is exhaustive. You will learn various techniques of Digital Marketing through a series of 44 Modules and specialised sessions.

The number of modules in this Digital Marketing course for each domain is based on the importance and effectiveness of each domain. Each module is taught from basic to advance level. For you to learn all the modules of Digital Marketing in the duration promised, we will conduct multiple online classes every week.We believe that taking up an Digital Marketing Course is the best way to get trained in the Digital Marketing space.

Digital Vidya’s experience in the training industry since 2009, along with the apparent requirements of learning Digital Marketing make the CDMM course to be the best in the industry. Since, all of the research and application on Digital Marketing takes place online, you have to be on this platform to learn.

Search Engine Optimization [SEO]

Introduction to SEO

How do Search Engines work?

  •  Indexing & Crawling Basics
  • Optimizing Crawl Budget
  • Intro to SEO

Organic Search vs. Paid Search Results

  • Anatomy of a Search Result (Search Snippet)
  • What is On-page SEO (Content, Architecture, HTML)?
  • What is Off-page SEO/Link Building (Social, Content-based, PR)?

Keyword Research

  • Finding Seed Keywords: Mind Map for Keyword Research
  • Using Wikipedia, Forums for Keyword Research
  • Keyword Research Process – Identify Seed Keywords, Collect Metrics, Map Keywords
  • Google Keyword Planner Tool

On-page SEO

HTML Basics

  • Web Page Basics: What is HTML, JavaScript,CSS
  • Basic HTML Tags to create a web page
  • HTML Tags for SEO: Title, H1, META Tags, IMG, A

On-page SEO Elements

  • Crawling: XML, HTML Sitemaps, Robots.txt
  • Content Clusters (Creating SEO-based content)
  • Negative on-page to avoid

Technical SEO

  • URL Architecture
  • Page Speed Analysis (GTMetrix / YSlow / Google Page Speed Insights)
  • 301 Redirects

Mobile SEO

  • App Store Optimisation
  • Mobile Websites: Responsive, Adaptive, Dynamic
  • Optimizing for Voice Search

Schema Markup

  • What is Schema & Why is it relevant to SEO.
  • Schema Types – Micro, JSON-LD
  • Common JSON Schema Tags – Organisation, Website, Blog Posting LocalBusiness
  • How Schema shows up in SERPs

Off-page SEO

Link Building

  • What is Link Building
  • Link Building Tactics
  • Manual Link Building Process
  • Link Building Metrics

Social SEO

  • Quora
  • YouTube Video SEO
  • Slideshare, Scribd and other Social Channels for SEO

Local SEO

  • What is Local SEO, Pigeon Update
  • Google My Business, Bing Places
  • Local Pages on your website
  • Local Listings/Citations

Backlink Audits using SEMrush.com

  • Backlink audit of one website
  • How to audit backlinks of competitors and gain insights?

SEO Audit, Tools, Measurement

SEO Audits

  • What are SEO Audits?
  • Different Types of SEO Audits
  • Complete SEO Audit with Checklist – Screaming Frog SEO Spider, SEMRush Backlink Audit, Page
  • Speed Audit with GTMetrix / Google Page Speed Insights, Mobile Site Audit
  • Google Search Console

Algorithm Updates

  • History of Google Algorithms
  • Panda, Penguin, Pigeon, Caffeine updates
  • RankBrain and the Future of SEO

Measurement with Google Analytics

  • Basics of Google Analytics
  • SEO Metrics to Measure – On-page, Off-page, Technical
  • SEO Reporting

SEO Resources, Careers in SEO

  • Top Blogs to follow for SEO
  • Free Learning Resources – Moz, Google Analytics
  • A career in SEO
Search Engine Marketing [Google Adwords]

Introduction to SEM – Fundamentals & Case Studies

  • Consumer Journey
  • What is SEM? Why SEM?
  • What is Google AdWords? Why Google AdWords?
  • Google Network
  • AdWords Terminologies
  • How Does the SEM Auction Work?
  • Structure of an AdWords Account
  • Campaign Types – Introduction to Search, Display (including Videos),
  • Shopping and Mobile-specific campaign types, and when/why to use them.
  • Creation of Search Network Campaign
    • Ad
    • Ad Formats
    • Ad Text Policies
    • Ad Text Best Practices
    • DKI
    • Ad Extensions
    • Keyword Research
    • Tools – Keyword Planner & Estimator
    • Keyword Match types
    • Keyword Strategies
    • Landing Page
    • Bidding and Budget
    • Optimizing the Search Network Campaign using the Keyword Planner, Match types, Ad Text best practices, etc

Creation of Google Display Network

  • GDN Targeting Options
  • Display Ad Formats
  • Ad Gallery Tool
  • Conversion Tracking
  • GDN Campaign Creation – Demo
  • Remarketing
  • Advanced Display: RLSA, Dynamic Remarketing, YouTube Remarketing
  • Advanced Display: Smart Display Campaigns

Mobile Ad Campaigns

  • Universal App Campaigns
  • Mobile-Specific Bidding and Targeting Strategies
  • Measuring Mobile Ad Performance and Conversions Report Editor
  • Optimization Strategies
  • Account Audit Demo

Shopping Campaigns – Introduction

  • What are Google Shopping Ads /Product Listing Ads?
  • Where do they appear on Google? What Shoppers on the internet do?
  • What retailers need? – New Advertising technologies
  • Google Shopping set retailers up for success
  • Features of Google Shopping Why PLA’s? And the path to creating PLA Ads
  • Merchant Centre Steps
  • Create Shopping Campaign on Google AdWords
  • Track Performance and Optimize the Campaigns

YouTube Marketing – Introduction & Ad Formats

  • YouTube Ad Formats
  • YouTube Campaign Creation
  • YouTube Analytics
  • Video Campaign Optimization Tips
Social Media Marketing (SMM)


Getting Started with Social Media Marketing

Introduction to Social Media

Facebook Marketing

Creating Content for Facebook & Social Media

  • Why Content is the foundation of SMM
  • Psychology of Social Sharing
  • Building Content That is Inherently Shareable

Tools for Content Creation

Facebook Marketing

What is Facebook Marketing

  • Facebook Page Best Practices
  • KPIs to measure success
  • Facebook Insights
  • Facebook Business Manager

How does Facebook Advertising Work?

  • Facebook Ad Campaign Objectives
  • Facebook Ad Targeting

Instagram & LinkedIn Marketing

Marketing on Instagram

  • Optimizing your Instagram business profile
  • Crafting an Instagram content strategy
  • Best Practices
  • Influencer Marketing on Instagram
  • Analytics & Measurement
  • Instagram Ads

LinkedIn as a Marketing Platform

  • LinkedIn for Personal Branding
  • Brand Marketing on LinkedIn
  • LinkedIn Company Pages
  • LinkedIn Advanced Search
  • LinkedIn Premium
  • LinkedIn Ads

Twitter and Snapchat Marketing

Twitter Marketing

  • Twitter Marketing for Brand Awareness
  • Twitter Ads
  • Twitter Analytics
  • Twitter Tools – Crowdfire, Tweriod, Hashtagify, Ritetag, TweetReach & TweetArchivist

Snapchat Marketing

  • Snapchat for business
  • Building a following
  • Driving Engagement
  • Analytics & Measurement

Pinterest Marketing & Creating a Successful Digital Marketing Strategy

Pinterest Marketing

  • Pinterest for business
  • Marketing on Pinterest
  • Best Practices
  • Leveraging Rich Pins
  • Analytics & Measurement

Social Media Marketing Tools

  • Hootsuite
  • Buffer
  • TweetDeck
  • Sprout Social

Crafting a Successful Social Media Strategy

  • 10-step framework to crafting a successful Social Media strategy
  • Building Content That is Inherently Shareable
  • Creating Content for multiple platforms
  • Generating content ideas and building a plan
  • Effective Content Distribution
  • Evaluating Success


Email Marketing



  • Setting-up an Email Marketing Machine
  • ISPs, Hosting Facility and MTA
  • IP/DNS and Shared vs. Dedicated IPs
  • MX Record, Whitelisting, Response Handlers and Bounces

Effective Email Content

  • Conversation
  • Relevance
  • Incentives
  • Timing
  • Creative & Copy
  • Attributes

Customer Acquisition Strategies

  • Rented List Emails
  • Co-branded Emails
  • Third Party Email Newsletters
  • Viral Emails
  • Event Triggered Emails
  • House E-newsletters

Effective Creative Introducing

  • CRABS- Does your Emails have Crabs?
  • Email Template Model
  • Best Practices
  • NLP Demonstrations (Neuro Linguistic Programming) to Understand Customers Better

Nurturing & Automation

  • Tools to Enhance Lead Nurturing
  • Enhance Better Reach
  • Analyze Behavior Patterns
  • Analytics
  • Automation and More

Resources to do situational analysis and progressive updates

  • Customer Personal Toolkit
  • Complete Email Marketing Worksheet
  • Content Editorial Calendar
  • Digital Marketing Strategy Toolkit
  • Email Contact Strategy Template
  • Email Campaign Calculator
  • Email Marketing Health Check
  • Structuring Digital Marketing Team
  • Web Resources to Improve Subject lines, HTML Codes, Spam Testers and Deliverability Issues

Email Automation
Introduction to Automation

  • What is Automation?
  • How does it Work?
  • What are the Benefits?

Choosing an Automation Platform

  • Features & Functions Available
  • What are Workflows? How to Create a Workflow?
  • Cost
  • Most Widely Used Platforms

Simple Automation Functions from MailChimp

  • Click to Reply Options – Demonstrated
  • Other Features Explained
  • Results – Demonstrated – Practical


Inbound Marketing

Attracting your potential customers into conversion funnel

  • Various Ways to Build Reach Through Digital Marketing
  • What are Engagement Magnets?
  • How to Identify Right Set of Engagement Magnets for your Business?
  • Effectiveness of Various Engagement Magnets
  • Digital Reach Building Strategy Through Inbound Interest Generation

Converting your prospects into leads using emails

  • What is Audience Aggregation?
  • Benefits of Audience Aggregation
  • How to do Audience Aggregation Through Emails

Landing Page

  • Conversion Oriented Landing Page Design
  • Investment in Landing Page
  • Is it for me?
  • What is it?
  • Critical Concerns to Address on Landing Page
  • What’s the Next Step?

Conversion Optimization

  • Role of Conversion
  • Understanding Customer Psyche
  • Conversion Optimization
  • User Flow and Persuasion
  • Online Persuasion
  • True Meaning of Landing Page User Flow and Online Persuasion

Conversion Optimization Patterns for Engaging website Visitors

  • Patterns for Engaging Website Visitors
  • Pattern #1 – Pop-Ups
  • Pattern #2 – Pop Under Call-to-Action
  • Pattern #3 – Inside Article CTA

Lifecycle Emails

  • What are Lifecycle Emails?
  • Where do Lifecycle Emails fit in?
  • Tools used for Lifecycle Emails
  • Lifecycle Emails – Case Studies
  • Lead Nurturing with Drip Email Marketing: Implementation
Web Analytics


  • What’s analysis?
  • Is analysis worth the effort?
    • Small businesses
    • Medium and Large scale businesses
  • Analysis vs Intuition
  • Introduction to Web Analytics

Google Analytics

  • Getting Started With Google Analytics
  • How Google Analytics works?
  • Accounts, profiles and users navigation
  • Google Analytics
  • Basic Metrics
  • The main sections of Google Analytics reports
    • Traffic Sources
    • Direct, referring, and search traffic
    • Campaigns
    • AdWords, AdSense

Content Performance Analysis

  • Pages and Landing Pages
  • Event Tracking and AdSense
  • Site Search

Visitors Analysis

  • Unique visitors
  • Geographic and language information
  • Technical reports
  • Benchmarking

Social Media Analytics

  • Facebook Insights
  • Twitter Analytics
  • YouTube Analytics
  • Social Ad Analytics /ROI measurement

Actionable Insights and the Big Picture

  • Recap of Google Analytics reports and tools
  • Finding actionable insights
  • Getting the organization involved
  • Creating a data-driven culture
  • Resources
  • Common mistakes analysts make
  • Additional Web analytics tools

Social CRM & Analysis

  • Radian6
  • Sentiment Analysis
  • Workflow Management
  • Text Analytics

Digital Analytics

  • WebMasters
  • AdWords Reports, Custom Reports, Custom Dimensions
  • Dashboard and Segmentation
  • Multi-Channel Funnels Reports
  • Attribution modeling and reports

Platform Principles

  • The platform components
  • The data model
  • Measurement Protocol data collection
  • Importing data into Google Analytics
  • Reporting APIs and Report Sampling
Facebook Marketing [in Association with Meta]

Facebook Marketing (in association with Meta)

  • Introduction to Marketing
    Start by understanding the importance of planning your business marketing strategy. This module covers finding your business’ USP, defining your audience and developing a strategy around marketing funnel.
  • Facebook Pages and Post Best Practices
    Learn how to connect with people by planning your Facebook Page and understanding how it is structured to make the maximum use of it.
  • Facebook Ads – Campaign Objectives
    For each Facebook Ad, you have multiple objectives to choose from. This module helps you build the right objectives based on each business objective.
  • Facebook Ads – Targeting Audiences
    Understanding your audience is a challenge for many businesses today. But developing a marketing plan without knowledge of your audience is a step to failure. Segment your audience and target the right audience with this module.
  • Facebook Ads – Impactful Creatives
    Make an impact with creatives and know the different ad formats which look good on all devices.
  • Facebook Ads – Optimization and Reporting
    With this module, measure you adverts and get business insights to optimize how you are connecting with your audience.
  • Facebook Ad Policies
    Get an in-depth understanding of Facebook Ad policies, ad disapproval, account status and Facebook support for a smoother journey.
  • Facebook Messenger
    Connect and engage with your new or long-term customers on Facebook to get results. Offer them suggestions, support, engage with them or encourage purchase from one messenger.
  • Facebook Shop
    Plan and structure your Facebook shop to manage and sell more products with Facebook.
  • Building Brand Awareness
    Build your brand with Facebook to connect with people where they are- Facebook and Instagram. Plan your targeting, creatives, placements for brand awareness.
  • Driving In-store Footfall
    Build Facebook campaigns to drive traffic to your offline store. Learn how to develop a local campaign and sell more with Facebook.
  • Facebook Pixel
    Measure conversions, optimize ad delivery, automate audience building and do more with Facebook Pixel. Learn and work on Pixels with this module and get more insights on how people are using your website.
  • Driving Online Sales
    Learn how to get more sales and drive traffic with remarketing campaigns, targeting, creatives and placements and ad formats.
  • Generating Leads
    This module guides you through creating a lead generation campaign to drive results for your business.
Other Digital Marketing Topics

1. Integrated Digital Marketing Strategy

Build an Integrated Digital Marketing Plan by understanding how to work on the concepts of conversions, define objectives, measure, evaluate and tweak your plan. You will also learn how to execute the strategy, what is the skill set required, how you can outsource your marketing activities.

1. Introduction

2. The Customer

  • India demographics: overall market view
  • India on Digital – digital trends: internet users, male v/s female, age groups,
  • Devices, multi-screening,

3. Marketing Principles: AIDA, Purchase Cycle, Moments of Truth

4. Recap of Various Digital Channels: Digital POEM

5. Creating Digital Moments of Truth – AHA Moments

6. Digital Strategy: Branding v/s Acquisition. What would differ?

7. Analytics

  • Measurement: What do you measure? How can you measure (site analytics, cross-device) – sneak peek into the technology that powers this (cookies, user identity)?
  • Attribution: various models, cross-device

8. Case Study: A look at the web presence of Starwood Hotels (more engagement less transactional)

9. Campaign Optimization – Test, Learn, Deploy what works. Repeat

  • Kinds of tests

10. Case Study: A look at the web presence of MakeMyTrip (acquisition focus, less engagement)

11. Trends

  • What are people doing on the internet?
  • Power of the internet (Arab Spring, #MeToo, US Elections, branded: Jago Re, Internet brands – OnePlus)

12. Tools for Measurement

2. Affiliate Marketing

You will be introduced to Affiliate Marketing, Models of Affiliate Marketing. Study how to generate and convert leads. In the session guidance to success with Affiliate marketing will be provided.

  • Definition
  • Purpose/Where and why is Affiliate Marketing used
  • Resources required to get started with Affiliate Marketing
  • Top Players in the market for Affiliate Marketing
  • Re-Brokering and Payout models
  • Segregation of Affiliate Marketing
  • Web
    • Display Inventories
    • Email inventories
    • Campaign types (CPM, CPC, CPV, CPA etc.)
    • Tracking methods
    • Fraud analysis and types of fraud
    • Key Optimization methods
    • Budget planning
    • Key Players
  •  Mobile
    • Attribution Tools
    • Incent vs Non-incent inventories
    • Tracking Methods
    • Campaign Types (CPI, CPS, CPA etc.)
    • Fraud Analysis and types of fraud
    • In-app events optimization
    • Budget Planning
    • Key Players
  • Overall Affiliate Marketing Budget and strategy planning
  • Facts and Current industry numbers for Affiliate Marketing industry
  • Global leads and affiliate marketing programs you can join today

3. Media Planning & Buying

  • Setting up the objectives
  • Understand the key tasks to draft an “awesome” digital media plan
  • Segmentation & targeting of the audience
  • Best practice to execute the campaigns post the media plan
  • Understanding multiple formats & appropriate for our targeted digital platforms

4. How to become a Freelancer in Digital Marketing?

Learn how to sell digital marketing services by assessing the brand’s necessity to reach out to the customers. You will generate customized reports, evaluate other digital marketing service providers and prepare metrics to track performance.

  • Assessing Brand’s Necessity To utilize Digital Marketing Services
  • Assessing How The Brand Is Currently Reaching Out To Customers?
  • Generating Custom Reports & Automated Reports
  • Evaluating Other Digital Marketing Services Providers
  • Creating Customized Presentations and Proposal
  • Setting Expectations and metrics to track performance

5. E-commerce Listing and Marketplace Selling

Explore how the billion dollar industry of online market is shaping up. How do we be a part of the new age e-tail? The pros and cons of listing online/marketplace model and brand’s own website. This module will help you understand the various Models that Exist and how to set up your own store and how to drive marketing campaigns for conversions and sale.

  • Learn how the billion dollar industry of online market is shaping up. How do we be a part of the new age e-tail?
  • Understanding Different Models – Individual Brand Store and Marketplaces
  • Creating Your Own Store with Shopify
  • Solutions for Payment Gateway/Shipping/Order Fulfillment and other business Needs
  • Marketplace walkthrough
  • Marketplace Listing/Sign up Process
  • Live Demonstration of Marketplace Panels
  • Understanding Multi-Channel Retail and Solution Walkthrough
  • Understanding the concept of Dropshipping with Case Studies.
  • Advanced Facebook Ad Funnels for Driving E-commerce Sales and Conversions.
  • Going Global and Selling Cross Border with your products

5. Programmatic Marketing

Familiarize yourself with Evolution & Growth of Programmatic Advertising. Know how real-time bidding works, its types, its advantages and challenges, and myths related to programmatic marketing.

  • Evolution & Growth of Programmatic Advertising
  • Understanding Real-time Bidding
  • How Programmatic Advertising Works
  • Types of Programmatic Advertising
  • Advantages and Challenges
  • Myths of Programmatic Advertising

6. Adobe Analytics – SiteCatalyst

Learn how to use Adobe Analytics to analyze data of your digital platform and strategies digital marketing plans for your business based on the results.

  • Why do you need to analyze data of your digital platform?
  • Calibrate the digital marketing strategies on the basis of results
  • How to create a digital measurement strategy?
  • How to utilize the best of class tools to understand the needs of your audience and cater to them with the relevant products and services?
  • How to measure the ROI from different marketing channels?

7. How to create an Infographic Resume

Gives yourself the ultimate advantage in a competitive job market by strategically designing your resume to convey specific information in a visually compelling manner. Create a brand new designer resume with our power packed Infographic resume module.

  • Your outstanding Infographic Resume Toolkit
  • Learn basics of Infographic
  • Learn to convey information Quickly and Clearly
  • Learn to hold attention with bespoke text and design
  • Knowledge of open source design software

8. Content Marketing (in association with LinkedIn)

You will identify the myths about Content Marketing and know the tactics to create “Good” Content. You will learn to develop a Framework to begin a content marketing program, show ROI for content programs. Also, explore key resources and tools to create and curate content with this module.

  • Myths about Content Marketing
  • Identifying & creating “Good” Content
  • Framework to begin a content marketing program
  • How to show ROI for content programs
  • About key resources and tools to create and curate content

9. Lead Sourcing

  • How To Use Google To Source Information
  • How To Use Google To Ping Specific Domains For Information Such As Email Ids
  • How To Validate Email Ids
  • How To Source Segmented Database(however Possible)
  • Learn To Source Email Ids Of Anyone Who Represents A Corporation
  • Understand how to Source Information Directories
  • Learn About Known Sourcing Softwares/apps/plugins
  • Learn How To Use Sourced Databases

10. Digital Marketing with Chat GPT and AI Tools

  • Learn to create an effective Customer Persona
  • Creating ads for Facebook, Google, and LinkedIn
  • Social Media Content Planning & generating engaging social media updates using Chat GPT
  • Identifying hashtags, topics, and keywords for social media posts
  • Using Chat GPT to create compelling emails, effective subject lines and assess email potential
  • Creating and optimizing funnels for your business and marketing channels
  • Identifying bottlenecks and drop-off points
  • Generating insights from marketing metrics
  • Understanding how to use prompts in Chat GPT for digital marketing tasks

Digital Marketing Course Certifications

Hubspot Inbound Marketing Certificate Google Ads Measurement Certificate Google Ads Display Certification Hubspot Email Marketing Certification Google Ads Video Certification Hubspot SEO Certification Hubspot Search Engine Marketing Certification Google Analytics Certification Hubspot Social Media Certification Google Ads Search Certification Google Ads Apps Certification Hubspot Content Marketing Certification Vskills Certification LinkedIn Certification Facebook Certification CDMM Certification

Hands-on Digital Marketing Course Assignments

The real value of this Digital Marketing Online Course at Digital Vidya lies in its hands-on assignments.

Successful completion of our Digital Marketing Course with these assignments makes your Digital Marketing Training all the more practical.

While you start your journey to learn online marketing by working on your own blog (newly created with our help/ existing), Digital Vidya ensures that you apply whatever you learn to develop and grow it.


Just after the registration, the participants work on blog creation using WordPress. For those with an existing blog or business website, they can use the same as project during the course and implement their learning.

Build Your Blog

Duration: 6 Hours

Assignment Promises

  • Decide the topic of there blog
  • Buy domain name or take free sub-domain name from Digital Vidya
  • Host Blog on AWS and add $ 100 credit provided by Digital Vidya
  • Import 5 blog posts based on their blog topic from other websites
  • Update theme and Logo. Create an email for their domain.
  • Install all necessary plugin including Google Search Console, Google Analytics, Discus, Author Ta

Promote Your Blog

Duration: 5 Hours

Assignment Promises

  • Write your first blog post + SEO
  • Social Media Profiles and Content Sharing
  • Promoting the blog through E-Mails
  • Promotions via Facebook Ads
  • Traffic Analysis using Google Analytics
  • Creating a Content Strategy

Duration: 8 Hours

Assignment Promises

  1. Research the right keywords to get your website ranked better on Google.
  2. Analyse your website pages and implement on-page SEO techniques.
  3. Identify your competitors and analyse their websites to build competitive advantage.
  4. Learn local SEO and Mobile SEO to target users specifically.
  5. Identify the keywords and strategies implemented by your competitors.

Tools you will Learn

  1. RankWatch
  2. Google Keyword Planner
  3. Broken Link Checker

Duration: 15 hours

Assignment Promises

  1. Set up Google AdWords Account to run ads on Google.com and Google’s associated properties
  2. Understand how to create ad-groups, write catchy ad text and select keywords to run and optimise your ad campaign’s performance
  3. Create and run responsive ads on Google Display Network to show your ads on all devices
  4. Create in-stream and video discovery ad to target audience based on demographics and interest
  5. Sign up for Merchant Centre account and create an ad group to run Google Shopping campaign
  6. Connect your marketing objective to AdWords solutions to achieve a business’s objective

Tools you will Learn

  1. Google AdWords
  2. Merchant Centre

These assignments will require running live Google AdWords Campaigns by spending Rs 1000.


Duration: 10 hours

Assignment Promises:

  1. Learn to create a profitable Facebook page that converts the viewers into customers.
  2. Build your network of existing customers and potential customers while making yourself reliable in the eyes of audience.
  3. Post impactful content on Social Media networks to target the audience and provoke them to make purchase.
  4. Create and run effective ad campaigns to target the relevant audience who are interested in your offering.
  5. Build your fan base on Twitter to create buzz about your business and products.

Tools you will Learn

  1. Canva
  2. HootSuite

These assignments will require running live Facebook Ad Campaigns by spending Rs 500.


Duration: 8 hrs

Assignment Promises

  1. Become hands-on on Legal Aspects involved in sending Emails in various countries
  2. Never let your emails land in Spam Folders – Be equipped with key techniques
  3. Start to manage your emails professionally using MailChimp

Tools you will Learn

  1. MailChimp
  2. Google Advanced Search
  3. Chrome Extensions: Clearbit Connect, Anymail finder, Email Extractor, VoilaNorbert, Email Generator
  4. SPF Validation Tools

Duration: 10 hrs

Assignment Promises

  1. Learn secret techniques to multiply your reach without increasing your Ad budget.
  2. Learn step-by-step approach to nurture your emails contacts automatically.
  3. Build an effective Landing Page
  4. Strategize Drip Marketing Campaign to nurture your leads.

Tools you will Learn

  1. Unbounce
  2. Customer.io

Duration:  8 hours

Assignment Promises

  1. Understand how data can be presented in a story telling format and share your observations
  2. Set up Google Analytics account to create a measurement model for business/blog
  3. Check and review business’s real time, audience, acquisition and behavior report
  4. Get yourself registered on Google Merchandise Store and understand the dashboard
  5. Draw your campaign lifecycle and design a campaign outreach plan based on analytics data

Tools you will Learn

  1. Google Analytics
  2. Google Merchandise Store

Digital Marketing Course Case Study Assignments & Capstone Projects

Digital Vidya has identified top Digital Marketing Campaigns. We have worked with the implementation team of each of these campaigns and designed 60 hours of Case Studies & Exercises.

All this information gathering has helped us to create profound & interesting assignments for our Digital Marketing course. This length & breadth of research is not usually seen in other digital marketing courses.

You will create a Business Case Solution in each individual exercise and work on it. A practical learning experience to reap benefits from a Digital Marketing training program can’t get better than this. The practicality of this program makes it one of the best Digital Marketing course with assignments.

SEO Case Study: ICICI Bank

Duration: 20 hours

Learning Outcomes

  1. Gain competency in improving search engine rankings of your website content and blogs.
  2. Implement Learn to get your content indexed in search engines frequently.
  3. Learn to analyze which web pages are working well and which need improvement.
  4. Research and shortlist best keywords to make your content searchable.

Tools you will Learn

  1. Google Analytics
  2. Google Keyword Planner
  3. Google Search Console
SEM Case Study: Carwale

Duration: 4 hours

Learning Outcomes

  1. Create an effective search engine marketing campaign to target relevant people.
  2. Learn to set appropriate budget to get the most out of your campaigns.
  3. Analyze the performance of your campaigns and keep track of the conversions.

Tools you will Learn

  1. Google Keyword Planner
  2. Google AdWords
Social Media Marketing: Cadbury Dairy Milk

Duration: 20 hours

Learning Outcomes:

  1. Generate a perfect idea to create a rewarding social media marketing campaign.
  2. Learn to connect your social media marketing campaign with a special event to ensure maximum attention from the audience.
  3. Identify the best ways to get user-generated content.
  4. Choose the most relevant social media channels for your campaign to ensure better results with minimal effort.
Email Marketing Case Study: Microsoft

Duration: 8 hours

Learning Outcomes

  1. Create appealing content for your promotional emails.
  2. Learn to properly segment users based on their demographics and interests.
  3. Create relevance of your product for the prospects to convert them into customers.

Tools you will Learn

  1. MailChimp
Inbound Marketing Case Study: Myntra

Duration: 8 Hours

Learning Outcomes

  1. Take the bird’s eye view of the Inbound Marketing strategies adopted by big brands.
  2. Create a next level Inbound Marketing strategy for your business.
  3. Create an appealing landing page to get targeted people landed on your website or product page.
  4. Design

Tools you will Learn

  1. Unbounce.com Landing Page Builder
Web Analytics Case Study: Puma

Duration: 4 hours

Learning Outcomes

  1. Discover ways to turn your website into a conversion tool that ensures sales.
  2. Identify the geographies from where your website traffic is coming from.
  3. Analyze the interaction of the visitors with your website.
  4. Assess the points of improvement and update your website to deliver a better experience.

Tools you will Learn

  1. Google Analytics
Capstone Project: Search Engine Marketing

Duration: 4 weeks

Learning Outcomes:

  1. Learn how to research and segment keywords based on the themes
  2. Use Google Keyword Planner for the forecast & prepare a final list of keywords based on data analysis
  3. Hands-on learning on keyword match types and segments based on matches
  4. Create and launch 1st live campaign on the Search network
  5. Create video and banner assets on Canva
  6. Conduct research & create 1st live campaign for your YouTube and Display network
  7. Analyze the search terms of the Google search campaign
  8. Learn to use filters in reports and create pivot tables
  9. Perform report analysis through data and quantitative tables
Capstone Project: Search Engine Optimization

Duration: 4 weeks

Learning Outcomes

  1. Learn to make end-to-end SEO strategies.
  2. Detailed research on keywords and brand requirements.
  3. SEO-friendly content writing.
  4. Executing On-Page Optimisation Techniques for best results.
  5. Learn best practices for Link building including Outreaching.
  6. SEO Audit and Competitor Research.
Capstone Project: Social Media Marketing

Duration: 5 weeks

Learning Outcomes

  1. Create a result-oriented social media Strategy for – Building awareness, increase in followers & engagement, manage website traffic and sales – for businesses at different Life cycle stages.
  2. Applying the macro & micro business objectives for creating optimal marketing mix for various SM platforms – LinkedIn, FB, Instagram, etc
  3. Understanding the user journey by tracking various metrics like – Reach – CTR – Traffic – Conversion by executing case studies in a structured manner Attempt to all the customer queries and create required FAQs.

Exclusive Digital Marketing Internships

After the successful completion of this Digital Marketing course, every participant will get a chance to do the Digital Marketing Internships. The internships will be with different companies and it will significantly enhance your skills and resume value.

Online Content Writing Internship
  • Company: Vskills
  • Duration: 1 month
  • Time Commitment: 12 hrs/week (Work from Home)
  • Eligibility: Admission Test and Interview
SEO Internship
  • Company: Digital Vidya
  • Duration: 1.5 months
  • Time Commitment: 10 hrs/week (Work from Home)
  • Eligibility: SEO Module Competition
Digital Vidya
Performance Marketing (Meta) Internship
  • Company: SStringz and Digital Vidya
  • Duration: 1.5  months
  • Time Commitment: 10 hrs/week (Work from Home)
  • Entry Criteria: SEM Module Competition
sstringz the beads
Performance Marketing Internship
  • Company: Digital Vidya
  • Duration: 15 days
  • Time Commitment: 10 hrs/week (Work from Home)
  • Entry Criteria: SEM Module Competition
Digital Vidya
Social Media Marketing Internship
  • Company: Digital Vidya
  • Duration: 15 days
  • Time Commitment: 10 hrs/week (Work from Home)
  • Entry Criteria: SMM Module Competition
Digital Vidya

40+ Tools Bundled in Our Digital Marketing Course

A wide range of Digital Marketing tools are covered in this Digital Marketing course. Digital Vidya has partnered with the best industry players to offer you an exclusive set of paid Digital Marketing tools absolutely free of cost for the participants. You do not need to pay any extra fee apart from the regular course fee for getting access to these tools. The access duration of paid tools will range between a few weeks to a few months.

Using these tools will make your learning & understanding of real-time challenges in Digital Marketing all the more vivid. Helping you use the accepted tools of the real-industry makes your digital marketing course practical & applicable. This is an additional feature that puts us apart from other Digital Marketing Institutes.

Our Digital Marketing Course Trainers

Avik Nandy
Avik Nandy
AVP - Business Operations - Dentsu India
Merkle Sokrati
10+ years of experience in Digital Marketing
Ketan Deorankar
Ketan Deoranker
Deputy Manager Brand - Royal Enfield
Royal Enfield
9+ years of experience in Digital Marketing
Shubham Dev
Shubham Dev
Digital Marketing & Analytics Consultant - Brillio
10+ years of experience in Digital Marketing
Zain Siddiqui
Zain Siddiqui
Co-founder, Wicked Broz
Wicked Broz
10+ years of experience in Digital Marketing
Ruchi Sinha Digital Vidya Trainer
Ruchi Sinha
Head - Bagggit.com
Baggit Logo
10+ years of experience in Digital Marketing
Parik Seth
Parik Seth
COO & Technical Manager - LeanPort Digital Technologies GmbH
LeanPort Digital Technologies GmbH
15+ Years of Experience in SEO
Anchal Sharma
Anchal Sharma
Digital Marketing Manager - Skillstek Pvt. Ltd
8+ Years of Experience in SEO
Praful Jain
Praful Jain
Digital Marketing Manager - Amazon Ads Operations
12+ Years of Experience in Digital Marketing
Rahul Nair
Rahul Nair
VP - Marketing & Business - Fatakpay
12+ Years of Experience in Digital Marketing

Why Should You Participate in this Course?

More than 1500 participants from all over India (Delhi, Gurgaon, Bangalore, Mumbai, Chennai, Hyderabad, Noida, Pune, Kolkata), Dubai, Singapore, Malaysia, Asia, USA & Europe take part in 50+ batches each week! The digital marketing online course offers a flexible and comprehensive pathway for individuals seeking to master the art of online marketing from the comfort of their homes. This course covers essential topics such as search engine optimization (SEO), social media marketing, content creation, email marketing, pay-per-click (PPC) advertising, and web analytics.

Best Industry Trainers

Get the chance to learn directly from 10 + Digital Marketing experts with experience of up to 18 + years.

Interactive & Practical

100 + hours of tasks to ensure hands-on Digital Marketing preparation.

Attend from Anywhere & Save Time

Learn from anywhere with just a laptop & save up-to 120+ hrs of precious time.

Updated Course Recordings

Missed a session live? No issue. Catch up your classes via registered class sessions which you can always access.

Individual Attention & Collaborative Learning

Intensive classes, brainstorming & a vibrant Q&A community create a perfect environment for collaborative learning.

Lifetime Updates

Access to the revised content for a lifetime lets you get opportunities to participate in competitions & continue to sharpen your skills.

Register for Upcoming Batches

Preferred Live Session Days
Open Batch
  • Start Date: Jul 20, 2024
  • Duration: 4 or 7 Months
  • Delivery: Online
  • Seats Available: 10
₹65,000 (Inclusive of taxes)
EMI and Finance Support Available

Get Rs 8,000/- Scholarship on Course Completion

Digital Vidya with FutureSkills Prime & the Government of India are proud to introduce the first-of-its-kind scholarship program for digital upskilling. India’s First Digital Marketing Course Accredited by Nasscom and Approved by Government of India. The scholarship of Rs 8,000 will be given to students after successfully completing CDMM and clearing assessment at FutureSkills Prime.

100% Unconditional Money Back Guarantee

After attending 1st live session, if you think that this course is not valuable for you, you can ask for a full refund. We will refund your entire money without asking a question. Please note that this offer is only valid after you have attended 1st live session completely and requested a refund before the start of your 2nd live session.

Post Training Support


We'll strengthen your digital marketing profile offering support in crafting your resume, updating your LinkedIn profile, and obtaining relevant digital marketing certifications

Industry Experience

Gain industry experience through 5 months of internship with Digital Vidya and our partner companies

Interview Preparation

We will assist you with sample interview questions to prepare for your interviews

Job Opportunities

We will arrange Interviews with relevant Agencies/Brands

Lifelime Access

You have the option to review class recordings to refresh your understanding even after the training completion

Option to Review within 1 year

You have the opportunity to participate in specific training sessions again within one year of your training

Hands-on Industry Experience

Gain industry experience through multiple work from home internships with Digital Vidya and our partner companies

Lifelime Access

You have the option to review class recordings to refresh your understanding even after the training completion

Option to Review within 1 year

You have the opportunity to participate in specific training sessions again within one year of your training

Hands-on Industry Experience

Gain industry experience through multiple work from home internships with Digital Vidya and our partner companies

Business Roadmap Creation

30-minute coaching call with a digital marketing expert to develop an implementation roadmap for your Business. This session will guide you in applying the acquired course knowledge directly to your business endeavors.

Digital Marketing Course FAQs

How true is the claim that the Digital Vidya CDMM course is the best Digital Marketing Course?

There are several facts that support this claim. These include:

  1. The curriculum for the CDMM course is designed by the renowned digital marketing experts and co-founders of Digital Vidya, who have over 20+ years of experience in the digital marketing industry individually.
  2. The course and course structure have been refined by the feedback and inputs gathered from 120,000+ training participants, 15,000+ brands across 55+ countries after conducting over 6,100+ online marketing training programs since 2009!
  3. The course is offered in exclusive association with Vskills.
  4. In association with Facebook, we offer Facebook Marketing certification to our participants.
  5. In association with LinkedIn, we offer Content Marketing certification to our participants.
  6. Our curriculum is highly comprehensive and practical-based, with over 200 learning hours averaging at 10 hours per week.
What is the best way to complete this course in about 4 months?

If you wish to complete the CDMM course in 4 months successfully, you can opt for 2 batches. Nearly 45% of our participants choose this method to accelerate their learning.

Does Digital Vidya provide classroom training for Digital Marketing?

Yes! Digital Vidya conducts classroom training in Delhi and Gurgaon. However, to offer more accessibility to our courses, we offer digital marketing online courses that are regardless of the geographical boundaries! You can access our classes right from the comfort of your home!

Will I be at a disadvantage if I don’t have a website or blog? Will I miss out on hands-on practical learning?

Certainly not! At Digital Vidya, we believe that no participant should be left behind. Hence, we will assist our participants in creating their own blog at the beginning of the course so that they can practically execute and implement their knowledge on that platform.

What happens if I miss or skip a live session?

We understand that certain contingencies may put you in a spot where you may be unable to attend our live session. In such a case, we offer the recording of the sessions that have been conducted so far. Even after completing the course, our participants can always access these recordings and even those of the future sessions so that you can stay updated on all the latest news and trends in the digital marketing industry.

How much does a Digital Marketing professional earn?

Entry-level digital marketing professionals with no prior experience can start their career as a Digital Marketing Executive. In India, they may earn anything between 1.5 to 4 lakhs per annum. The highest position is that of a Digital Marketing Head, who earns as much as INR 50 to 80 lakhs per year.

Those who are exceptionally talented and possess impressive educational qualifications and work experience would land a job in premiere companies like Amazon, Flipkart, Facebook, and LinkedIn, which might fetch them a salary of about Rs. 1 crore!

Can you share more details of the partnership between Google and Digital Vidya?

Google India has partnered with 2500+ brands, agencies, and partners who satisfy their various criteria, for example, allocating a portion of their budget to Google AdWords. Google’s Premium Partners are those organizations that spend a large share of their budget on Google AdWords.
However, Digital Vidya has a different kind of partnership with Google India. Digital Vidya is the only Digital Marketing Institute that features as Digital Marketing Training Partner in the Google Partner Academy list of Indian institutes. Through our various digital marketing courses and programs, we train Google partners for different positions.
The 10 lead trainers of the CDMM course at Digital Vidya, who are members of the Google India Association, impart training for different modules. Hence, the certification offered by Digital Vidya carries a lot of weight.

Can you also shed light on Digital Vidya’s partnership with Facebook and LinkedIn?

Marketing and Advertising over Facebook have emerged as a viable form of reaching out to a large audience base. Identifying this opportunity to further people’s careers, Digital Vidya has partnered with Facebook to co-create the Facebook Marketing course, which is a module in the CDMM course. Upon completion of this course, you will be awarded certification from Digital Vidya and Facebook jointly.
We have also partnered with LinkedIn to co-create the Content Marketing course, which will grant you a certification offered by LinkedIn and Digital Vidya.

Who should enroll for the CDMM course?

Ideally, the CDMM course is for everyone and anyone who wishes to hone their skills or acquire new skills in Digital Marketing. From students and freshers to veteran Digital Marketers – everyone can learn the elements of Digital Marketing and use it for their personal and organizational goals.

I have been working in the Sales Department for over 5 years. How will this Digital Marketing course benefit me?

Given that sales and marketing go hand in hand, you will definitely benefit from our Digital Marketing course. Here’s why you must enroll for a digital marketing course:

  • It allows you to grow your existing profile and to set you apart from your peers by leveraging the skill for meeting your sales objectives like lead generation, lead closure, and relationship building.
  • It gives you the chance to join a digital marketing agency and contribute to business development.
  • You can diversify your profile and contribute to the digital marketing unit of your company
  • Build and develop a personal brand
  • Freelance as a digital marketer or affiliate marketer
  • If you aspire to float a startup, digital marketing can help you realize your dreams.
I am a Digital Marketer with prior experience in SEO/SEM/Social Media. Will I benefit from this course?

Of course! The CDMM course can help you accelerate your career and bag the top position in the digital marketing industry since digital marketing is closely linked with SEO, SEM, Social Media Marketing, Email Marketing, Inbound Marketing, and Web Analytics. You can use the knowledge gained through the CDMM course to bridge the current marketing gaps. About 8% of CDMM course participants are digital marketing professionals who are looking for ways to advance their careers and adopt new tricks and tips to implement effective marketing strategies.
You may read our article on “Should I learn only SEO, SEM, Social or everything in Digital?” for a better understanding of where you stand.

For a non-marketing professional with moderate work experience, would making a switch to Digital Marketing be a viable option?

Yes, of course! While you may experience a slight setback in your take-home salary during the initial phase of your career, you can always scale up and expand your career in the long-term.

As an HR Professional with over 5 years of experience, how will a Digital Marketing course help me?

Several organizations are making use of digital channels to meet their HR goals. So whether it is recruitment, employer branding, or employee engagement, you can make use of your Digital Marketing knowledge to appeal to a broader base. Learning digital marketing is investing in your future career prospects as the HR field is about to change!
Additionally, if you harbor entrepreneurial dreams, Digital Marketing shall help you in every possible way!

I am a student in the 2nd year of my graduate course. Is now a good time to learn Digital Marketing?

Given the prevalence of digital technologies, the sooner you learn the skills, the better would be your chances of landing a great career in your field. The same goes for Digital Marketing. Learning Digital Marketing on the side will give you sufficient skill and exposure by the time you graduate and seek employment.
Our experience with training IIM students has shown that companies have a stronger preference for students who have a digital marketing certification under their belt.

Can I consider a business in dropshipping after completing this course?

Yes, indeed! After completing our CDMM course, you will be equipped with the requisite knowledge required for kickstarting your dropshipping business. We have dedicated an entire module to eCommerce, and it can help you realize your goal of starting a career in the same.

Can I work as a freelance Digital Marketer after completing this course?

Yes, you can choose to work as a freelancer and offer your Digital Marketing services to clients. We have two dedicated modules on ‘How to Become a Freelancer in Digital Marketing’ that will help you understand the basics of freelancing as a Digital Marketer.
A number of our alumni offer digital marketing services on a freelance basis and have been doing rather well.

I do not have an Engineering background and do not have any knowledge of coding. Could I still sign up for the Digital Marketing course?

If you wish to start a career in digital media and marketing, it is not a prerequisite for you to have a degree in business, management, or engineering. All you need is a basic understanding of HTML, which we shall cover in a span of 2 hours in our CDMM course.

I am a Marketing Professional with over 5 years of experience. Why should I learn Digital Marketing?

Given the alarming rate at which traditional marketing techniques are switching over to the digital world, we highly recommend the CDMM course if you wish to stay relevant. In fact, we believe that you have no other option other than learning digital marketing if you want to continue working in this field. Irrespective of your profile as PR, Media, or Content marketer, as long as you are a marketing professional, you must learn digital marketing.

Should I choose a comprehensive marketing course like CDMM or opt for something more specific like SEO/SEM/SMM course?

Rather than acquiring a specific set of skills, we recommend holistic learning of Digital Marketing through the CDMM course due to the following reasons:

  • SEO, SEM, and SMM are all interconnected and learning Digital Marketing will help you understand the inter-dependencies and how they impact each other.
  • CDMM covers all the elements of digital marketing, which includes SEO, SEM, and SMM. Thus, you can learn these complementary skills and use them collectively for the best results.
  • If you occupy the position as a Digital Marketing Head, you will be expected to know all the aspects of Digital Marketing, which is not limited to SEO, SEM, and SMM.
  • In case you choose specific courses, you may be vulnerable to career stagnation if there is a change in the marketing trends. Having hands-on knowledge of all aspects of Digital Marketing gives you the opportunity to switch over in case the demand for a particular skillset ebb or flow.
As a Web Developer/Designer with 5+ years of experience, what does this Digital Marketing course hold for me?

As a web developer/designer, you may think that you may not have any role to play in marketing. However, we could change your mind. As a web developer/designer with prior knowledge of digital marketing, you can bring more to the table than your peers. Certain companies expect their web designers or developers to have an understanding of digital marketing. Thus, it is advisable to possess this skill to set yourself apart from the competition. Further, as we have stressed over and over again, Digital Marketing could help you sell yourself as a brand, make more money, and realize your entrepreneurial dream.

I am an IT Professional with more than 5 years of experience. Why should I learn Digital Marketing?

A significant portion of our CDMM participants comprises of IT professionals who are aware of the digital transformations and the proliferation of digital media. As an IT professional who possesses the knowledge and skill involved in digital marketing, you could emerge as an asset to your organization. You will not only outshine your peers but will also be updated on all the major transformations to come.
Knowledge in the field of Digital Marketing could help you with establishing a personal brand, realizing your entrepreneurial dreams, and making money.

I have no background in Digital Marketing. Would it come in the way of completing the CDMM course?

Yes! The CDMM course is a foundational course where we begin right from the basics. We start the course with the assumption that our participants know nothing about digital marketing. Once we have laid down the foundations, we build upon it through a step-wise module program that helps you make your journey through all the stages of learning digital marketing. Hence, regardless of your background and understanding of Digital Marketing, everyone learns something that can help them reach their career objectives.

Can I take on the position of Marketing Manager after successfully completing this course?

Yes. After the successful completion of this course, you can start directly working as a Marketing Manager. However, it may be tough to land such a position as companies prefer experienced individuals who have climbed up the corporate ladder. However, exceptional talent and a stroke of luck can make this happen!

Can I make money as an Affiliate Marketer after the completion of this course?

Learning digital marketing can open up opportunities for affiliate marketing apart from offering internships, full-time, part-time, or freelancing positions. An affiliate marketer promotes products and services through their own blog or website.

However, allow us to make one thing clear – affiliate marketers can earn handsomely only after dedicating a disproportionate amount of effort, hard work, time, and patience. Even then, a lot of it rests on luck. Hence, while it is possible, we wouldn’t say it is easy.

Does Digital Vidya offer tailored Digital Marketing training courses?

Yes! Since 2009, we have conducted over 550 customized digital marketing courses for well-known organizations like Sony, Accenture, SAP, Oracle, Cognizant, Wipro, GE, EY, Cisco, Philips, Reliance, Tata Motors, Citibank, Intuit, Dabur, Dr. Reddy’s, and more. We also have conduction training programs for esteemed institutions like IITs and IIMs.
To enquire about our customized training courses, please contact us on corporate @digitalvidya.com or call us at +91-9711614538 and get in touch with our team!

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