Digital Marketing Master Course
Instructor-Led Online Digital Marketing Certification Training
Why should you take a Digital Marketing Course?
Digital Marketing is a mandatory skill for a large number of professional roles in the industry today. Through our Digital Marketing & other Courses, we have trained 35,000+ entrepreneurs, professionals, and students since 2009.
Here are the key reasons for which people take an Online Digital Marketing Course:
- Marketing Professionals: Upskilling
- Professionals in other Roles: Upskilling, Career Shift, Freelancing
- Business Owners & Entrepreneurs: Promote Business, Manage Agency
- Digital Marketing Professionals: Career Growth
- Students & Freshers: Job, Freelancing
- Upskilling 50%
- Getting a Job 75%
- Freelancing 25%
- Business Promotion 15%
44 Modules
Curriculum of Our Digital Marketing Training Program
Digital Marketing is vast and expanding, as such the curricula of Digital Marketing Courses must keep being updated. The regular updates on our courses and their curricula keeps this Digital Marketing Program a league apart from that of other Digital Marketing Institutions. Our approach to Digital Marketing training is exhaustive. You will learn various techniques of Digital Marketing through a series of 44 Modules.
The number of modules in this online Digital Marketing course for each domain will vary based on the importance and effectiveness of each domain. Each module will typically be delivered in one week. For you to learn all the modules of Digital Marketing in the duration promised, we will conduct multiple online classes every week.
We believe that taking up an Online Digital Marketing Course is the best way to train in Digital Marketing. Our experience of being in the training industry since 2009, along with the apparent requirements of learning Digital Marketing make the case clear for us. Since, all of the research and application on Digital Marketing takes place online, you have to be on this platform to learn.
- Search Engine Optimization [SEO] (4 Modules)
- Search Engine Marketing [SEM/Google AdWords] (5 Modules)
- Social Media Marketing [SMM] (5 Modules)
- Email Marketing (3 Modules)
- Inbound Marketing (4 Modules)
- Web Analytics (5 Modules)
- Facebook Marketing (2 Modules)
- Other Digital Marketing Topics (15 Modules)
Introduction to SEO
How do Search Engines work?
- Indexing & Crawling Basics
- Optimizing Crawl Budget
- Intro to SEO
Organic Search vs. Paid Search Results
- Anatomy of a Search Result (Search Snippet)
- What is On-page SEO (Content, Architecture, HTML)?
- What is Off-page SEO/Link Building (Social, Content-based, PR)?
Keyword Research
- Finding Seed Keywords: Mind Map for Keyword Research
- Using Wikipedia, Forums for Keyword Research
- Keyword Research Process – Identify Seed Keywords, Collect Metrics, Map Keywords
- Google Keyword Planner Tool
On-page SEO
HTML Basics
- Web Page Basics: What is HTML, JavaScript,CSS
- Basic HTML Tags to create a web page
- HTML Tags for SEO: Title, H1, META Tags, IMG, A
On-page SEO Elements
- Crawling: XML, HTML Sitemaps, Robots.txt
- Content Clusters (Creating SEO-based content)
- Negative on-page to avoid
Technical SEO
- URL Architecture
- Page Speed Analysis (GTMetrix / YSlow / Google Page Speed Insights)
- 301 Redirects
Mobile SEO
- App Store Optimisation
- Mobile Websites: Responsive, Adaptive, Dynamic
- Optimizing for Voice Search
Schema markup
- What is Schema & Why is it relevant to SEO.
- Schema Types – Micro, JSON-LD
- Common JSON Schema Tags – Organisation, Website, Blog Posting LocalBusiness
- How Schema shows up in SERPs
Off-page SEO
Link Building
- What is Link Building
- Link Building Tactics
- Manual Link Building Process
- Link Building Metrics
Social SEO
- Quora
- YouTube Video SEO
- Slideshare, Scribd and other Social Channels for SEO
Local SEO
- What is Local SEO, Pigeon Update
- Google My Business, Bing Places
- Local Pages on your website
- Local Listings/Citations
Backlink Audits using SEMrush.com
- Backlink audit of one website
- How to audit backlinks of competitors and gain insights?
SEO Audit, Tools, Measurement
SEO Audits
- What are SEO Audits?
- Different Types of SEO Audits
- Complete SEO Audit with Checklist – Screaming Frog SEO Spider, SEMRush Backlink Audit, Page
- Speed Audit with GTMetrix / Google Page Speed Insights, Mobile Site Audit
- Google Search Console
Algorithm Updates
- History of Google Algorithms
- Panda, Penguin, Pigeon, Caffeine updates
- RankBrain and the Future of SEO
Measurement with Google Analytics
- Basics of Google Analytics
- SEO Metrics to Measure – On-page, Off-page, Technical
- SEO Reporting
SEO Resources, Careers in SEO
- Top Blogs to follow for SEO
- Free Learning Resources – Moz, Google Analytics
- A career in SEO
Introduction to SEM – Fundamentals & Case Studies
- Consumer Journey
- What is SEM? Why SEM?
- What is Google AdWords? Why Google AdWords?
- Google Network
- AdWords Terminologies
- How Does the SEM Auction Work?
- Structure of an AdWords Account
- Campaign Types – Introduction to Search, Display (including Videos),
- Shopping and Mobile-specific campaign types, and when/why to use them.
- Creation of Search Network Campaign
- Ad
- Ad Formats
- Ad Text Policies
- Ad Text Best Practices
- DKI
- Ad Extensions
- Keyword Research
- Tools – Keyword Planner & Estimator
- Keyword Match types
- Keyword Strategies
- Landing Page
- Bidding and Budget
- Optimizing the Search Network Campaign using the Keyword Planner, Match types, Ad Text best practices, etc
Creation of Google Display Network
- GDN Targeting Options
- Display Ad Formats
- Ad Gallery Tool
- Conversion Tracking
- GDN Campaign Creation – Demo
- Remarketing
- Advanced Display: RLSA, Dynamic Remarketing, YouTube Remarketing
- Advanced Display: Smart Display Campaigns
Mobile Ad Campaigns
- Universal App Campaigns
- Mobile-Specific Bidding and Targeting Strategies
- Measuring Mobile Ad Performance and Conversions Report Editor
- Optimization Strategies
- Account Audit Demo
Shopping Campaigns – Introduction
- What are Google Shopping Ads /Product Listing Ads?
- Where do they appear on Google? What Shoppers on the internet do?
- What retailers need? – New Advertising technologies
- Google Shopping set retailers up for success
- Features of Google Shopping Why PLA’s? And the path to creating PLA Ads
- Merchant Centre Steps
- Create Shopping Campaign on Google AdWords
- Track Performance and Optimize the Campaigns
YouTube Marketing – Introduction & Ad Formats
- YouTube Ad Formats
- YouTube Campaign Creation
- YouTube Analytics
- Video Campaign Optimization Tips
Getting Started with Social Media Marketing
Introduction to Social Media
Facebook Marketing
Creating Content for Facebook & Social Media
- Why Content is the foundation of SMM
- Psychology of Social Sharing
- Building Content That is Inherently Shareable
Tools for Content Creation
Facebook Marketing
What is Facebook Marketing
- Facebook Page Best Practices
- KPIs to measure success
- Facebook Insights
- Facebook Business Manager
How does Facebook Advertising Work?
- Facebook Ad Campaign Objectives
- Facebook Ad Targeting
Instagram & LinkedIn Marketing
Marketing on Instagram
- Optimizing your
instagram business profile - Crafting an Instagram content strategy
- Best Practices
- Influencer Marketing on Instagram
- Analytics & Measurement
- Instagram Ads
LinkedIn as a Marketing Platform
- LinkedIn for Personal Branding
- Brand Marketing on
LInkedIn - LinkedIn Company Pages
- LinkedIn Advanced Search
- LinkedIn Premium
- LinkedIn Ads
Twitter and Snapchat Marketing
Twitter Marketing
- Twitter Marketing for Brand Awareness
- Twitter Ads
- Twitter Analytics
- Twitter Tools – Crowdfire, Tweriod, Hashtagify, Ritetag, TweetReach & TweetArchivist
Snapchat Marketing
- Snapchat for business
- Building a following
- Driving Engagement
- Analytics & Measurement
Pinterest Marketing & Creating a Successful Digital Marketing Strategy
Pinterest Marketing
- Pinterest for business
- Marketing on Pinterest
- Best Practices
- Leveraging Rich Pins
- Analytics & Measurement
Social Media Marketing Tools
- Hootsuite
- Buffer
- TweetDeck
- Sprout Social
Crafting a Successful Social Media Strategy
- 10-step framework
to crafting a successful Social Media strategy - Building Content That is Inherently Shareable
- Creating Content for multiple platforms
- Generating content ideas and building a plan
- Effective Content Distribution
- Evaluating Success
Deliverability
- Setting-up an Email Marketing Machine
- ISPs, Hosting Facility and MTA
- IP/DNS and Shared vs. Dedicated IPs
- MX Record, Whitelisting, Response Handlers and Bounces
Effective Email Content
- Conversation
- Relevance
- Incentives
- Timing
- Creative & Copy
- Attributes
Customer Acquisition Strategies
- Rented List Emails
- Co-branded Emails
- Third Party Email Newsletters
- Viral Emails
- Event Triggered Emails
- House E-newsletters
Effective Creative Introducing
- CRABS- Does your Emails have Crabs?
- Email Template Model
- Best Practices
- NLP Demonstrations (Neuro Linguistic Programming) to Understand Customers Better
Nurturing & Automation
- Tools to Enhance Lead Nurturing
- Enhance Better Reach
- Analyze Behavior Patterns
- Analytics
- Automation and More
Resources to do situational analysis and progressive updates
- Customer Personal Toolkit
- Complete Email Marketing Worksheet
- Content Editorial Calendar
- Digital Marketing Strategy Toolkit
- Email Contact Strategy Template
- Email Campaign Calculator
- Email Marketing Health Check
- Structuring Digital Marketing Team
- Web Resources to Improve Subject lines, HTML Codes, Spam Testers and Deliverability Issues
Email Automation
Introduction to Automation
- What is Automation?
- How does it Work?
- What are the Benefits?
Choosing an Automation Platform
- Features & Functions Available
- What are Workflows? How to Create a Workflow?
- Cost
- Most Widely Used Platforms
Simple Automation Functions from MailChimp
- Click to Reply Options – Demonstrated
- Other Features Explained
- Results – Demonstrated – Practical
Attracting your potential customers into conversion funnel
- Various Ways to Build Reach Through Digital Marketing
- What are Engagement Magnets?
- How to Identify Right Set of Engagement Magnets for your Business?
Effectiveness of Various Engagement Magnets- Digital Reach Building Strategy Through Inbound Interest Generation
Converting your prospects into leads using emails
- What is Audience Aggregation?
- Benefits of Audience Aggregation
- How to do Audience Aggregation Through Emails
Landing Page
- Conversion Oriented Landing Page Design
- Investment in Landing Page
- Is it for me?
- What is it?
- Critical Concerns to Address on Landing Page
- What’s the Next Step?
Conversion Optimization
- Role of Conversion
- Understanding Customer Psyche
- Conversion Optimization
- User Flow and Persuasion
- Online Persuasion
- True Meaning of Landing Page User Flow and Online Persuasion
Conversion Optimization Patterns for Engaging website Visitors
- Patterns for Engaging Website Visitors
- Pattern #1 – Pop-Ups
- Pattern #2 – Pop Under Call-to-Action
- Pattern #3 – Inside Article CTA
Lifecycle Emails
- What are Lifecycle Emails?
- Where do Lifecycle Emails fit in?
- Tools used for Lifecycle Emails
- Lifecycle Emails – Case Studies
- Lead Nurturing with Drip Email Marketing: Implementation
Introduction
- What’s analysis?
- Is analysis worth the effort?
- Small businesses
- Medium and Large scale businesses
- Analysis vs Intuition
- Introduction to Web Analytics
Google Analytics
- Getting Started With Google Analytics
- How
Google Analytics works ? - Accounts, profiles and users navigation
- Google Analytics
- Basic Metrics
- The main sections of Google Analytics
reports - Traffic Sources
- Direct, referring, and search traffic
- Campaigns
- AdWords, AdSense
Content Performance Analysis
- Pages and Landing Pages
- Event Tracking and AdSense
- Site Search
Visitors Analysis
- Unique visitors
- Geographic and language information
- Technical reports
- Benchmarking
Social Media Analytics
- Facebook Insights
- Twitter Analytics
- YouTube Analytics
- Social Ad Analytics /ROI measurement
Actionable Insights and the Big Picture
- Recap of Google Analytics reports and tools
- Finding actionable insights
- Getting the organization involved
- Creating a data-driven culture
- Resources
- Common mistakes analysts make
- Additional Web analytics tools
Social CRM & Analysis
- Radian6
- Sentiment Analysis
- Workflow Management
- Text Analytics
Digital Analytics
- WebMasters
- AdWords Reports, Custom Reports, Custom Dimensions
- Dashboard and Segmentation
- Multi-Channel Funnels Reports
- Attribution modeling and reports
Platform Principles
- The platform components
- The data model
- Measurement Protocol data collection
- Importing data into Google Analytics
- Reporting APIs and Report Sampling
Facebook Marketing (in association with Facebook)
- Introduction to Marketing
Start by understanding the importance of planning your business marketing strategy. This module covers finding your business’ USP, defining your audience and developing a strategy around marketing funnel. - Facebook Pages and Post Best Practices
Learn how to connect with people by planning your Facebook Page and understanding how it is structured to make the maximum use of it. - Facebook Ads – Campaign Objectives
For each Facebook Ad, you have multiple objectives to choose from. This module helps you build the right objectives based on each business objective. - Facebook Ads – Targeting Audiences
Understanding your audience is a challenge for many businesses today. But developing a marketing plan without knowledge of your audience is a step to failure. Segment your audience and target the right audience with this module. - Facebook Ads – Impactful Creatives
Make an impact with creatives and know the different ad formats which look good on all devices. - Facebook Ads – Optimization and Reporting
With this module, measure you adverts and get business insights to optimize how you are connecting with your audience. - Facebook Ad Policies
Get an in-depth understanding of Facebook Ad policies, ad disapproval, account status and Facebook support for a smoother journey. - Facebook Messenger
Connect and engage with your new or long-term customers on Facebook to get results. Offer them suggestions, support, engage with them or encourage purchase from one messenger. - Facebook Shop
Plan and structure your Facebook shop to manage and sell more products with Facebook. - Building Brand Awareness
Build your brand with Facebook to connect with people where they are- Facebook and Instagram. Plan your targeting, creatives, placements for brand awareness. - Driving In-store Footfall
Build Facebook campaigns to drive traffic to your offline store. Learn how to develop a local campaign and sell more with Facebook. - Facebook Pixel
Measure conversions, optimize ad delivery, automate audience building and do more with Facebook Pixel. Learn and work on Pixels with this module and get more insights on how people are using your website. - Driving Online Sales
Learn how to get more sales and drive traffic with remarketing campaigns, targeting, creatives and placements and ad formats. - Generating Leads
This module guides you through creating a lead generation campaign to drive results for your business.
Integrated Digital Marketing Strategy [2 Modules]
Build an Integrated Digital Marketing Plan by understanding how to work on the concepts of conversions, define objectives, measure, evaluate and tweak your plan. You will also learn how to execute the strategy, what is the skill set required, how you can outsource your marketing activities.
1. Introduction
2. The Customer
- India demographics: overall market view
- India on Digital – digital trends: internet users, male v/s female, age groups,
- Devices, multi-screening,
3. Marketing Principles: AIDA, Purchase Cycle, Moments of Truth
4. Recap of Various Digital Channels: Digital POEM
5. Creating Digital Moments of Truth – AHA Moments
6. Digital Strategy: Branding v/s Acquisition. What would differ?
7. Analytics
- Measurement: What do you measure? How can you measure (site analytics, cross-device) – sneak peek into the technology that powers this (cookies, user identity)?
- Attribution: various models, cross-device
8. Case Study: A look at the web presence of Starwood Hotels (more engagement less transactional)
9. Campaign Optimization – Test, Learn, Deploy what works. Repeat
- Kinds of tests
10. Case Study: A look at the web presence of MakeMyTrip (acquisition focus, less engagement)
11. Trends
- What are people doing on the internet?
- Power of the internet (Arab Spring, #MeToo, US Elections, branded: Jago Re, Internet brands – OnePlus)
12. Tools for Measurement
Affiliate Marketing [2 Modules]
You will be introduced to Affiliate Marketing, Models of Affiliate Marketing. Study how to generate and convert leads. In the session guidance to success with Affiliate marketing will be provided.
- Definition
- Purpose/Where and why is Affiliate Marketing used
- Resources required to get started with Affiliate Marketing
- Top Players in the market for Affiliate Marketing
- Re-Brokering and Payout models
- Segregation of Affiliate Marketing
- Web
- Display Inventories
- Email inventories
- Campaign types (CPM, CPC, CPV, CPA etc.)
- Tracking methods
- Fraud analysis and types of fraud
- Key Optimization methods
- Budget planning
- Key Players
- Mobile
- Attribution Tools
- Incent vs Non-incent inventories
- Tracking Methods
- Campaign Types (CPI, CPS, CPA etc.)
- Fraud Analysis and types of fraud
- In-app events optimization
- Budget Planning
- Key Players
- Overall Affiliate Marketing Budget and strategy planning
- Facts and Current industry numbers for Affiliate Marketing industry
- Global leads and affiliate marketing programs you can join today
Media Planning & Buying [2 Modules]
- Setting up the objectives
- Understand the key tasks to draft an “awesome” digital media plan
- Segmentation & targeting of the audience
- Best practice to execute the campaigns post the media plan
- Understanding multiple formats & appropriate for our targeted digital platforms
How to become a Freelancer in Digital Marketing? [2 Modules]
Learn how to sell digital marketing services by assessing the brand’s necessity to reach out to the customers. You will generate customized reports, evaluate other digital marketing service providers and prepare metrics to track performance.
- Assessing Brand’s Necessity To utilize Digital Marketing Services
- Assessing How The Brand Is Currently Reaching Out To Customers?
- Generating Custom Reports & Automated Reports
- Evaluating Other Digital Marketing Services Providers
- Creating Customized Presentations and Proposal
- Setting Expectations and metrics to track performance
E-commerce Listing and Marketplace Selling [2 Modules]
Explore how the billion dollar industry of online market is shaping up. How do we be a part of the new age e-tail? The pros and cons of listing online/marketplace model and brand’s own website. This module will help you understand the various Models that Exist and how to set up your own store and how to drive marketing campaigns for conversions and sale.
- Learn how the billion dollar industry of online market is shaping up. How do we be a part of the new age e-tail?
- Understanding Different Models – Individual Brand Store and Marketplaces
- Creating Your Own Store with Shopify
- Solutions for Payment Gateway/Shipping/Order Fulfillment and other business Needs
- Marketplace walkthrough
- Marketplace Listing/Sign up Process
- Live Demonstration of Marketplace Panels
- Understanding Multi-Channel Retail and Solution Walkthrough
- Understanding the concept of Dropshipping with Case Studies.
- Advanced Facebook Ad Funnels for Driving E-commerce Sales and Conversions.
- Going Global and Selling Cross Border with your products
Programmatic Marketing [1 Module]
Familiarize yourself with Evolution & Growth of Programmatic Advertising. Know how real-time bidding works, its types, its advantages and challenges, and myths related to programmatic marketing.
- Evolution & Growth of Programmatic Advertising
- Understanding Real-time Bidding
- How Programmatic Advertising Works
- Types of Programmatic Advertising
- Advantages and Challenges
- Myths of Programmatic Advertising
Adobe Analytics – SiteCatalyst [1 Module]
Learn how to use Adobe Analytics to analyze data of your digital platform and strategies digital marketing plans for your business based on the results.
- Why do you need to analyze data of your digital platform?
- Calibrate the digital marketing strategies on the basis of results
- How to create a digital measurement strategy?
- How to utilize the best of class tools to understand the needs of your audience and cater to them with the relevant products and services?
- How to measure the ROI from different marketing channels?
How to create an Infographic Resume [1 Module]
Gives yourself the ultimate advantage in a competitive job market by strategically designing your resume to convey specific information in a visually compelling manner. Create a brand new designer resume with our power packed Infographic resume module.
- Your outstanding Infographic Resume Toolkit
- Learn basics of Infographic
- Learn to convey information Quickly and Clearly
- Learn to hold attention with bespoke text and design
- Knowledge of open source design software
Content Marketing (in association with LinkedIn) [1 Module]
You will identify the myths about Content Marketing and know the tactics to create “Good” Content. You will learn to develop a Framework to begin a content marketing program, show ROI for content programs. Also, explore key resources and tools to create and curate content with this module.
- Myths about Content Marketing
- Identifying & creating “Good” Content
- Framework to begin a content marketing program
- How to show ROI for content programs
- About key resources and tools to create and curate content
Lead Sourcing [1 Module]
- How To Use Google To Source Information
- How To Use Google To Ping Specific Domains For Information Such As Email Ids
- How To Validate Email Ids
- How To Source Segmented Database(however Possible)
- Learn To Source Email Ids Of Anyone Who Represents A Corporation
- Understand how to Source Information Directories
- Learn About Known Sourcing Softwares/apps/plugins
- Learn How To Use Sourced Databases
140 Hrs of Hands-on Assignments
Hands-on Digital Marketing Online Assignments
The real value of this Digital Marketing Online Course at Digital Vidya lies in its hands-on assignments. The course assignments are divided into Module and Case Study assignments. Successful completion of our Online Digital Marketing Course with these assignments makes your Digital Marketing training all the more practical.
Module Assignments
Note: The following list is not comprehensive. We keep adding new assignments to our Online Digital Marketing Course regularly.
BUILD & PROMOTE YOUR BLOG
Just after the registration, the participants are requested to register their already existing blogs/businesses. For those without an existing online property, it is mandatory that they build one. For this, we help them through our Build Your Blog course which is a 2-hours long course. We also have a self-paced course with 6 Pre-Recorded lessons on ways to Promote Your Blog.
Build Your Blog
Duration: 2 Hours
Assignment Promises
- Decide the topic of there blog
- Buy domain name or take free sub-domain name from Digital Vidya
- Host Blog on AWS and add $ 100 credit provided by Digital Vidya
- Import 5 blog posts based on their blog topic from other websites
- Update theme and Logo. Create an email for their domain.
- Install all necessary plugin including Google Search Console, Google Analytics, Discus, Author Ta
Promote Your Blog
Duration: 5 Hours
Assignment Promises
- Write your first blog post + SEO
- Social Media Profiles and Content Sharing
- Promoting the blog through E-Mails
- Promotions via Facebook Ads
- Traffic Analysis using Google Analytics
- Creating a Content Strategy
SEARCH ENGINE OPTIMIZATION (SEO)
Duration: 8 Hours
Assignment Promises
- Research the right keywords to get your website ranked better on Google.
- Analyse your website pages and implement on-page SEO techniques.
- Identify your competitors and analyse their websites to build competitive advantage.
- Learn local SEO and Mobile SEO to target users specifically.
- Identify the keywords and strategies implemented by your competitors.
Tools you will Learn
- RankWatch
- Google Keyword Planner
- Broken Link Checker
SEARCH ENGINE MARKETING (SEM)
Duration: 15 hours
Assignment Promises
- Set up Google AdWords Account to run ads on Google.com and Google’s associated properties
- Understand how to create ad-groups, write catchy ad text and select keywords to run and optimise your ad campaign’s performance
- Create and run responsive ads on Google Display Network to show your ads on all devices
- Create in-stream and video discovery ad to target audience based on demographics and interest
- Sign up for Merchant Centre account and create an ad group to run Google Shopping campaign
- Connect your marketing objective to AdWords solutions to achieve a business’s objective
Tools you will Learn
- Google AdWords
- Merchant Centre
These assignments will require running live Google AdWords Campaigns by spending Rs 1000.
SOCIAL MEDIA MARKETING (SMM)
Duration: 10 hours
Assignment Promises:
- Learn to create a profitable Facebook page that converts the viewers into customers.
- Build your network of existing customers and potential customers while making yourself reliable in the eyes of audience.
- Post impactful content on Social Media networks to target the audience and provoke them to make purchase.
- Create and run effective ad campaigns to target the relevant audience who are interested in your offering.
- Build your fan base on Twitter to create buzz about your business and products.
Tools you will Learn
- Canva
- HootSuite
These assignments will require running live Facebook Ad Campaigns by spending Rs 500.
EMAIL MARKETING
Duration: 8 hrs
Assignment Promises
- Become hands-on on Legal Aspects involved in sending Emails in various countries
- Never let your emails land in Spam Folders – Be equipped with key techniques
- Start to manage your emails professionally using MailChimp
Tools you will Learn
- MailChimp
- Google Advanced Search
- Chrome Extensions: Clearbit Connect, Anymail finder, Email Extractor, VoilaNorbert, Email Generator
- SPF Validation Tools
INBOUND MARKETING
Duration: 10 hrs
Assignment Promises
- Learn secret techniques to multiply your reach without increasing your Ad budget.
- Learn step-by-step approach to nurture your emails contacts automatically.
- Build an effective Landing Page
- Strategize Drip Marketing Campaign to nurture your leads.
Tools you will Learn
- Unbounce
- Customer.io
WEB ANALYTICS
Duration: 8 hours
Assignment Promises
- Understand how data can be presented in a story telling format and share your observations
- Set up Google Analytics account to create a measurement model for business/blog
- Check and review business’s real time, audience, acquisition and behavior report
- Get yourself registered on Google Merchandise Store and understand the dashboard
- Draw your campaign lifecycle and design a campaign outreach plan based on analytics data
Tools you will Learn
- Google Analytics
- Google Merchandise Store
Case Study Assignments
Digital Vidya has identified top Digital Marketing Campaigns in recent times. We have worked with the implementation team of each of these campaigns and designed 60 hours of Case Studies & Exercises. All this information gathering lets us create profound & interesting assignments for our Online Digital Marketing course. This length & breadth of research is not usually seen in other online digital marketing courses.
You will create a Business Case Solution in each individual exercise and work on it. A practical learning experience to reap benefits from a Digital Marketing training program can’t get better than this. The practicality of this program makes it one of the best Digital Marketing courses out there.
Note: The following list is not comprehensive. We keep adding new assignments to our online digital marketing course regularly.
SEO Case Study: ICICI Bank
Duration: 20 hours
Learning Outcomes
- Gain competency in improving search engine rankings of your website content and blogs.
- Implement Learn to get your content indexed in search engines frequently.
- Learn to analyze which web pages are working well and which need improvement.
- Research and shortlist best keywords to make your content searchable.
Tools you will Learn
- Google Analytics
- Google Keyword Planner
- Google Search Console
SEM Case Study: Carwale
Duration: 4 hours
Learning Outcomes
- Create an effective search engine marketing campaign to target relevant people.
- Learn to set appropriate budget to get the most out of your campaigns.
- Analyze the performance of your campaigns and keep track of the conversions.
Tools you will Learn
- Google Keyword Planner
- Google AdWords
Social Media Marketing: Cadbury Dairy Milk
Duration: 20 hours
Learning Outcomes:
- Generate a perfect idea to create a rewarding social media marketing campaign.
- Learn to connect your social media marketing campaign with a special event to ensure maximum attention from the audience.
- Identify the best ways to get user-generated content.
- Choose the most relevant social media channels for your campaign to ensure better results with minimal effort.
Email Marketing Case Study: Microsoft
Duration: 8 hours
Learning Outcomes
- Create appealing content for your promotional emails.
- Learn to properly segment users based on their demographics and interests.
- Create relevance of your product for the prospects to convert them into customers.
Tools you will Learn
- MailChimp
Inbound Marketing Case Study: Myntra
Duration: 8 Hours
Learning Outcomes
- Take the bird’s eye view of the Inbound Marketing strategies adopted by big brands.
- Create a next level Inbound Marketing strategy for your business.
- Create an appealing landing page to get targeted people landed on your website or
product page. - Design
Tools you will Learn
- Unbounce.com Landing Page Builder
Web Analytics Case Study: Puma
Duration: 4 hours
Learning Outcomes
- Discover ways to turn your website into a conversion tool that ensures sales.
- Identify the geographies from where your website traffic is coming from.
- Analyze the interaction of the visitors with your website.
- Assess the points of improvement and update your website to deliver a better experience.
Tools you will Learn
- Google Analytics
Digital Marketing Training Schedule
Upcoming batches of our Digital Marketing training start on:
Jul 23, 2019 (Tue)
8:00 PM -9:30 PM (IST)
Jul 20, 2019 (Sat)
10 AM -1:30 PM (IST)
Jul 21, 2019 (Sun)
10 AM -1:30 PM (IST)
Specialization Sessions will be conducted from 8:00 PM to 10:00 PM (IST). Days usually vary but generally they are on Mondays, Wednesdays and Fridays. Digital Vidya’s concern about the time of the students taking an Online Digital Marketing Course with us is paramount. That’s why we give participants multiple invites so that you can manage your schedule accordingly.
Fast Track Training
- Live Classes: 6-8 hrs per week
- Home Work: 4-10 hrs per week
Regular Track Training
- Live Classes: 3-5 hrs per week
- Home Work: 2-5 hrs per week
Course Fee
₹ 59,999/- 49,900/- (+18% GST)*
Duration
4 or 7 months
If you do not like our Online Digital Marketing Course, take a 100% refund within 24 hrs after 1st session.
Upcoming Digital Marketing Training Schedule
Classroom Training
Face-to-face Classes- Session Timings:
- 10:00 AM to 6:00 PM (8 hrs per week)
- Price: Rs
49,900- 34,900/-+18% GST(Limited Period Offer) - Saturday Batch: 10th Aug 2019
- Sunday Batch: 11th Aug 2019
- Location: Lajpat Nagar.
Enroll Now
Instructor-Led Online Training
Live Online Classes- Session Timings:
- 10:00 AM to 1:30 PM (3 or 6 hrs per week) Weekend Batch,
- 08:00 PM to 9:30 PM (3 hrs per week) Weekday Batch
- Price: Rs
59,999- 49,900/-+18% GST - Tuesday Batch: Jul 23, 2019 (Tue)
- Saturday Batch: Jul 20, 2019 (Sat)
- Sunday Batch: Jul 21, 2019 (Sun)
Enroll Now
Specialization Sessions will be conducted online from 8:00 PM to 10:00 PM (IST). Days usually vary but generally, they are on Mondays, Wednesdays, and Fridays. Digital Vidya's concern about the time of the students taking an Online Digital Marketing Course with us is paramount. That's why we give participants multiple invites so that you can manage your schedule accordingly.
If you do not like our Online or Classroom based Digital Marketing Course, take a 100% refund within 24 hrs after 1st session.
Free Digital Marketing Tools Worth INR 72,000+
Tools Bundled in Our Online Digital Marketing Course
A wide range of Digital Marketing tools are covered in this Online Digital Marketing course. We’ve partnered with the best industry players to offer you an exclusive set of paid Digital Marketing tools absolutely free of cost. You do not need to pay any extra fee for getting access to these tools. The access duration of these paid tools will range between a few weeks to a few months.
Using these tools will make your learning & understanding of real-time challenges in Digital Marketing all the more vivid. Helping you use the real industry tools makes your online digital marketing course practical & applicable. This is an additional feature that puts us apart from other Digital Marketing Institutes.
Hosting: Server Space
Special Offer: ₹ 35,000 worth server space for startups joining this course
Server space will be provided on Industry leading cloud-based Web Hosting Provider.
Tool: SEO Software
Special offer: ₹ 11,500 worth tool subscription to all students
Tool to help you maximize your website SEO Traffic
Tool: Social Listening
Special offer: ₹ 40,000 worth tool subscription to all students
View and analyze all conversation about any brand on Social Media
Tool: SEM Software
Special offer: ₹ 6,500 worth tool subscription to all students
Manage, Analyse and improve the performance of SEM Campaigns.
Tool: Landing Page Creator
Special offer: ₹ 1,270 worth tool subscription to all students
DIY Landing Page Creator to create professional and appealing landing pages hassle-free
Tool: Push Notification
Special offer: ₹ 6,500 worth tool subscription to all students
Browser Push Notification tool to increase engagement and conversion rate
Theme: WordPress Mega Theme
Special offer: ₹ 6,000 worth Theme to all students
Get access to Mega Theme to create a WordPress based website.
100+ Hrs of Instructor-led Online Classes
Why Learn Online?
If you are serious about mastering Digital Marketing ,learn from Digital Vidya.
1500+ participants across India (Delhi, Gurgaon, Bangalore, Mumbai, Chennai, Hyderabad, Noida, Pune, Kolkata), Dubai, Singapore, Malaysia, Africa, USA & Europe participate in 50+ batches every week.
Best Trainers
Learn directly from 10+ Digital Marketing experts with up to 18+ years of Experience
Attend from Anywhere
You can attend live sessions from anywhere in the world including on Mobile.
No Need to Travel
Save upto 120 hours of precious time, which would otherwise get wasted in travel.
Interactive & Practical
100+ hours of assignments ensure that you are learning Digital Marketing hands-on.
Class Recordings
Even if you miss a live session, you can learn through the recording, which stays with you forever.
Lifetime Updates
Digital Marketing is dynamic. You will have access to the revised content for the lifetime.
Digital Marketing Industry Experts as Trainers
Online Digital Marketing Course Trainers
Get Trained by 4 Industry Experts
This Certified Digital Marketing Master Course (CDMM) is developed and delivered by Digital Marketing experts with up to 18+ years of industry experience. You will get an opportunity to get directly trained by 10+ trainers.
Avg. Yrs of Experience of each trainer
Some of our 50+ Digital Marketing Experts
2 Internships alongside a Digital Marketing Certification
Exclusive Digital Marketing Internships
After the successful completion of this online Digital Marketing course, every participant will get a chance to do the following internships. These internships will significantly enhance your skills and resume value.
Research Based Blogging Internship
Duration: 3 Months
Prerequisite: Complete CDMM Course Successfully”
Eligibility: Good written communication skills
What you will do? You will work with Digital Vidya’s Content Marketing Team to do research, author & promote articles for a blog hosted by Digital Vidya. This will teach you how to leverage blogging for visibility and brand building.
On successful completion, you will get an internship certification from Digital Vidya.
Social Media Internship
Duration: 3 Months
Prerequisite: Social Media Marketing Course
Eligibility: Everyone is Eligible
What you will do? You will work with NASSCOM Foundation Team to create content and engage on Social Media platforms. This will teach you to how to effectively leverage channels such as Facebook & Twitter for promoting social causes.
On successful completion, you will get an internship certification from NASSCOM Foundation & Digital Vidya.
250+ Placement Partners
100% Placement Support
Digital Vidya offers 100% placement support to students, freshers, and professionals with up to 2 years of experience after successful completion of our Online Marketing course.
We also have a dedicated Placement Cell that works in perfect coordination to provide excellent placement opportunities to the participants. Here is the outline of our placement process.
Resume Creation
On successful completion of the course including assignments & certifications, we work with the candidate to create an effective resume.
01
Job Application
The updated Resume is then shared with relevant organisations. On shortlisting, we follow-up with an initial round of discussion.
02
Interview Readiness
Based on the organizations & the profiles for which the candidate is shortlisted, we help the candidate prepare for the complete interview process.
03
Selection & Joining
After a successful interview, we guide the candidate from accepting the offer to joining the organization for a successful career.
04
Here you can create the content that will be used within the module.
13 Digital Marketing Certifications
Digital Marketing Certifications by Internet Marketing Authorities
3 Exclusive Internal Digital Marketing Certifications
Digital Vidya will provide these exclusive Digital Marketing certifications in association with respective bodies on successful completion of our Online Digital Marketing Courses. Certification fee is included in your online digital marketing course fee.
Facebook Marketing Certification
How to get this Certificate?
On successful completion of Facebook Marketing modules, you will get a Certificate issued by Facebook & Digital Vidya
Awarded by
Content Marketing Certification
How to get this Certificate?
On successful completion of Content Marketing module, you will get a Certificate issued by LinkedIn & Digital Vidya
Awarded by
Digital Marketing Master Certification (CDMM)
How to get this Certificate?
On successful completion of the entire program, you will a get this Certificate issued directly by Digital Vidya
Awarded by
12 External Internet Marketing Certifications
Digital Vidya will help you prepare for these external Internet Marketing certifications. All of these exams are free except the Vskills certification, for which you can enroll at the time of registering into CDMM by paying an exclusive fee of Rs 1770. Via this Digital Marketing Online Course, you will be prepared to get certified in all these Indian & International Digital Marketing Certifications.
8 Google Certifications
These certification exams are conducted online and are free.
Conducted By
Google Ads Fundamentals
Search Advertising
Display Advertising
Mobile Advertising
Shopping Advertising
Video Advertising
Digital Sales Certification
Google Analytics Individual Qualification (GAIQ)
HubSpot Marketing Certification
These are free online exams conducted by HubSpot
Conducted By
Vskills Certification
Vskills (an Indian Government Initiative) conducts this certification
Conducted By
95% Succeeded!
What do our Customers say about Our Internet Marketing Course?
%
After the training, we ask every customer,
“Are you able to achieve your Objective?”
95% of the user says “Yes”.
CDMM Course has very detail modules and the instructors are also very knowledgeable in the subject areas.
Edward DzobokuI had nice experience in DIgital Maarketing Course. It has good content coverage and I got good support from DV team .
SAIKAT PRADHANThis course not only teaches the Digital Marketing Skills but covers the basic principles of marketing & Customer behaviour.
Chandramohan SThe course was amazing and way interactive. All the trainers were amazing. Digital Vidya is precisely the first and last stop for learning Digital Marketing.
Shubham GuptaI enjoyed learning a lot of new things in Digital Marketing. Thanks to all my Trainers & Digital Vidya’s team.
Abhinay PatilI have done and learnt things which were eye openers for me and I am sure it would help me in future. Thanks a lot Team Digital Vidya.
SudharshanWhat do Industry Leaders say?
The work Digital Vidya does is very important to help traditional companies and marketers reinvent themselves to become digital.
Virginia Sharma, Director, India
Digital Vidya is doing a great job in making everyone digital ready!
Aparna Lal, Director Digital Marketing
Digital Vidya is leading by example and doing some great work in the field of digital marketing.
Sakhee Dheer, Head of Digital, Global Business Marketing – Asia Pacific
Digital Marketing Course FAQs
General Questions
How can I trust that CDMM is the Best Digital Marketing Course in the industry?
There are a number of reasons especially
- Curriculum designed by Digital Vidya's co-founders, who individually have 18+ years of digital marketing experience
- Experience of training 30,000+ participants from 15,000+ brands across 50+ countries through 2000+ online marketing training programs since 2009
- Offered in exclusive association with Vskills
- Offers Facebook Marketing certification developed in association with Facebook
- Offers Content Marketing certification in association with LinkedIn
- Highly comprehensive & practical curriculum with 200+ learning hours (10 hours/week)
- Delivered by 10+ industry experts
- 100% placement support to students, entry-level professionals, and digital marketing professionals through a dedicated placement cell
- Industry’s most practical program with 140+ hours of hands-on assignments
- Benefits of instructor-led, online delivery format
- Provides Digital Marketing tools worth Rs 72,000 Free
- Includes 2 digital marketing internships with Digital Vidya & NASSCOM:
Lifetime Access & Support
How can I complete this course in ~4 months?
Yes! If you participate in 2 batches then you can complete the CDMM program in around 4 months. Around 45% of our participants choose this accelerated mode.
I don't have a website or a blog. How will I learn hands-on in this program?
No problem. You are not alone. We will begin your program with you creating your own blog so that you can apply the learnings of this internet marketing course practically.
Can I offer Digital Marketing services as a freelancer after doing this digital marketing course?
Yes, you can choose to be a freelancer and offer digital marketing services to clients.
As you would have read earlier, we have 2 modules on 'How to become a Freelancer in Digital Marketing'. We have a number of our digital marketing certification alumni, who are successfully offering services to their clients. Some of them have even started their own agencies and are doing really well.
Does your Digital Marketing Institute offers any Money Back Guarantee?
Yes! After attending the 1st online session of CDMM course, if you don't like the course then ask us for a refund. We will refund your digital marketing course fee and will not ask any question except taking your feedback. However, we will not be able to offer refund your fees in any other condition.
What will happen if I miss any live session?
We understand that. We will provide you with the recording of every session. Even after your course is completed, you will continue to get recordings of future sessions for you to review and stay abreast of the latest happenings in the digital marketing industry.
What's the salary range for professionals in Digital Marketing?
At an entry level, a student or a fresher who may not be even a graduate starts his/her career as a Digital Marketing Executive and earns between Rs 1.5 - 4 Lacs salary per annum in India. At a Digital Marketing Head position, salary rises to as high as Rs 30 Lacs. Here’s the salary range based on profiles and years of experience:
For professionals with exceptional educational qualification (e.g. from IITs/IIMs), with highly relevant work experience and with mastery of digital marketing, high growth start-ups, large corporations & platform companies such as Flipkart, Amazon, Google, Facebook, LinkedIn offer as high as Rs. 1 crore salary as well.
Can I earn money as an Affiliate Marketer after doing this course?
In addition to full time, part-time, paid internship or freelancing opportunities, you can earn money in digital marketing by becoming an affiliate marketer. As an affiliate marketer, you promote other products/services or advertise through your own blog or a website.
Unlike few other Digital Marketing training institutes, we don't want to mislead you by showing a dream, which can't be fulfilled. Earning a lot of money as an affiliate marketer is possible but requires a significant amount of time, patience, skill and even luck. If it were so easy then we would have hired people and trained them to do that for us :).
Digital Marketing Certifications
Who is Vskills?
Vskills is the largest certification body in India. Vskills certification exams are conducted by ICSIL, a Govt. of India Undertaking and Govt. of NCT Delhi Company. It is one of the largest manpower companies of the Government of NCT Delhi. Vskills certifications help candidates quantify and prove their skills in a particular domain - skills that are valued by the employer and are in great demand.
Know More about Vskills Digital Marketing Certification.
Share about your partnerships with Facebook & LinkedIn.
Facebook Marketing especially Facebook Advertising has significantly grown. In order to cover various aspects of Facebook Marketing in a practical approach, we partnered with Facebook to co-create a Facebook Marketing course, which is now part of the CDMM program. On successful completion of this course, you will get a joint certification from Facebook & Digital Vidya.
Similarly, we partnered with LinkedIn to co-create a Content Marketing course, which will enable you to get a joint certification from LinkedIn and Digital Vidya as part of the CDMM program.
Can you please share more about your partnership with Google?
Google India has 2500+ partners, which are brands or agencies, who fulfill certain criterion such as spending a certain amount of budget on Google AdWords. These partners include Premium Partners, who spend an even higher budget on Google AdWords.
However, the partnership Digital Vidya has with Google India is different. Digital Vidya is the only Digital Marketing Institute, which is a Digital Marketing Training Partner for Google Partners Academy in India. We train Google’s partners (as mentioned above) through a variety of Digital Marketing training programs.
There are over 10 of our lead trainers, who are part of this association and these trainers lead different modules of our CDMM program.
That's the reason why participants in our program get extremely high value in our Digital Marketing course.
Is CDMM Course for You?
Who should do CDMM course?
CDMM course is for anyone who’s looking at learning & leveraging Digital Marketing for individual or organizational growth. Here’s a chart showing the representation of various profiles of people in the CDMM program over the last 6+ years:
I am a Sales Professional with 5+ years of experience. What are the benefits of learning Digital Marketing?
Sure. Sales & Marketing professionals is the largest community of people who participate in our CDMM program. There are a number of reasons for a Sales Professional to acquire digital marketing skills:
- Grow in your existing profile and differentiate among your peers by leveraging digital marketing for sales objectives such as lead generation, lead closure and relationship building.
- Join a digital marketing agency in a business development role
- Expand your profile by playing a role in marketing function of your organization.
- Build personal brand using digital marketing
- Make money through freelancing or by becoming an affiliate marketer
- Realize your entrepreneurial dream if you aspire to be an entrepreneur
I am a Digital Marketing professional with experience in SEO/SEM/Social Media. Should I do this course?
Anyone who wants to grow faster and to top positions in digital marketing should have knowledge and experience of various facets of digital marketing especially SEO, SEM, Social Media Marketing, Email Marketing, Inbound Marketing, and Web Analytics. Based on the gap between these areas and your current knowledge, you can choose to join specific modules or do entire CDMM program.
For the same reason, ~8% of CDMM participants are digital marketing professionals.
Refer below question or this article about ‘Should I learn only SEO, SEM, Social or everything in Digital?’ for further clarity.
I am a non-Marketing professional with upto 2-3 years of experience. Can I build a career in Digital Marketing?
Yes, it’s possible to switch your profile to digital marketing if you don’t have too many years of experience. Even if it means taking a cut in your 1st salary in digital marketing, you should be up for it considering the long term career growth both in terms of monetary and work profile.
I am an HR Professional with 5+ years of experience. Why should I learn Digital Marketing?
Organizations are already using digital media for fulfilling HR objectives such as recruitment, employer branding & employee engagement. If you are an HR professional and want to stay ahead of your peers, go learn digital marketing before it’s too late.
The other benefits as listed above include building a personal brand, making money and realizing the entrepreneurial dream.
I am a Student in 2nd year of my graduation. Should I learn Digital Marketing now?
If you are looking at building a successful career in Digital Marketing, the earlier you acquire digital marketing skills, the better it will be for you. As a student, you are anyways spending a significant amount of time on Digital Media. How about making this time directly contributing to your career growth.
We are sharing this based on our experience with even IIM graduates, for whom we’d organized a digital marketing program. Those who were part of it got many more interview opportunities than their peers who missed attending that digital marketing program.
I am not an Engineer and don't know Programming. Will I be able to do this Digital Marketing course?
You don't need to know technology at all or come from engineering/technical background or be an MBA to be successful in digital media. The maximum you need to know is HTML, which takes around 2 hours to learn and we will take care of that in the CDMM program.
I am a Marketing Professional with 5+ years of experience. Should I learn Digital Marketing?
Frankly speaking, you don’t have a choice but to learn digital marketing if you want to stay in a marketing role. With a growing contribution of digital marketing, marketing is becoming integrated and every marketing professional (including PR/Media/Content) is expected to know it.
Should I learn everything in Digital Marketing or specific areas such as SEO or SEM or Social Media Marketing?
Yes, you should master various aspects of digital marketing vs acquiring skills in specific areas. There are a number of reasons:
- These skills are interconnected. For e.g., if you don’t know Social Media Marketing, you will not be able to produce the best possible results through SEO
- If you want to rise up to Digital Marketing Head role, you will be expected to have experience in various areas of Digital Marketing.
- Given the dynamic nature (i.e. there’s continuous variation in demand for various skills), you run a risk of career stagnation if you don’t learn various digital marketing areas early in your career.
I am a Web Developer/Designer with 5+ years of experience. Why should I learn Digital Marketing?
As a Web Developer/Designer, your contribution to your organization will significantly grow if you know digital marketing. The knowledge of digital marketing is already expected from Web Designer/Developer in many organizations. Acquire these critical skills before it’s too late.
The other benefits as listed above include building a personal brand, making money and realizing the entrepreneurial dream.
I am an IT Professional with 5+ years of experience. Why should I learn Digital Marketing?
A significant % of IT projects today are about Digital Transformation or involve digital media. As an IT professional, your knowledge of digital media will be valuable for your organization and can help you differential among your peers to stay ahead of technology trends.
The other benefits as listed above include building a personal brand, making money and realizing the entrepreneurial dream.
I don't know anything in Digital Marketing. Will I be able to successfully complete this digital marketing course?
Yes, we don't assume that you have any prior knowledge of digital marketing. Through various modes & stages of the training program, we ensure that our participants with a varying degree of knowledge about digital marketing successfully master all aspects of digital marketing to fulfill their desired objectives.
Digital Marketing Training Programs for Corporations & Academic Institutions
Do you also offer customized Digital Marketing training programs?
Yes! We’ve already conducted over 250 customized digital marketing training programs for various Organization such as Sony, Accenture, SAP, Oracle, Cognizant, Wipro, GE, EY, Cisco, Philips, Reliance, Tata Motors, Citibank, Intuit, Dabur, Dr Reddy’s and Academic Institutions including IITs & IIMs since 2009.
Please write to us at corporate@digitalvidya.com or call us at +91-9711614538 If you are looking at a customized program for your team.
Getting Started is Easy
Discuss with a Career Advisor
Not sure, what to learn and how it will help you?
Attend a Demo Session
Not sure about online classes?
Application
Check the available dates
Let's start with a Free Online Demo Session & Digital Marketing Guide!
