Akshay Khanna

Working in Digital Marketing role with Cognizant and having 8 Years+ experience in Digital Marketing- Marketing Automation-Email & SMS Marketing, Display Marketing, Google AdWords, Media Planning & Web Analytics.

Projects managed include- Google Search promotional campaigns for Indian Market- Search Finance & Local Search, Rebranding campaign for an MNC client, Google AdWords campaign for a large pharma company’s business in Japan for their Diabetes testing products.

He also worked with Mirum India as Campaign Manager & managed Marketing Automation Projects. Successfully Implemented 1st major Salesforce Marketing Cloud project in India for KFC India. Achieved CTR improvement for SMS Campaigns by 4X-6X for client compared to previous vendors.

He devised a Digital Marketing strategy for CSR activities, Volunteer Programs, and Employee Giving campaigns. Prepared & maintained an updated calendar for Digital Marketing activities for CSR programs & Employee Giving and also managed the digital marketing- website & email marketing campaigns for all Honeywell CSR programs.

Awarded – Silver Standard Award at Snapdeal.com.