Anuj is an Entrepreneur, Creator and Coach in essence. Professionally, he has a rich consumer business experience in Asia in different commercial roles including Business Development, Regional Marketing and General Management with renowned consumer companies like Proctor & Gamble, GSK, Wipro Technology & BIC. His expertise comes in developing strong business presence in emerging Asian markets from Japan to Vietnam for challenger brands & start-up initiatives. Anuj is passionate about unleashing the trapped inherent equity of brands, ideas and people trying to realize their potential.

At present, Anuj is involved with building and advising tech start-ups with ‘Go to Market’ strategy and execution in Asia, establishing a social media/digital marketing education platform to help SME, Students and Marketers in SEA & taking his new creation in lifestyle wellness category at crowdsourcing platform.

Anuj is passionate about his teaching business school students & mentoring entrepreneurs in his involvement with incubators. He regularly shares his insights into Pragmatic Marketing, New Product creations and Strategic Innovation with various groups. He was also invited by INSEAD to speak to its students through panel discussions and lecture series on his expertise in Asia.