An Organic Search enthusiast with 12+ years of experience in gaming Google search with various SEO strategies. Have worked with brands like Bajaj Capital, FabFurnish (Rocket Internet Group GmnH), Paytm, Sulekha and many others as SEO lead. Consulting to many brands as individual search consultant now.
Trying hard every day to bridge the GAP between conventional SEO practices and user experience to keep brands ahead in the fast-changing digital era. Always striving to learn something new.