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Nowadays, most of the marketing professionals understand that running a popular LinkedIn group can be a powerful asset for the business, which would help them to establish thought leadership along with enhanced visibility and reach. Setting up a LinkedIn group is not very difficult as all you need to do is, think of a name, type in a few words about what would you like to discuss and simply hit ‘create.’ However, at the same time, ensuring that the LinkedIn group you created is also successful is a different aspect. It is important to implement some additional tricks that can help you to increase your group visibility and thereby increase its followers.
Disclaimer: All views and thoughts mentioned are strictly the opinions of Subhashish Paul and do not represent IBM views or opinions. If you have any queries, please message Subhashish on Twitter @subhashishpaul
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