Quest for the Perfect B2B Lead Generation and Nurturing Cocktail

“50% of my marketing doesn’t work . . . I just don’t know which 50%”

Search for the holy grail of perfect marketing mix is still on, even at the everything-measurable-digital-marketing era. In this presentation we’ll discuss the recipes of perfect cocktail for B2B Marketing – including content, social, search, and marketing automation, with examples and case studies from Cisco, Dimension Data, Visa Cybersource, etc.