The Journey of a Data Scientist

In times when Data is increasing, the need to analyse this data to derive meaningful inferences has become very important. That’s exactly why Data Science & Analytics is growing as a highly in-demand job profile. Forbes called it the “Sexiest Job of the 21st...

The Journey of a Digital Marketer

The Marketing domain is changing at a phenomenal pace. Constantly evolving technologies, and behavioural patterns of internet users are changing the way Marketing works. In a nutshell, more of Marketing is going online. Over the last few years Digital Marketing has...

Annual Report of Digital Marketing in India in 2018

In 2017, India became the No. 1 country in the world for mobile data usage. With newer digital channels in the ecosystem and consumer attention fragmenting even more, what worked in 2016 was not enough in 2017. In light of these developments, this year presents...

Tool Guide: Compiled Tools for Growth-Focused Marketers

With the revolution taking place in the world of start-up growth, it is essential for people to understand the concept of growth hacking with a view to have and edge over the contemporaries operating in that domain. The compilation of growth hacking tools will help to...

Mobile Marketing Tool Guide: Reap Benefits From The Best Tools

Mobile phones that are the lifeline to stay connected are being leveraged upon for not only personal connect, but also by the marketers! Yes! The term mobile marketing which is the act of designing the promotional activity for mobile phones, smart phones, tablets and...