Inbound Marketing Course: Certification Training

Trained 38000+ professionals (incl. CXO's) from 16,000+ brands via 3800+ training programs across Asia since 2009

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Special Features - Master Certification Training

Live Instructor-led Sessions
Life time access to Latest Content (Presentations & Videos)
Research Based Internship
Hands-on Projects and Assignments
24X7 Trainer's Support on Discussion Forum

Training Partner For

Register for Free Orientation Session

Limited Seats Available!
Date : 03rd Jun, 2020 (Wed)
Time : 3:00 PM to 4:30 PM (IST/GMT +5:30)

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Who Participates?

Sales & Marketing Professionals41%

Entrepreneurs/Business Owners23%

Digital Marketing Professionals13%

Students (BBA, MBA, B.E, Commerce...)8%

Other Professionals (IT, HR..)15%

Inbound Marketing Course Syllabus

• Attract potential customers into conversion funnel: Learn how is inbound marketing different, phases of implementation & how to generate pull factor in your reach building efforts.
• Convert Prospects to Leads using emails: Learn how to aggregate audience & impact their thinking to generate high potential leads.
• Convert Traffic to Leads: Learn all the latest techniques of website optimization and landing page designing.
• Nurture Leads using emails: Learn about Marketing Automation, and how to use Drip Email Marketing for Lead Nurturing & Qualification?

Project & Assignments (only available in CIMM): In this Inbound Marketing Course, there will be a project of 1 month & few take home assignments to give hands-on experience of Inbound Marketing.

Research Based Internship (only available in CIMM): We believe that the real learning does not happen in the training sessions. For real learning, you have to make your hands dirty. We have designed research based internship in which you will do research on one topic every week. For every good research submission, you will do blog post on Digital Vidya’s website with your credentials.

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Instructors and Course Creators

Vedanarayanan Vedantham

Digital Marketing Visiting Faculty, S.P. Jain Institute

Manish

Digital Marketing Strategist

Praful Jain

Team Leader with Cognizant for their Google AdWords and Analytics team

Ved Prakash Yadav

Pradeep Chopra

Co-Founder at Digital Vidya

Inbound Marketing Training

How to get CIMM (Certified Inbound Marketing Master) Certification?

1. On registration, you will receive participation details for 1 month live instructor-led online Inbound Marketing course sessions. You can attend these sessions from anywhere.
   Days: Saturday or Sunday (Weekend Batch) / Tues & Thur (Weekday Batch)
   Time: 10:00 AM to 1:30 PM (IST) / 8:00 PM to 9:30 PM (IST)
   Venue: Online [You could be living anywhere in India (e.g. Delhi, Gurgaon, Bangalore, Mumbai, Chennai, Hyderabad, Noida, Pune) or outside India (e.g. Singapore, Malaysia, UAE/Dubai)]
   Attendance: 60% attendance mandatory
2. Once you complete 1 month inbound marketing course, you will become eligible to appear in the CIMM Exam at your preferred testing center. Following are the exam details:
   • CIMM Exam Duration: 60 minutes
   • No. of Questions: 50
   • Maximum Marks: 50, Passing Marks: 35 (70%)
   • There is No negative marking in this exam
   • 70+ Exam Centers in India

How to get CIMP (Certified Inbound Marketing Professional) Certification?

1. On registration, you will start receiving video sessions every week. You will have to develop understanding of various Inbound Marketing related concepts through all the material provided.
2. In case you have any question/doubt on the content, you can use our 24*7 Discussion forum to ask your questions from the trainers.
3. Once you complete all the course material, you will become eligible to appear in the CIMP Exam at your preferred testing center. We have 70+ exam centers in India. Following are the exam details:
   • CIMP Exam Duration: 60 minutes
   • No. of Questions: 50
   • Maximum Marks: 50, Passing Marks: 25 (50%)
   • There is No negative marking in this exam
   • 70+ Exam Centers in India

Google Certifications

Google offers multiple certification exams in Digital Marketing Domain. Digital Vidya course will help you prepare (and pass) the following exams:

• AdWords Fundamentals
• Search Advertising
• Display Advertising
• Mobile Advertising
• Video Advertising
• Shopping Advertising
• Google Analytics Individual Qualification (GAIQ)

Btw, these exams are conducted online by Google for FREE. Anyone can register & appear in these exams.

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HubSpot Inbound Marketing Certification

HubSpot offers Inbound Marketing Certification which covers segments to digital marketing on how to attract visitors, convert customers and delighting customers to convert them into promoters of business. After your training with Digital Vidya you can clear the exam.[/icon-box]

Industry Recognition

“Digital Vidya's certifications will not just be an add-on to your qualification, but will help you in getting better job opportunities. It is essential for marketing professionals to keep themselves updated about happenings and trends in online marketing & a digital marketing certification like CDMM is surely going to help them move forward in the right direction”. – Navneet Kaushal, CEO, PageTraffic

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"A person coming up with Digital Vidya's certifications will have a good background, and can start quicker. We will surely give preference to candidates with CSMMP accreditation for entry level positions at Social Wavelength." - Sanjay Mehta, Joint CEO, Social Wavelength

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"A great initiative by Digital Vidya, the need of the industry as it evolves is to have this as an integral part of their training initiatives. With the medium fast evolving, Digital Vidya's certification programs provide not only a value add from HR point of view but also brings Huge operational efficiencies and betters the talent pool of the agency." - Avijit Arya, CEO, Internet Moguls

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"We are looking forward to the trained and certified employees and gauge the impact it has made to the way they work as opposed to those who walk in untrained. I am pretty sure the certification is going to make a huge and positive impact to the way they work." - Chaaya Baradhwaaj, Founder & MD, BC Web Wise Pvt. Ltd.

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"Digital Vidya is the pioneer in the industry of Digital Media education and has great contribution for the growth of the industry in India. We are very happy to be associated with Digital Vidya and compliment them in their good work." - Bhupendra, CEO @ Simplify360

Our Corporate Clients

Why learn Inbound Marketing?

Companies spend huge amount of money in reaching out to their target audience through various online channels including Social Media, Search Engines, Emailers, Ad Networks and other niche platforms. Inbound Marketing is about converting your existing reach to revenue generation. For example, an Average CTR (Click Through Rate) of an online ad is 0.01% but if you create content which is specific to prospect’s needs with good CTA (call-to-action), you can generate 20+% CTR. Learning Inbound Marketing will help you to multiple the returns you are getting from your existing investments in Digital Marketing domain.

“Marketers need to build digital relationships and reputation before closing a sale.” –

Chris Brogan, Publisher, Owner Magazine ( http://ownermag.com )

Inbound Marketing Training Scope

• Engagement Magnets: Learn how to multiple the returns of your reach building investments by using the right set of pull factors.
• Deep Dive in Audience Aggregation: Case studies, pros & cons, tools, techniques and technology to leverage various channels for audience aggregation through Email, Facebook, Twitter, LinkedIn and Community Platform.
• Online Presence Optimization for Lead Generation: An overview of various approaches to design landing pages & microsites: short, long & mousetrap.
• Lead Nurturing and it’s impact on Sales: Learn the model of lead nurturing through drip email marketing and improve sales efficiency through the same.

Inbound Marketing Certification FAQs

1. Who will award these certifications?Digital Vidya will offer Certification on Inbound Marketing certifications.
2. Who is Vskills? Vskills is a “skills testing” and certification exam conducted by – ICSIL, A Govt. of India Undertaking and Govt. of NCT Delhi Company. It is one of the largest manpower companies of the Government of NCT Delhi. Vskills certifications help candidates quantify and prove their skills in a particular domain – skills that are valued by the employer and are in great demand.
3. What will happen if I miss any live session? We understand that. We will provide you recording of every session of CIMM course.
4. Why did you choose online medium for delivery? There are number of reasons for it. We've been successfully organising instructor-led, online courses since more than 5 years. In addition to helping you save precious time & money, instructor-led online format offers far better learning as we are able to provide you separate Industry Expert as Lead Trainer for each of the training modules. Online medium allows far deeper and regular interaction among participants and lead trainers throughout the course duration. It also significantly reduces your chance of missing a session as you will be able to attend the session from any place. 

For the same reasons, some of our corporate clients have opted to do online trainings for them. E.g., we are training Fidelity India's team through an instructor-led, online course on Digital Marketing. Still not sure? Attend our upcoming orientation session and you will fall in love with Digital Marketing, Digital Vidya and Online Delivery format :). Also, convince yourself by going through the experience of our Digital Marketing course participants

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