Inbound Marketing Certification (CIMP™) - Digital Vidya

Inbound Marketing Certification (CIMP™)

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Frequently Asked Questions (FAQs)

  • Recognised by 1000+ Brands
  • Created in partnership with VSkills – A Govt. of India Initiative
  • FREE Preparation Material with video lessons (worth over US$ 100) with 100% course coverage (limited period only)
  • No Pre-requisite

Sample Certificate

Self Study Preparation Course VSkills Certification Examination Price: Rs. USD 100 (US$ 100 for international candidates)

Customer Testimonial

Robin Goel

Roben Goel
Manager- Social and Digital Media at The Times of India


Core social media learning tool.

Not just beginners but an advanced learning tool for all social media enthusiasts. Lectures nos 7, 8, 21, 22, 23 are of great help to me as I have got an insight of what I am missing in my social media strategy for my organization. I would highly recommend this course to all people who are looking forward to get into digital marketing.

Govt. Recognition

Vskills Certification
CIMP Certification is offered in partnership with Vskills (Govt. of India Initiative).

Industry Recognition


“A great initiative by Digital Vidya, the need of the industry as it evolves is to have this as an integral part of their training initiatives. With the medium fast evolving, Digital Vidya’s certification programs provide not only a value add from HR point of view but also brings Huge operational efficiencies and betters the talent pool of the agency.” – Avijit Arya, CEO, Internet Moguls

Feedback on Course Content


Yashwant Kumar, Co-founder & CEO at GenY Medium


thanks for sharing the tools, case studies and learnings across different channels and stages of lead generation and nurturing. Very excited about putting them to use right away and deliver bigger better results for the brands. Keep up the good work. God speed.

  • Vskills Certification – A Govt. of India Initiative.
  • No Pre-requisite
  • Recognized by 1000+ Brands
  • Get FREE Preparation Material worth Rs 6500 (US$ 100) with 100% course coverage
Price: USD 100 (US$ 100 for international candidates)

Vskills Certification

What will be covered in the CIMP™ Exam?

Note: All preparation material for this certification will be provided to you FREE of cost after your registration.

Engagement Magnets: A way to multiply results from existing reach
  • Introduction to Engagement Magnets
  • Content based engagement magnets: guides, case studies, webinars
  • Tool based engagement magnets: audits, strategy toolkits, worksheets
Audience Aggregation for Demand Generation
  • Importance of Audience Aggregation
  • Using Email lists for Audience Aggregation
  • Marketing patterns to grow email lists
Conversion Optimization
  • Understanding the buyer’s psyche
  • Designing user flows across your website, emails and other touchpoints
  • The framework for online persuasion for lead generation & sales
  • Visualizing micro funnels to track buyers through the purchase process
  • Landing page optimization & A/B testing
Lifecycle Emails & Lead Nurturing
  • Identifying stages in buyer’s lifecycle to make leads sales-ready
  • Designing lifecycle emails & website customizations
  • Drip email marketing for lead nurturing

How to be CIMP™ certified professional?

  • Step 1: Register in the Exam by filling the form on this page
  • Step 2: You will receive login details of online course material on your e-mail
  • Step 3: Once you have prepared yourself for the exam, you can contact us to book your exam date in the nearby Aptech center. Step 3 (for international candidates): Once you have prepared yourself for the exam, you can contact us to schedule the exam
    date. You can take the exam online from home/office on a desktop/laptop with Webcam access.
  • Step 4: Clear the exam with 50% marks to earn this Inbound Marketing certification.

Note: You would need 10-15 days to prepare yourself for the exam. Also, please make sure that you book your exam atleast 15 days in advance.

CIMP™ Exam Details:

  • Duration: 60 minutes
  • No. of questions: 50
  • Maximum marks: 50, Passing marks: 25 (50%)
  • There is NO negative marking in this module.