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  • Recognised by 1000+ Brands
  • Created in partnership with Vskills – A Govt. of India Initiative
  • FREE Preparation Material with 89 video lessons (worth over 100 US$) with 100% course coverage (limited period only)
  • No Pre-requisite

Sample Certificate

Self Study Preparation Course Vskills Certification Examination Price: USD 100
(US$ 100 for international candidates)

Customer Testimonial

Robin Goel

Roben Goel
Manager- Social and Digital Media at The Times of India


Core social media learning tool.

Not just beginners but an advanced learning tool for all social media enthusiasts. Lectures nos 7, 8, 21, 22, 23 are of great help to me as I have got an insight of what I am missing in my social media strategy for my organization. I would highly recommend this course to all people who are looking forward to get into digital marketing.

Why career in Social Media?

  • Social Media professional can earn between Rs 15,000 – Rs 150,000/month
  • “Every marketing professional needs to have knowledge of Social Media irrespective of their job Profile” – Digital Vidya 🙂

Govt. Recognition

Vskills Certification
CSMMP Certification is offered in partnership with Vskills (Govt. of India Initiative).

Industry Recognition

Page Traffic

“A Social Media Marketing Certification (CSMMP) will not just be an add-on to your qualification, but will help you in getting better job opportunities. It is essential for budding digital marketing professionals to keep themselves updated about happenings and trends in social media marketing & a social media marketing certification is surely going to help them move forward in the right direction”. – Navneet Kaushal, CEO, PageTraffic

Social Wavelength Logo

“A person coming up with CSMMP will have a good background, and can start quicker. We will surely give preference to candidates with CSMMP accreditation for entry level positions at Social Wavelength.” – Sanjay Mehta, Joint CEO, Social Wavelength


“A great initiative by Digital Vidya, the need of the industry as it evolves is to have this as an integral part of their training initiatives. With the medium fast evolving, Digital Vidya’s certification programs provide not only a value add from HR point of view but also brings Huge operational efficiencies and betters the talent pool of the agency.” – Avijit Arya, CEO, Internet Moguls

What will be covered in the CSMMP™ Exam?

Note: All preparation material for this Social Media certification will be provided to you FREE of cost after your registration.

  • Introduction to the course
  • What is Social Media?
  • Social Media is Big & Active
  • Online World is Getting More & More Social Lecture
  • Negative Impact Created by Unsatisfied Customers
  • Negative Impact Created by Naive Employees
  • Opportunity Loss by Not Being on Social Media
  • Brand Building through Social Media Lecture
  • Sales through Social Media Lecture
  • CRM through Social Media Lecture
  • Internal Communication using Social Media Lecture
  • Lead Generation through Social Media Lecture
  • Generating Traffic through Social Media Lecture
  • Fund Raising through Social Media
  • ORM Example – Apple Feedback on Mouthshut
  • How to Start Using Social Media?
  • How to Select Social Media Channels?
  • How to Acquire Reach on Social Media?
  • What Returns to Expect from Social Media?
  • How to Set Social Media Objectives?
  • How to Choose an Identity on Social Media?
  • How to Build Engagement?
  • How to Attribute Returns to Social Media?
  • Facebook Overview for Businesses
  • Twitter Overview Lecture
  • LinkedIn Overview Lecture
  • Pinterest Overview
  • Facebook Overview For Business
  • Challenges in Using Facebook for Business
  • Overview Facebook Ads
  • Overview: Facebook Events
  • Audience you can Target on Facebook
  • Why Use Facebook for Your Business?
  • Overview: Facebook Pages
  • Overview: Facebook Applications
  • Primary Business Objectives Served by Facebook
  • Like Vs Comment Vs Share
  • Content Creation is Harder than You Think Lecture
  • Importance of Conversations
  • Content Creation Guidelines
  • Handling Conversations On Admin Posts
  • Significance of “Talking about this”
  • What Type of Content Creates Engagement?
  • Page Positioning
  • Handling User Generated Posts
  • How To Ensure Relevance in Conversations
  • How the Facebook Page Posts are Distributed to Users
  • Different Ways to Source Content for Page Postings
  • Types of ads supported by Facebook
  • Whether to choose CPC or CPM and why?
  • Using Ad Targeting Options in Facebook Ads
  • Retargeting Ads on Facebook
  • How the Pay-per-Click Adverstiment Model Works
  • How to create an effective Ad copy?
  • Facebook Ads Budgeting
  • What are Facebook Applications?
  • Going Viral With Facebook Applications
  • How Users Interact with Facebook Applications?
  • Facebook Applications Analytics
  • Not Responding to Complaints
  • Targeting Irrelevant Audience
  • Short Term Page Positioning
  • Measuring ROI without Objective
  • Getting Page Banned for Policy Violation
  • LinkedIn Profile
  • How to create Company Page on LinkedIn
  • How To Grow your Network On LinkedIn
  • Brand promotion on twitter
  • Example-Creating Brand Followers on Twitter
  • Fake Accounts on Twitter
  • Getting people to engage with you on Twitter
  • How to create your Followers on Twitter
  • ORM Example-ICICI Bank
  • Twitter Basics Mention, Hashtag & DM
  • Social Media for SEO – Navneet Kaushal, CEO, Page Traffic
  • The Era of Brands as Publishers Insights from Intel Social Content Strategy – Jamshed Wadia
  • Digital Marketing Redefined by Big Data -Chirantan Ghosh
  • How Did I Create World’s Fifth Largest Career Focussed LinkedIn Group? – Subhashish Paul
  • Importance of social sentiment index for Marketiers – Devdulal Das
  • Why Dell is Successful in Online Business Without Any Near Competitor? – Amit Tyagi

How to be CSMMP™ certified professional?

Note: You would need 10-15 days to prepare yourself for the exam. Also, please make sure that you book your exam atleast 15 days in advance.

CSMMP™ Exam Details: