Certified Digital Marketing Course Online
Flexible| Affordable| Live Online Classes
Comprehensive
Curriculum
All Digital
Certifications
Reasons to take a Digital Marketing Course
Digital Marketing is a mandatory skill for a large number of professional roles in the industry today in departments such as Marketing, Public Relations, Branding and HR. Through our Digital Marketing & other Courses, Digital Vidya has trained 38,000+ entrepreneurs, professionals, and students since 2009.
Here are the key reasons for which people take our Digital Marketing Course:
- Marketing Professionals: Upskilling
- Professionals in Other Roles: Upskilling, Career Shift, Freelancing
- Business Owners & Entrepreneurs: Promote Business, Manage Agency
- Digital Marketing Professionals: Career Growth
- Students & Freshers: Job, Freelancing
- Upskilling 50%
- Getting a Job 75%
- Freelancing 25%
- Business Promotion 15%
Digital Marketing Skills
Curriculum of Our Digital Marketing Training Program
Digital Marketing is a vast and expanding subject. Being both an art & a science, the syllabus of Digital Marketing Courses must keep being updated. The regular updates keeps this Digital Marketing Program a league apart from that of other Digital Marketing Institutions.
In this program, commonly called the Certified Digtial Marketing Professional (CDMP) course, our approach to Digital Marketing training is exhaustive. You will learn various techniques of Digital Marketing through a series of 44 Modules.
The number of modules in this Digital Marketing course for each domain will vary based on the importance and effectiveness of each domain. Each module will typically be delivered in one week. For you to learn all the modules of Digital Marketing in the duration promised, we will conduct multiple online classes every week.We believe that taking up an Digital Marketing Course is the best way to get trained in the Digital Marketing space.
Digital Vidya’s experience in the training industry since 2009, along with the apparent requirements of learning Digital Marketing make the case clear for the CDMP course to be the best in the industry. Since, all of the research and application on Digital Marketing takes place online, you have to be on this platform to learn.
- Search Engine Optimization [SEO] (4 Modules)
- Search Engine Marketing [SEM/Google AdWords] (5 Modules)
- Social Media Marketing [SMM] (5 Modules)
- Email Marketing (3 Modules)
- Inbound Marketing (4 Modules)
- Web Analytics (5 Modules)
- Facebook Marketing (2 Modules)
- Other Digital Marketing Topics (15 Modules)
Introduction to SEO
How do Search Engines work?
- Indexing & Crawling Basics
- Optimizing Crawl Budget
- Intro to SEO
Organic Search vs. Paid Search Results
- Anatomy of a Search Result (Search Snippet)
- What is On-page SEO (Content, Architecture, HTML)?
- What is Off-page SEO/Link Building (Social, Content-based, PR)?
Keyword Research
- Finding Seed Keywords: Mind Map for Keyword Research
- Using Wikipedia, Forums for Keyword Research
- Keyword Research Process – Identify Seed Keywords, Collect Metrics, Map Keywords
- Google Keyword Planner Tool
On-page SEO
HTML Basics
- Web Page Basics: What is HTML, JavaScript,CSS
- Basic HTML Tags to create a web page
- HTML Tags for SEO: Title, H1, META Tags, IMG, A
On-page SEO Elements
- Crawling: XML, HTML Sitemaps, Robots.txt
- Content Clusters (Creating SEO-based content)
- Negative on-page to avoid
Technical SEO
- URL Architecture
- Page Speed Analysis (GTMetrix / YSlow / Google Page Speed Insights)
- 301 Redirects
Mobile SEO
- App Store Optimisation
- Mobile Websites: Responsive, Adaptive, Dynamic
- Optimizing for Voice Search
Schema markup
- What is Schema & Why is it relevant to SEO.
- Schema Types – Micro, JSON-LD
- Common JSON Schema Tags – Organisation, Website, Blog Posting LocalBusiness
- How Schema shows up in SERPs
Off-page SEO
Link Building
- What is Link Building
- Link Building Tactics
- Manual Link Building Process
- Link Building Metrics
Social SEO
- Quora
- YouTube Video SEO
- Slideshare, Scribd and other Social Channels for SEO
Local SEO
- What is Local SEO, Pigeon Update
- Google My Business, Bing Places
- Local Pages on your website
- Local Listings/Citations
Backlink Audits using SEMrush.com
- Backlink audit of one website
- How to audit backlinks of competitors and gain insights?
SEO Audit, Tools, Measurement
SEO Audits
- What are SEO Audits?
- Different Types of SEO Audits
- Complete SEO Audit with Checklist – Screaming Frog SEO Spider, SEMRush Backlink Audit, Page
- Speed Audit with GTMetrix / Google Page Speed Insights, Mobile Site Audit
- Google Search Console
Algorithm Updates
- History of Google Algorithms
- Panda, Penguin, Pigeon, Caffeine updates
- RankBrain and the Future of SEO
Measurement with Google Analytics
- Basics of Google Analytics
- SEO Metrics to Measure – On-page, Off-page, Technical
- SEO Reporting
SEO Resources, Careers in SEO
- Top Blogs to follow for SEO
- Free Learning Resources – Moz, Google Analytics
- A career in SEO
Introduction to SEM – Fundamentals & Case Studies
- Consumer Journey
- What is SEM? Why SEM?
- What is Google AdWords? Why Google AdWords?
- Google Network
- AdWords Terminologies
- How Does the SEM Auction Work?
- Structure of an AdWords Account
- Campaign Types – Introduction to Search, Display (including Videos),
- Shopping and Mobile-specific campaign types, and when/why to use them.
- Creation of Search Network Campaign
- Ad
- Ad Formats
- Ad Text Policies
- Ad Text Best Practices
- DKI
- Ad Extensions
- Keyword Research
- Tools – Keyword Planner & Estimator
- Keyword Match types
- Keyword Strategies
- Landing Page
- Bidding and Budget
- Optimizing the Search Network Campaign using the Keyword Planner, Match types, Ad Text best practices, etc
Creation of Google Display Network
- GDN Targeting Options
- Display Ad Formats
- Ad Gallery Tool
- Conversion Tracking
- GDN Campaign Creation – Demo
- Remarketing
- Advanced Display: RLSA, Dynamic Remarketing, YouTube Remarketing
- Advanced Display: Smart Display Campaigns
Mobile Ad Campaigns
- Universal App Campaigns
- Mobile-Specific Bidding and Targeting Strategies
- Measuring Mobile Ad Performance and Conversions Report Editor
- Optimization Strategies
- Account Audit Demo
Shopping Campaigns – Introduction
- What are Google Shopping Ads /Product Listing Ads?
- Where do they appear on Google? What Shoppers on the internet do?
- What retailers need? – New Advertising technologies
- Google Shopping set retailers up for success
- Features of Google Shopping Why PLA’s? And the path to creating PLA Ads
- Merchant Centre Steps
- Create Shopping Campaign on Google AdWords
- Track Performance and Optimize the Campaigns
YouTube Marketing – Introduction & Ad Formats
- YouTube Ad Formats
- YouTube Campaign Creation
- YouTube Analytics
- Video Campaign Optimization Tips
Getting Started with Social Media Marketing
Introduction to Social Media
Facebook Marketing
Creating Content for Facebook & Social Media
- Why Content is the foundation of SMM
- Psychology of Social Sharing
- Building Content That is Inherently Shareable
Tools for Content Creation
Facebook Marketing
What is Facebook Marketing
- Facebook Page Best Practices
- KPIs to measure success
- Facebook Insights
- Facebook Business Manager
How does Facebook Advertising Work?
- Facebook Ad Campaign Objectives
- Facebook Ad Targeting
Instagram & LinkedIn Marketing
Marketing on Instagram
- Optimizing your instagram business profile
- Crafting an Instagram content strategy
- Best Practices
- Influencer Marketing on Instagram
- Analytics & Measurement
- Instagram Ads
LinkedIn as a Marketing Platform
- LinkedIn for Personal Branding
- Brand Marketing on LInkedIn
- LinkedIn Company Pages
- LinkedIn Advanced Search
- LinkedIn Premium
- LinkedIn Ads
Twitter and Snapchat Marketing
Twitter Marketing
- Twitter Marketing for Brand Awareness
- Twitter Ads
- Twitter Analytics
- Twitter Tools – Crowdfire, Tweriod, Hashtagify, Ritetag, TweetReach & TweetArchivist
Snapchat Marketing
- Snapchat for business
- Building a following
- Driving Engagement
- Analytics & Measurement
Pinterest Marketing & Creating a Successful Digital Marketing Strategy
Pinterest Marketing
- Pinterest for business
- Marketing on Pinterest
- Best Practices
- Leveraging Rich Pins
- Analytics & Measurement
Social Media Marketing Tools
- Hootsuite
- Buffer
- TweetDeck
- Sprout Social
Crafting a Successful Social Media Strategy
- 10-step framework to crafting a successful Social Media strategy
- Building Content That is Inherently Shareable
- Creating Content for multiple platforms
- Generating content ideas and building a plan
- Effective Content Distribution
- Evaluating Success
Deliverability
- Setting-up an Email Marketing Machine
- ISPs, Hosting Facility and MTA
- IP/DNS and Shared vs. Dedicated IPs
- MX Record, Whitelisting, Response Handlers and Bounces
Effective Email Content
- Conversation
- Relevance
- Incentives
- Timing
- Creative & Copy
- Attributes
Customer Acquisition Strategies
- Rented List Emails
- Co-branded Emails
- Third Party Email Newsletters
- Viral Emails
- Event Triggered Emails
- House E-newsletters
Effective Creative Introducing
- CRABS- Does your Emails have Crabs?
- Email Template Model
- Best Practices
- NLP Demonstrations (Neuro Linguistic Programming) to Understand Customers Better
Nurturing & Automation
- Tools to Enhance Lead Nurturing
- Enhance Better Reach
- Analyze Behavior Patterns
- Analytics
- Automation and More
Resources to do situational analysis and progressive updates
- Customer Personal Toolkit
- Complete Email Marketing Worksheet
- Content Editorial Calendar
- Digital Marketing Strategy Toolkit
- Email Contact Strategy Template
- Email Campaign Calculator
- Email Marketing Health Check
- Structuring Digital Marketing Team
- Web Resources to Improve Subject lines, HTML Codes, Spam Testers and Deliverability Issues
Email Automation
Introduction to Automation
- What is Automation?
- How does it Work?
- What are the Benefits?
Choosing an Automation Platform
- Features & Functions Available
- What are Workflows? How to Create a Workflow?
- Cost
- Most Widely Used Platforms
Simple Automation Functions from MailChimp
- Click to Reply Options – Demonstrated
- Other Features Explained
- Results – Demonstrated – Practical
Attracting your potential customers into conversion funnel
- Various Ways to Build Reach Through Digital Marketing
- What are Engagement Magnets?
- How to Identify Right Set of Engagement Magnets for your Business?
- Effectiveness of Various Engagement Magnets
- Digital Reach Building Strategy Through Inbound Interest Generation
Converting your prospects into leads using emails
- What is Audience Aggregation?
- Benefits of Audience Aggregation
- How to do Audience Aggregation Through Emails
Landing Page
- Conversion Oriented Landing Page Design
- Investment in Landing Page
- Is it for me?
- What is it?
- Critical Concerns to Address on Landing Page
- What’s the Next Step?
Conversion Optimization
- Role of Conversion
- Understanding Customer Psyche
- Conversion Optimization
- User Flow and Persuasion
- Online Persuasion
- True Meaning of Landing Page User Flow and Online Persuasion
Conversion Optimization Patterns for Engaging website Visitors
- Patterns for Engaging Website Visitors
- Pattern #1 – Pop-Ups
- Pattern #2 – Pop Under Call-to-Action
- Pattern #3 – Inside Article CTA
Lifecycle Emails
- What are Lifecycle Emails?
- Where do Lifecycle Emails fit in?
- Tools used for Lifecycle Emails
- Lifecycle Emails – Case Studies
- Lead Nurturing with Drip Email Marketing: Implementation
Introduction
- What’s analysis?
- Is analysis worth the effort?
- Small businesses
- Medium and Large scale businesses
- Analysis vs Intuition
- Introduction to Web Analytics
Google Analytics
- Getting Started With Google Analytics
- How Google Analytics works?
- Accounts, profiles and users navigation
- Google Analytics
- Basic Metrics
- The main sections of Google Analytics reports
- Traffic Sources
- Direct, referring, and search traffic
- Campaigns
- AdWords, AdSense
Content Performance Analysis
- Pages and Landing Pages
- Event Tracking and AdSense
- Site Search
Visitors Analysis
- Unique visitors
- Geographic and language information
- Technical reports
- Benchmarking
Social Media Analytics
- Facebook Insights
- Twitter Analytics
- YouTube Analytics
- Social Ad Analytics /ROI measurement
Actionable Insights and the Big Picture
- Recap of Google Analytics reports and tools
- Finding actionable insights
- Getting the organization involved
- Creating a data-driven culture
- Resources
- Common mistakes analysts make
- Additional Web analytics tools
Social CRM & Analysis
- Radian6
- Sentiment Analysis
- Workflow Management
- Text Analytics
Digital Analytics
- WebMasters
- AdWords Reports, Custom Reports, Custom Dimensions
- Dashboard and Segmentation
- Multi-Channel Funnels Reports
- Attribution modeling and reports
Platform Principles
- The platform components
- The data model
- Measurement Protocol data collection
- Importing data into Google Analytics
- Reporting APIs and Report Sampling
Facebook Marketing (in association with Facebook)
- Introduction to Marketing
Start by understanding the importance of planning your business marketing strategy. This module covers finding your business’ USP, defining your audience and developing a strategy around marketing funnel. - Facebook Pages and Post Best Practices
Learn how to connect with people by planning your Facebook Page and understanding how it is structured to make the maximum use of it. - Facebook Ads – Campaign Objectives
For each Facebook Ad, you have multiple objectives to choose from. This module helps you build the right objectives based on each business objective. - Facebook Ads – Targeting Audiences
Understanding your audience is a challenge for many businesses today. But developing a marketing plan without knowledge of your audience is a step to failure. Segment your audience and target the right audience with this module. - Facebook Ads – Impactful Creatives
Make an impact with creatives and know the different ad formats which look good on all devices. - Facebook Ads – Optimization and Reporting
With this module, measure you adverts and get business insights to optimize how you are connecting with your audience. - Facebook Ad Policies
Get an in-depth understanding of Facebook Ad policies, ad disapproval, account status and Facebook support for a smoother journey. - Facebook Messenger
Connect and engage with your new or long-term customers on Facebook to get results. Offer them suggestions, support, engage with them or encourage purchase from one messenger. - Facebook Shop
Plan and structure your Facebook shop to manage and sell more products with Facebook. - Building Brand Awareness
Build your brand with Facebook to connect with people where they are- Facebook and Instagram. Plan your targeting, creatives, placements for brand awareness. - Driving In-store Footfall
Build Facebook campaigns to drive traffic to your offline store. Learn how to develop a local campaign and sell more with Facebook. - Facebook Pixel
Measure conversions, optimize ad delivery, automate audience building and do more with Facebook Pixel. Learn and work on Pixels with this module and get more insights on how people are using your website. - Driving Online Sales
Learn how to get more sales and drive traffic with remarketing campaigns, targeting, creatives and placements and ad formats. - Generating Leads
This module guides you through creating a lead generation campaign to drive results for your business.
Integrated Digital Marketing Strategy [2 Modules]
Build an Integrated Digital Marketing Plan by understanding how to work on the concepts of conversions, define objectives, measure, evaluate and tweak your plan. You will also learn how to execute the strategy, what is the skill set required, how you can outsource your marketing activities.
1. Introduction
2. The Customer
- India demographics: overall market view
- India on Digital – digital trends: internet users, male v/s female, age groups,
- Devices, multi-screening,
3. Marketing Principles: AIDA, Purchase Cycle, Moments of Truth
4. Recap of Various Digital Channels: Digital POEM
5. Creating Digital Moments of Truth – AHA Moments
6. Digital Strategy: Branding v/s Acquisition. What would differ?
7. Analytics
- Measurement: What do you measure? How can you measure (site analytics, cross-device) – sneak peek into the technology that powers this (cookies, user identity)?
- Attribution: various models, cross-device
8. Case Study: A look at the web presence of Starwood Hotels (more engagement less transactional)
9. Campaign Optimization – Test, Learn, Deploy what works. Repeat
- Kinds of tests
10. Case Study: A look at the web presence of MakeMyTrip (acquisition focus, less engagement)
11. Trends
- What are people doing on the internet?
- Power of the internet (Arab Spring, #MeToo, US Elections, branded: Jago Re, Internet brands – OnePlus)
12. Tools for Measurement
Affiliate Marketing [2 Modules]
You will be introduced to Affiliate Marketing, Models of Affiliate Marketing. Study how to generate and convert leads. In the session guidance to success with Affiliate marketing will be provided.
- Definition
- Purpose/Where and why is Affiliate Marketing used
- Resources required to get started with Affiliate Marketing
- Top Players in the market for Affiliate Marketing
- Re-Brokering and Payout models
- Segregation of Affiliate Marketing
- Web
- Display Inventories
- Email inventories
- Campaign types (CPM, CPC, CPV, CPA etc.)
- Tracking methods
- Fraud analysis and types of fraud
- Key Optimization methods
- Budget planning
- Key Players
- Mobile
- Attribution Tools
- Incent vs Non-incent inventories
- Tracking Methods
- Campaign Types (CPI, CPS, CPA etc.)
- Fraud Analysis and types of fraud
- In-app events optimization
- Budget Planning
- Key Players
- Overall Affiliate Marketing Budget and strategy planning
- Facts and Current industry numbers for Affiliate Marketing industry
- Global leads and affiliate marketing programs you can join today
Media Planning & Buying [2 Modules]
- Setting up the objectives
- Understand the key tasks to draft an “awesome” digital media plan
- Segmentation & targeting of the audience
- Best practice to execute the campaigns post the media plan
- Understanding multiple formats & appropriate for our targeted digital platforms
How to become a Freelancer in Digital Marketing? [2 Modules]
Learn how to sell digital marketing services by assessing the brand’s necessity to reach out to the customers. You will generate customized reports, evaluate other digital marketing service providers and prepare metrics to track performance.
- Assessing Brand’s Necessity To utilize Digital Marketing Services
- Assessing How The Brand Is Currently Reaching Out To Customers?
- Generating Custom Reports & Automated Reports
- Evaluating Other Digital Marketing Services Providers
- Creating Customized Presentations and Proposal
- Setting Expectations and metrics to track performance
E-commerce Listing and Marketplace Selling [2 Modules]
Explore how the billion dollar industry of online market is shaping up. How do we be a part of the new age e-tail? The pros and cons of listing online/marketplace model and brand’s own website. This module will help you understand the various Models that Exist and how to set up your own store and how to drive marketing campaigns for conversions and sale.
- Learn how the billion dollar industry of online market is shaping up. How do we be a part of the new age e-tail?
- Understanding Different Models – Individual Brand Store and Marketplaces
- Creating Your Own Store with Shopify
- Solutions for Payment Gateway/Shipping/Order Fulfillment and other business Needs
- Marketplace walkthrough
- Marketplace Listing/Sign up Process
- Live Demonstration of Marketplace Panels
- Understanding Multi-Channel Retail and Solution Walkthrough
- Understanding the concept of Dropshipping with Case Studies.
- Advanced Facebook Ad Funnels for Driving E-commerce Sales and Conversions.
- Going Global and Selling Cross Border with your products
Programmatic Marketing [1 Module]
Familiarize yourself with Evolution & Growth of Programmatic Advertising. Know how real-time bidding works, its types, its advantages and challenges, and myths related to programmatic marketing.
- Evolution & Growth of Programmatic Advertising
- Understanding Real-time Bidding
- How Programmatic Advertising Works
- Types of Programmatic Advertising
- Advantages and Challenges
- Myths of Programmatic Advertising
Adobe Analytics – SiteCatalyst [1 Module]
Learn how to use Adobe Analytics to analyze data of your digital platform and strategies digital marketing plans for your business based on the results.
- Why do you need to analyze data of your digital platform?
- Calibrate the digital marketing strategies on the basis of results
- How to create a digital measurement strategy?
- How to utilize the best of class tools to understand the needs of your audience and cater to them with the relevant products and services?
- How to measure the ROI from different marketing channels?
How to create an Infographic Resume [1 Module]
Gives yourself the ultimate advantage in a competitive job market by strategically designing your resume to convey specific information in a visually compelling manner. Create a brand new designer resume with our power packed Infographic resume module.
- Your outstanding Infographic Resume Toolkit
- Learn basics of Infographic
- Learn to convey information Quickly and Clearly
- Learn to hold attention with bespoke text and design
- Knowledge of open source design software
Content Marketing (in association with LinkedIn) [1 Module]
You will identify the myths about Content Marketing and know the tactics to create “Good” Content. You will learn to develop a Framework to begin a content marketing program, show ROI for content programs. Also, explore key resources and tools to create and curate content with this module.
- Myths about Content Marketing
- Identifying & creating “Good” Content
- Framework to begin a content marketing program
- How to show ROI for content programs
- About key resources and tools to create and curate content
Lead Sourcing [1 Module]
- How To Use Google To Source Information
- How To Use Google To Ping Specific Domains For Information Such As Email Ids
- How To Validate Email Ids
- How To Source Segmented Database(however Possible)
- Learn To Source Email Ids Of Anyone Who Represents A Corporation
- Understand how to Source Information Directories
- Learn About Known Sourcing Softwares/apps/plugins
- Learn How To Use Sourced Databases
140 Hrs of Hands-on Assignments
Hands-on Digital Marketing Assignments
The real value of this Digital Marketing Online Course at Digital Vidya lies in its hands-on assignments. The course assignments are divided into Module and Case Study assignments. Successful completion of our Digital Marketing Course with these assignments makes your Digital Marketing Training all the more practical.
While you start your journey to learn online marketing by working on your own blog (newly created with our help/ existing), Digital Vidya ensures that you apply whatever you learn to develop and grow it. This makes the course a lot more meaningful than any other random web marketing training available in the market.
Module Assignments
Note: The following list is not comprehensive. We keep adding new assignments to our Digital Marketing Course regularly.
BUILD & PROMOTE YOUR BLOG
Just after the registration, the participants are requested to register their already existing blogs/businesses. For those without an existing online property, it is mandatory that they build one. For this, we help them through our Build Your Blog course which is a 2-hours long course. We also have a self-paced course with 6 Pre-Recorded lessons on ways to Promote Your Blog.
Build Your Blog
Duration: 2 Hours
Assignment Promises
- Decide the topic of there blog
- Buy domain name or take free sub-domain name from Digital Vidya
- Host Blog on AWS and add $ 100 credit provided by Digital Vidya
- Import 5 blog posts based on their blog topic from other websites
- Update theme and Logo. Create an email for their domain.
- Install all necessary plugin including Google Search Console, Google Analytics, Discus, Author Ta
Promote Your Blog
Duration: 5 Hours
Assignment Promises
- Write your first blog post + SEO
- Social Media Profiles and Content Sharing
- Promoting the blog through E-Mails
- Promotions via Facebook Ads
- Traffic Analysis using Google Analytics
- Creating a Content Strategy
SEARCH ENGINE OPTIMIZATION (SEO)
Duration: 8 Hours
Assignment Promises
- Research the right keywords to get your website ranked better on Google.
- Analyse your website pages and implement on-page SEO techniques.
- Identify your competitors and analyse their websites to build competitive advantage.
- Learn local SEO and Mobile SEO to target users specifically.
- Identify the keywords and strategies implemented by your competitors.
Tools you will Learn
- RankWatch
- Google Keyword Planner
- Broken Link Checker
SEARCH ENGINE MARKETING (SEM)
Duration: 15 hours
Assignment Promises
- Set up Google AdWords Account to run ads on Google.com and Google’s associated properties
- Understand how to create ad-groups, write catchy ad text and select keywords to run and optimise your ad campaign’s performance
- Create and run responsive ads on Google Display Network to show your ads on all devices
- Create in-stream and video discovery ad to target audience based on demographics and interest
- Sign up for Merchant Centre account and create an ad group to run Google Shopping campaign
- Connect your marketing objective to AdWords solutions to achieve a business’s objective
Tools you will Learn
- Google AdWords
- Merchant Centre
These assignments will require running live Google AdWords Campaigns by spending Rs 1000.
SOCIAL MEDIA MARKETING (SMM)
Duration: 10 hours
Assignment Promises:
- Learn to create a profitable Facebook page that converts the viewers into customers.
- Build your network of existing customers and potential customers while making yourself reliable in the eyes of audience.
- Post impactful content on Social Media networks to target the audience and provoke them to make purchase.
- Create and run effective ad campaigns to target the relevant audience who are interested in your offering.
- Build your fan base on Twitter to create buzz about your business and products.
Tools you will Learn
- Canva
- HootSuite
These assignments will require running live Facebook Ad Campaigns by spending Rs 500.
EMAIL MARKETING
Duration: 8 hrs
Assignment Promises
- Become hands-on on Legal Aspects involved in sending Emails in various countries
- Never let your emails land in Spam Folders – Be equipped with key techniques
- Start to manage your emails professionally using MailChimp
Tools you will Learn
- MailChimp
- Google Advanced Search
- Chrome Extensions: Clearbit Connect, Anymail finder, Email Extractor, VoilaNorbert, Email Generator
- SPF Validation Tools
INBOUND MARKETING
Duration: 10 hrs
Assignment Promises
- Learn secret techniques to multiply your reach without increasing your Ad budget.
- Learn step-by-step approach to nurture your emails contacts automatically.
- Build an effective Landing Page
- Strategize Drip Marketing Campaign to nurture your leads.
Tools you will Learn
- Unbounce
- Customer.io
WEB ANALYTICS
Duration: 8 hours
Assignment Promises
- Understand how data can be presented in a story telling format and share your observations
- Set up Google Analytics account to create a measurement model for business/blog
- Check and review business’s real time, audience, acquisition and behavior report
- Get yourself registered on Google Merchandise Store and understand the dashboard
- Draw your campaign lifecycle and design a campaign outreach plan based on analytics data
Tools you will Learn
- Google Analytics
- Google Merchandise Store
Case Study Assignments
Digital Vidya has identified top Digital Marketing Campaigns in recent times. We have worked with the implementation team of each of these campaigns and designed 60 hours of Case Studies & Exercises. All this information gathering lets us create profound & interesting assignments for our Digital Marketing course. This length & breadth of research is not usually seen in other digital marketing courses.
You will create a Business Case Solution in each individual exercise and work on it. A practical learning experience to reap benefits from a Digital Marketing training program can’t get better than this. The practicality of this program makes it one of the best Digital Marketing courses out there.
Note: The following list is not comprehensive. We keep adding new assignments to our digital marketing course regularly.
SEO Case Study: ICICI Bank
Duration: 20 hours
Learning Outcomes
- Gain competency in improving search engine rankings of your website content and blogs.
- Implement Learn to get your content indexed in search engines frequently.
- Learn to analyze which web pages are working well and which need improvement.
- Research and shortlist best keywords to make your content searchable.
Tools you will Learn
- Google Analytics
- Google Keyword Planner
- Google Search Console
SEM Case Study: Carwale
Duration: 4 hours
Learning Outcomes
- Create an effective search engine marketing campaign to target relevant people.
- Learn to set appropriate budget to get the most out of your campaigns.
- Analyze the performance of your campaigns and keep track of the conversions.
Tools you will Learn
- Google Keyword Planner
- Google AdWords
Social Media Marketing: Cadbury Dairy Milk
Duration: 20 hours
Learning Outcomes:
- Generate a perfect idea to create a rewarding social media marketing campaign.
- Learn to connect your social media marketing campaign with a special event to ensure maximum attention from the audience.
- Identify the best ways to get user-generated content.
- Choose the most relevant social media channels for your campaign to ensure better results with minimal effort.
Email Marketing Case Study: Microsoft
Duration: 8 hours
Learning Outcomes
- Create appealing content for your promotional emails.
- Learn to properly segment users based on their demographics and interests.
- Create relevance of your product for the prospects to convert them into customers.
Tools you will Learn
- MailChimp
Inbound Marketing Case Study: Myntra
Duration: 8 Hours
Learning Outcomes
- Take the bird’s eye view of the Inbound Marketing strategies adopted by big brands.
- Create a next level Inbound Marketing strategy for your business.
- Create an appealing landing page to get targeted people landed on your website or product page.
- Design
Tools you will Learn
- Unbounce.com Landing Page Builder
Web Analytics Case Study: Puma
Duration: 4 hours
Learning Outcomes
- Discover ways to turn your website into a conversion tool that ensures sales.
- Identify the geographies from where your website traffic is coming from.
- Analyze the interaction of the visitors with your website.
- Assess the points of improvement and update your website to deliver a better experience.
Tools you will Learn
- Google Analytics
Free Digital Marketing Tools Worth INR 72,000+
Tools Bundled in Our Digital Marketing Course
A wide range of Digital Marketing tools are covered in this Digital Marketing course. Digital Vidya has partnered with the best industry players to offer you an exclusive set of paid Digital Marketing tools absolutely free of cost for the participants. You do not need to pay any extra fee apart from the regular course fee for getting access to these tools. The access duration of these paid tools will range between a few weeks to a few months.
Using these tools will make your learning & understanding of real-time challenges in Digital Marketing all the more vivid. Helping you use the accepted tools of the real-industry makes your digital marketing course practical & applicable. This is an additional feature that puts us apart from other Digital Marketing Institutes.
Hosting: Server Space
Special Offer: ₹ 35,000 worth server space for startups joining this course
Server space will be provided on Industry leading cloud-based Web Hosting Provider.
Tool: SEO Software
Special offer: ₹ 11,500 worth tool subscription to all students
Tool to help you maximize your website SEO Traffic
Tool: Social Listening
Special offer: ₹ 40,000 worth tool subscription to all students
View and analyze all conversation about any brand on Social Media
Theme: WordPress Mega Theme
Special offer: ₹ 6,000 worth Theme to all students
Get access to Mega Theme to create a WordPress based website.
Tool: SEM Software
Special offer: ₹ 6,500 worth tool subscription to all students
Manage, Analyse and improve the performance of SEM Campaigns.
Tool: Landing Page Creator
Special offer: ₹ 1,270 worth tool subscription to all students
DIY Landing Page Creator to create professional and appealing landing pages hassle-free
Tool: Push Notification
Special offer: ₹ 6,500 worth tool subscription to all students
Browser Push Notification tool to increase engagement and conversion rate
Tool: AHREFS
Special offer: ₹ 12,000 worth tool access given to each student
Keyword & backlink tool to research competition and dominate your niche
Why do you need to register for an Online Course?
More than 1500 participants from all over India (Delhi, Gurgaon, Bangalore, Mumbai, Chennai, Hyderabad, Noida, Pune, Kolkata), Dubai, Singapore, Malaysia, Asia, USA & Europe take part in 50 + batches each week!
Best Industry Trainers
Get the chance to learn directly from 10 + Digital Marketing experts with experience of up to 18 + years
Attend Sessions from Your Comfort Zone
You can attend our live sessions from anywhere in the world, with a good internet connection.
No Travelling
Save valuable time up to 120 hours which would otherwise be lost on transportation.
Practical Sessions
100 + hours of tasks to ensure hands-on Digital Marketing preparation.
Updated Digital Marketing Course Recordings
Missed a session live? No issue. Catch up your classes via registered class sessions which you can always access.
Digital Marketing Course Lifetime Updates
We think our partnerships will continue in the long run. Wait for us to keep you updated on the latest trends and revamped material during your entire lifetime!
Course Designed by
Get details of our Course Advisors & Instructors
2 Internships alongside a Digital Marketing Certification
Exclusive Digital Marketing Internships
After the successful completion of this Digital Marketing course, every participant will get a chance to do the following internships. These internships will significantly enhance your skills and resume value.
Research Based Blogging Internship
Duration: 3 Months
Prerequisite: Complete CDMP Course Successfully”
Eligibility: Good written communication skills
What you will do? You will work with Digital Vidya’s Content Marketing Team to do research, author & promote articles for a blog hosted by Digital Vidya. This will teach you how to leverage blogging for visibility and brand building.
On successful completion, you will get an internship certification from Digital Vidya.
Social Media Internship
Duration: 3 Months
Prerequisite: Social Media Marketing Course
Eligibility: Everyone is Eligible
What you will do? You will work with NASSCOM Foundation Team to create content and engage on Social Media platforms. This will teach you to how to effectively leverage channels such as Facebook & Twitter for promoting social causes.
On successful completion, you will get an internship certification from NASSCOM Foundation & Digital Vidya.
13 Digital Marketing Certifications
Digital Marketing Certifications by Internet Marketing Authorities
3 Exclusive Internal Digital Marketing Certifications
Digital Vidya will provide these exclusive Digital Marketing certifications in association with respective bodies on successful completion of our Digital Marketing Courses. Certification fee is included in your digital marketing course fee.
Facebook Marketing Certification
How to get this Certificate?
On successful completion of Facebook Marketing modules, you will get a Certificate issued by Facebook & Digital Vidya
Awarded by
Content Marketing Certification
How to get this Certificate?
On successful completion of Content Marketing module, you will get a Certificate issued by LinkedIn & Digital Vidya
Awarded by
Digital Marketing Professional Certification (CDMP)
How to get this Certificate?
On successful completion of 1st 4 months of the program, you will a get this Certificate issued directly by Digital Vidya
Awarded by
11 External Internet Marketing Certifications
Digital Vidya will help you prepare for these external Internet Marketing certifications. You will be prepared to get certified in all these Indian & International Digital Marketing Certifications.
8 Google Certifications
These certification exams are conducted online and are free.
Conducted By
Google Ads Fundamentals
Search Advertising
Display Advertising
Mobile Advertising
Shopping Advertising
Video Advertising
Digital Sales Certification
Google Analytics Individual Qualification (GAIQ)
HubSpot Marketing Certification
These are free online exams conducted by HubSpot
Conducted By
95% Succeeded!
What do our Customers say about Our Internet Marketing Course?
%
After the training, we ask every customer,
“Are you able to achieve your Objective?”
95% of the user says “Yes”.
Digital Marketing Course has very detail modules and the instructors are also very knowledgeable in the subject areas.
I had nice experience in DIgital Marketing Course. It has good content coverage and I got good support from DV team .
This course not only teaches the Digital Marketing Skills but covers the basic principles of marketing & Customer behaviour.
The course was amazing and way interactive. All the trainers were amazing. Digital Vidya is precisely the first and last stop for learning Digital Marketing.
I enjoyed learning a lot of new things in Digital Marketing. Thanks to all my Trainers & Digital Vidya’s team.
I have done and learnt things which were eye openers for me and I am sure it would help me in future. Thanks a lot Team Digital Vidya.
General Questions
How true is the claim that the Digital Vidya CDMP course is the best Digital Marketing Course?
There are several facts supporting this claim. Including:
- The curriculum for the CDMP course is developed by Digital Vidya’s co-founders, who have over 18 years of individual experience in the digital marketing field.
- Input and feedback obtained from 30,000 + training participants, 15,000 + brands across 50 + countries have optimized the course and course framework after delivering over 2,000 + online marketing training programs since 2009!
- We are giving our participants Social Marketing certification in association with Facebook.
- In partnership with LinkedIn, we give our participants the Content Marketing Certificate.
- Our program is highly detailed and realistic, with an average of 10 hours per week in excess of 200 learning hours.
- More than 10 industry experts deliver the course.
- Free access to Rs 72,000/- worth Digital Marketing Tools
- 140 + hours of realistic assignments which make our course the most industry-friendly.
- Advantages and comfort of online, self-taught, instructor-led learning.
- Lifetime access and assistance to participants.
- Complementary internships in digital media with NASSCOM and Digital Vidya.
- The Digital Vidya placement cell offers 100% support for students and entry-level professionals to plan for placement drives.
Will I be at a disadvantage if I don’t have a website or blog? Will I miss out on hands-on practical learning?
Of course not! We at Digital Vidya agree there should be no participant left behind. Therefore, at the start of the course, we will assist our learners in developing their own blog so that they can digitally execute and apply their expertise on that platform
Does Digital Vidya provide classroom training for Digital Marketing?
Indeed! Digital Vidya conducts classroom sessions in Delhi, Gurgaon and Mumbai. Nevertheless, to make our courses more available, we provide online marketing courses which are irrespective of national boundaries! Right from the comfort of your home, you can access our classes!
What happens if I miss or skip a live session?
We recognize that some contingencies will position you at a location where you may not be able to attend our live session. In such a situation, we provide recording of the sessions carried out so far. After completing the course, our participants will always be able to access these recordings and even those of future sessions so that you can keep updated on all the latest news and developments in the digital marketing industry.
How much does a Digital Marketing professional earn?
Digital marketing professionals at the entry-level with no prior experience will begin their careers as a Digital Marketing Executive. They will earn anything from 1.5 to 4 lakhs per year in India. A Digital Marketing Director, who receives as much as INR 30 lakhs per year, has the highest position.
A description of the salary is outlined below along with necessary experience:
Those who are exceptionally talented and have outstanding technical skills and work experience will win a job in leading companies such as Amazon, Flipkart, Twitter, and LinkedIn, which could earn them a salary of about Rs. 1 crore!
Digital Marketing Certifications
Can you share more details of the partnership between Google and Digital Vidya?
Google India has collaborated with more than 2500 brands, agencies and partners that meet their different criteria, such as allocating a portion of their budget to Google AdWords. Google’s Preferred Partners are the companies that spend a significant portion of their budget on Google AdWords.
But, with Google India, Digital Vidya has a particular kind of relationship. Digital Vidya is the only Digital Marketing Institute to be included in the Google Partner Academy list of Indian institutes as a Digital Marketing Training Partner. We train Google Partners for different positions through our diverse digital marketing courses and programs.
The 10 lead trainers at Digital Vidya’s CDMM course, who are representatives of the Google India Association, offer training for various modules. Hence Digital Vidya’s certification carries a lot of weight.
Can you also shed light on Digital Vidya’s partnership with Facebook and LinkedIn?
Marketing and Facebook advertising have emerged as a viable way to reach a broad audience base. To recognise this opportunity for further careers for people, Digital Vidya has collaborated with Facebook to co-create the course on Facebook Marketing, which is a module in the CDMM course. You will obtain joint certification from Digital Vidya and Facebook upon completion of this course.
We have also partnered with LinkedIn to co-create the Content Marketing course which will award you a LinkedIn and Digital Vidya certification.
Questions about the CDMP Course
Who should enroll for the CDMP course?
Ideally, the CDMP course is for anyone who wants to improve their skills or acquire new Digital Marketing skills. From students and freshers to seasoned digital marketers-everyone can learn the Digital Marketing elements and use them for their personal and organizational purposes. Below is a list of the different individuals who have signed up for the CDMP course over the last 6 + years:
I have been working in the Sales Department for over 5 years. How will this Digital Marketing course benefit me?
Because sales and marketing go hand in hand, you’ll definitely benefit from our course in Digital Marketing. Here’s why you will register for a course on digital marketing:
- It helps you to broaden your current profile and set you apart from your competitors by exploiting the ability to meet your sales goals such as lead generation, the closing of leads and building relationships.
- It gives you the opportunity to join a digital marketing agency and contribute to the development of companies.
- You will diversify your profile and contribute to your company’s digital marketing system.
- Developing and creating a personal brand.
- Freelance as an Online Marketer or affiliate marketer.
- If you want to launch a startup, digital marketing will help you make your dreams come true.
I am a Digital Marketer with prior experience in SEO/SEM/Social Media. Will I benefit from this course?
Needless to say! As digital marketing is closely linked to SEO, SEM, Social Media Marketing, Email Marketing, Inbound Marketing and Web Analytics, the CDMM course will help you improve your career and win the top position in the digital marketing industry. To fill the current marketing gaps, you can use the knowledge gained through the CDMM course. Approximately 8% of CDMM course participants are digital marketers who try ways to advance their careers and adopt new tricks and tips to implement effective marketing strategies.
You should read our post on “Should I learn only SEO, SEM, Social or everything in Digital?” For a better grasp of where you are.
For a non-marketing professional with moderate work experience, would making a switch to Digital Marketing be a viable option?
Sure, it goes without saying! While during the initial phase of your career you may encounter a minor setback in your take-home income, in the long run, you can always scale up and expand your career.
As an HR Professional with over 5 years of experience, how will a Digital Marketing course help me?
Many companies use digital channels to achieve their HR objectives. So whether it’s recruiting, workplace branding or employee engagement, you can use your experience of Digital Marketing to appeal to a broader audience. Understanding digital marketing invests in your career prospects as the human resources industry is about to shift!
Therefore, if you hold entrepreneurial aspirations, Digital Marketing will help in every way possible!
I am a student in the 2nd year of my graduate course. Is now a good time to learn Digital Marketing?
The sooner you learn the skills, the higher the chances of landing a great career in your profession would be, given the prevalence of digital technologies. The same is true in Digital Marketing. Working on the side of digital marketing should give you ample expertise and visibility by the time you graduate and look for a job. Our experience with IIM student training has shown that businesses have a greater preference for students under their belt who have a digital marketing credential.
Can I consider a business in dropshipping after completing this course?
Yeah, it really is! You will be equipped with the required knowledge to kickstart your dropshipping business once you complete our CDMM course. We have dedicated an entire eCommerce platform, and it can help you achieve your dream of starting a career in the same way.
Can I work as a freelance Digital Marketer after completing this course?
Sure, you can choose to work as a freelancer and offer customers your Digital Marketing services. We have two dedicated modules on ‘ How to Become a Freelancer in Digital Marketing’ which will help you as a Digital Marketer understand the basics of freelancing.
A number of our alumni offer professional digital marketing services and were doing rather well.
I do not have an Engineering background and do not have any knowledge of coding. Could I still sign up for the Digital Marketing course?
If you intend to start a career in digital media and marketing, a degree in accounting, management, or engineering is not a requirement for you. All you need is a good understanding of HTML, which in our CDMM course will cover within 2 hours.
I am a Marketing Professional with over 5 years of experience. Why should I learn Digital Marketing?
Given the alarming rate at which traditional marketing strategies are transitioning over to the digital world if you wish to remain relevant, we highly recommend the CDMM course. In fact, if you want to continue working in this area, we believe you have no other choice but to learn digital marketing. Regardless of your role as a PR, News, or Content Marketer, you need to know digital marketing as long as you’re a marketing professional.
Should I choose a comprehensive marketing course like CDMP or opt for something more specific like SEO/SEM/SMM course?
Instead of mastering a limited set of skills, for the following reasons we suggest systematic learning in Digital Marketing through the CDMP course:
- SEO, SEM, and SMM are all intertwined and understanding Digital Marketing can help you understand the interdependencies and how they affect one another.
- The CDMP encompasses all digital marketing aspects, including SEO, SEM, and SMM. You can, therefore, learn these complementary skills, and jointly use them for the best results.
- If you are a Digital Marketing Director, you’re expected to know all facets of Digital Marketing, which isn’t limited to SEO, SEM, and SMM.
- In case you select specific courses if there is a shift in marketing patterns you may be vulnerable to career stagnation. Having hands-on experience of all aspects of Digital Marketing gives you the opportunity to switch over in case of fade or flow demand for a specific skillset.
As a Web Developer/Designer with 5+ years of experience, what does this Digital Marketing course hold for me?
As a web developer/designer, you may think you can play no role in marketing. We might change your mind though. You can bring more to the table than your colleagues, as a web developer/designer with prior knowledge of digital marketing. Other companies expect an understanding of digital marketing from their web designers or developers. Therefore, to set yourself apart from the competition, it is advisable to possess this ability. Therefore, as we have repeatedly stressed, Digital Marketing will help you market yourself as a brand, make more money and fulfil your entrepreneurial dream.
I am an IT Professional with more than 5 years of experience. Why should I learn Digital Marketing?
A large proportion of our CDMM participants are IT professionals who are mindful of digital transitions and digital media proliferation. You may emerge as an asset to your company as an IT professional who possesses the knowledge and skills involved in digital marketing. Not only will you outshine your colleagues but you will also be updated on all the big upcoming transformations.
Digital Marketing awareness could help you build a personal brand, realize your entrepreneurial dreams and make money.
I have no background in Digital Marketing. Would it come in the way of completing the CDMP course?
Yes! The CDMM course is a fundamental course where we start right from the basics. We continue the course believing our participants do not know anything about digital marketing. Once we’ve laid the foundations, we build on it through a step-wise module program that helps you make your journey through all the digital marketing learning stages. Whatever the experience and understanding in digital marketing, therefore, everyone discovers something that can help them achieve their career goals.
Can I take on the position of Marketing Manager after successfully completing this course?
Yes. After this course is successfully completed, you will start working directly as a Marketing Manager. Nonetheless, securing a role like that may be tough as companies prefer experienced individuals who have ascended the corporate ladder. Exceptional talent and a fortunate stroke will make this happen though!
Can I make money as an Affiliate Marketer after the completion of this course?
In addition to offering internships, full-time, part-time, or freelancing jobs, studying digital marketing will open opportunities for affiliate marketing. An affiliate marketer markets products and services through its own website or blog.
Nonetheless, let us make one thing clear-affiliate marketers can benefit handsomely only after a tremendous amount of effort, hard work, time and patience has been devoted. Much of it still depends on chance, even then. Therefore, we wouldn’t say it’s easy while it’s possible.
Digital Marketing Training Programs for Corporations & Academic Institutions
Does Digital Vidya offer tailored Digital Marketing training courses?
Yes! We have conducted over 250 personalized digital marketing courses for renowned companies such as Sony, Accenture, SAP, Oracle, Cognizant, Wipro, GE, EY, Cisco, Philips, Reliance, Tata Motors, Citibank, Intuit, Dabur, Dr Reddy’s, and more since 2009. We also have services for operating respected institutions such as IITs and IIMs.
Please contact us at [email protected] or call us at + 91-9711614538 to inquire about our tailored training courses and contact our team.