Programmatic
Advertising Course
For Marketers
Be an Expert in Leveraging Programmatic
Successfully for your Brand
- Limited Seat Only
- Batch Starts on 3rd May, 2023
1 Month Programme
Live Online Classes
2.5 hrs Per Week
Get Certification
About this Course
Programmatic advertising is one of the most sophisticated, advanced, and the future of digital advertising. It is meant to wield the digital power and autonomy that currently missing in the media landscape.
Why Learn Programmatic?
Programmatic advertising is one of the most sophisticated, advanced, and the future of digital advertising. It is meant to wield the digital power and autonomy that currently missing in the media landscape.
While some media houses may know about it, some may have tested but not scaled it, some have tried to scale but failed, some have had challenges in properly selling it to brands and agencies, and some have never dipped their marketing feet into it at all. Now, it’s the right time to upskill yourself and be the growth hacker for your organization.
Who should attend?
- Product Marketing Manager
- Brand Manager
- Brand Planners
- Marketing Head
- Marketing Managers
- VP Marketing
Trained by Program Leader with
10+ yrs of Programmatic Ads experience
Key Promises
- Understanding what programmatic advertising really is – unearthing its complexities
- Building functional knowledge of the working mechanics -between technologies, partners, agencies, and publishers
- Be prepared for the disruptive future in advertising that lay ahead of us –especially amidst the sea of changes in data privacy, security, and compliance
- Learn how every brand is successfully leveraging programmatic in their businesses and achieving growth and higher ROIs
Curriculum
Session 1: The Programmatic Evolution (2.5 hrs)
- Introduction to the Programmatic Landscape & Benchmarks
- Auction Dynamics, Pricing Models, Real-time Bidding
- Traditional v/s Programmatic and Lumascape & Partners
- Ad Fraud, Brand Safety & Suitability
- Privacy Laws & Regulatory Framework
Session 2: How can your Brand Drive Value out of Programmatic Advertising (2.5 hrs)
- Advantages of Programmatic
- Programmatic vs Search & Social
- Audience Targeting & Management
- Marketing Objectives, Full Funnel Strategies and ROI calculator
- Creative capabilities
Session 3: Your Power as a Brand Owner (2.5 hrs)
- Media Planning and Audience planning
- Analytics Reporting and Measurement
- Brand Guidelines, Tactic v/s Strategy, and KPI evaluation
- Working with the Agency & Publisher
- Buy Types (Open Ex, PD, PMP, PG) and Pricing
Session 4: The Road Ahead (2.5 hrs)
- Industry Challenges & Opportunities
- Competitive Landscape
- Creating Compelling Digital Stories
- The Industry Outlook and Brandspeak
- Future-Proofing your Business to Embrace the Upcoming Changes
Program Leader
SAPTAK BOSE
Worked at Google, Omnicorn, Dentsu
He is a Digital Marketer by profession, with over 10 years of experience across Adtech, Programmatic and Digital Practice. With extensive expertise in the field of technology sales and solutions across some of the biggest tech firms like Google and Adform, as well as the biggest agency holding groups like Omnicom and Dentsu, he comes as a seasoned tech practitioner growing market-leading products. Currently driving the EU tech force in the Netherlands, he also comes with a wide range of overseas experience across APAC, Middle East and EMEA
SAPTAK BOSE
What our Clients say About Us
Sanjeev Kapoor
CMO, Citibank India
Thanks for sharing insights on #SocialMedia with the Citibank’s Marketing team.
Namrata Anvekar
Sr. Manager, Reliance Infra
Our heartfelt thanks to you for having spared time to share your valuable knowledge and experience with us in the session Social Media Marketing.
Ankit Taparia
Sr. Brand Manager, Mahindra
Very comprehensive. Gives many important starting points into various aspects. Will allow for more intelligent and effective agency conversations.
Zerxes Wadia
Sr. Manager, Viacom18
Pretty damn good. Was a great refresher to what we have been doing and a reason to pick up on things that we thought were ineffective and left behind.
Our Clients
PROGRAMMATIC ADVERTISING COURSE FOR MARKETERS
Make sure you are ready for the Disruptive Advertising Future