Programmatic Advertising Course For Marketers - Digital Vidya

Advertising Course
For Marketers

Be an Expert in Leveraging Programmatic
Successfully for your Brand

  • Limited Seat Only
  • Batch Starts on 3rd May, 2023
Calender 1

1 Month Programme

Live 1

Live Online Classes

Intern 1

2.5 hrs Per Week

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About this Course

Programmatic advertising is one of the most sophisticated, advanced, and the future of digital advertising. It is meant to wield the digital power and autonomy that currently missing in the media landscape.

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Why Learn Programmatic?

Programmatic advertising is one of the most sophisticated, advanced, and the future of digital advertising. It is meant to wield the digital power and autonomy that currently missing in the media landscape.

While some media houses may know about it, some may have tested but not scaled it, some have tried to scale but failed, some have had challenges in properly selling it to brands and agencies, and some have never dipped their marketing feet into it at all. Now, it’s the right time to upskill yourself and be the growth hacker for your organization.

Who should attend?

  • Product Marketing Manager
  • Brand Manager
  • Brand Planners
  • Marketing Head
  • Marketing Managers
  • VP Marketing

Trained by Program Leader with
10+ yrs of Programmatic Ads experience

Student class looking course 1

Key Promises

  • Understanding what programmatic advertising really is – unearthing its complexities
  • Building functional knowledge of the working mechanics -between technologies, partners, agencies, and publishers
  • Be prepared for the disruptive future in advertising that lay ahead of us –especially amidst the sea of changes in data privacy, security, and compliance
  • Learn how every brand is successfully leveraging programmatic in their businesses and achieving growth and higher ROIs


Session 1: The Programmatic Evolution (2.5 hrs)
  • Introduction to the Programmatic Landscape & Benchmarks
  • Auction Dynamics, Pricing Models, Real-time Bidding
  • Traditional v/s Programmatic and Lumascape & Partners
  • Ad Fraud, Brand Safety & Suitability
  • Privacy Laws & Regulatory Framework
Session 2: How can your Brand Drive Value out of Programmatic Advertising (2.5 hrs)
  • Advantages of Programmatic
  • Programmatic vs Search & Social
  • Audience Targeting & Management
  • Marketing Objectives, Full Funnel Strategies and ROI calculator
  • Creative capabilities
Session 3: Your Power as a Brand Owner (2.5 hrs)
  • Media Planning and Audience planning
  • Analytics Reporting and Measurement
  • Brand Guidelines, Tactic v/s Strategy, and KPI evaluation
  • Working with the Agency & Publisher
  • Buy Types (Open Ex, PD, PMP, PG) and Pricing
Session 4: The Road Ahead (2.5 hrs)
  • Industry Challenges & Opportunities
  • Competitive Landscape
  • Creating Compelling Digital Stories
  • The Industry Outlook and Brandspeak
  • Future-Proofing your Business to Embrace the Upcoming Changes

Program Leader

Worked at Google, Omnicorn, Dentsu

He is a Digital Marketer by profession, with over 10 years of experience across Adtech, Programmatic and Digital Practice. With extensive expertise in the field of technology sales and solutions across some of the biggest tech firms like Google and Adform, as well as the biggest agency holding groups like Omnicom and Dentsu, he comes as a seasoned tech practitioner growing market-leading products. Currently driving the EU tech force in the Netherlands, he also comes with a wide range of overseas experience across APAC, Middle East and EMEA

Saptak bose


What our Clients say About Us

Citi bank

Sanjeev Kapoor

CMO, Citibank India

Thanks for sharing insights on #SocialMedia with the Citibank’s Marketing team.

Reliance infra

Namrata Anvekar

Sr. Manager, Reliance Infra

Our heartfelt thanks to you for having spared time to share your valuable knowledge and experience with us in the session Social Media Marketing.

Mahindra rise

Ankit Taparia

Sr. Brand Manager, Mahindra

Very comprehensive. Gives many important starting points into various aspects. Will allow for more intelligent and effective agency conversations.


Zerxes Wadia

Sr. Manager, Viacom18

Pretty damn good. Was a great refresher to what we have been doing and a reason to pick up on things that we thought were ineffective and left behind.

Our Clients



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