Dakshata Mondal
The course is helpful and informative. You will be market-ready.
The course is helpful and informative. You will be market-ready.
I recommend this course to all online mktg enthusiasts
I attended the SEM live training sessions conducted by Ms. Punam Madan who is an excellent trainer. I have had an overall good learning experience in terms of content covered, task discussion, the pacing of the session, and interaction and engagement. I am thankful to Mr. Brij, the Program Coordinator, Ms. Neha Mathur, Ms. Pooja Bajaj, the assignment evaluators and all of the Digital Vidya team. The team has been very accommodating of my requests, whether it was regarding feedback about the initial trainer assigned, offering a change in batch with new trainer, later putting my course on hold as I caught the Covid infection and reassigning batch for module completion once I recovered.
I attended the SEM live training sessions conducted by Ms. Punam Madan who is an excellent trainer. I have had an overall good learning experience in terms of content covered, task discussion, the pacing of session, and interaction and engagement. I am thankful to Mr. Brij, the Program Coordinator, Ms. Neha Mathur, Ms. Pooja Bajaj, the assignment evaluators and all of the Digital Vidya team. The team has been very accommodating of my requests, whether it was regarding feedback about the initial trainer assigned, offering a change in batch with new trainer, later putting my course on hold as I caught the Covid infection and reassigning batch for module completion once I recovered.
I attended the SEM live training sessions conducted by Ms. Punam Madan who is an excellent trainer. I have had an overall good learning experience in terms of content covered, task discussion, the pacing of the session, and interaction and engagement. I am thankful to Mr. Brij, the Program Coordinator, Ms. Neha Mathur, Ms. Pooja Bajaj, the assignment evaluators and all of the Digital Vidya team. The team has been very accommodating of my requests, whether it was regarding feedback about the initial trainer assigned, offering a change in batch with new trainer, later putting my course on hold as I caught the Covid infection and reassigning batch for module completion once I recovered.
It’s really very helpful training. The LMS is awesome with lifetime access so one can recall whenever we need. #digitalvidyarthi
It’s really very helpful training. The LMS is awesome with lifetime access so one can recall whenever we need. #digitalvidyarthi
wonderful session.
Tanmoy has a good grip on his knowledge base. I thoroughly had a good learning experience with him. Thanks to Digital Vidya.
The trainer covered all the major topics pertaining to SEM very exhaustively. Additional support was also provided post sessions for clearing queries.
Remarketing Campaign
Search Remarketing – when you follow your users in the search network – RLSA(Remarketing List for Search Ads)
Display Remarketing – when you follow your users in the display network –
Steps to create a Remarketing Campaign:
Step 1 : Create a Remarketing List & paste the code on the website
Step 2 : Link the Remarketing List created in step 1 to the remarketing campaign
Remarketing List – it is a database in which we will store all the IP addresses/cookies of our customers.
Step 1
Apple Products
Mac – Remarketing List – 1200
iPhone – Remarketing List – 1110
iPad – Remarketing List – 1300
iWatch – Remarketing List – 1400
Step 2
Apple Campaign
Mac Ad group – mac ads – Remarketing List – 1200
iPhone Ad Group – iphone ads – Remarketing List – 1110
iPad Ad Group – ipad ads – Remarketing List – 1300
iWatch Ad Group – iwatch ads – Remarketing List – 1400
Mobile App Campaign – Mobile App promotion – drive app downloads
Universal App Campaign – Search, Display, Youtube, Discover, Google PlayStore
It is an automated campaign – Targeting is automated
Prerequisites
Get your app built by your app developer
The app needs to be registered on Google PlayStore/iOS App Store
Discovery Campaign
With the help of this campaign you can run discovery ads on Google Discover, Youtube newsfeeds & Gmail.
Manager Accounts/MCC
It is a tool with which you can manage multiple Google ads accounts from one place.
https://ads.google.com/intl/en_in/home/tools/manager-accounts/
Google Ads Editor
https://ads.google.com/intl/en_in/home/tools/ads-editor/
Resources
Google Ads Helpcenter
https://support.google.com/google-ads/?hl=en#topic=10286612
Google Ads Policy Helpcenter
https://support.google.com/adspolicy/answer/6008942?hl=en
Google Ads Blog
https://blog.google/products/ads-commerce/
Search Engine Land
https://searchengineland.com/
Certifications – Google Ads & Microsoft Ads
Google Ads – Skillshop
https://skillshop.exceedlms.com/student/catalog/list?category_ids=2844-google-ads-certifications
It was one of the best learning experiences I had, Tanmoy was able to clear all my doubt in SEM..It was well designed course with practical orientation.
informative session
Tanmoy is articulate and takes a lot of time in helping us understand the subject. He is extremely thorough with his topic. Extremely good mentor .
Nicely presented! Very vast and Knowledgeable.
Great
Good if you are a beginner.
Good training.
good
The content and training was really well. Thanks to Digital Vidya for organizing such a knowledgeable course
informative session
I really enjoyed this course. very informative and engaging
great course
Thanks To Digital Vidya I am able to understand the basic and also the advanced level of google ads. It will help me to get use of my knowledge in my career.
Tanmoy is Good Trainer for SEM
The trainers are knowledgable and helpful. The coordinators are not supportive.
It was good, impressive, and all the questions were correctly answered.
good
It was a good experience
It was a great learning experience from Ms Punam. She provided relevant examples to support every topic. Great to get training from her.
nil.
nil.
nil.
extremely insightful sessions with comprehensive detailing of all elements.
It was indeed a good session by Mr Das and all our doubts were thoroughly clarified.
It was indeed a good session by Mr Das and all our doubts were thoroughly clarified.
The course was very effective in understanding of SEM and Mr. Das handled it in a very subtle way.
Understand concepts from basic to advanced in SEM Module. Thanks to Mr. Tanmoy Roy for explaining the concepts
Nice
Nice
The training module is extremely well knit and trainer was extremely cooperative. The Assignments were also specific to the topic.
The course was very effective in understanding of SEM and Mr. Das handled it in a very subtle way.
Extensive & elaborate training module
The course was very effective in understanding of SEM and Mr. Das handled it in a very subtle way.
Module was well worth the time. Trainer was invested into ensuring every aspect was fully understood. I leave with a better understanding of Search Engine Marketing.
It was great to teach with Mr . das
Module was well worth the time. Trainer was invested into ensuring every aspect was fully understood. I leave with a better understanding of Search Engine Marketing.
Extensive & elaborate training module
The training module is extremely well knit and trainer was extremely cooperative. The Assignments were also specific to the topic.
It was good and Mr. Das handled the course in a very subtle way.
Great
Good Sessions, Great Learning…
It was good and Mr. Das handled the course in a very subtle way.
Good.
Best trainer for SEM module.
Tanmoy has a good Knowelde of Topic
Good Sessions, Great Learning…
good
Extensive & elaborate training module
Extensive and detailed training module with in-depth live examples.
Great
It has been a wonderful experience in my learning of few key components of Digital Marketing thru Digital Vidya. Excellent team . Both the trainers and the Co-Ordinator’s were very helpful.
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Good Session
na
It has been a wonderful experience in my learning of few key components of Digital Marketing thru Digital Vidya. Excellent team . Both the trainers and the Co-Ordinator’s were very helpful.
We have learned new things in SEM module but the class is too fast as many of us won’t complete our Assignments
Getting knowledge from a well experienced and an amazing SEM expert Ms. Punam is boon for all of us.
This was a very thorough module with case studies and hands-on assignments. Thank you digital vidya.
Easy to learn and understand, had a good time learning.
Average Training.
Easy to learn and understand, had a good time learning.
great learning with mam
na
Great module
Learned about various aspects of SEM. Overall, it was good.
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great learning with mam’
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sem 🙂
Digital Vidya has provided a great digital marketing course. The trainers answered all the queries with relevant examples.
Very Knowledgeable and Interactive trainers, amazing support from coordinator as well
Great session with Ruchi Sinha!
She guides perfectly and is very open to doubts and even basic questions
All the SEM sessions were good.
Thank You
Curriculum Cover the topics in detail.
No
Gained knowledge
Thank you for your session
Good
Very knowledgeable and interactive trainers, great support from coordinators
Very knowledgeable and interactive trainers, amazing support from the coordinator, overall very good experience.
Gained knowledge
no
Very knowledgeable and interactive trainers, extremely supportive coordinators, overall a very good experience.
Amazing course and very supportive trainer
Amazing course and very supportive trainer
Amazing course and very supportive trainer
Good
It was not told prior that for each and every module we need to be ready with our own business be it product or service based one on which the theoretical part taught are to be implemented. Having no prior page setup and not belonging from any technical or digital marketing field its really getting very difficult.iThe pace is extremely fast with all the tasks and assignments to pull through.Moreover the content covered and communication is at times one sided and monotonous.
good
