Search Engine Marketing (SEM) Training

Search Engine Marketing Trainings Scope

  • Strategise a PPC action plan
  • Increase ROI on PPC campaigns by optimising CTR, Quality scores and other important parameters
  • Draft more relevant text ads and drive traffic to PPC landing page
  • Minimise cost by have an effective bid management strategy and organised account structure
  • Improve conversion rates by optimising PPC landing pages
  • Define the key performance indicators for efficient reporting and analysis

Free 1-hr Orientation session on Search Engine Marketing

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Search Engine Marketing (SEM) Training Options

FREE 1-hr Orientation

Search Engine Marketing Orientation
Where: Online
Date: 15th Dec, 2018 (Sat)
Level: Starter
Time: 11 AM to 12:30 PM (IST/GMT +5:30)
Price: FREE

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2-days Workshop

Search Engine Marketing Workshop
Where: Delhi, Mumbai, B’lore
Days: Thursdays & Fridays
Level: Moderate
Time: 8:30 AM to 5:30 PM (IST)
Price: 500 USD (+ 12.36% Taxes)

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1-month Course

Search Engine Marketing Course
Where: Online
Days: Aug 30, Sep 6, Sep 13 & Sep 20 2014
Level: Moderate
Time: 10:00 AM to 1:30 PM (IST)
Price: 225 USD

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What are the benefits of SEM over other Online Marketing techniques?

Search Engine Marketing(SEM) is a cost effective way of generating highly relevant leads for your business. The best thing about SEM is that it offers contextual targeting, which helps you to target audience based on their interests, location, demographics, time and so on. SEM campaign in based on CPC (Cost-per-Click) advertisement model. You only need to pay when a user clicks on your ads. Also, unlike SEO, it starts immediately, you will start getting results as soon as you start the campaign.

Search Engine Marketing(SEM) and Search Engine Optimization(SEO) are critically important to online businesses. You can spend every penny you have on a website, but it will all be for nothing if nobody knows your site is there.

Marc Ostrofsky



Who should attend these Trainings?



What Our Clients Speak About Us

Enlightening, Enriching, Empowering

Nasr Ul Haidi (Chief Sub Editor, NDTV)

It was a great program -an eye opener

VAK (Head Marketing, Intuit)

Excellent. Very Insightful

George John (Director of Marketing, Warner Bros)

Opened up the world of social media for me

Sonia Mehta (Chief Customer Experience Officer, Yatra.com)

Three words - Fun + knowledge + perspective - define the two days spent with Digital Vidya.

Mansi Aneja (Head of Content, Shiksha at Infoedge India Ltd)

Very informative. Exposes you to a new world.­­­­­­­­­­­­­­

Manish Dewan (Vice President, SBI Card)

Shed light on the black box that was digital and helps me identify ways to ensure more value for every buck spend online.

Monisha Prasher (Group Product Manager, Dabur)

It was good understanding on basics of social media marketing,digital marketing & app marketing.

Somdip Das (Regional Manager, OnMobile)

It was a very engaging and useful training session. The beauty was that the trainer covered A-Z on the subject.

Aastha Juneja (Aastha Juneja, NASSCOM)

Excellent, honest-to-goodness Workshop brings some order to the chaos around SMM. Covers almost all aspects - creative, strategy, measurement, tools, ORM, etc.

Vikas Tondon (Director, Indigo)




Our Awesome Corporate Customers

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