Digital Vidya 11 years of excellence

Email Marketing Certification

With our E-mail Marketing Certification Course you will be poised to lead any E-Mail Marketing Campiagn singlehandedly 

 

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3

In-Depth Modules 

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4

Hands-on Assignments 

1

Hands-on Project

6

Hours of Classes

35,000+

Trained Globally

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9

Years of Trust

Why Buy Now?

2

Certifications on Offer

50%

Limited Period Discount

Where are you in the Digital Marketing Journey?

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Learning Outcomes

  • Learn the technicalities of setting up e-Mail Marketing Campaigns
  • Improvise customer acquisition by strategically improving content
  • Create automated campaigns for lead nurturing using e-Mail
  • Gain expertise in using various tools that will help you to create winning campaigns
  • Know the methods to improve the deliverability of your e-Mails
  • Understand the strategic nuances of writing compelling e-Mail copies
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Tools You Will Learn

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4 In-depth Modules

Complete Training Curriculum

Agenda:

  • Setting up an Email Marketing Machine
  • ISPs, Hosting Facility, and MTA
  • IP/DNS and Shared vs. Dedicated IPs
  • MX Record, Whitelisting, Response Handlers and Bounces

Agenda:

  • Conversation
  • Relevance
  • Incentives
  • Timing
  • Creative & Copy
  • Attributes

Customer Acquisition Strategies

Agenda:

  • Rented List Emails 
  • Co-branded Emails 
  • Third-Party Email Newsletters 
  • Viral Emails 
  • Event-Triggered Emails
  • House E-newsletters 

Effective Creative Introducing

Agenda:

  • CRABS- Do your Emails have Crabs?
  • Email Template Model
  • Best Practices
  • NLP Demonstrations (Neuro linguistic programming) to Understand Customers Better

Nurturing & Automation

  • Tools to Enhance Lead Nurturing
  • Enhance Better Reach
  • Analyze Behavior Patterns
  • Analytics
  • Automation and More

Resources to do situational analysis and progressive updates

  • Customer Personal Toolkit
  •  Complete Email Marketing Worksheet
  • Email Marketing Health Check
  • Content Editorial Calendar
  • Email Campaign Calculator
  • Digital Marketing Strategy Toolkit
  • Email Contact Strategy Template
  • Structuring Digital Marketing Team
  • Web Resources to Improve Subject lines, HTML Codes, Spam Testers, and Deliverability Issues

Email Automation

  • Introduction to Automation
  • -What is Automation?
  •  -How does it Work?
  • -What are the Benefits?
  • Choosing an Automation Platform
  • -Features & Functions Available
  • -What are Workflows? How to Create a Workflow?
  • -Cost
  • -Most Widely Used Platforms

 

  • Simple Automation Functions from MailChimp
  • -Click to Reply Options – Demonstrated
  • -Other Features Explained
  • -Results – Demonstrated – Practical

Duration: 8 hours

Learning Outcomes:
Create appealing content for your promotional emails.
Learn to properly segment users based on their demographics and interests.
Create relevance of your product for the prospects to convert them into customers.

Tools you will Learn:
MailChimp