Digital Vidya 11 years of excellence

SPECIALIZED SEO COURSE IN Kolkata

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Special Features – SEO Master Certification Training

Live Instructor-led Sessions
Life time access to Latest Content (Presentations & Videos)
Research Based Internship
Hands-on Projects and Assignments
24X7 Trainer’s Support on Discussion Forum

Training Partner For Microsoft & Google Partners

    Who Participates?
    Sales & Marketing Professionals = 41%
    Entrepreneurs/Business Owners = 23%
    Digital Marketing Professionals = 13%
    Students (BBA, MBA, B.E, Commerce...) = 8%
    Other Professionals (IT, HR..) = 15%

    SEO Course in Kolkata

    Are you looking for a career in Digital Marketing? Well, for that you need to inculcate the skills of a Search Marketer. Search Marketing is the amalgamation of the theoretical concepts of SEO along with the practical experience that will initiate you to become successful in the digital marketing field.

    The next question arises that how can you learn SEO with perfection, that too just in a month. You are from Kolkata where there are no institutes offering quality SEO Courses

    Well, we have some great news for you. We are providing the best-in-class SEO Course in Kolkata.

    Premium online SEO Course of Digital Vidya has already trained people from diverse domains, industries and levels of experience around the globe. You can do this SEO Course in Kolkata right from your comfort zone without travelling. All you need is a laptop/mobile and a working internet connection.

    Upcoming SEO Course in Kolkata

    Dates

    20 June - 11 July, 2021

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    Timings

    10:00 AM to 1:30 PM (IST)

    Days

    Sunday

    Course Fee

    USD 219/-

    Special Offer: Price includes Certification Exam fee.
    Group Discount: 10% discount for 3 or more registrations

    DIGITAL VIDYA COURSE ADVANTAGE

    Digital Vidya employs the finest instructors with an average experience of a decade in their particular domains of Digital Marketing. By staying updated with the latest trends & updates in their journey with the Search Engines, they are well known with the trade secrets. These trainers are specially handpicked from all over India which makes Digital Vidya overcome geographical hindrances.

    You can also learn SEO from the leading SEO instructors in India & gain insights from their expertise from your comfort zone. So, take up this SEO Course in Kolkata but get trained by the best SEO Practitioners in India.

    Online training method not only saves your money but also saves your precious time which can be utilized in doing something more productive.

    SEO Course Syllabus

    History of Search & Introduction to SEO

    •  Evolution & Growth of Search Engines
    •  How Google Work's - Basics of SEO
    •  Periodic Table of SEO success factors
    On-Page Best Practices
    • Basics of HTML
    • URL, Meta Tags, Title, H1, Images
    • Crawling: XML & HTML Sitemaps, Robots.txt
    • Achor text, Internal linking
    • Tools: Google Search Console, Bing Webmaster, Google Analytics setup
    Keyword Research & Competitive Analysis
    • Keyword Planner tool (Search volumes, Competition, Business priority)
    • Mapping keywords to website pages
    • Competition Analysis
    SEO Friendly Design & Architecture
    •  Thinking before designing a website (goals, strategies & measurement models)
    •  Mobile responsive / adaptive design
    •  Importance of HTTPs
    •  Site schema (rich snippets) & architecture
    Technical Website Optimization
    • URL Architecture
    • Page Speed Analysis (GTMetrix / YSlow / Google Page Speed)
    • Broken links
    • Canonicalization
    • 301 redirects
    • Custom 404 Error pages
    Link-Building
    • Content marketing basics & its importance
    • Directory submissions
    • Local listings
    • Niche backlinking via influencers & articles
    • Social bookmarking
    • Press Release optimization
    Social,Local,Mobile (SoLoMo) SEO Strategies
    • Social Media backlinking (Qoura, Twitter, LinkedIn, Facebook, Google+, Pinterest)
    • Online Reputation Management & Influencer outreach
    • Local SEO (Schema for addresses, local keywords, local websites)
    • Mobile SEO best practices
    SEO Site Audit
    • On-page & Off-page audit strategy
    • Tools: Screaming Frog, Moz (Fresh Web Explorer, Open Site Explorer etc.), SEOprofiler, domain tools
    •  Audit Report
    Algorithm Updates
    • Search Algorithm overview
    • Panda
    • Penguin
    • Hummingbird
    • Keeping track of algorithm updates
    SEO Tracking
    • Tracking ranks (Webcam)
    • Google Analytics Custom Reports
    • Creating your custom dashboard
    The Future of SEO
    • Voice search
    • Augmented & Virtual Reality
    • Wearable devices & latest tech
    • Semantic web
    SEO Career Paths
    • SEO
    • Backlink Builder ( Influencer Manager / Outreach)

    Project & Assignments (only available in CSEOM): In this SEO course, there will be a project of 1 month & few take home assignments to give hands-on experience of Search Engine Optimization.
    Research Based Internship (only available in CSEOM): If you want to learn SEO, you must get your hands dirty. We have designed research-based internship in which you will do research on one topic every week. For every good research submission, you will do a blog post on Digital Vidya’s blog with your credentials.

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    Instructors and Course Creators

    SEO Training In KOLKATA

    How to get CSEOM (Certified Search Engine Optimization Master) Certification?

    1. On registration, you will receive participation details for 1 month live instructor-led online Search Engine Optimization (SEO) course sessions. You can attend these sessions from anywhere.
      Days: Saturday or Sunday (Weekend Batch) / Tues & Thur (Weekday Batch)
      Time: /
      Venue: Online [You could be living anywhere in India (e.g. Delhi, Gurgaon, Bangalore, Mumbai, Chennai, Hyderabad, Noida, Pune) or outside India (e.g. Singapore, Malaysia, UAE/Dubai)]
      Attendance: 60% attendance mandatory
    2. Once you complete 1 month SEO training program, you will become eligible to appear in the CSEOM Exam at your preferred testing center. Following are the exam details:
      • CSEOM Exam Duration: 60 minutes
      • No. of Questions: 50
      • Maximum Marks: 50, Passing Marks: 35 (70%)
      • There is No negative marking in this exam
      • 70+ Exam Centers in India

    How to get CSEOP (Certified Search Engine Optimization Professional) Certification?

    1. On registration, you will start receiving video sessions every week. You will have to develop an understanding of various SEO related concepts through all the material provided.
    2. In case you have any question/doubt on the content, you can use our 24*7 Discussion Forum to ask your questions from the trainers.
    3. Once you complete all the SEO course material, you will become eligible to appear in the CSEOP Exam at your preferred testing center. We have 70+ exam centers in India. Following are the exam details:
      • CSEOP Exam Duration: 60 minutes
      • No. of Questions: 50
      • Maximum Marks: 50, Passing Marks: 25 (50%)
      • There is No negative marking in this exam
      • 70+ Exam Centers in India

    Google Certifications

    Vskills CertificationGoogle offers multiple certification exams in Digital Marketing Domain. Digital Vidya course will help you prepare (and pass) the following exams:
    • AdWords Fundamentals
    • Search Advertising
    • Display Advertising
    • Mobile Advertising
    • Video Advertising
    • Shopping Advertising
    • Google Analytics Individual Qualification (GAIQ)
    Btw, these exams are conducted online by Google for FREE. Anyone can register & appear in these exams.

    HubSpot Inbound Marketing Certification

    HubSpot CertificationHubSpot offers Inbound Marketing Certification which covers segments to digital marketing on how to attract visitors, convert customers and delighting customers to convert them into promoters of business. After your training with Digital Vidya you can clear the exam.

    Industry Recognition Page Traffic “Digital Vidya's certifications will not just be an add-on to your qualification, but will help you in getting better job opportunities. It is essential for marketing professionals to keep themselves updated about happenings and trends in online marketing & a digital marketing certification like CDMM is surely going to help them move forward in the right direction”. – Navneet Kaushal, CEO, PageTraffic
    Social Wavelength Logo "A person coming up with Digital Vidya's certifications will have a good background, and can start quicker. We will surely give preference to candidates with CSMMP accreditation for entry level positions at Social Wavelength." - Sanjay Mehta, Joint CEO, Social Wavelength
    logo_internet_mogul "A great initiative by Digital Vidya, the need of the industry as it evolves is to have this as an integral part of their training initiatives. With the medium fast evolving, Digital Vidya's certification programs provide not only a value add from HR point of view but also brings Huge operational efficiencies and betters the talent pool of the agency." - Avijit Arya, CEO, Internet Moguls
    logo_bcwebwise "We are looking forward to the trained and certified employees and gauge the impact it has made to the way they work as opposed to those who walk in untrained. I am pretty sure the certification is going to make a huge and positive impact to the way they work." - Chaaya Baradhwaaj, Founder & MD, BC Web Wise Pvt. Ltd.
    simplify360 "Digital Vidya is the pioneer in the industry of Digital Media education and has great contribution for the growth of the industry in India. We are very happy to be associated with Digital Vidya and compliment them in their good work." - Bhupendra, CEO @ Simplify360

    SEO Tools Worth Rs 15000+ Free

    SEO Management Tool

    SEO Management Tool

    INR 11,500/-

    Professional SEO Software

    Professional SEO Software

    INR 4,700/-

    And Much More…

    Our Corporate Clients

    digital marketing course customers

    Why Search Engine Optimization (SEO) is important for Business?

    • Reach of Search Engines: With more then 1 billion monthly unique visitors, Google is the most visited online platform. There is no way you can ignore Search Engines in your Digital Marketing Campaigns.
    • Search Engine Generates Intent Oriented Traffic: Search Engine allows business to target intent of online users through keywords which makes it very relevant for business objectives like Lead Generation, Online Reputation Management etc.
    • Organic Results Generate 15 times More Clicks: Whether you should care about organic results or paid results, actually it depends on the type of business. The research by GroupM UK and Nielsen suggests that on search engines, users click on organic results on Google and Bing by a margin of 94% to 6%.
    • Long Term Returns for Content Investment: Unlike Social Media where content shelf life is few hours, Content is optimized for Search Engines which continues to generate search traffic for years.

    Matt Cutts, Google
    “As long as you have great content you should do well on Google, but you know if people are spamming or you hire a bad SEO, that can lead to unpredictable results.”

    SEO IS BACK

    46% of all searches on Google are seeking local information. This is the reason that you are seeing this page. This is a local page for all those who are looking forward to doing an SEO Course in Kolkata.
    Local Pages help the searcher in getting results that are closest to him ensuring that the results have a higher probability of catering to his needs.
    SEO is a digital marketing tactic that is essential for visibility and ranking. Its implementation is done on the basis of the working of Search Engines. With the help of this SEO Course in Kolkata, you will learn each and every thing about SEO, it’s theoretical as well as practical aspects. Our extensive assignments will further make sure that you learn SEO completely.

    Get ready to join Digital Vidya’s SEO Course in Kolkata and fetch long-term benefits. In case you don’t like our course, you can easily avail our Money Back Guarantee.

    SEO is a strong marketing tactic that holds the potential of delivering the highest ROI, increased online visibility & ranking. If you are too looking forward to starting or expanding your business online, the very first tactic to adopt is Search Engine Optimization. 57% of B2B marketers stated that SEO generates more leads than any other marketing initiative. That’s not all, according to a report by SEO Tribunal, 93% of all the searches begin with a simple search on a Search Engine.

    SEO Training FAQs

    1. Who will award these SEO certifications?Digital Vidya will offer Certification on SEO (Search Engine Optimization).
    2. Who is Vskills? Vskills is a “skills testing” and certification exam conducted by – ICSIL, A Govt. of India Undertaking and Govt.of NCT Delhi Company. It is one of the largest manpower companies of the Government of NCT Delhi. Vskills certifications help candidates quantify and prove their skills in a particular domain – skills that are valued by the employer and are in great demand.
    3. What will happen if I miss any live session? We understand that. We will provide you recording of every session of CSEOM course for you to continue to learn SEO Techniques.
    4. Why did you choose online medium for delivery? There are a number of reasons for it. We've been successfully organizing instructor-led, online courses since more than 7 years. In addition to helping you save precious time & money, instructor-led online format offers far better learning as we are able to provide you separate Industry Expert as Lead Trainer for each of the training modules. Online medium allows far deeper and regular interaction among participants and lead trainers throughout the course duration. It also significantly reduces your chance of missing a session as you will be able to attend the session from any place. 


    For the same reasons, some of our corporate clients have opted to do online trainings for them. E.g., we are training Fidelity India's team through an instructor-led, online course on Digital Marketing. Still not sure? Attend our upcoming orientation session and you will fall in love with Digital Marketing, Digital Vidya and Online Delivery format :). Also, convince yourself by going through the experience of our Digital Marketing course participants

    About KOLKATA

    Kolkata, the city which has some of India’s oldest institutes, lists 41 among India’s 1000 Most Trusted making it the fifth best education hub in India. The modern educational systems in India were discovered by British missionaries. Kolkata has some of the finest universities in India, nurturing the bright minds & guiding them towards choosing a successful profession.