Certified Social Media Marketing Course: Master AI-Driven Strategies

Learn to leverage Generative AI (ChatGPT, Midjourney) for Content Creation and ad Optimization

Assignments & Capstone Project Learn by Doing

Master 10+ premium tools with live budget allocation Hands on Experience

5 Weeks Online Training Program Morning & Evening Batches

10+ Social Media Marketing Trainers Get Trained from Industry Experts

Complete information including pricing

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Our Alumni Works in Top Companies

Industry Vouches for Digital Vidya

The work Digital Vidya does is very important to help traditional companies and marketers reinvent themselves to become digital.

Virginia Sharma

EX - Director, LinkedIn Marketing Solutions

Digital Vidya is doing a great job in making everyone digital ready!

Aparna Lal

Marketing Lead, Global Demand Center

Digital Vidya is leading by example and doing some great work in the field of digital marketing.

Sakhee Dheer

EX - Digital Marketing Lead

You are shaping the digital minds of the future. As India transforms into a digital economy, it will need more and more people who are well equipped to handle the immense possibilities the future holds and Digital Vidya will be playing a key role. You should be very proud of that! Not only are you a catalyst in this changing equation but you are also the fuel!...

Kanika Mittal

Reebok India, Director – Brand Marketing and Communications

Our Training Participants Reviews

My overall experience has been great. I would like to thank all my trainers especially, Ms. Surbhi Jain, Ms.Anchal Chhajer & Ms.Megha Jain. Lastly, Varsha Kashyap the program co-ordinator. I guess without her co-ordination and help I would have not been able to complete this course and meet deadlines.She has been a professional person throughout and a wonderful human being.

Shayak Munshi

Overall an excellent journey with digital vidya. Contents covered are up to mark and understandable by the new learner. I liked the flexibility option of changing the time slot and shift as per my convenience & also as per DV available slots. DV also helped me in changing my coordinator who can better understand my concerns. Assignments and quizzes are valuable and easily doable as well. I think DV has delivered their best and is a great choice for the learners. Only thing pending is placement since my course is completed now.

Jayant Mahawar

It was a great learning experience at Digital Vidya. Trainers were like mentors, and assignments had practical application. Also, the support by coordinators and technical team was very good.

Baibhab Pandey

I thoroughly enjoyed the course. The content covered in all the modules was informative and helpful.

Kaneez Abbas

The instructor delivered an array of knowledge and practical knowledge, making topics that were complex understandable and useful. The practical tasks and case studies enabled me to quickly apply what I had learned, providing me a competitive advantage in the field for digital marketing. It was a very smooth and amazing experience

Karan Devishankar

the entire course was very productive, and the trainers was very knowledgeable about the subject matter. Speed of the session was also good.

Bhumika Arora

The course is as practical as they promised in the brochure, I think it was a really good journey, teachers are super humble and super cooperative.

Geet Yadav

Contents and explanation were great so that every candidate can understand the lecture.

Meenakshi Mahalwal

Social Media Marketing Course Curriculum

Our Certified Social Media Marketing Course is a comprehensive training program designed to transform beginners into industry-ready professionals.

Unlike generic courses, we focus on the intersection of creative storytelling, data analytics, and AI automation. Whether you are a business owner aiming to scale your brand or a student seeking a high-paying Social Media Manager role, this curriculum covers the end-to-end spectrum of the digital landscape—from organic community building to high-ROAS paid advertising campaigns.

Introduction to Social Media Marketing

Differentiate between organic and paid social media
Identify strategies used by brands to create a strong social media presence
Create a content calendar

Organic Social Media Level 1

Create business page on Facebook and Instagram
Interpret how algorithms work
Audit business pages of brands
Create high performing viral content
Setup business automations on Facebook using META tools

Organic Social Media Level 2

Create a LinkedIn page
Setup a complete page from scratch
Identify content that works on LinkedIn
Create content strategies for LinkedIn
Create lists, threads and moments on Twitter

Meta Ads Level 1

Create a business page on Facebook
Create a FB Pixel and analyze various successful cases
Understand dynamic ad creative, A/B testing, advantage busget, cost caps and bidding strategies

Meta Ads Level 2

Understand core, custom and lookalike audience
Go through various case studies
Understand FB ads placements and know brands safety measures
Create headlines and ad copies

Meta Ads Level 3

Create and curate ad creatives
Execute an end to end campaign on Facebook and Instagram

Learn WhatsApp and Snapchat Marketing

Create WhatsApp business account
Setup and learn in-built tools
Automation on WhatsApp and WhatsApp API
Account creation on Snapchat
Learn Snapchat filters with brand case studies
Snapchat for business and ads

Meta Ad Optimisation

Learn about Meta ads metrics and correlations
Solve numericals
Analyse FB dashboard and evaluate ROI & ROAS
Create FB ad reports and customise them
Perform A/B test on campaigns and ad sets

LinkedIn Ads

Introduction and benefits of LinkedIn Ads
Learn to create LIVE campaigns
Practice the campaign structure and learn optimization
Identify crucial metrics and analyze LinkedIn metrics

X Ads and Pinterest

Introduction and benefits of X Ads
Learn and practice types of X Ads
Optimization of X Ads
Analyze twitter ads dashboard
Describe the female dominated Pinterest platform
Create pins and boards on Pinterest

YouTube Organic Marketing

Create and generate ideas for YouTube Channel
Change video visibility and add cards, timestamp
Metrics to measure success in YouTube

Content Marketing & Generative AI

Visual Storytelling: Master Canva and InVideo to create scroll-stopping creatives without a design degree.
AI Implementation: Use ChatGPT and Jasper to automate caption writing, hashtag research, and Content Calendar planning.
Viral Dynamics: Understand the psychology behind shareable content and User-Generated Content (UGC) campaigns.

Social Media Marketing Course Certifications

Social Media Marketing Assignments Promises

Social Media Marketing assignments promise hands-on, practical experience in applying theoretical concepts to real-world scenarios. These tasks often involve creating and executing social media campaigns, developing engaging content, analyzing audience metrics, and navigating social advertising platforms. The assignments aim to enhance skills in strategy development, content creation, and effective use of analytics tools.

Learn to create a profitable Facebook page that converts the viewers into customers

Build you network of existing customers and potential customers while making yourself reliable in the eyes of audience

Create a run effective ad campaigns to target the relevant audience who are interested in your offering

Build your fan base on Twitter to create buzz about your business and products

Social Media Marketing Capstone Project

Create a result-oriented social media strategy for – Building awareness, increase in followers & engagement, manage website traffic and sales for business at different Life cycle Stages.
Applying the macro and micro business objectives for creating optimal marketing mix for various Social Media Platforms – LinkedIn, Facebook, Instagram Etc.
Understanding the user Journey by tracking the various metrics like Reach, CTR, Traffic, Conversion by executing case studies in a structured manner.
Attempt to pre-empt the customer queries and create required FAQs

Exclusive Digital Marketing Internship

After the successful completion of this Social Media Marketing course, every participant will get a chance to do the 4 Weeks Internships on Paid Ads in Google. You’ll work closely with our Digital Vidya Marketing team to Analyse & optimize Google Ads. and it will significantly enhance your skills and resume value.

10+ Tools Bundled in Our Social Media Marketing Course

Social media marketing tools are essential for efficiently managing and optimizing online presence. Platforms like Hootsuite and Buffer streamline content scheduling across multiple channels, enhancing productivity.Canva and Adobe Spark simplify graphic design for compelling visuals. Additionally, tools like BuzzSumo aid in content discovery, ensuring strategic and relevant sharing. These tools collectively empower marketers to streamline processes, analyze data, and create engaging content, thereby maximizing the impact of social media marketing efforts.

Social Media Marketing Trainer's at Digital Vidya

Surbhi Jain

Founder and Digital Marketing Lead, The Define Ink (360 Branding and Advertising)

8+ Years of Experience in Digital Marketing

Zain Siddiqui

Co-founder, Wicked Broz

9+ Years of Experience in Digital Marketing

Megha Jain

Senior Digital Marketing Specialist at Digital Freak

6+ Years of Experience in Digital Marketing

Ena Bansal

Marketing Consultant & Educator

8+ Years of Experience in Digital Marketing

Anchal Chhajer

Digital Marketing Consultant & Trainer

5+ Years of Experience in Digital Marketing

Ketan Deorankar

Deputy Manager Brand In Royal Enfield

9+ Years of Experience in Digital Marketing

Priyash Nigam

Founder - Execube digital

10+ Years of Experience in Digital Marketing

Rahila Kazi

Associate Digital Marketing Manager - Godrej Security Solutions

10+ Years of Experience in Digital Marketing

Why do You Need to Register for an Social Media Marketing Live Online Course?

More than 1500 participants from all over India (Delhi, Gurgaon, Bangalore, Mumbai, Chennai, Hyderabad, Noida, Pune, Kolkata), Dubai, Singapore, Malaysia, Asia, USA & Europe take part in 50 + batches each week!

Best Industry Trainers

Get the chance to learn directly from 10 + Digital Marketing experts with experience of up to 18 + years.

Interactive & Practical

100 + hours of tasks to ensure hands-on Digital Marketing preparation.

Attend from Anywhere & Save Time

Learn from anywhere with just a laptop & save up-to 120+ hrs of precious time.

Updated Course Recordings

Missed a session live? No issue. Catch up your classes via registered class sessions which you can always access.

Individual Attention & Collaborative Learning

Intensive classes, brainstorming & a vibrant Q&A community create a perfect environment for collaborative learning.

Master AI Skills

Learn AI skills Including Generative AI, Answer Engine Optimization, AI Marketing Automation with latest AI Tools

Register for Upcoming Batches

Preferred Live Session Days

Monday to Friday (11 AM - 12:30 PM) IST Monday to Friday (8 PM - 9:30 PM) IST

Open Batch

Start Date: Feb 16, 2026
Duration: 5 Weeks
Delivery: Online
Seats Available: 12

₹ 25,000

EMI and Finance Support Available

Social Media Marketing Course FAQs

What is Social Media Marketing (SMM)?

Social Media Marketing is a digital marketing strategy that utilizes social media platforms to promote products or services. It involves creating and sharing content to engage a target audience and drive desired business outcomes.

Who is this course suitable for?

This course is designed for marketing professionals, business owners, entrepreneurs, and anyone interested in leveraging social media platforms to enhance their brand presence and achieve marketing goals.

What can I expect to learn from this course?

Participants will gain a comprehensive understanding of social media marketing fundamentals, including strategy development, content creation, audience targeting, analytics, and campaign optimization. Practical skills for various platforms will also be covered.

Are there any prerequisites for this course?

No specific prerequisites are required. However, a basic understanding of social media platforms and general marketing concepts would be beneficial.

How long is the course, and what is the format?

The course duration is 5 weeks, and it can be taken online at your own pace. The format includes video lectures, hands-on assignments, and interactive discussions to ensure a well-rounded learning experience.

Will I receive a certificate upon completion?

Yes, participants who successfully complete the course will receive a certificate of completion, recognising their achievement in social media marketing.

Which social media platforms will be covered in the course?

The course covers a range of popular social media platforms, including but not limited to Facebook, Instagram, Twitter, LinkedIn, and Pinterest. Strategies for choosing the right platforms for specific business goals will also be discussed.

How is the course content updated to stay relevant?

Our course content is regularly updated to reflect the latest trends, algorithms, and best practices in social media marketing. We strive to provide information that is current and relevant to the evolving landscape.

Is there any support or assistance provided during the course?

Yes, participants will have access to a dedicated support system, including discussion forums, live Q&A sessions, and instructor support to address any queries or challenges they may encounter.

Can this course help me start my own social media marketing business?

Absolutely! The course covers the essentials of building and managing social media marketing campaigns, making it suitable for those interested in starting their own consultancy or agency.

What will happen if I miss any live session?

We understand that. We will provide you recording of every session of Social Media Marketing Course.

How does this course help with the latest 2026 updates like AI?

We have integrated a dedicated module on Generative AI for Social Media. You will learn how to use AI tools to generate content ideas, write ad copy, and even create visual assets, keeping you ahead of the curve in 2026.