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Special Features - Master Certification Training

Live Instructor-led Sessions
Life time access to Latest Content (Presentations & Videos)
Research Based Internship
Hands-on Projects and Assignments
24X7 Trainer's Support on Discussion Forum
Govt. of India Certified Course

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Register for Free Orientation Session

Limited Seats Available!
Date : 26th May, 2018 (Sat)
Time : 11 AM to 12:30 PM (IST/GMT +5:30)

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Who Participates?

Sales & Marketing Professionals41%

Entrepreneurs/Business Owners23%

Digital Marketing Professionals13%

Students (BBA, MBA, B.E, Commerce...)8%

Other Professionals (IT, HR..)15%

Social Media Marketing Course Syllabus

Session 1

Why care about Social Media?

• Orientation to Digital Marketing and Social Media
• Latest Stats and Trends about Social Media (Global & Indian)
• Relevant Social Media Success Stories (Global & Indian)

Demystifying Community Building on Facebook

• Orientation to Facebook Brand Pages
• EndgeRank Algorithm: Why engagement is key to success on Facebook?
• How to create Facebook Marketing Strategy?
• Facebook Applications for Fan Growth and Engagement
• How to create Brand Ambassadors on Facebook?
• Leveraging Facebook Insights for Success
• Relevant Facebook Marketing Success Stories (Global & Indian)

Creating Facebook Marketing Strategy

• From Objectives to ROI
• Competitive Research
• Strategy Presentation by Participants
• Exercise: Participants to create Facebook Marketing Strategy for their organizations

Live Facebook Community Building & Facebook Advertising

• Types of Facebook Ads
• Facebook Ads vs Google Adwords
• Significance of CTR (Click Through Rate)
• Optimizing Ad Copy & Targeting
• Exercise: Participants to launch & promote live Facebook Communities

Session 2

Twitter: The Jewel in the Social Media Crown

• Twitter in Plain English
• Twitter for PR, Brand Building, Customer Engagement and Thought Leadership
• Leveraging Lists, Hashtags & Trends
• Tools to listen & measure Influence on Twitter: TweetDeck, Klout, PeerIndex

Creating Twitter Marketing Strategy

• Twitter Strategy Framework: From Objectives to ROI
• Exercise: Creating Twitter Marketing Strategy

Session 3

Leveraging LinkedIn for B2B Lead Generation & Personal Branding

• LinkedIn in Plain English
• Lead Generation through Individual Profiles
• Lead Generation as Enterprise: Company Page, Ads, Developer API, Groups
• Exercises: Profile Makeover, Answers, Groups, Status Updates, Recommendations

Discussion on other Social Media Channels

• Opportunity of other Social Media Channels (e.g. SlideShare, Pinterest, Google+)
• Open discussion on approach to leverage them

 

Session 4

Measuring ROI of Social Media

 

• Guidelines for Measurement on Social Media
• Importance of Qualitative Feedback
• Framework for ROI Measurement
• Creating ROI Metrics Dashboard
• Tools to Measure ROI

Planning & Creating Multi-channel Social Media Strategy

• How to choose relevant Social Media channels?
• Creating multi-channel Social Media strategy
• Resource Planning: In-house vs Outsource, Key competencies, Tools etc

 

Project & Assignments (only available in CSMMM): In this Social Media Course, there will be a project of 1 month & few take home assignments to give hands-on experience of Social Media Marketing.

Research Based Internship (only available in CSMMM): To learn Social Media Marketing, you must get your hands dirty. We have designed research based internship in which you will do research on one topic every week. For every good research submission, you will do blog post on Digital Vidya’s website with your credentials.

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Instructors and Course Creators

Amit Chopra

Hitesh Motwani

CEO, Socialopedia

Shubhendu Jha

Co-Founder, WeBeeSocial

Karan Mehta

Marketing Manager at InfoEdge India Ltd.

Kapil Nakra

Co-Founder at Digital Vidya

Pradeep Chopra

CEO & Co-Founder at Digital Vidya

Neelesh Rangwani

Wishup.co - Remote Assistants | Outsource your To-Do List

Pranav Kale

InnoServ Solutions, Digital Delivery Manager

Rohit Uttamchandani

Senior Manager, Social Beat

Samvidha Sinha

Social Media Training

How to get CSMMM (Certified Social Media Marketing Master) Certification?

1. On registration, you will receive participation details for 1 month live instructor-led online Social Media course sessions. You can attend these sessions from anywhere.
   Days: Saturday or Sunday (Weekend Batch) / Tues & Thur (Weekday Batch)
   Time: 10:00 AM to 1:30 PM (IST) / 8:00 PM to 9:30 PM (IST)
   Venue: Online [You could be living anywhere in India (e.g. Delhi, Gurgaon, Bangalore, Mumbai, Chennai, Hyderabad, Noida, Pune) or outside India (e.g. Singapore, Malaysia, UAE/Dubai)]
   Attendance: 60% attendance mandatory
2. Once you complete 1 month Social Media training program, you will become eligible to appear in the CSMMM Certification Exam at your preferred testing center. Following are the exam details:
   • CSMMM Exam Duration: 60 minutes
   • No. of Questions: 50
   • Maximum Marks: 50, Passing Marks: 35 (70%)
   • There is No negative marking in this exam
   • 70+ Exam Centers in India

How to get CSMMP (Certified Social Media Marketing Professional) Certification?

1. On registration, you will start receiving video sessions every week. You will have to develop understanding of various Social Media Marketing related concepts through all the material provided.
2. In case you have any question/doubt on the content, you can use our 24*7 Discussion forum to ask your questions from the trainers.
3. Once you complete all the course material, you will become eligible to appear in the Social Media Exam at your preferred testing center. We have 70+ exam centers in India. Following are the exam details:
   • CSMMP Exam Duration: 60 minutes
   • No. of Questions: 50
   • Maximum Marks: 50, Passing Marks: 25 (50%)
   • There is No negative marking in this exam
   • 70+ Exam Centers in India

Google Certifications

Google offers multiple certification exams in Digital Marketing Domain. Digital Vidya course will help you prepare (and pass) the following exams:

• AdWords Fundamentals
• Search Advertising
• Display Advertising
• Mobile Advertising
• Video Advertising
• Shopping Advertising
• Google Analytics Individual Qualification (GAIQ)

Btw, these exams are conducted online by Google for FREE. Anyone can register & appear in these exams.

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HubSpot Inbound Marketing Certification

HubSpot offers Inbound Marketing Certification which covers segments to digital marketing on how to attract visitors, convert customers and delighting customers to convert them into promoters of business. After your training with Digital Vidya you can clear the exam.[/icon-box]

Industry Recognition

“Digital Vidya's certifications will not just be an add-on to your qualification, but will help you in getting better job opportunities. It is essential for marketing professionals to keep themselves updated about happenings and trends in online marketing & a digital marketing certification like CDMM is surely going to help them move forward in the right direction”. – Navneet Kaushal, CEO, PageTraffic

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"A person coming up with Digital Vidya's certifications will have a good background, and can start quicker. We will surely give preference to candidates with CSMMP accreditation for entry level positions at Social Wavelength." - Sanjay Mehta, Joint CEO, Social Wavelength

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"A great initiative by Digital Vidya, the need of the industry as it evolves is to have this as an integral part of their training initiatives. With the medium fast evolving, Digital Vidya's certification programs provide not only a value add from HR point of view but also brings Huge operational efficiencies and betters the talent pool of the agency." - Avijit Arya, CEO, Internet Moguls

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"We are looking forward to the trained and certified employees and gauge the impact it has made to the way they work as opposed to those who walk in untrained. I am pretty sure the certification is going to make a huge and positive impact to the way they work." - Chaaya Baradhwaaj, Founder & MD, BC Web Wise Pvt. Ltd.

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"Digital Vidya is the pioneer in the industry of Digital Media education and has great contribution for the growth of the industry in India. We are very happy to be associated with Digital Vidya and compliment them in their good work." - Bhupendra, CEO @ Simplify360

Our Awesome Corporate Customers

Why Businesses are using Social Media?

• Build Reach: Users access Social Media content while looking at updates from friends, searching and Ads. Business can get their message delivered through all these channels.
• Aggregate Users: Social Media is the cheapest platform to aggregate audience & nurture them before they are sales-ready.
• Build Relationships: Why go to golf course when you can catch your customers, vendors & partners on Social Media Channels everyday.
• Build Brand: Social Media gives an opportunity to create brand advocacy, which ultimately leads to approach most customers.

Why take Social Media Course, when you can outsource?

Social Media is a relatively nascent media for businesses. All the main stream agencies are also trying to figure out how to use it effectively to fulfill business objectives. Moreover, the use of Social Media is not just restricted to Marketing. Businesses are using it for Sales, HR, CRM, Product development & many other functions. Therefore, it is important that everyone should learn Social Media Marketing before deciding the implementation plan.

99.5% of Social Media Experts Are Clowns! People who look the part, speak the part, definitely read a lot of content on the part, and then come into the business and don’t really know what to do.

Gary Vaynerchuk, CEO & Co-Founder of Vayner Media

What kind of businesses are leveraging Social Media Marketing?

We think that the right question which should be asked is “Do your customers, employees, partners or influencers access Social Media?”. If the answer is “Yes” for anyone of them, Social Media cannot be ignored. The only question is how to design your campaign to get the best possible ROI. That is, what you will figure out in our Online Social Media Course?

“Social media is your opportunity to reach a massive number of people with transparency, honesty, and integrity.”

Brian E. Boyd Sr., Social Media for the Executive

Social Media Marketing Training FAQs

1. Who will award these certifications? Digital Vidya and Vskills will jointly offer these Social Media certifications.
2. Who is Vskills? Vskills is a “skills testing” and certification exam conducted by – ICSIL, A Govt. of India Undertaking and Govt. of NCT Delhi Company. It is one of the largest manpower companies of the Government of NCT Delhi. Vskills certifications help candidates quantify and prove their skills in a particular domain – skills that are valued by the employer and are in great demand.
3. Do you offer Money Back Guarantee? Yes! After attending 1st online session of CSMMM certification or within 7 days of registering for CSMMP certification, if you don't like the course then ask us for refund. We will refund your entire amount and will not ask any question except taking your feedback. At the same time, we will not be able to offer refund in any other condition.
4. What will happen if I miss any live session? We understand that. We will provide you recording of every session of CSMMM course.
5. Why did you choose online medium for delivery? There are number of reasons for it. We've been successfully organising instructor-led, online courses since more than 5 years. In addition to helping you save precious time & money, instructor-led online format offers far better learning as we are able to provide you separate Industry Expert as Lead Trainer for each of the training modules. Online medium allows far deeper and regular interaction among participants and lead trainers throughout the course duration. It also significantly reduces your chance of missing a session as you will be able to attend the session from any place. For the same reasons, some of our corporate clients have opted to do online trainings for them. E.g., we are training Fidelity India's team through an instructor-led, online course on Digital Marketing. Still not sure? Attend our upcoming orientation session and you will fall in love with Digital Marketing, Digital Vidya and Online Delivery format :). Also, convince yourself by going through the experience of our Digital Marketing course participants