Certified Social Media Marketing Course Online: Master Meta Ads & AI

Three levels of Meta Ads, a live budget you actually spend, and a practitioner reviewing every campaign.

Assignments & Capstone Project Learn by Doing

Master 10+ premium tools with live budget allocation Hands on Experience

5 Weeks Online Training Program Morning & Evening Batches

Social Media Marketing Trainers Get Trained from Industry Experts

Complete information including pricing

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Industry Vouches for Digital Vidya

The work Digital Vidya does is very important to help traditional companies and marketers reinvent themselves to become digital.

Virginia Sharma

EX - Director, LinkedIn Marketing Solutions

Digital Vidya is doing a great job in making everyone digital ready!

Aparna Lal

Marketing Lead, Global Demand Center

Digital Vidya is leading by example and doing some great work in the field of digital marketing.

Sakhee Dheer

EX - Digital Marketing Lead

You are shaping the digital minds of the future. As India transforms into a digital economy, it will need more and more people who are well equipped to handle the immense possibilities the future holds and Digital Vidya will be playing a key role. You should be very proud of that! Not only are you a catalyst in this changing equation but you are also the fuel!...

Kanika Mittal

Reebok India, Director – Brand Marketing and Communications

4.5

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Our Training Participants Reviews

My overall experience has been great. I would like to thank all my trainers especially, Ms. Surbhi Jain, Ms.Anchal Chhajer & Ms.Megha Jain. Lastly, Varsha Kashyap the program co-ordinator. I guess without her co-ordination and help I would have not been able to complete this course and meet deadlines.She has been a professional person throughout and a wonderful human being.

Shayak Munshi

Overall an excellent journey with digital vidya. Contents covered are up to mark and understandable by the new learner. I liked the flexibility option of changing the time slot and shift as per my convenience & also as per DV available slots. DV also helped me in changing my coordinator who can better understand my concerns. Assignments and quizzes are valuable and easily doable as well. I think DV has delivered their best and is a great choice for the learners. Only thing pending is placement since my course is completed now.

Jayant Mahawar

It was a great learning experience at Digital Vidya. Trainers were like mentors, and assignments had practical application. Also, the support by coordinators and technical team was very good.

Baibhab Pandey

I thoroughly enjoyed the course. The content covered in all the modules was informative and helpful.

Kaneez Abbas

The instructor delivered an array of knowledge and practical knowledge, making topics that were complex understandable and useful. The practical tasks and case studies enabled me to quickly apply what I had learned, providing me a competitive advantage in the field for digital marketing. It was a very smooth and amazing experience

Karan Devishankar

the entire course was very productive, and the trainers was very knowledgeable about the subject matter. Speed of the session was also good.

Bhumika Arora

The course is as practical as they promised in the brochure, I think it was a really good journey, teachers are super humble and super cooperative.

Geet Yadav

Contents and explanation were great so that every candidate can understand the lecture.

Meenakshi Mahalwal

Social Media Marketing Course Curriculum

This course takes you from setting up a business page to running optimised paid campaigns with a real budget behind them. Twelve modules across five weeks, live and instructor-led.

Social media in 2026 is three jobs that used to be one: making short-form video people actually watch, running paid campaigns across an increasingly automated Meta stack, and proving what any of it returned. The curriculum below is built around all three, and around the platforms that matter in India

WEEK 1 — Foundations and Organic Growth

Module 1: Social Media in 2026 — Platforms, Algorithms and Attention
- Where attention actually sits across Instagram, Facebook, YouTube, LinkedIn, X, Threads, WhatsApp and Snapchat
- How ranking and recommendation work, and why reach is no longer about followers
- Organic versus paid, and where the line has moved
- Building a content calendar you can sustain past week three
Module 2: Facebook and Instagram Organic
- Setting up and optimising business pages and professional accounts
- Auditing a brand’s existing presence against its competitors
- Content formats that earn distribution, and the ones that quietly suppress it
- Community management and Meta Business Suite automations
- Profile, bio and link strategy for conversion, not just presence
Module 3: Short-Form Video — Reels and YouTube Shorts
- Why short-form video carries most organic reach on Instagram, and what that means for planning
- Hooks, pacing, captions and the first three seconds
- Shooting and editing on a phone — no production budget required
- Reels for business: trials, remixes, collaborations and Reels in ads
- YouTube Shorts and channel fundamentals: ideas, thumbnails, cards, timestamps, and the metrics that matter
You finish week 1 with a live business presence, an audited competitor set and your first Reels published.

WEEK 2 — Content, AI and the Wider Platform Set

Module 4: Content Marketing and Generative AI
- Visual storytelling: Canva, InVideo and Midjourney for creative that stops the scroll without a design degree
- ChatGPT and Jasper for captions, hashtag research and content-calendar planning
- Where AI helps and where it makes your brand sound like everyone else’s
- User-generated content: sourcing it, earning rights to it, and running UGC campaigns
- The psychology behind shareable content
Module 5: LinkedIn, X and Threads — Organic Presence
- Building a LinkedIn company page and a personal brand alongside it
- What actually performs on LinkedIn, and B2B content strategy
- X for brand voice, real-time engagement and community
- Threads: Meta’s text platform, how it connects to your Instagram audience, and why it now matters commercially
Module 6: WhatsApp Business, Snapchat and Pinterest
- WhatsApp Business: catalogue, in-built tools, broadcast and automation
- The WhatsApp Business API and building a support-to-sales funnel
- Snapchat for business: filters, lenses and brand case studies
- Pinterest as a search platform: pins, boards and buyer intent
- Which of these belongs in a given brand’s mix, and which does not
You finish week 2 with a full content bank, an AI-assisted workflow and presence across four platforms.

WEEK 3 — Meta Ads, Three Levels Deep

Module 7: Meta Ads Level 1 — Account, Pixel and Campaign Structure
- Business Manager, ad account setup and permissions
- Installing the Meta Pixel and Conversions API, and verifying events fire
- Campaign, ad set and ad hierarchy — and why structure decides what you can optimise later
- Objectives, and choosing the one that matches the business outcome
- Advantage+ budgets, cost caps and bidding strategies
Module 8: Meta Ads Level 2 — Audiences, Placements and Creative Testing
- Core, custom and lookalike audiences, and when each stops working
- Retargeting from pixel events, engagement and customer lists
- Placements across Facebook, Instagram, Reels, Threads and Audience Network
- Dynamic creative and structured A/B testing
- Brand safety and exclusion controls
Module 9: Meta Ads Level 3 — End-to-End Campaign Execution
- Writing headlines and ad copy that survive the feed
- Producing and curating ad creative, including video for Reels placements
- Running a full campaign end to end on Facebook and Instagram
- Reading early signals without killing a campaign that has not finished learning
You finish week 3 with live Meta campaigns running on your own budget.

WEEK 4 — Paid Beyond Meta, and Optimisation

Module 10: Meta Ad Optimisation — Metrics, ROAS and Reporting
- The metrics that matter and how they correlate: CPM, CTR, CPC, frequency, ROAS
- Reading the Ads Manager dashboard and building custom reports
- Diagnosing a campaign that is spending without converting
- A/B testing at campaign and ad-set level, and calling a result honestly
- Working the numbers by hand, so the dashboard never decides for you
Module 11: LinkedIn Ads, X Ads and Threads Ads
- LinkedIn Ads: objectives, campaign structure, and why B2B costs what it does
- Lead gen forms, matched audiences and LinkedIn’s reporting
- X Ads: formats, targeting and optimisation
- Threads Ads — image, video and carousel formats, rolled out globally in 2026 and managed from the same Business Settings as your Meta campaigns
- Deciding where a limited budget goes across three platforms
You finish week 4 with campaigns on at least two platforms beyond Meta, and a diagnosis of your own spend.

WEEK 5 — Measurement and Reporting

Module 12: Analytics, Social Listening and the Monthly Report
- Native analytics across Instagram, Facebook, LinkedIn and YouTube
- Tracking social traffic through to the website and to conversions
- Social listening: monitoring mentions, sentiment and competitors
- Attribution across organic and paid, and what social genuinely gets credit for
- Building the monthly report a client or a marketing head will actually read

Social Media Marketing Course Certifications

Hands-on Social Media Marketing Assignments

Seven graded assignments across eighteen hours, each applied to a real brand in the same week you learn the module. Every one is reviewed by your trainer and returned with written feedback — not auto-marked, and not a quiz.

You work on a real business throughout: your own, your employer’s, or one assigned to you. Two of the seven require a live ad budget, paid directly to Meta and LinkedIn rather than to Digital Vidya, because a campaign that has never spent money teaches you nothing about what happens when it does. The other five need no spend.

Assignment 1 — Content Audit and Calendar (Week 1 · 3 hours)

Audit a brand’s existing Instagram and Facebook presence against two competitors: what they post, what earns distribution, where the gaps are. Then build a four-week content calendar with formats, hooks and posting cadence set deliberately.

You submit: a competitor audit with your findings, plus a four-week calendar you could hand to a client on Monday. Tools: Meta Business Suite, Instagram Insights, Canva

Assignment 2 — Reels Production Sprint (Week 1 · 3 hours)

Script, shoot and publish three Reels on a phone. No production budget, no crew. Test three different hook styles against each other and read what the first three seconds did to retention.

You submit: three published Reels with your hook rationale, and retention data showing which one held viewers and which lost them. Tools: Instagram, InVideo or CapCut, Canva

Assignment 3 — AI-Assisted Content Bank (Week 2 · 2 hours)

Build a month of content using generative AI properly — prompts that produce something usable rather than something obviously generated. Draft captions, research hashtags, generate creative, then edit everything so it sounds like the brand and not like a model.

You submit: thirty pieces of ready-to-publish content with the prompts used, and a short note on what you had to rewrite by hand and why. Tools: ChatGPT, Jasper, Canva, Midjourney

Assignment 4 — Meta Ads Campaign Build and Launch (Week 3 · 3 hours)

Set up the ad account and Pixel, verify events are firing, then build and launch a campaign with a deliberate objective, structure and budget. This is the first assignment that spends real money.

You submit: a live campaign with your structure and objective explained, plus screenshots showing the Pixel recording events correctly. Tools: Meta Business Manager, Meta Ads Manager, Meta Pixel

Assignment 5 — Audience and Creative Test (Week 4 · 3 hours)

Run a structured test on the campaign you launched: core versus lookalike audiences, two creative variants, placements including Reels. Let it gather data, then call the result — including deciding when you do not yet have enough data to call it.

You submit: your test design, the performance data, and a written read of which combination won and what you would spend the next ₹10,000 on. Tools: Meta Ads Manager, Advantage+ budget controls

Assignment 6 — LinkedIn, X or Threads Campaign (Week 4 · 2 hours)

Take the same brand onto a second platform. Build and launch a campaign on LinkedIn, X or Threads, and account for why that platform suits this brand and this objective.

You submit: a live campaign on your chosen platform with a written case for the choice, and a comparison of its cost per result against your Meta campaign. Tools: LinkedIn Campaign Manager, X Ads Manager, or Meta Ads Manager for Threads

Assignment 7 — Analytics and the Monthly Report (Week 5 · 2 hours)

Pull everything together: organic reach and engagement, paid performance, traffic through to the website, and what social genuinely got credit for. Then build the report you would actually send a client.

You submit: a monthly performance report with your attribution reasoning and three recommendations for next month. Tools: Meta Business Suite, LinkedIn Analytics, Google Analytics 4, Looker Studio

Social Media Marketing Capstone Project

The seven assignments teach one thing at a time. The capstone is where you build a complete social media strategy for one business and defend it.

You choose the brand in week one — your own, your employer’s, or one assigned to you — and it stays yours for all five weeks. Every assignment feeds it. By week five you are not presenting a plan; you are presenting a month of decisions and what they returned.

The brief

1. Diagnose the business and its stage. A brand launching its first product needs awareness. One with 50,000 followers and no sales needs conversion. Establish where this business actually is, because everything downstream depends on getting that right.

2. Set macro and micro objectives. One business objective, and the specific social metrics that ladder up to it. Define what success looks like in numbers before you spend anything.

3. Build the platform mix. Decide which of Instagram, Facebook, LinkedIn, YouTube, X, Threads, WhatsApp, Snapchat and Pinterest this brand belongs on — and, more importantly, which it does not. Justify every inclusion and every exclusion.

4. Run it. Organic content and short-form video from your content bank, paid campaigns on Meta and one other platform, community management and responses to real customer questions as they arrive.

5. Track the user journey. Reach, CTR, traffic and conversion, followed end to end from the first impression to the action you set out to drive. Where does the journey break?

6. Present the case. Build the deck and defend the decisions — including the ones that did not work.

What you deliver
- A documented social media strategy: business stage, objectives, platform mix and the reasoning behind each
- A live account with organic content published and paid campaigns run on at least two platforms
- A user-journey analysis from reach through to conversion, with the drop-off points identified
- A client-style presentation with your results and what you would do next with a larger budget

Exclusive Social Media Marketing Internship

On successful completion of the course, you have the opportunity to intern with the Digital Vidya social media team — working on live brand accounts rather than practice ones.

Duration: 1 month , Time commitment: 10 hrs/week (work from home)

Entry criteria: Completion of the Social Media Marketing modules

You work alongside the team that runs Digital Vidya’s own channels — planning content, producing Reels, managing community responses and reading what the numbers did afterwards. It is real work on accounts with real audiences, which is precisely what makes it worth putting on a CV.

Why the entry criteria matter. The internship is not automatic, and that is deliberate. You qualify by completing the modules, because an intern who cannot yet build an audience or read a report is not useful to the team and does not learn much from the month either.

What you leave with: a month of documented work on live accounts, a reference from the team you worked with, and something specific to talk about in an interview beyond the course itself.

15+ Tools Bundled in Our Social Media Marketing Course

You don’t learn social media marketing by reading about tools — you learn it by having access and a deadline. Every tool below is used inside an assignment, not demonstrated on a slide.

Publishing and scheduling — Hootsuite, Buffer, Later Design and creative — Canva, Adobe Express Video and short-form — InVideo, Lumen5, Animoto AI content and ideation — ChatGPT, Jasper, Midjourney Research and listening — BuzzSumo, Konnect Insights, Tagify, RiteTag Paid advertising — Meta Ads Manager, Meta Business Suite, LinkedIn Campaign Manager Analytics and reporting — Google Analytics 4, Looker Studio, native platform insights B2B prospecting — LinkedIn Sales Navigator

How tool access works. Access is included in the course fee and it is time-limited — typically a few weeks to a few months per tool, which is the standard educational licensing these vendors offer. It is enough to complete every assignment and build your portfolio while you are on the programme. It is not a permanent subscription, and we would rather say that plainly than have you discover it later.

The advertising and analytics platforms are free to use; what the course provides is the account setup, the campaign structure and the judgement to read what they tell you.

Social Media Marketing Trainer's at Digital Vidya

Surbhi Jain

Founder and Digital Marketing Lead, The Define Ink (360 Branding and Advertising)

8+ Years of Experience in Digital Marketing

Zain Siddiqui

Co-founder, Wicked Broz

9+ Years of Experience in Digital Marketing

Megha Jain

Senior Digital Marketing Specialist at Digital Freak

6+ Years of Experience in Digital Marketing

Ena Bansal

Marketing Consultant & Educator

8+ Years of Experience in Digital Marketing

Anchal Chhajer

Digital Marketing Consultant & Trainer

5+ Years of Experience in Digital Marketing

Ketan Deorankar

Deputy Manager Brand In Royal Enfield

9+ Years of Experience in Digital Marketing

Priyash Nigam

Founder - Execube digital

10+ Years of Experience in Digital Marketing

Rahila Kazi

Associate Digital Marketing Manager - Godrej Security Solutions

10+ Years of Experience in Digital Marketing

Why Learn Social Media Marketing in 2026?

You already use these platforms. That is exactly the problem. Social media is the only marketing skill where every beginner arrives as a daily user, and it makes the job look easier than it is. Posting is not marketing. The gap between someone who uses Instagram well and someone a business will pay to run its account is enormous, and almost nobody crosses it by practising on their own profile. In 2025 Meta alone took $196 billion in advertising revenue from an average 3.58 billion daily users. None of that is spent by people who post well. It is spent by people who can set an objective, structure a campaign, read what the numbers did and say what they would change. Meta's own Blueprint training is free and you should use it. But it teaches you where the buttons are. It does not put a real budget in front of you, and it does not have anyone looking at your work. That is what live and instructor-led changes. Five weeks, seven graded assignments, and a practitioner who tells you what you got wrong in the week you got it wrong.

Best Industry Trainers

Get the chance to learn directly from 10 + Digital Marketing experts with experience of up to 18 + years.

Interactive & Practical

140+ hours of hands-on assignments plus 60 hours of brand case studies with AI Tools

Attend from Anywhere & Save Time

Learn from anywhere with just a laptop & save up-to 120+ hrs of precious time.

Updated Course Recordings

Missed a session live? No issue. Catch up your classes via registered class sessions which you can always access through Learning Portal.

Individual Attention & Collaborative Learning

Intensive classes, brainstorming & a vibrant Q&A community create a perfect environment for collaborative learning.

Master AI Skills

Learn AI skills Including Generative AI, Answer Engine Optimization, AI Marketing Automation with latest AI Tools

Register for Upcoming Batches

Preferred Live Session Days

Monday to Friday (11 AM - 1:00 PM) IST Monday to Friday (8 PM - 10:00 PM) IST

Open Batch

Start Date: Sep 21, 2026
Duration: 5 Weeks
Delivery: Live Online Classes
Seats Available: 12

₹ 25,000

EMI and Finance Support Available

Social Media Marketing Course FAQs

What is Social Media Marketing (SMM)?

Social Media Marketing is a digital marketing strategy that utilizes social media platforms to promote products or services. It involves creating and sharing content to engage a target audience and drive desired business outcomes.

Who is this course suitable for?

This course is designed for marketing professionals, business owners, entrepreneurs, and anyone interested in leveraging social media platforms to enhance their brand presence and achieve marketing goals.

What can I expect to learn from this course?

Participants will gain a comprehensive understanding of social media marketing fundamentals, including strategy development, content creation, audience targeting, analytics, and campaign optimization. Practical skills for various platforms will also be covered.

Are there any prerequisites for this course?

No specific prerequisites are required. However, a basic understanding of social media platforms and general marketing concepts would be beneficial.

How long is the course, and what is the format?

The course duration is 5 weeks, and it can be taken online at your own pace. The format includes video lectures, hands-on assignments, and interactive discussions to ensure a well-rounded learning experience.

Will I receive a certificate upon completion?

Yes, participants who successfully complete the course will receive a certificate of completion, recognising their achievement in social media marketing.

Which social media platforms will be covered in the course?

The course covers a range of popular social media platforms, including but not limited to Meta, Instagram, Twitter, LinkedIn, and Pinterest. Strategies for choosing the right platforms for specific business goals will also be discussed.

How is the course content updated to stay relevant?

Our course content is regularly updated to reflect the latest trends, algorithms, and best practices in social media marketing. We strive to provide information that is current and relevant to the evolving landscape.

Is there any support or assistance provided during the course?

Yes, participants will have access to a dedicated support system, including discussion forums, live Q&A sessions, and instructor support to address any queries or challenges they may encounter.

Can this course help me start my own social media marketing business?

Absolutely! The course covers the essentials of building and managing social media marketing campaigns, making it suitable for those interested in starting their own consultancy or agency.

What will happen if I miss any live session?

We understand that. We will provide you recording of every session of Social Media Marketing Course.

How does this course help with the latest 2026 updates like AI?

We have integrated a dedicated module on Generative AI for Social Media. You will learn how to use AI tools to generate content ideas, write ad copy, and even create visual assets, keeping you ahead of the curve in 2026.