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Our Alumni Works in Top Companies

Industry Vouches for Digital Vidya

The work Digital Vidya does is very important to help traditional companies and marketers reinvent themselves to become digital.
Virginia Sharma
EX - Director, LinkedIn Marketing Solutions
Digital Vidya is doing a great job in making everyone digital ready!
Aparna Lal
Aparna Lal
Marketing Lead, Global Demand Center
Digital Vidya is leading by example and doing some great work in the field of digital marketing.
Sakhee Dheer
Sakhee Dheer
EX - Digital Marketing Lead
You are shaping the digital minds of the future. As India transforms into a digital economy, it will need more and more people who are well equipped to handle the immense possibilities the future holds and Digital Vidya will be playing a key role. You should be very proud of that! Not only are you a catalyst in this changing equation but you are also the fuel!...
Kanika Mittal
Reebok India, Director – Brand Marketing​ and Communications

Our Customer Reviews

My overall experience has been great. I would like to thank all my trainers especially, Ms. Surbhi Jain, Ms.Anchal Chhajer & Ms.Megha Jain. Lastly, Varsha Kashyap the program co-ordinator. I guess without her co-ordination and help I would have not been able to complete this course and meet deadlines.She has been a professional person throughout and a wonderful human being.
Shayak Munshi Shayak Munshi
Overall an excellent journey with digital vidya. Contents covered are up to mark and understandable by the new learner. I liked the flexibility option of changing the time slot and shift as per my convenience & also as per DV available slots. DV also helped me in changing my coordinator who can better understand my concerns. Assignments and quizzes are valuable and easily doable as well. I think DV has delivered their best and is a great choice for the learners. Only thing pending is placement since my course is completed now.
Jayant Mahawar Jayant Mahawar
It was a great learning experience at Digital Vidya. Trainers were like mentors, and assignments had practical application. Also, the support by coordinators and technical team was very good.
Baibhab Pandey Baibhab Pandey
I thoroughly enjoyed the course. The content covered in all the modules was informative and helpful.
Kaneez Abbas Kaneez Abbas
The instructor delivered an array of knowledge and practical knowledge, making topics that were complex understandable and useful. The practical tasks and case studies enabled me to quickly apply what I had learned, providing me a competitive advantage in the field for digital marketing. It was a very smooth and amazing experience
Karan Devishankar Karan Devishankar
the entire course was very productive, and the trainers was very knowledgeable about the subject matter. Speed of the session was also good.
Bhumika Arora Bhumika Arora
The course is as practical as they promised in the brochure, I think it was a really good journey, teachers are super humble and super cooperative.
Geet Yadav Geet Yadav
Contents and explanation were great so that every candidate can understand the lecture.
Meenakshi Mahalwal Meenakshi Mahalwal

Social Media Marketing Course Curriculum

Certfiied Social Media Marketing (SMM) course curriculum is designed to equip individuals with the knowledge and skills needed to navigate the dynamic landscape of social media for effective digital marketing. The curriculum commences with an introduction to the fundamentals of social media marketing, understanding the role of popular platforms such as Facebook, Instagram, Twitter, LinkedIn, and others in building brand awareness and engaging target audiences.

Participants learn the strategies for creating compelling and shareable content, understanding audience demographics, and utilizing various social media tools and analytics.

Social media marketing course explore community management, influencer marketing, and crisis communication, addressing the broader aspects of managing a brand’s online presence. Hands-on exercises and real-world case studies are integrated to provide practical experience in developing and executing social media campaigns.

Introduction to Social Media Marketing
  • Differentiate between organic and paid social media
  • Identify strategies used by brands to create a strong social media presence
  • Create a content calendar
Organic Social Media Level 1
  • Create business page on Facebook and Instagram
  • Interpret how algorithms work
  • Audit business pages of brands
  • Create high performing viral content
  • Setup business automations on Facebook using META tools
Organic Social Media Level 2
  • Create a LinkedIn page
  • Setup a complete page from scratch
  • Identify content that works on LinkedIn
  • Create content strategies for LinkedIn
  • Create lists, threads and moments on Twitter
Meta Ads Level 1
  • Create a business page on Facebook
  • Create a FB Pixel and analyze various successful cases
  • Understand dynamic ad creative, A/B testing, advantage busget, cost caps and bidding strategies
Meta Ads Level 2
  • Understand core, custom and lookalike audience
  • Go through various case studies
  • Understand FB ads placements and know brands safety measures
  • Create headlines and ad copies
Meta Ads Level 3
  • Create and curate ad creatives
  • Execute an end to end campaign on Facebook and Instagram
Learn WhatsApp and Snapchat Marketing
  • Create WhatsApp business account
  • Setup and learn in-built tools
  • Automation on WhatsApp and WhatsApp API
  • Account creation on Snapchat
  • Learn Snapchat filters with brand case studies
  • Snapchat for business and ads
Meta Ad Optimisation
  • Learn about Meta ads metrics and correlations
  • Solve numericals
  • Analyse FB dashboard and evaluate ROI & ROAS
  • Create FB ad reports and customise them
  • Perform A/B test on campaigns and ad sets
LinkedIn Ads
  • Introduction and benefits of LinkedIn Ads
  • Learn to create LIVE campaigns
  • Practice the campaign structure and learn optimization
  • Identify crucial metrics and analyze LinkedIn metrics
Twitter Ads and Pinterest
  • Introduction and benefits of Twitter Ads
  • Learn and practice types of Twitter Ads
  • Optimization of Twitter Ads
  • Analyze twitter ads dashboard
  • Describe the female dominated Pinterest platform
  • Create pins and boards on Pinterest
YouTube Organic Marketing
  • Create and generate ideas for YouTube Channel
  • Change video visibility and add cards, timestamp
  • Metrics to measure success in YouTube

Social Media Marketing Course Certifications

Facebook Certification LinkedIn Certification Hubspot Content Marketing Certification Hubspot Social Media Certification vskill Certificate Social Media Marketing Certification

Social Media Marketing Assignments Promises

Social Media Marketing assignments promise hands-on, practical experience in applying theoretical concepts to real-world scenarios. These tasks often involve creating and executing social media campaigns, developing engaging content, analyzing audience metrics, and navigating social advertising platforms. The assignments aim to enhance skills in strategy development, content creation, and effective use of analytics tools.

Learn to create a profitable Facebook page that converts the viewers into customers
Build you network of existing customers and potential customers while making yourself reliable in the eyes of audience
Create a run effective ad campaigns to target the relevant audience who are interested in your offering
Build your fan base on Twitter to create buzz about your business and products

Social Media Marketing Capstone Project

  • Create a result-oriented social media strategy for – Building awareness, increase in followers & engagement, manage website traffic and sales for business at different Life cycle Stages.
  • Applying the macro and micro business objectives for creating optimal marketing mix for various Social Media Platforms – LinkedIn, Facebook, Instagram Etc.
  • Understanding the user Journey by tracking the various metrics like Reach, CTR, Traffic, Conversion by executing case studies in a structured manner.
  • Attempt to pre-empt the customer queries and create required FAQs

10+ Tools Bundled in Our Social Media Marketing Course

Social media marketing tools are essential for efficiently managing and optimizing online presence. Platforms like Hootsuite and Buffer streamline content scheduling across multiple channels, enhancing productivity.Canva and Adobe Spark simplify graphic design for compelling visuals. Additionally, tools like BuzzSumo aid in content discovery, ensuring strategic and relevant sharing. These tools collectively empower marketers to streamline processes, analyze data, and create engaging content, thereby maximizing the impact of social media marketing efforts.

Social Media Marketing Trainer's at Digital Vidya

Surbhi Jain
Surbhi Jain
Founder and Digital Marketing Lead, The Define Ink (360 Branding and Advertising)
The Define Ink
8+ Years of Experience in Digital Marketing
Zain Siddiqui
Zain Siddiqui
Co-founder, Wicked Broz
Wicked Broz
9+ Years of Experience in Digital Marketing
Megha Jain
Megha Jain
Senior Digital Marketing Specialist at Digital Freak
Digital Freak
6+ Years of Experience in Digital Marketing
Ena Bansal
Marketing Consultant & Educator
enz Marketing
8+ Years of Experience in Digital Marketing
Anchal Daga
Anchal Chhajer
Digital Marketing Consultant & Trainer
5+ Years of Experience in Digital Marketing
Ketan Deorankar
Ketan Deorankar
Deputy Manager Brand In Royal Enfield
Royal Enfield
9+ Years of Experience in Digital Marketing
Priyash Nigam
Priyash Nigam
Founder - Execube digital
Execube Digital
10+ Years of Experience in Digital Marketing
Rahila Kazi
Rahila Kazi
Associate Digital Marketing Manager - Godrej Security Solutions
Godrej Security Solutions
10+ Years of Experience in Digital Marketing

Why do You Need to Register for an Social Media Marketing Live Online Course?

More than 1500 participants from all over India (Delhi, Gurgaon, Bangalore, Mumbai, Chennai, Hyderabad, Noida, Pune, Kolkata), Dubai, Singapore, Malaysia, Asia, USA & Europe take part in 50 + batches each week!

Best Industry Trainers

Get the chance to learn directly from 10 + Digital Marketing experts with experience of up to 18 + years.

Interactive & Practical

100 + hours of tasks to ensure hands-on Digital Marketing preparation.

Attend from Anywhere & Save Time

Learn from anywhere with just a laptop & save up-to 120+ hrs of precious time.

Updated Course Recordings

Missed a session live? No issue. Catch up your classes via registered class sessions which you can always access.

Individual Attention & Collaborative Learning

Intensive classes, brainstorming & a vibrant Q&A community create a perfect environment for collaborative learning.

Lifetime Updates

Access to the revised content for a lifetime lets you get opportunities to participate in competitions & continue to sharpen your skills.

Register for Upcoming Batches

Preferred Live Session Days
Open Batch
  • Start Date: Jul 20, 2024
  • Duration: 5 Weeks
  • Delivery: Online
  • Seats Available: 12
19900 INR + 18% GST
EMI and Finance Support Available

100% Unconditional Money Back Guarantee

After attending 1st live session, if you think that this course is not valuable for you, you can ask for a full refund. We will refund your entire money without asking a question. Please note that this offer is only valid after you have attended 1st live session completely and requested a refund before the start of your 2nd live session.

Social Media Marketing Course FAQs

What is Social Media Marketing (SMM)?

Social Media Marketing is a digital marketing strategy that utilizes social media platforms to promote products or services. It involves creating and sharing content to engage a target audience and drive desired business outcomes.

Who is this course suitable for?

This course is designed for marketing professionals, business owners, entrepreneurs, and anyone interested in leveraging social media platforms to enhance their brand presence and achieve marketing goals.

What can I expect to learn from this course?

Participants will gain a comprehensive understanding of social media marketing fundamentals, including strategy development, content creation, audience targeting, analytics, and campaign optimization. Practical skills for various platforms will also be covered.

Are there any prerequisites for this course?

No specific prerequisites are required. However, a basic understanding of social media platforms and general marketing concepts would be beneficial.

How long is the course, and what is the format?

The course duration is 5 weeks, and it can be taken online at your own pace. The format includes video lectures, hands-on assignments, and interactive discussions to ensure a well-rounded learning experience.

Will I receive a certificate upon completion?

Yes, participants who successfully complete the course will receive a certificate of completion, recognising their achievement in social media marketing.

Which social media platforms will be covered in the course?

The course covers a range of popular social media platforms, including but not limited to Facebook, Instagram, Twitter, LinkedIn, and Pinterest. Strategies for choosing the right platforms for specific business goals will also be discussed.

How is the course content updated to stay relevant?

Our course content is regularly updated to reflect the latest trends, algorithms, and best practices in social media marketing. We strive to provide information that is current and relevant to the evolving landscape.

Is there any support or assistance provided during the course?

Yes, participants will have access to a dedicated support system, including discussion forums, live Q&A sessions, and instructor support to address any queries or challenges they may encounter.

Can this course help me start my own social media marketing business?

Absolutely! The course covers the essentials of building and managing social media marketing campaigns, making it suitable for those interested in starting their own consultancy or agency.

What will happen if I miss any live session?

We understand that. We will provide you recording of every session of Social Media Marketing Course.

Discuss With A Career Advisor

Not Sure, What to learn and how it will help you?

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