LEARN SOCIAL MEDIA MARKETING COURSE ONLINE
SELF-STUDY AND 1-MONTH INSTRUCTOR-LED ONLINE TRAINING COURSES
Asia’s No.1 Online Blended Program
Trained 38000+ Professionals (incl CXOs) Since 2009
Are you Ready to Learn Social Media CERTIFICATION COURSE?
Special Features – Master Certification Training
- Live Instructor-led Sessions
- Life time access to Latest Content (Presentations & Videos)
- Research Based Internship
- Hands-on Projects and Assignments
- 24X7 Trainer’s Support on Discussion Forum
Who Participates?
- SALES & MARKETING PROFESSIONALS 41%
- ENTREPRENEURS/BUSINESS OWNERS 23%
- DIGITAL MARKETING PROFESSIONALS 13%
- STUDENTS (BBA, MBA, B.E, COMMERCE…) 8%
- OTHER PROFESSIONALS (IT, HR..) 15%
Discuss the course relevance for you
Social Media Course Syllabus
- Why care about Social Media?
- Demystifying Community Building on Facebook
- Creating Facebook Marketing Strategy
- Live Facebook Community Building & Facebook Advertising
- Twitter: The Jewel in the Social Media Crown
- Leveraging LinkedIn for B2B Lead Generation & Personal Branding
- Discussion on other Social Media Channels
- Measuring ROI of Social Media
- Planning & Creating Multi-channel Social Media Strategy
- Orientation to Digital Marketing and Social Media
- Latest Stats and Trends about Social Media (Global & Indian)
- Relevant Social Media Success Stories (Global & Indian)
- Orientation to Facebook Brand Pages
- EndgeRank Algorithm: Why engagement is key to success on Facebook?
- How to create Facebook Marketing Strategy?
- Facebook Applications for Fan Growth and Engagement
- How to create Brand Ambassadors on Facebook?
- Leveraging Facebook Insights for Success
- Relevant Facebook Marketing Success Stories (Global & Indian)
- From Objectives to ROI
- Competitive Research
- Strategy Presentation by Participants
- Exercise: Participants to create Facebook Marketing Strategy for their organizations
- Types of Facebook Ads
- Facebook Ads vs Google Adwords
- Significance of CTR (Click Through Rate)
- Optimizing Ad Copy & Targeting
- Exercise: Participants to launch & promote live Facebook Communities
- Twitter in Plain English
- Twitter for PR, Brand Building, Customer Engagement and Thought Leadership
- Leveraging Lists, Hashtags & Trends
- Tools to listen & measure Influence on Twitter: TweetDeck, Klout, PeerIndex
- LinkedIn in Plain English
- Lead Generation through Individual Profiles
- Lead Generation as Enterprise: Company Page, Ads, Developer API, Groups
- Exercises: Profile Makeover, Answers, Groups, Status Updates, Recommendations
- Opportunity of other Social Media Channels (e.g. SlideShare, Pinterest, Google+)
- Open discussion on approach to leverage them
- Guidelines for Measurement on Social Media
- Importance of Qualitative Feedback
- Framework for ROI Measurement
- Creating ROI Metrics Dashboard
- Tools to Measure ROI
- How to choose relevant Social Media channels?
- Creating multi-channel Social Media strategy
- Resource Planning: In-house vs Outsource, Key competencies, Tools etc
Project & Assignments (only available in CSMMM):
In this Social Media Course, there will be a project of 1 month & few take home assignments to give hands-on experience of Social Media Marketing.
Research Based Internship (only available in CSMMM):
To learn Social Media Marketing, you must get your hands dirty. We have designed research based internship in which you will do research on one topic every week. For every good research submission, you will do blog post on Digital Vidya’s website with your credentials.
Upcoming Dates For Social Media Course
Dates
Apr 18, 2021 – May 16, 2021
Timings
10:00 AM to 1:30 PM (IST)
Days
Sunday
Course Fee
Special Offer: Price includes Certification Exam fee.
Group Discount: 10% discount for 3 or more registrations
*18% GST Extra
Langauge & Tools
Free Social Media Tools Worth Rs 40,000+
Social Listening Tool INR 40,000/-
Professional SEO Software INR 4,700/-
3 Certifications
Social Media Course Certifications
Govt. Certification
After your training, you can register and appear in Vskills (Govt. of India Initiative) Digital Marketing Certification exams. Separate fee will be applicable for Certification Exam. For further information, check Vskills Digital Marketing Certifications
Google Certifications
Google offers multiple certification exams in Digital Marketing Domain. Digital Vidya course will help you prepare (and pass) the following exams:
AdWords Fundamentals
Search Advertising
Display Advertising
Mobile Advertising
Video Advertising
Shopping Advertising
Google Analytics Individual Qualification (GAIQ)
Btw, these exams are conducted online by Google for FREE. Anyone can register & appear in these exams.
HubSpot Inbound Marketing Certification
HubSpot offers Inbound Marketing Certification which covers segments to digital marketing on how to attract visitors, convert customers and delighting customers to convert them into promoters of business. After your training with Digital Vidya you can clear the exam.
How to get CSMMM (Certified Social Media Marketing Master) Certification?
On registration, you will receive participation details for 1 month live instructor-led online Social Media course sessions. You can attend these sessions from anywhere.
Days: Saturday or Sunday (Weekend Batch) / Tues & Thur (Weekday Batch)
Time: 10:00 AM to 1:30 PM (IST) / 8:00 PM to 9:30 PM (IST)
Venue: Online [You could be living anywhere in India (e.g. Delhi, Gurgaon, Bangalore, Mumbai, Chennai, Hyderabad, Noida, Pune) or outside India (e.g. Singapore, Malaysia, UAE/Dubai)]
Attendance: 60% attendance mandatory
Once you complete 1 month Social Media training program, you will become eligible to appear in the CSMMM Certification Exam at your preferred testing center. Following are the exam details:
- CSMMM Exam Duration: 60 minutes
- No. of Questions: 50
- Maximum Marks: 50, Passing Marks: 35 (70%)
- There is No negative marking in this exam
- 70+ Exam Centers in India
How to get CSMMP (Certified Social Media Marketing Professional) Certification?
On registration, you will start receiving video sessions every week. You will have to develop understanding of various Social Media Marketing related concepts through all the material provided.
In case you have any question/doubt on the content, you can use our 24*7 Discussion forum to ask your questions from the trainers.
Once you complete all the course material, you will become eligible to appear in the Social Media Exam at your preferred testing center. We have 70+ exam centers in India. Following are the exam details:
- CSMMP Exam Duration: 60 minutes
- No. of Questions: 50
- Maximum Marks: 50, Passing Marks: 25 (50%)
- There is No negative marking in this exam
- 70+ Exam Centers in India
Why Businesses are using Social Media?
- Build Reach: Users access Social Media content while looking at updates from friends, searching and Ads. Business can get their message delivered through all these channels.
- Aggregate Users: Social Media is the cheapest platform to aggregate audience & nurture them before they are sales-ready.
- Build Relationships: Why go to golf course when you can catch your customers, vendors & partners on Social Media Channels everyday.
- Build Brand: Social Media gives an opportunity to create brand advocacy, which ultimately leads to approach most customers.
Why take Social Media Course, when you can outsource?
Social Media is a relatively nascent media for businesses. All the main stream agencies are also trying to figure out how to use it effectively to fulfill business objectives. Moreover, the use of Social Media is not just restricted to Marketing. Businesses are using it for Sales, HR, CRM, Product development & many other functions. Therefore, it is important that everyone should learn Social Media Marketing before deciding the implementation plan.
99.5% of Social Media Experts Are Clowns! People who look the part, speak the part, definitely read a lot of content on the part, and then come into the business and don’t really know what to do.
What kind of businesses are leveraging Social Media Marketing?
We think that the right question which should be asked is “Do your customers, employees, partners or influencers access Social Media?”. If the answer is “Yes” for anyone of them, Social Media cannot be ignored. The only question is how to design your campaign to get the best possible ROI. That is, what you will figure out in our Online Social Media Course?
Social media is your opportunity to reach a massive number of people with transparency, honesty, and integrity.
Industry Recognition
“Digital Vidya’s certifications will not just be an add-on to your qualification, but will help you in getting better job opportunities. It is essential for marketing professionals to keep themselves updated about happenings and trends in online marketing & a digital marketing certification like CDMM is surely going to help them move forward in the right direction”.
– Navneet Kaushal, CEO, PageTraffic
“A person coming up with Digital Vidya’s certifications will have a good background, and can start quicker. We will surely give preference to candidates with CSMMP accreditation for entry level positions at Social Wavelength.”
– Sanjay Mehta, Joint CEO, Social Wavelength
“A great initiative by Digital Vidya, the need of the industry as it evolves is to have this as an integral part of their training initiatives. With the medium fast evolving, Digital Vidya’s certification programs provide not only a value add from HR point of view but also brings Huge operational efficiencies and betters the talent pool of the agency.”
– Avijit Arya, CEO, Internet Moguls
“We are looking forward to the trained and certified employees and gauge the impact it has made to the way they work as opposed to those who walk in untrained. I am pretty sure the certification is going to make a huge and positive impact to the way they work.”
– Chaaya Baradhwaaj, Founder & MD, BC Web Wise Pvt. Ltd.
“Digital Vidya is the pioneer in the industry of Digital Media education and has great contribution for the growth of the industry in India. We are very happy to be associated with Digital Vidya and compliment them in their good work.”
– Bhupendra, CEO @ Simplify360
Industry Experts as Trainers
Social Media Marketing Course Trainers
95% Succeeded!
What do our Customers say about Our Social Media Marketing Course?
%
After the training, we ask every customer,
“Are you able to achieve your Objective?”
95% of the user says “Yes”.
CDMM Course has very detail modules and the instructors are also very knowledgeable in the subject areas.
I had nice experience in DIgital Marketing Course. It has good content coverage and I got good support from DV team .
This course not only teaches the Digital Marketing Skills but covers the basic principles of marketing & Customer behaviour.
The course was amazing and way interactive. All the trainers were amazing. Digital Vidya is precisely the first and last stop for learning Digital Marketing.
I enjoyed learning a lot of new things in Digital Marketing. Thanks to all my Trainers & Digital Vidya’s team.
I have done and learnt things which were eye openers for me and I am sure it would help me in future. Thanks a lot Team Digital Vidya.
What do Industry Leaders say?
The work Digital Vidya does is very important to help traditional companies and marketers reinvent themselves to become digital.
Virginia Sharma, Director, India
Digital Vidya is doing a great job in making everyone digital ready!
Aparna Lal, Director Digital Marketing
Digital Vidya is leading by example and doing some great work in the field of digital marketing.
Sakhee Dheer, Head of Digital, Global Business Marketing – Asia Pacific
SOCIAL MEDIA FAQS
Who will award these certifications?
Digital Vidya will offer Certification on Social Media.
What will happen if I miss any live session?
We understand that. We will provide you recording of every session of CSMMM course.
Who is Vskills?
Vskills is a “skills testing” and certification exam conducted by – ICSIL, A Govt. of India Undertaking and Govt. of NCT Delhi Company. It is one of the largest manpower companies of the Government of NCT Delhi. Vskills certifications help candidates quantify and prove their skills in a particular domain – skills that are valued by the employer and are in great demand.
Why did you choose online medium for delivery?
There are number of reasons for it. We’ve been successfully organising instructor-led, online courses since more than 5 years. In addition to helping you save precious time & money, instructor-led online format offers far better learning as we are able to provide you separate Industry Expert as Lead Trainer for each of the training modules. Online medium allows far deeper and regular interaction among participants and lead trainers throughout the course duration. It also significantly reduces your chance of missing a session as you will be able to attend the session from any place. For the same reasons, some of our corporate clients have opted to do online trainings for them. E.g., we are training Fidelity India’s team through an instructor-led, online course on Digital Marketing. Still not sure? Attend our upcoming orientation session and you will fall in love with Digital Marketing, Digital Vidya and Online Delivery format :). Also, convince yourself by going through the experience of our Digital Marketing course participants
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