5 Digital Marketing Hacks To Skyrocket Your Growth in 2019

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    Duration : 60 mins

    Businesses in every industry need to use digital transformation to not only stay competitive but also to survive. Digital transformation touches all industry from coffee shop to the education sector. Almost every business is a digital business & hence the one challenge that is crucial to overcoming is creating an effective digital strategy. It does not matter how many millions of followers you have on your social media until you have an effective strategy to engage with them and create a connection. Digital transformation is a paradigm shift in your business and its effect every part of your business.  

    Digital business transformations are influenced/driven by the many factors like digital innovation, customer behaviour and demand, and external environmental factors here is my suggestion, which will help companies grow in the Digital Era.

    Key Takeaways:

    (i) Outcome economy – The business model is based on the economy where buyers are looking to buy an outcome and the sellers are selling a promise of an outcome. Outcome economy buying is going to transfer the way media industry buy and sell media inventory.

    (ii) Blockchain & Digital Advertising – Digital advertising has been ramping their investment in blockchain technology in the hopes that it can provide three things: Transparency, reconciliation and efficiencies in the overall digital supply chain.

    (iii) The Shifting surface of Auction Dynamics –  Ad viewability is dominant in Digital media discussions nowadays. 

    (iv) Viewable CPM will be the new currency – The main reason Viewability has become such a hot topic is its potential to improve the overall quality of inventory bought.

    (v) Programmatic TV & radio will come of age – The manual process of buying and implementing TV & radio is slow and monotonous. The biggest opportunity lies in synchronizing TV ads with online activity programmatically.

    Webinar Leader

    Prashant Nandan

    Senior Director - Digital Trading & Buying, Amplifi India-Dentsu Aegis Network