Join Free
Online Orientation Session on

5 Digital Marketing Hacks To Skyrocket Your Growth in 2019

  • Get Recording

  • About the Webinar

    Duration

    60 mins

    Day

    March 1, 2019

    Time

    3:00 pm

    Who is the Speaker?

    Prashant carries over 10 years of expertise in strategic Digital Marketing, Media Planning, Media Buying, Content Marketing & Client Servicing. Part of centralized DAN (Dentsu Aegis Network) team called Amplifi that develops Intelligence, Investment and Innovation strategies for agency team and clients. We utilize our insights, forecast and strategic relationships to provide clients with a competitive marketplace advantage.

    Create go-to-market investment strategies across all Digital channels like display, programmatic search, social, mobile, content & integrated solutions. Focusses on the use of emerging media opportunities, as well as data and technology-enabled solutions to drive optimal client & agency performance & business results.

    Prashant Nandan

    Key Takeaways
    • Outcome economy – The business model is based on the economy where buyers are looking to buy an outcome and the sellers are selling a promise of an outcome. Outcome economy buying is going to transfer the way media industry buys and sells media inventory.
    • Blockchain & Digital Advertising – Digital advertising has been ramping their investment in blockchain technology in the hopes that it can provide three things: Transparency, reconciliation, and efficiencies in the overall digital supply chain.
    • The Shifting Surface of Auction Dynamics – Ad viewability is dominant in Digital media discussions nowadays.
    • Viewable CPM will be the new currency – The main reason Viewability has become such a hot topic is its potential to improve the overall quality of inventory bought.
    • Programmatic TV & radio will come of age – The manual process of buying and implementing TV & radio is slow and monotonous. The biggest opportunity lies in synchronizing TV ads with online activity programmatically.

    Session Agenda

    Businesses in every industry need to use digital transformation to not only stay competitive but also to survive. Digital transformation touches all industries from coffee shop to the education sector. Almost every business is a digital business & hence the one challenge that is crucial to overcoming is creating an effective digital strategy. It does not matter how many millions of followers you have on your social media until you have an effective strategy to engage with them and create a connection. Digital transformation is a paradigm shift in your business and it affects every part of your business.

    Digital business transformations are influenced/driven by the many factors like digital innovation, customer behavior and demand, and external environmental factors here is my suggestion, which will help companies grow in the Digital Era.

    Who Should Attend?



    Students

    Entrepreneurs

    Advertising & Marketing Professionals



    CXO's

    Professionals

    Digital Marketing Professionals

    Web Strategists