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Online Orientation Session on

Ace the 2018 Digital Marketing Game

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  • About the Webinar

    Duration

    60 mins

    Day

    January 25, 2018

    Time

    3:00 pm

    Who is the Speaker?

    Punit has two decades of experience spanning mature markets and emerging ones. He has been an entrepreneur and has held senior positions in Product Management, Sales and Marketing with leading technology brands like Microsoft, Oracle, Siebel, Talisma, NIIT, etc. Prior to ValueFirst, he was the co-founder of Octane, an email marketing company.

    Punit has served on the advisory board of the first Parliamentary Committee in India on National Information Infrastructure which led to the creation of Ministry of IT. Currently, he serves on the executive board of DMA Asia. He was awarded the prestigious DMAi Knight recognition in 2015 and was recognized as one of the Top 25 E-commerce Professionals in India by Asia Retail Congress in 2018. Punit majored in Physics, from Ranchi University.

    An avid snowboarder and a published photographer, Punit is deeply passionate about India, Internet and
    Inclusion.

     

     

    Punit Modhgil

    Key Takeaways
    • Modern-day digital marketing budget overview
    • Marketing channels generating a high revenue impact on business
    • Preferred attribution models for calculating ROI
    • Content marketing strategies that help marketers achieve their marketing goals
    • The new tech areas India marketers plan to invest in the coming financial year
    • Top challenges that marketers anticipate facing in the coming year

    Session Agenda

    Currently “66%” India marketers use blogs and newsletters as the most preferred forms of content marketing to engage customers. Cross-Channel marketing, Big Data and Chatbots are the latest technologies that marketers intend to invest in 2018. Know interesting stats and insights as we summarize our Annual Research report 2018 to provide a quick analysis of valuable information provided by over 350+ successful India marketers.

    Join Pradeep Chopra, CEO, Digital Vidya who will host the one-hour webinar with industry leader Punit Modhgil, CMO, ValueFirst Digital Media Pvt. Ltd.

    During the webinar, you will learn which digital marketing channels are creating an impact and working the best across industries. Uncover industry trends and get a view of what are the major challenges that marketers like you anticipate in the coming year and recommendations for a successful digital marketing 2018 ahead.

    Who Should Attend?



    Students

    Entrepreneurs

    Advertising & Marketing Professionals



    CXO's

    Professionals

    Digital Marketing Professionals

    Web Strategists