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Online Orientation Session on

App Marketing 101

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  • About the Webinar


    60 Minutes


    September 26, 2014


    9:30 am

    Who is the Speaker?

    Binay is the founder of and has a deep understanding of the App Marketing & Monetization space. Binay is a Mobile Internet evangelist with over a decade of experience in the Internet & Mobile ecosystem. His passion for the Internet has been the 'pole star' of his career journey spanning Tata Broadband, Vodafone, Inmobi & Vserv. He has cross functional experience, having held senior management roles across Marketing, Product Management, Sales Strategy and Business Development. Binay has a deep understanding of Mobile Advertising, App Monetization & Telecom VAS, and has been a keynote speaker & panelist at industry conferences across the globe. On the personal front, Binay is a tech news junkie, Formula1 racing enthusiast and loves traveling.


    App Marketing 101

    Binay Tiwari

    Key Takeaways

    The session will cover:

    • How App distribution works
    • Key services to integrate into your app to maximize marketing
    • App Store Optimization
    • Leveraging paid media to boost downloads
    • Choosing the right cost model (CPM / CPC / CPI / CPA)
    • Tracking user quality beyond the install
    • Re­Targeting App Users to engage & retain
    • Demystifying jargons such as Native Ads, Deeplinking, Install Tracking etc.
    • And more!

    Session Agenda

    Consumers are living an increasingly connected life. To cater to their mobile­ first lifestyle, Developers and Brands are rushing to APPify every physical & digital interaction. However, making a great app is not enough ­ getting it into the hands of millions of users is just as important. The App Marketing 101 session is designed to give a bird’s eye view of the app landscape and act as the starting point of your journey towards millions of installs!

    Who Should Attend?



    Advertising & Marketing Professionals



    Digital Marketing Professionals

    Web Strategists