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About the Webinar
Duration
60 mins
Day
April 14, 2017
Time
3:00 pm
Who is the Speaker?
Abhishek Rathi has over 14 years of diversified experience in FMCG, Consumer Durables & Life Insurance industry; with last 8 years in leading Digital initiatives across three leading Life Insurance companies. His key assignments over the last decade include,
- Digitization of distribution & operations processes
- Setting up eCommerce channel
- Digital strategy
- Digital Marketing
- Relationship Management
- Business Development – New Alliance Partners
- Direct Sales management
- Sales Strategy: Business Analytics, Planning & Rewards & Recognition
- Organizational high impact project management
In his current assignment at PNB MetLife India Insurance Co. Ltd., he is leading Digital which covers Digital marketing, eCommerce & Digitization initiatives across the organization. He recently won the prestigious “50 Most Influential Digital Media Professionals” award for 2015 by CMO Asia, CMO Council & World Marketing Congress. He also led PNB MetLife to win the coveted “Celent Model Insurer Asia Award” for their eCommerce platform and “Best Website of the year” by CMO Asia & CMO Council, recently.
Prior to joining PNB MetLife, Abhishek led the Digitization initiatives for Max Life Insurance as a Lead architect & Program manager and played a pivotal role in Agency & Bancassurance transformation by leveraging technology. He led Max Life to win the coveted “Celent Model Insurer Asia Award” for Digitization initiatives in Agency, March’14 at Singapore.
His key accomplishments include:
- The launch of first ever Online Life Insurance buying experience with no paper trail.
- The successful launch of first ever Tablet solution enabling prospecting, fulfillment & servicing to customers online, ICICI Prudential Life Insurance.
- First ever large scale adoption of pre-sales digitization initiatives by Agents (4,300+) & employees (2000+) (Lead management, Tablet based prospecting & Tablet based recruitment process), Max Life Insurance.
- Industry first initiative to change partner behavior from churn to retention & augment increase of persistence.
Abhishek is a rank holder & holds an MBA degree from Narsee Monjee Institute of Management Studies, Mumbai.
Abhishek Rathi
Key Takeaways
During this webinar, PNBMetLife’s Digital Marketing Head will enlighten the users about how-
- To leverage new-age technology solutions like Virtual Reality & Artificial Intelligence for businesses.
- To implement Multi-platform Personalization engine.
- Artificial Intelligence-enabled chatbots can enhance the engagement and intensity of interactions for the firm’s customers with its sales teams and distributors.
Session Agenda
Digital marketing is a dynamic state of marketing that has swiped the traditional form of marketing. This has enabled marketers to evolve the marketing experience by leveraging digital marketing techniques. Digital marketing has reached the point in its evolution wherein different strategies are being leveraged upon for not only individual and business growth as well.
Amongst several digital marketing strategies that have evolved over the period of time, some of the renowned ones are Artificial Intelligence, Internet of Things (IoT), Virtual Reality, Chatbots etc.
Who Should Attend?
