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B2B Digital Marketing :: Best practices

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  • About the Webinar

    Duration

    60 Minutes

    Day

    June 21, 2013

    Time

    9:30 am

    Who is the Speaker?

    A seasoned Digital marketing professional with 8+ years of experience. Instrumental in driving Online marketing program to establish Brand through distribute content, curate it with right influencers community, Brand advocacy program with influencers- increase consumption of created content.

    Webinar

    B2B Digital Marketing :: Best practices

    Soumitra Ranjan Sen

    Session Agenda

    Digital marketing in B2B organization has become an essential mandate for Marketing organizations.

    A recent ITSMA report suggests:

    (i) The most significant marketing budget change is in digital marketing, with 76% of marketers planning to increase their digital marketing budgets

    (ii) Marketers will continue to increase their content development and brand/communications budgets to support thought leadership marketing, while budget is flowing away from public trade shows, sponsorships, and traditional advertising

    In this webinar we will discuss best practices Digital Marketing in Owned, Earned and Paid media from a B2B marketing context to build Brand, drive better Brand affinity and Generate revenue.

    Who Should Attend?



    Students

    Entrepreneurs

    Advertising & Marketing Professionals



    CXO's

    Professionals

    Digital Marketing Professionals

    Web Strategists