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7 B2B Marketing Trends for Driving Growth
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Course: Digital Marketing Master Course
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About the Webinar
Duration
60 mins
Day
July 27, 2018
Time
3:00 pm
Who is the Speaker?
Virginia Sharma is the Director of Marketing Solutions at LinkedIn India.
As part of the senior leadership team at LinkedIn India, Virginia’s focus is to help leading enterprises and marketers meaningfully engage with professionals on the LinkedIn platform, with relevant and valuable content. She leads a sales team who consult marketers and agencies create and execute high-impact content marketing campaigns.
Virginia has been a marketer all her life. Before this role, she was the Director, Marketing for LinkedIn APAC, where she designed and drove effective marketing campaigns to grow the LinkedIn Talent Solutions Business. Virginia started her career at IBM and held several marketing leadership positions across North America, APAC and India, including Vice President of Marketing and Communications for IBM India/South Asia. Before joining LinkedIn, she had to her credit 15 years of experience in the marketing industry and has won several awards including Asia’s Most Influential CMOs in 2015 by CMO Asia.
An alumnus of New York University, Virginia is a global marketer who brings extensive business and leadership experience to her role at LinkedIn.
Virginia Sharma
Key Takeaways
- “Start With the Who” – To Deliver Relevant Creative, Build Data-Driven Personas
- “First To Mind” – To Dominate Market Share, Find An Ownable Topic
- “The Originality Delusion” – Forget About “Never-Been-Before” And Invest In Old Ideas
- “Media Value Investing” – Targeting Individual Contributors To Drive Sales
- The War On Brand” – How top-performing brands allocate budget between top and bottom-of-funnel messaging
- Lifetime Value Of Content” – Forget About Real-Time Content And Invest In All-Time Content
- Measuring, Fast And Slow – Why Cost-Per-Lead Is Dumb, and You Should be Measuring Revenue-Per-Lead
Session Agenda
With digital, B2B marketing can be more targeted and savvy marketers are improving their ROI on their marketing plans. However, to be successful in this digital age, B2B marketers and business leaders need to constantly update themselves on the latest trends, technologies and most importantly, hunt for what will make their business grow.
To stimulate some fresh ideas and thinking on B2B marketing – we have assembled a list of 7 trends that you can practice in the second half of 2018 and beyond.
Who Should Attend?
