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Best Practices in Viral Video Marketing

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  • About the Webinar

    Duration

    60 mins

    Day

    May 22, 2015

    Time

    9:30 am

    Who is the Speaker?

    Aashish Chopra is an award winning viral video marketer, having made and marketed videos with millions of shares and gazillion views, with one becoming Asia’s most shared branded Facebook post (Campaign Asia) and other getting 40 million views in a week. He also won the Content Marketer of the year in February 2016. He is passionate about content and believes that in the times of declining attention spans and chaotic news-feeds, creativity is the differentiator. He heads content marketing at ixigo. From ideation to execution he has been instrumental in making video marketing a growth hack for ixigo. From driving app installs, to skyrocketing reach with videos. “In today’s fast-evolving digital landscape, social media strategy for any brand revolves around remarkable content. Content must be compelling and share-worthy, period. Every brand today is turning into a media company.” he affirms. Before diving into video marketing, Aashish was active in visual content marketing, with several Infographics going viral on Slideshare. He lives in Gurgaon and is dealing with the everyday challenges of having a cat. 

    Webinar

    Learnings of a Viral Video Marketer - Finding the method to the madness

    Aashish Chopra

    Key Takeaways
    • Evolution of video marketing
    • The truths and myths about Viral videos
    • How to make videos share-worthy
    • How to come up with topics for videos
    • How long should your video be?
    • Square is the new rectangle: next big thing!
    • Why Facebook is the new YouTube
    • Video production basics.
    • Videos and ROI: Call to Action
    • Distribution Strategy

    Session Agenda

    If you are reading this, you understand how important and incredibly exciting video marketing has become today. Internet user base in India is sky-rocketing, the eyeballs have moved from traditional media to shiny hand-held screens. Virality is the holy grail of video marketing, and this is where we all want to be. In this webinar, you’ll learn how video marketing has evolved, the method behind viral video madness, video production basics, distribution strategy and how to come up with video topics for your business. It is time video marketing moves from your wish-list to action plan.

    Who Should Attend?



    Students

    Entrepreneurs

    Advertising & Marketing Professionals



    CXO's

    Professionals

    Digital Marketing Professionals

    Web Strategists