Big Data: Judge before you leap

The session will focus on Big Data as a marketing program and not a technology one. Marketing leaders engage the business with multiple stakeholders: the key ones being current customers and the wider market they wish to tap into.

Across sectors, businesses need to be cognizant of evolving customer expectations. They are connected. And they expect you to know them, intimately. To be able to serve them, marketing leaders need to understand their current and emerging needs and help the business create compelling value propositions and products around these.