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Online Orientation Session on

Building a successful brand campaign on Twitter

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  • About the Webinar


    60 mins


    July 25, 2014


    9:30 am

    Who is the Speaker?

    Hrish Thota is a social media maven and a photo blogger from Bangalore who blogs about food, lifestyle and travel. He is oft-quoted in press articles on issues related to blogging/social media. He has live blogged and tweeted many events like IPL, CLT20 In South Africa for ESPN, Disneyland trip in Hong Kong for Kurkure and Tata Nano & Ford Figo India wide road trips.

    Hrish recently covered live on Twitter and Facebook a food blogging trip of Britain and Scotland on special invitation from 'Visit Britain' and has also blogged for Goa tourism.

    Hrish has conducted couple of workshops for Digital Vidya on Twitter. He has spoken about Digital Marketing at IIM Rohtak, Mobile India 2014 conference and Ogilvy Techtonic. Hrish is currently Senior Manager of Social Computing at Happiest Minds and is developing a Customer Engagement Platform for brands.

    The topic I will be speaking on is - Building a successful brand campaign on Twitter


    Building a successful brand campaign on Twitter

    Hrish Thota

    Key Takeaways
    • Basics of Twitter Marketing
    • Successful forms of Twitter Marketing in India and Abroad
    • How brands use organic Twitter Marketing
    • How brands use Paid Twitter Marketing
    • Global trends in Twitter Marketing
    • Case Studies of Twitter Marketing
    • Is Twitter Marketing a Fad?
    • Tips for Success in Twitter Marketing

    Session Agenda

    Twitter has proved to be an excellent medium for brands to do their Marketing. Brands have been adopting Twitter in their marketing campaigns but how much do they understand the medium to effectively execute a campaign on it. What is the difference between organic trends and paid trends. Is twitter marketing a fad or here to stay?

    Who Should Attend?



    Advertising & Marketing Professionals



    Digital Marketing Professionals

    Web Strategists