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Online Orientation Session on

Building Your Brand with Content

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  • About the Webinar

    Duration

    60 mins

    Day

    October 11, 2019

    Time

    3:00 pm

    Who is the Speaker?

    Vishwas Anand is an award-winning Content Thought Leader who believes in the magic of a robust content narrative to drive C-suite decision-making. Currently, he is working as a Content Marketing & Communications Lead at the Infosys Knowledge Institute. He is also an awardee of LinkedIn Content 50, Oracle FAST 100, Adobe Content 100 among others. Vishwas is an IDG Influencer and has published white papers and articles for leading publications: the Tech Republic, Tech in Asia, Finextra, Banking Frontiers, Retailer Magazine among others.

    Vishwas Anand

    Key Takeaways
    • Content Marketing amidst content saturation: Quality Over Quantity
    • Building your brand with content worthiness? What brands can learn from Content Marketing failures?
    • Key tenets of a 3 A customer-centric brand strategy to build “True Content Power”

    Session Agenda

    Digital has given every brand a voice. However, there’s a lot of noise generated when brands don’t have the right vision, inclination or tools to be guardians of a customer-centric philosophy. Content saturation is rife today and brands need to find a way to outshine the noise. They can start with “True Content Power” built around the pillars of philosophy I’ve coined: Content Worthiness. In order to do this, brands must have a 3A focus that I define as Authenticity, Accuracy, and Agility to build such content power.

    Who Should Attend?



    Students

    Entrepreneurs

    Advertising & Marketing Professionals



    CXO's

    Professionals

    Digital Marketing Professionals

    Web Strategists