Building Your Brand with Content

Digital has given every brand a voice. However, there’s a lot of noise generated when brands don’t have the right vision, inclination or tools to be guardians of a customer-centric philosophy. Content saturation is rife today and brands need to find a way to outshine the noise. They can start with “True Content Power” built around the pillars of philosophy I’ve coined: Content Worthiness. In order to do this, brands must have a 3A focus that I define as Authenticity, Accuracy, and Agility to build such content power.