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Changing Role of Marketing: New Challenges and New Opportunities

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  • About the Webinar


    60 Minutes


    August 8, 2014


    9:30 am

    Who is the Speaker?

    Sanjay has been an early Internet entrepreneur, and with 15+ years of experience, at a hands-on level, he would also be one of the most experienced in this space in India.

    He co-founded his first startup,, back in 1998 and ran it for 9 years, before divesting and exiting in 2007. Then, he took up a professional career, as COO of Compare Infobase Ltd., an 800-person Internet business at that time. After around 1-1/2 years at this company, he moved on to start his new venture.

    He has now launched Social Wavelength, a social media management brand of Social PR Outsourcing Pvt. Ltd.

    Sanjay is B.E. Electrical Engg. (1985) from VJTI, Univ of Mumbai, and M.S. Electrical and Computer Engg. (1986) from the Univ of Southern California, USA. He spent the first 10 years of my career in an Electrical and Industrial Electronics manufacturing and marketing business, as a Director, before venturing into the Internet space in 1998.

    Social Wavelength is a pure-play, full-service Social Media agency, perhaps the largest of its kind, in India. With a team of 100+ persons, and upwards of 60 leading Indian brands as clients, Social Wavelength has rich experience in both of the key verticals of service it provides, viz. Social Media Marketing and Management, and Social Media Monitoring. Besides managing Social Media platforms and communities for its clients, Social Wavelength also handles media buy, application development and creating videos, and on the Monitoring side, services offered include Online Reputation Management, Social CRM, etc.


    How to Create Social Media Strategies?

    Sanjay Mehta

    Session Agenda

    We live in a hyper-connected world. With new media, instant messaging and extreme connectedness, word of mouth has become world-of-mouth. Any news travels fast, but especially bad news travels fastest.

    A typo on your instruction manual can get ridiculed on social media, not to speak of a blooper that your team could make, or a possible PR disaster that could significantly snowball.

    Where you lived in a world of one 8-page brochure as your annual “content”, now suddenly, you’re probably responsible for 10,000 pages of content.

    And then, there is the technical challenge. From understanding print advertising and creatives, to now grappling with SEO and SEM and cookies and remarketing and what not.

    The challenges for a marketer, in this dynamic world of new media and low attention span customers, are not trivial.

    Then again, there are enormous opportunities for those who can master the elements. You can do more for less! You don’t need to be equipped with a multi-crore war chest of marketing money, to make an impact. Sharper, smarter play can deliver results.

    The webinar then aims to make some sense of this new age of marketing, and what it demands, to become successful here.

    Who Should Attend?



    Advertising & Marketing Professionals



    Digital Marketing Professionals

    Web Strategists